We started our cooperation last year and in just a few months RingBlaze started seeing the first sign ups. So far our content marketing efforts brought in 650 leads and increased the blog traffic from 0 to 50K. 

Making use of competitors’ keywords

We went with high-intent SaaS content marketing strategy.We’ve done a thorough market research to see what’s the best way to tackle the content marketing in the niche. As a result, we’ve discovered lots of competitors with established branding like RingCentral, Grasshopper, Vonage and many more. 

On a mission to deliver the results to our client as fast as possible, we’ve settled on writing a series of articles that covered competitors’ alternatives and comparisons.

Obviously, we put RingBlaze as #1 alternative in the ‘alternative’ posts as well as mentioned RingBlaze benefits in the ‘vs’ posts. 

Keeping the friendly tone of the articles

So much content out there seems dry and heartless to me. We try to sound real and human in our articles keeping the conversational style of our writing. 

We also made sure to make an article easy-to-read and easy-to-skim by breaking it into short digestible paragraphs, putting important words and phrases in bold, adding plenty of white space and images in the text. You can read more about best practices of SaaS content writing on our blog.

Displaying featured snippets

We made sure to format the article in a Featured snippet-friendly way so our lists would be displayed in Google search:

Building domain authority

We were sending 70 HARO answers per month which brought us 60 backlinks and helped us strengthen the domain authority. In five months we went from 8 to 30 Moz DA. Moreover, as a nice side effect we got featured on Wall Street Journal that even brought some direct leads to the client’s doors. 

Building backlinks to the articles

No matter how great the articles are they need some link love. That’s where our SaaS SEO agency resorted to guest post links and link partnerships. Overall, we published 50 guest posts and built 35 backlinks to the target pages.

As one of the best SaaS marketing agencies, we take link building seriously and don’t use content mills or link farms that look more like link cemeteries to me. Instead, all of our link building processes are based on partnerships, smart A-B-C exchanges and manual outreach.

This allowed us to significantly grow the backlink profile for RingBlaze.com.

In the end

Despite the limited budgets we were able to get the most ROI possible for RingBlaze making use of competitors’ keywords. The combination of smart link building strategy and quality content resulted in just what the client was looking for – getting plenty of beta testers onboard as well as building a lead generation machine via content marketing.

According to Ahrefs the Traffic value of RingBlaze is now $29K per month. That’s how much money they would’ve had to spend on Google ads to receive the same amount of traffic. Needless to say, RingBlaze only spends a fraction of this amount for our services. It’s another reminder to think twice when choosing between ads and organic search. 

What’s next for RingBlaze?

At some point Dennis (the founder) reached out asking to slow down as they don’t have time to handle all of the leads. The mobile app is getting ready and should be launched in June, something most of their customers are looking forward to with anticipation. This is when we’ll double down on our marketing efforts and bring RingBlaze to the new heights?

The post B2B SaaS Case Study: 50K Visits, 650 Leads with Just 20 Articles – RingBlaze appeared first on Quoleady.

Here’s what you’ll learn below:

1. What is B2B SaaS copywriting 
2. Why is B2B SaaS copywriting for blogs important for your business
3. What you need to know before you start
4. Concepts that make a good copy
5. Tools that can improve your writing
6. How to optimize your copy for SEO purposes

What is B2B SaaS copywriting?

B2B SaaS copywriting is writing with the purpose of inspiring a reader to take action, such as buying a SaaS subscription or signing up for a free trial. B2B writing targets a team of professionals and focuses on how the whole company benefits from a SaaS product, not just an individual.

It can be email marketing, pricing page or landing page copy, but here we’ll focus on B2B SaaS copywriting for blogs.

Why is B2B SaaS copywriting for blogs important?

Let’s see what the numbers say:

• Of all the content types they use, 93% of B2B marketers report blog posts produced the best overall content marketing results. 
• 80% believe custom content should be central to marketing work.
• Content marketing costs 62% less than traditional marketing.
• 82% of consumers feel more positive about a company after reading custom content.
• 70% prefer to learn about a company through articles than adverts.
• On average, companies with blogs generate +67% leads per month.
• Marketers prioritizing blogging are 13 times more likely to have a positive ROI.

