ResponseScribe is an AI-powered review response service built for local businesses. When they reached out to us in a community called GrowthMentor, they launched a new brand with an entirely new domain and have been searching for help with content marketing and SEO.

With their previous brands, they had a saas content marketing strategy but hadn’t really looked into creating a data-driven content marketing approach and needed our help. 

Apart from the data-based approach, which implies consistent results and transparent metrics, one of their main expectations was “clear communication”.

To meet these expectations, we compiled a detailed 6-month plan based on thorough market and competitor research, wrote detailed content briefs for each article, SEO optimized their expertly written content, interlined articles, picked up third-party links manually and slowly but surely built domain authority around their most important topics.

We communicated everything through our shared Notion folder, active Slack channel and regular meetings.

Let’s see exactly how we got from 0 to 4.62k clicks.

Start date: July 2023

We started working in Q4 of 2023 with a thorough competitor and product research, which resulted in a data-driven 6-month content strategy.

Content writing

The initial outcome consisted of:

• 24 blog topics (four long-form blog articles per month)
• One content cluster
• Inbound link-building strategy
• Outbound link-building strategy
• Tech SEO audit and recommendations

Initially, we started off with topics around ResponseScribe high-intent alternative keywords. After thorough research, we found out which competitors their target audience was using and used content to compare ResponseScribe with those tools.

Examples of articles:

1. https://www.responsescribe.com/blogs/best-review-software
2. https://www.responsescribe.com/blogs/podium-alternatives
3. https://www.responsescribe.com/blogs/birdeye-competitors

We focused on leveraging ResponseScribe in-house content writers who had experience responding to customer reviews (their niche), and their own materials to make user-centric content. With a proper balance of SEO optimization and user-friendly content, we managed to spark interest.

Internal linking & link building

With the content strategy, we made a linking spreadsheet tab and linked all articles together properly. We didn’t stuff interlinks but used only relevant links so Google could understand the structure and hierarchy of the website, making it easier to crawl and index our content. 

When one page of a website links to another, it passes a portion of its authority (or we call it “link juice”) to the linked page. This helped us distribute authority throughout the website, strengthening the overall domain authority and potentially helping boost the rankings of individual pages in search results.

Plus, readers can easily navigate through the website and find relevant information by seamlessly moving from one page to the other.

As for link building, we picked up third-party links manually and within a selected context, without link graveyards and harmful/irrelevant content.

We prioritized quality over quantity. By securing links from respected and relevant websites, we steadily increased the likelihood of improving ResponseScribe’s authority and credibility in the eyes of Google.

The result was – we attracted targeted traffic to ResponseScribe’s site, aka readers that are considered their target audience.

SEO recommendations

As SEO and content marketing go hand in hand, we provided a mini SEO audit with concrete and actionable recommendations for improving ResponseScribe’s website. The comprehensive list included:

• Fixing tech issues on the site (speed time, 404 pages, mobile friendliness, breadcrumbs, pagination, code errors)
• Adding CTAs 
• Optimizing data (meta titles, descriptions, FAQ and article schema)
• Compressing images

With this personalized checklist, ResponseScribe boosted SEO efforts, increasing engagement, conversions and brand authority.

First results

After 3 months (6 published articles at that point, and built 9 links) we went from 0 to 6 clicks and from 0 to 1.62K impressions. 

Even though we ranked for only 6 keywords, the domain authority went up to 6 and page authority up to 9.  

Now, we had a clear vision of what the target audience was reacting to, and we focused on building a cluster around an article that performed the best.

By building a domain authority around the selected topic, we signal to Google that ResponseScribe is a credible and trustworthy source of information for review responses. We also increased the likelihood of ranking higher in search results for related keywords.

Examples:

• https://www.responsescribe.com/blogs/how-to-respond-to-a-1-star-review-without-comments
• https://www.responsescribe.com/blogs/how-to-respond-to-a-5-star-review
• https://www.responsescribe.com/blogs/responding-to-negative-hotel-reviews-examples

Currently (after 6 months) 

After six months (total of 24 articles and 16 links), ResponseScribe has 4.62K clicks and 394K impressions.