Blog posts can generate excellent content marketing results for software companies, making potential customers feel more positive about your company and generating leads while saving you money in the long run.

B2B SaaS copywriting: Before you start

Understand your target audience and tailor your content to them

Before deciding what to write about, you must understand your target audience or buying persona. Ask yourself:

• What are their pain points?
• What keeps them up at night?
• What interests them?
• What do they want?
• What would make their life easier?
• What is their job?

Here are a few suggestions to help you understand your target audience better:

• Analyze your sales calls and look for patterns
• Read reviews of your or competitors’ products on third-party sites such as G2 
• Ask them directly via a customer survey

Conduct keyword research

Before conducting keyword research for your SaaS content marketing strategy, you should understand how to choose the right keywords. Your ideal keyword should have:

1. High search intent
2. Reasonable search volume
3. Low keyword difficulty

We suggest you target high-intent keywords that are most likely to bring you results. You need a keyword research tool such as Ahrefs or SEMRush to find them and a list of your competitors.

Let’s say you are building a team chat app. Here are the types of high-intent keywords you should look for:

For more ideas and in-depth explanations, check out our guide on SaaS keyword research. You can also educate yourself and get inspiration from the best SaaS content marketing blogs or consult a SaaS content strategist if you’re unsure which keywords to target.

Create an outline

An outline can help you stay on track and organize your ideas. Here’s how to create one:

1. Identify who you’re writing to
2. Identify the search intent for the keyword (look at the top ten results and see what articles Google ranks for your chosen keyword, but also use common sense) 
3. Identify the purpose of your writing and what you want to achieve
4. Define your headers and subheaders

While analyzing the top ten articles, see whether there’s something they are not covering or if you can provide a unique angle. People tend to repeat the same information, so identifying an information gap or bringing something new to the table can help you get ahead.

B2B SaaS Copywriting: Other concepts you need for a good copy

Hook the reader

The purpose of every sentence in your copy is to get your reader to the next one. The first chance you have to hook the reader is your headline. 

Statistics show that eight out of ten people read the headline copy, but only two out of ten read the rest. This tells us how important it is to craft a compelling headline. Get into your customer’s shoes, think about what they want to find when they search for a specific keyword and tailor the headline to that. Avoid clickbait and make sure you deliver on the promise.

Bonus tip: You can use Headline Analyzer and Title Generator to help you. 

An introduction is another place to hook the reader and convince them they’re at the right place where they’ll get what they came for. Here are some guidelines:

1. Make it short (about 3-4 paragraphs and up to 200 words)
2. Make it sharp and snappy 
3. Describe what you’re going to talk about in the article
4. Don’t state the obvious
5. Include some stats to prove your idea
6. Inject storytelling and relate to the reader’s problem

You can also use writing frameworks, such as:

AIDA

• Attention: Are you a business owner or marketer looking to boost sales during the Christmas season?
• Interest: Customers are in a buying mood, with X% of shoppers setting aside a budget for holiday gifts this year. However, with so many businesses fighting for attention, it can be challenging to stand out.
• Desire: That’s where Christmas holiday campaigns come in. By creating unique and engaging experiences for your customers, you can connect with them and skyrocket your sales.
• Action: In this article, we’ll explore the most effective Christmas marketing campaigns and ideas to delight your customers and make the most out of this holiday season. 

PAS

• Problem: Are you tired of spending hours each week manually managing employee schedules?
• Agitation: You try to accommodate all preferences and requests, but still, it leads to errors, miscommunication and conflict. Missed shifts and under- and overstaffing ultimately affect your bottom line.
• Solution: That’s where X, our employee scheduling software, comes in. You can automate the entire scheduling process and ensure your business runs more smoothly with features like shift trading, time-off requests and real-time scheduling updates.

SCQA

• Situation: Research shows hiring a SaaS marketing agency can save X% of revenue.
• Complication: But it is tricky because there are so many of them and everyone claims to produce high-quality content.
• Question: How do you sift through all that information?
• Answer: Here are our top X choices and a hiring checklist to help you.