Domain authority went up to 11 and page authority to 15.

It is worth mentioning that the number of clicks increased 3 times compared to the previous month.

Our articles have 9 – 14 PA, and we got 6 featured snippets.

Here is an example of a featured snippet:

Last but not least, our progress is reflected in the number of keywords, which is 1,397 at the moment of writing this case study.

Comparison table

Conclusion

Did we live up to ResponseScribe’s expectations?

With monthly detailed reports, a shared Notion folder, and regular check-ins through our Slack channel and Zoom, we managed to keep our communication clear and transparent.

Cobi Emery, the Head of Growth at ResponseScribe said:

Does Cobi recommend working with Quoleady?

Take a look at Cobi Emery, the Head of Growth at ResponseScribe, talking about his experience with Quoleady:

What is next for ResponseScribe?

They plan on blending their two brands and migrating into one website. We are starting the process of migration and maintaining our SEO efforts. We will set up GA4 for ResponseScribe to properly track conversions, and will update these case study afterwards.

The post How ResponseScribe Went From 0 to 4.62k Clicks in 6 Months (With a New Domain) appeared first on Quoleady.

But, in reality, there are dozens of strategies for finding beta testers for your new product – from paid services to free testing communities.

After surveying numerous successful SaaS founders, we share their success stories, concrete strategies and 4 methods for an in-depth answer to “How to find beta testers in 2026?”

Generating 650 beta testers with content marketing (RingBlaze experience)

RingBlaze is a modern phone system and platform for sales and support teams that needed help getting their software on the map.

RingBlaze took a non-standard approach to find beta testers, and we did a series of high-intent articles on their blog to bring in leads. By focusing on high-intent keywords with good metrics (low KD and high search volume), we wanted to get sign-ups from RingBlaze’s most relevant target group (people who have used a similar tool).F

How many beta testers did RingBlaze get?

650 beta testers and $29K per month of traffic value.

Read more about the approach we used in our Ringblaze casestudy.

Content marketing isn’t the fastest way to get your first beta testers, but it ensures you constantly get high-quality leads.

By constantly, we mean that after you’ve reached your desired number of beta testers, you can optimize your article with new CTAs and insights and keep getting more users.

At some point, Dennis, the founder of RingBlaze, asked us to pause content creation because they were getting more leads than they could handle.

Discover how to build evergreen content that brings organic leads in the “Content marketing” section below.

Book a call with Olga, the founder of our content marketing agency and the face behind the success of dozens of SaaS brands.

Conducting 100 beta tester interviews with community posting (BacklinkManager.io experience)

BacklinkManager.io is a CRM made for link building, and they wanted to get as many high-quality beta testers as possible.

Michal Jackowski, the founder of BacklinkManager.io, tackled the challenge of discerning genuinely interested and committed testers from those who either lacked the time or intent to provide valuable feedback by posting in relevant communities.

Here is what he said about their hands-on approach:

Simultaneously, we documented and shared our journey on Twitter and LinkedIn, which helped draw attention to our project.” says “Michal Jackowski the founder of BacklinkManager.io

The results of their efforts were 100 interviews and 40 committed beta testers.

Michal’s advice for new SaaS founders is to engage with relevant communities right away.

He said:

Building FOMO for 100 beta testers with LinkedIn outreach (Trumpet experience)

Trumpet is a platform where you can create digital sales rooms in minutes. In 2021, the founders of Trumpet talked about the outdated sales processes and built the first version of the platform.

At that moment, they needed their first beta testers.

From beta testers, Nick, the cofounder of Trumpet, wanted to get new feature ideas, UX/UI improvements and provide better onboarding for future clients. Beta tester insights also helped them sharpen their marketing message later on.

But, to get these insights from the right people, Nick needed to find people who were genuinely interested but who were also their ICP.

Here is a breakdown of the steps they used to acquire a list of 100 beta testers:

Nick’s approach shows that reaching out authentically and building a community while making it easy for them to contribute (ie. don’t ask for a call, leave a type form for them to fill out answers) works like a charm – which is his piece of advice for new SaaS founders.

Leveraging a marketplace of 463K followers (Reditus experience)

Reditus is an affiliate marketing software for B2B SaaS companies, built in 2020.

The road to higher passive income had to start with the first beta testers.

Joran had trouble convincing people to use a tool that isn’t done/live.

His approach was finding communities with access to their ICP in bulk and getting help from their followers.

They went for the AppSumo community first and then their network after (when they fixed the initial issues/bugs).

He said:

The AppSumo marketplace functions as a deal site for software, where you can give their community Life Time Access to your software against a one-time payment. AppSumo will take a commission on your deals being sold through their:

• Marketplace
• Newsletter (200k subscribers)
• YouTube channel (63k followers)
• Facebook page (200k+ followers)

In the long run, this strategy gives you first beta testers and long-term advocates of your software. Also, you can access dozens of LTA Facebook groups and communities to promote your lifetime access deal.

Joran says they were happy with the outcome of the AppSumo deal, and you can read more about their AppSumo experience here.

Hosting events for 50 SaaS founders (Teamhub experience)

Teamhub is a project management software for small teams, and trying to find a good mix of different user types was the initial challenge for Ansar Mehmood, the CEO of Teamhub.

So, they leveraged their own network and hosted an event called the SaaS World Tour, inviting around 50 SaaS founders to join an evening of learning from each other. 

Then they posted the insights and promotions on LinkedIn and accumulated other non-technical users.

Where can I find a beta tester? (The ultimate list)

According to our research and the SaaS founders we talked to, here is your ultimate checkbox for finding your first SaaS users for testing:

1. Beta testing websites
2. Social media call-out
3. Email outreach 
4. Content marketing

Now, we will go into detail when explaining each method so you can choose your own strategy for finding beta testers by the end of this article.

1. Check out websites for finding beta testers 

1. BetaTesting.com

BetaTesting.com is a platform for user research and testing, with over 400,000 approved global beta testers. The platform offers testers for apps, websites, software, and other tech products.

So far, more than 1,500 companies, including Hotjar, ReadyTalk and Typeform, have left positive reviews for beta testing services.

Besides human power, BetaTesting.com offers customizable tests, feedback forms, tools and numerous other options for projects of all sizes. 

You can get up to 50 testers with a free account and reach out for a quote for bigger projects and more features. To get started you can create a free account or request a demo on their page.

2. Beta Family 

Beta Family is a crowdsourcing platform specifically designed for testing iOS and Android applications. Their talent pool consists of 250,000 testers, plus they allow you to invite your own beta users

For paid users, Beta Family provides tester approval, segmentation, feedback forms and customizable tests. As a free user, you can access “unrated” testers and limited test reports, support, and email invite options.

To get started you need to create a free account.

3. Betabound

Betabound is Centercode’s beta testing community of over 250,000 testers and developers eager to test new products for free. The platform has testers for software, hardware, mobile apps and games.

Betabound uses its community to test and promote its products but allows others to use the community as well. Even though the community is free, they encourage founders to give incentives through gift cards, free access to the tool, etc.

To get access to their talent pool, you need to fill out the announcement form and provide a “ Beta URL” landing page on your website. Once approved, Betabound will post your form on their page and share it with their followers.

4. Test IO

Test IO, among other services, offers a crowd-testing platform with numerous worldwide testers. Their open-source tools complement the platform, giving users a visually appealing dashboard with test results.

They offer simple beta test setup, skilled testers, detailed bug reports and bug fix confirmation on demand. Their pricing isn’t displayed on their website, but you can reach out for a demo and a quote.

5. Ubbertesters

Ubbertesters is a testing company that offers various testing services like UX, location, mystery shopper and payment crowd-testing options for companies that want a full service solution.

From mobile apps, to website and live stream testing, their workers from 120+ countries take care of any software testing needs.