Emphasize benefits 

Features describe what your product does, whereas benefits describe how it helps the reader. Readers don’t care about your business, they care about how your business can help them, whether it be reducing operational costs, increasing productivity, saving time or automating existing workflows. 

Keep this in mind when listing all your product’s features. Ask yourself:

• So what?
• How does this help the reader? 
• How will it make their life easier?
• Is it clear to me or is it clear to the reader?

This is not to say to omit features altogether, but make sure they are clear to the reader and emphasize how they make their life easier to help them picture the outcome.

Cut the wordiness

Wordy sentences add friction, which is the opposite of what you want. You want to provide a seamless experience and not lose readers because of wordy sentences.

Here are some examples of redundant words or phrases and how you can cut the wordiness:

• Merge together –> merge
• Absolutely certain –> certain
• Still remains –> remains
• In order to –> to
• In the event that –> if
• The majority of –> most
• Have a preference for –> prefer

If you can express it with fewer words and more simply, do it. Also, avoid repeating ideas throughout the article. Every sentence counts – cut everything that doesn’t provide additional value.

Find data and statistics to support claims

Outbound links are important because they make your SaaS company a credible source both in the eyes of readers and Google. Support your claims with evidence and link to reputable sources such as Forbes, Inc, the Guardian etc. 

Whenever you can, find statistics, but make sure they are up-to-date, which usually means no older than two years. Irrelevant and outdated stats make you less credible. Also, always link to the original source of the statistic instead of stat reviews.

Use active voice

Active voice is more direct and persuasive than passive voice – it puts power in the readers’ hands. Use passive sparingly and change to active whenever you can. You can use Grammarly or Hemingway app to help you detect passive sentences and change them.

Make your content specific and actionable

Specific beats general any time – answer the how and the why. The tips you provide should be actionable and, whenever you can, you should provide examples to bring ideas to life. Imagine that kid asking a thousand whys and approach your SaaS content production with similar scrutiny. 

Ask yourself:

• Why does this matter? 
• How can the reader do it?

Write conversationally

Many SaaS companies get too formal or technical and confuse the readers. You confuse them – you lose them. Conversational language makes content easy to digest and more relatable, helping you establish a relationship with the reader.

Here’s how to write conversationally: 

1. Imagine you’re speaking to a friend
2. Address the reader directly (with “you” and “your”)
3. Use language that is easy to understand
4. Use analogies and metaphors

Make it skimmable

73% of people skim blog posts, which is why it’s crucial to make the posts easy to digest by making them skimmable. 

Skimmable content includes:

• Headings and subheadings
• Bulleted or numbered lists
• Short paragraphs
• Bold or italic text
• Images, videos and infographics
• Tables

If you can, design your images consistent with your branding, but in case you don’t have time to do that, here are some websites with free stock images you can use:

• Freepik
• Pixabay
• Unsplash
• Pexels

Include calls-to-action

Include calls-to-action (CTAs) throughout your article and in the conclusion to inspire action. However, don’t overstuff your article with CTAs. The point of copywriting is to sell or drive action, but if you only focus on talking about your product, you will only annoy and lose the reader. Stay humble and strike the right balance between promoting your product and providing value for the reader.

B2B SaaS Copywriting tools to improve your writing

Here are powerful marketing tools you can use to help you create content.

Grammarly

Image source: G2

You can use Grammarly for:

• Grammar, spelling and punctuation mistakes
• Clarity and readability
• Adjusting tone
• Plagiarism
• Consistency
• Sounding more native

However, don’t listen to its suggestions blindly, as it can make mistakes. 

Surfer SEO

Image source: Surfer SEO

Surfer SEO is a fantastic content marketing tool that analyzes the top ranking results and, based on that information, offers suggestions for which keywords to include in your copy, how many words, headings, paragraphs and images. 

You can also use it for keyword research, auditing etc., but we mainly use it to optimize content.

Hemingway Editor 

Image source: Hemingway App

Hemingway Editor analyzes your text and provides feedback on:

• Readability
• Sentence structure
• Passive voice use

This analysis can help you identify areas where you can improve your writing and make it more direct, concise and easy to understand.

Writesonic

Image source: Writesonic

Writesonic is another helpful tool you can use to generate content ideas and product descriptions, paraphrase content and more. For example, you can use it to change the tone from formal to conversational.