Unlike “self-service” platforms, Ubbertesters offers 3 paid but flexible pricing plans, ranging from $1400 to $1950.

6. GetWorm

GetWorm is another community platform bringing testers/early adopters and startup founders together. Based on your product and the interests you select, the platform matches you with your beta testers/early adopters.

Even though you can create a worm campaign with up to 100 worms for free, if you need more than 100 beta testers/ early adopters, you need to contact them for a quote.

Unlike some other beta testing sites, GetWorm obliges founders to reward their helpers by giving out “worms, ” – exclusive rewards or offers. These gifts can be anything from merchandise to freemium or discounted accounts.

7. Beta Testers Hub

Beta Testers Hub is a platform with over 1200 beta testers/early adopters and 300 startups so far. Founders can register for free with a short product description, brand name, URL, instructions, incentives and contact/feedback forms.

This beta testing platform promotes new products in its newsletter and community, so once you pass the queue, you start receiving your first beta testers/early adopters.

Even though registering for this platform won’t cost you anything, keep in mind that you need to reward your new team members for their beta feedback.

Comparison Table

Here is a visual comparison of all the seven websites mentioned above:

2. Post on social media or in communities

Alongside specific beta testing websites, you can leverage your social media or numerous niche communities to recruit beta testers.

Since our LinkedIn poll showed social media as the #1 option for finding beta testers, we talked to Zephyr Chan, Founder and Growth Marketer, Better Marketer, about his experience using social media for his beta test.

He said:

His biggest challenge was cutting through the noise. 

Zephyr Chan said:

Here is our list of the top 6 platforms/communities for finding beta testers:

1. Hacker News

Hacker News is a veteran platform for technology and start-up news. Founders can post news related to their company and products but also look for “beta testers” since the audience is tech-savvy.

To sign up and post, all you need to do is register for an account for free. Ensure your post has a contact email or links to your landing page so potential beta testers can easily reach out to you.

2. Product Hunt

If you are into tech, you’ve probably heard of Product Hunt, which is a well-established platform for discovering new products, particularly in the tech and startup space.

You might have even posted your product on their “new products” list, but have you considered using their worldwide community?

3. Reddit

Reddit is a popular community and discussion website for wide-ranging subjects and niche purposes. Subreddits, in particular, are useful for SaaS founders looking for beta testers.

Subreddits are individual communities and mini, separate Reddit forums dedicated to specific topics, interests, or discussions.

Top 3 subreddits for finding beta testers:

• r/alphaandbetausers: Perfect for discussing beta testing and connecting developers with potential beta testers
• r/SaaS: Top choice for SaaS owners and online business owners, where you can find beta testers to help you
• r/startups: Dedicated to startup owners, you can find beta testers interested in testing your product

Michael Chen, Head of Growth, Notta used this approach to recruit a small but highly engaged group of about 15 beta testers who were genuinely enthusiastic about their SaaS product. 

His biggest challenge?

Ensuring they remained committed throughout the testing phase. 

Here is what he said about the experience:

[ Check out our latest research on whether Reddit influences LLM results? ]

4. Quora

Quora is a “question and answer” platform and community for sharing knowledge and connecting with other users/experts around the same topic. Anyone can create an account for free and post a question or reply.

But, there is another way to get high-quality beta testers if you would like to put more effort into reaching out.

1. Use the search function on Quora to find people asking questions related to the problem your product solves.
2. Provide a thoughtful answer to their question and, after establishing a connection, invite them to join your beta testing program.
3. LinkedIn

We talked to Luciano Colos, Founder and CEO of PitchGrade, who recruited about 20 beta testers ‌intending to get feedback from a diverse group of users who were entrepreneurs, CEOs, and tech lovers.

He reached out to his connections on LinkedIn and asked them if they knew anyone interested in testing out my product.

But he had a solution for that.

That said, one of the biggest platforms with a professional user base is definitely LinkedIn.

Just don’t forget to use hashtags for reaching a wider audience.

Some examples of industry-specific hashtags that could be used include:

• #SaaS
• #BetaTesting
• #TechInnovation,
• #BusinessSolutions
• #NewSaaS
• #SaaSbetatesters
• #betatestersneeded
• #weneedbetatesters
• #earlyadopters
• #betatesters
• #betatesterswanted

If you have time on your hand for a more personalized strategy, here is how to reach out to your ideal beta testers:

1. Search for people with “beta tester” or “QA tester/engineer” in their LinkedIn bios
2. Craft a message or customize this template below
3. Send to the right people

6. Facebook groups

Facebook groups are a good way to find communities that share the same interests and passions. As far as beta testing communities go, there is only this “Software Testing” group with over 16.5 members (both testers and founders).

By joining the group for free, you can post a short description of your tool and a signup link.

However, I noticed many private groups where founders gather their beta testers for feedback and insights.

This is a good strategy for collecting feedback for current and future updates as well as starting a community of people with a shared interest.

One last method of using Facebook to find beta testers is by posting and using relevant hashtags. You can copy paste your LinkedIn post and add the same hashtags.

3. Work on email outreach

We talked about LinkedIn outreach above, but there is another more popular method that many SaaS founders use – cold email outreach.

Cold email outreach for finding beta testers implies collecting relevant emails from potential testers and sending a short and concise email. Here is how to do it easily:

If you don’t want to spend hours searching through email databases and ending up using spammy email addresses, you can use a tool like Apollo.

With a cold email marketing tool, you can find verified email addresses of relevant contacts with the help of the “search function” and “filters”.

For finding beta testers, some relevant titles are “QA engineer”, “QA tester”, and “Tester”.

When you have your final pool of potential testers, craft a short invite email and start sending. Make sure to set 2 follow-up emails that reply to the same thread for a higher open and reply rate.

Bonus tip: Cold emails perform better without any links in the first email because the email provider can see it as spam. Ask your testers to reply to the email if interested and then send a link.

4. Invest in content marketing 

An ever-green method that will constantly get you new leads is content marketing. By publishing relevant and intent-driven articles, you will reach your target audience organically. Even better, they will reach out to you.

As we mentioned in our RingBlaze case study, a SaaS company can get high-quality leads with a couple of high-intent articles.

High-intent keywords for your specific SaaS brand would be those that your target audience is using to look for alternatives to products or find a solution to their problem. Those are:

• X alternative(s)
• X competitor(s)
• X vs
• Vs X 
• X review

Here “X” represents your competitors because people searching for them have tried the product, which makes them your ideal leads.
By crafting an article and leaving a “sign up for our beta testing program”, you will get high-quality testers whose feedback will be beneficial to you. Plus, you can use the same articles to find customers, with a high chance of conversion later on.

If you want to learn more about:

• Choosing the best high-intent keywords to rank for
• Crafting an article that warms up the reader
• Using the right CTA button in the article for instant conversion
• Creating ever-green articles that will constantly bring new leads

Book a free call with Olga, the founder of Quoleady, and chat about the right strategy for your SaaS.

How do I choose a beta tester?

Here are the main factors for getting the most value out of your beta tester:

• Product experience/ competitor experience
• Fast delivery
• Unbiased representation
• Representative of your customers

The key to a successful beta testing phase is selecting individuals who are representative of your target audience. 

These testers should be your potential customers – people who will be using your product or service in the real world. Ideally, they’ve tested your competitors’ products, so they can easily compare, find the gaps or highlight your unique features.

By choosing testers who closely resemble your target market, you can gain valuable insights into how your offering will be received and identify any areas for improvement. That is why “biased representation” should be a must, even though our family and friends want to participate, they shouldn’t be the only ones here.

Another important factor to consider is the ability of your beta testers to provide fast feedback. Time is of the essence during the beta testing phase, and having testers who can promptly report their findings is crucial. 

Additionally, it’s important to consider the scalability of your beta testing group. 

While having a small group of dedicated testers can be beneficial, you may also want to expand your pool to get a wider range of perspectives. This can help you identify potential issues that may arise when your product or service reaches a larger audience.