Ahrefs

Although not specifically for writing, this list wouldn’t be complete without Ahrefs, an SEO tool that helps you research keywords and competitors, analyze backlinks and track rankings. Your writing will be much better if you know what people are searching for and do proper research.

Its alternative is SEMRush, but we like Ahrefs because of its clear interface that makes it easy to focus on the key metrics.

B2B SaaS copywriting: How to optimize your copy

Your content should be reader-centric, but you should optimize it to make Google happy and enable readers to see your content. Two main aspects include keywords and internal linking. 

Keywords

Apart from including the terms Surfer SEO suggests, you should also include the main or target keyword in your:

1. Introduction – ideally in the first sentence/paragraph or at least in the first 150 words
2. Meta description 
3. SEO tag – ideally at the beginning
4. Title tag – ideally at the beginning
5. Headings and subheadings (where possible)
6. Alt tags 
7. URL slug

However, don’t stuff the keywords – we don’t want an over-optimized copy. You can use the WordPress Yoast SEO plugin to help you:

Your meta description should be up to 160 characters and appear green in WordPress, explaining briefly what your article is about and enticing the reader. SEO and title tags should be up to 70 characters. 

Internal linking 

Internal linking for your SaaS blog is important because it helps search engines understand what your website is about and see you as a topical authority, boosting rankings. It also creates a good user experience because it makes it easier for readers to find the information they’re looking for. 

Here is a summary of how we do internal linking:

1. Our SaaS SEO agency aims to have five or six internal links per every 1000 words whenever possible. 
2. We use very specific anchor texts (exact match or similar to the main keyword) when linking to other articles so that readers know exactly where we’re taking them and Google understands what the page is about.
3. We create topic clusters, linking all cluster content to the pillar page and from the pillar page to the cluster content and between supporting articles where possible.

Here we focused on optimizing your content for a blog, but you should also take care of technical SEO and off-site optimization, which includes choosing websites for link building and building SaaS backlinks. You can read our checklist for optimizing your SaaS blog for SEO or our detailed guide for SEO for SaaS.

How can Quoleady help with B2B SaaS copywriting?

Quoleady is a SaaS blog writing company helping SaaS clients generate qualified leads with content marketing.  

Here’s how we can help with your B2B SaaS copywriting:

1. We can help you conduct keyword research and devise a content strategy
2. We can provide topic ideas and create detailed article briefs
3. Our B2B SaaS copywriters can write compelling and optimized copy to bring you traffic and conversions
4. We edit and proofread all content and make sure you’re happy with it

Jump on a free call with us and let’s discuss your specific needs!

Conclusion

Writing a B2B SaaS copy is challenging, but we hope this article made it easier. You now know why and how to do it, what tools to use and how to optimize it. In short, your copy should:

1. Hook the reader with a compelling headline and introduction
2. Emphasize the benefits of your product
3. Be concise
4. Be credible with data to support your claims
5. Be direct and persuasive
6. Be specific and actionable
7. Use a conversational tone
8. Be skimmable
9. Include calls to action
10. Make both readers and Google happy

All that’s left is for you to learn how to measure your SaaS content marketing results. If you’d rather focus on your core business and leave this to the professionals, book a free call to see how we can help you!

B2B SaaS copywriting: FAQs

How to write for B2B SaaS?

1. Know your target audience and tailor your content to them
2. Use great hooks to entice the reader 
3. Emphasize the benefits your product brings
4. Be concise
5. Support your claims with data
6. Use active voice
7. Provide value and give actionable tips
8. Use a conversational tone
9. Make it skimmable
10. Include calls to action

What is a SaaS copywriter?

A SaaS copywriter writes compelling copy to inspire a reader to take action, such as signing up for a demo or purchasing a subscription plan. They need to be versed in SaaS marketing to generate leads and convert them into paying customers.

How to start SaaS copywriting?

1. Learn about SaaS content marketing
2. Study the product, competition and buying persona
3. Practice the writing concepts outlined in this article
4. Choose copywriting tools to help you

The post B2B SaaS Copywriting for Blogs: All You Need for an Optimized Copy appeared first on Quoleady.