How to navigate the beta testing process 

After you’ve successfully onboarded your first beta testers, you should develop a clear and precise beta testing process to get the maximum out of them. At this stage, SaaS teams can also explore an enterprise testing strategy explained through structured feedback loops, QA ownership, regression planning, and clear release criteria to keep testing organized as the product grows. Here is your ultimate checklist:

• Define the feedback process
• Set expectations
• Collect feedback (surveys, Facebook groups, discord)
• Set a deadline
• Analyze feedback
• Get back to testers /implement feedback

Here is the beta testing process in details:

1. Set clear expectations with your beta testers. Let them know what you expect from them during the testing phase and what kind of feedback you are seeking. This helps them focus on specific aspects of the product experience and provides more relevant insights.

2. Create various channels for collecting feedback. Use surveys, online forums, dedicated Facebook groups, or even a Discord community to start discussions and gather qualitative and quantitative feedback. These platforms allow testers to share their thoughts, report bugs, and discuss their competitor’s experience. Plus, you can use these communities for product updates later on.

3. Set a deadline for collecting feedback. This prevents the testing process from becoming indefinite and gives you a specific timeline to work with. Having a deadline compels beta testers to provide feedback within a set period, ensuring that you have enough time to analyze and implement their suggestions.

4. Analyze feedback carefully to identify common themes and areas of improvement. Look for patterns in the feedback and prioritize the issues raised by multiple testers. This analysis will help you understand the strengths and weaknesses of your product from the perspective of your potential customers.

5. Close the loop with your beta testers. Acknowledge their contributions, update them on how their feedback has been implemented, and express your gratitude for their participation. 

A well-structured beta testing process usually combines clear tester instructions, bug-tracking tools like Jira or Linear, feedback forms, and community channels such as Discord or Facebook groups so product teams can collect both technical issues and real user insights.

What should you give as an incentive/reward for beta testers?

If you are using the “free methods” for acquiring beta testers, here are some suggestions on how you can reward them for their time and effort:

• Recognition on your website/newsletter
• Extra Freemium 
• Discount
• Merchandise
• Skip the waiting list
• Help (advice, mentoring..)

First, recognition on your website or newsletter can be a powerful incentive. Highlighting their contribution publicly not only gives them a sense of accomplishment but can also boost their credibility among peers and potential employers. This recognition can be through a dedicated beta tester section on your website or featuring testimonials in your newsletter.

Another popular incentive is offering beta testers extra freemium or early access to premium features. By giving them a taste of what your product has to offer, they are more likely to provide valuable feedback and become loyal customers in the long run. 

Discounts are a common incentive that appeals to many beta testers. Offering discounts on the final product, subscription plans, or even lifetime access can motivate testers to actively participate and provide valuable insights. This way, they not only get to experience the product firsthand but also enjoy exclusive perks.

Merchandise can also be a unique incentive that not only makes your testers feel appreciated but also turns them into brand advocates. Branded mouse pads, stickers, or even exclusive merchandise related to your product can create a sense of belonging and pride among your testers.

Another intriguing incentive is skipping the waiting list once the product is launched. If your product is in high demand, beta testers who joined early can be rewarded with instant access, saving them from the wait that new customers might face. Remember the FOMO story?

Finally, offering help and support beyond the testing phase can greatly enhance the overall experience for your testers. Whether it’s providing advice, mentoring, or even specific use case guidance, genuine support and guidance can make your testers feel valued and motivated to provide more comprehensive feedback.

Conclusion

In this article we shared five success stories of SaaS founders and a detailed guide to four methods of finding your ideal beta testers.

Some of the ways of finding beta testers require minimal effort and bring fast results, while others may be more time-consuming but they keep bringing in leads.

If you want to chat about your content strategy for bringing in leads, schedule a call with our founder Olga Mykhoparkina, the face behind the success of dozens SaaS brands.

The post How to Find Beta Testers in 2026 (SaaS Founders Stories) appeared first on Quoleady.