At Quoleady, our main focus is B2B SaaS content production where we start with content marketing strategy as a first step.

We never encourage content creation just for the sake of creating content. Without a clear goal, you’ll never be sure how to measure the success of your SaaS content marketing strategy.

So to begin with, you have to decide on your goal. Is it lead generation? Educating your existing customers about the product to increase LTV? Or maybe convincing your free customers to upgrade?

Our experience shows that most SaaS companies these days are after lead generation when it comes to SEO content for the blog. Traffic is great but sign ups are even better.

When the goals are clear, it’s time to work on the SaaS content strategy. If you don’t have months to educate yourself on SaaS content marketing, you can always ask for help. That’s where SaaS content strategists come into play.

Finding the right person to guide you can make or break your content game so make sure you know how to find a SaaS content strategist, evaluate her skills and understand if she’s a right fit for your business.

Who is a SaaS content strategist?

A SaaS content strategist is an expert with proven experience in SaaS content marketing.

They could be an experienced freelancer or SaaS SEO agency, or you could hire a content marketing manager who will be responsible for the whole SaaS content marketing strategy.

Choosing the right person really depends on your needs. Here are some things to consider:

• Do you already have a SaaS content marketing strategy in place that needs to be improved, or do you need someone to build it from scratch for you?
• How many people do you have in your content team? How many people do you have for SaaS content writing?
• What is the content budget you are ready to invest?
• What kind of results do you expect from B2B copywriting services?

Answering these questions will help you understand what kind of SaaS content advisors you need and where to search for them.

Why do you need help of the SaaS content strategist?

Many SaaS businesses struggle to create content without a strategy in place. Or, they claim that they’re publishing content on a regular basis but they don’t get any leads. The most common cause I see is the lack of solid content strategy.

The strategist is there not only to help you with your content calendar but to put a system in place, a system that will consistently generate traffic and leads, even when you’re asleep.

Strategy planning should start with:

• researching the market
• researching your competitors
• understanding your SaaS product in-depth
• identifying the buyer persona, their needs, wants, goals, pain points, etc.

When you gather all that data, it’s time to work on keyword research. For us, keyword research is much  more than simply optimizing your content for search engines. You should base your overall content creation around the right keywords.

One of the best keyword strategies for SaaS is to find keywords with high search intent that could generate SaaS leads quickly. At Quoleady, we believe you should get the most ROI out of your content marketing efforts. We try to focus on the topics that will bring you the best results fast.

Nothing happens overnight, but if you start with a solid and well-thought-through content strategy, you’ll soon be able to see the first results of your work.

A good strategist will help you understand your buyer journey and plan content for each stage of the sales funnel.

According to research, the cost of content marketing is 62% less than other marketing channels. It means that content marketing could have the highest ROI when done correctly, compared to, let’s say, paid advertising.

In other words, if you get your SaaS content marketing right you’ll be reaping the benefits in the form of relevant organic traffic and qualified leads.

But if you do it wrong, you’ll end up wasting time and money, creating content that doesn’t get you the results you want.

That’s why it’s essential to work with an experienced SaaS strategist who sees the bigger picture and can help you avoid common SaaS content marketing mistakes.

At Quoleady, we’ve helped dozens of SaaS businesses develop content marketing strategies that drive sign ups. Book a free call and let’s see if we can help you.

Where do I find a SaaS content strategist?

I’d start with a word of mouth. Maybe someone helped your SaaS friends and brought them great results? You never know until you ask!

You can ask your network on social media to recommend someone with experience. Maybe there’s already someone in your network – pay attention to people that are posting quality content marketing advice on LinkedIn!

By the way, if you are looking for quality Facebook groups for SaaS founders and growth hackers, check this one out, you can ask for recommendations there and not only when it comes to SaaS strategists. I’ve been a member for 6 years now and it brought me nothing but value

You can even search for a SaaS content strategist on Google, just make sure to check if the expert is experienced and qualified enough to give you advice.

If you want something with more structure to keep you accountable, check out the Growth Mentor platform, run by my friend Foti Panagiotakopoulos. You’ll find me there as one of the mentors, so feel free to book a consulting session with me or my colleagues!

How do I make sure a SaaS content strategist is qualified? 

Here’s what to look for and how to check whether that content strategist is the right fit for your SaaS company. I’ve broken it down into seven steps:

1. Take a look at their previous results, see what companies they’ve worked with and how they’ve helped those companies.
2. See if they worked with a company that’s in the same/similar niche as yours.
3. Ask how long they have been in the SaaS market. The approach you take when developing a SaaS content strategy is quite different compared to other industries and I’d always choose someone who is familiar with SaaS over someone who’s a content generalist. Obviously, the more experience they have in this particular niche, the better.
4. Google their name and see their publications. Top experts usually have quite a few authority articles published on top-tier niche platforms.
5. Check out the testimonials and real results of their clients. Look for numbers and statistics, not just words and praises.
6. Check if they are taking part in the SaaS events. Top experts are often invited to speak at SaaS events so that’s a good sign.
7. Finally, if you’ve narrowed down your options to a few candidates, it’s time to have a call with a SaaS content strategist and see if you get along. You should talk about their previous experience but also check if you like their content ideas, suggestions on what you can improve, etc.

Don’t be afraid to ask questions that might come up during the conversation. The goal is to get to know them and make sure that you’re on the same page.

Now, if you’re in doubt about whether you should hire a freelancer or a SaaS marketing agency, it depends on your needs.

The biggest difference is that a SaaS content marketing agency like Quoleady not only develops a strategy but it can also implement it.

On the other hand, a freelance strategist most often just acts as a consultant.

Do you have a content team? Then, you just need some guidance and that’s where both: an agency with their experts and freelance consultants are a fit.

What if you don’t have a big content team and need someone to develop a strategy and act on it? In that case, the agency is most likely the right choice for you.

Book a free session to learn more about how we can help your SaaS business.

Quoleady – your SaaS content strategy partner

If you’re looking for a proven content strategist with demonstrated results, look no further. We can help you.

Over the last couple of years, we’ve focused exclusively on helping SaaS companies generate leads through high-quality content. And we’ve succeeded at it over and over again.

We’ve worked with some of the biggest names in the SaaS industry such as Monday.com, Pandadoc, GetVoip, Expandi and dozens of other SaaS companies.

We’ve helped leverage their B2B SaaS blogs and turn them into a source of marketing-qualified leads. It all starts by putting a SaaS content marketing strategy into place.

If you want to learn more about our team, let me introduce Quoleady to you.

We’ve been in the SaaS content marketing space for 6+ years with 2.5 years running a SaaS content marketing agency.

We published articles sharing B2B SaaS content marketing tips on Entrepreneur, HubSpot, Zapier, Search Engine Watch, Search Engine Journal, Marketo, Foundr and many more.

We’ve got amazing results for our clients:

• Expandi: We helped Expandi get from 0 to $4M (now 7M) ARR in just two years. It wasn’t only our contribution but content marketing plays a very important role in Expandi’s success. You can read the whole story on Expandi’s growth here.
• RingBlaze: We helped RingBlaze generate 50K visits and 650 leads with only 20 articles. I wrote a whole case study on how we managed to do it and how you can do it as well.
• FullSession: For another SaaS client, FullSession, we’ve generated 500 leads with only 16 articles. When we started working on their content, their website had zero traffic. We drove 40K+ highly targeted users to their website. We published a case study where we break down the whole process into actionable steps.

We’ve got amazing testimonials from our clients:

We’ve been speaking at the SaaS events:

SaaS Stock Lisbon, SaaS Society Lisbon, Startup Wise, SaaS Day and more.

How to get free expert advice for your SaaS blog

All you have to do is to book a free consulting session using this link: https://calendly.com/quoleady

We’ll do our best to help you with your content marketing challenge. If you have questions like:

1. How do I generate leads with my SaaS blog?
2. How to choose topics for my SaaS blog?
3. How to write quality content for my SaaS blog?
4. How to find great writers?
5. How to make my SaaS content ranked on Google?
6. How to build quality backlinks?
7. How to build a content marketing team?
8. How to build content marketing operations?

And many more we are happy to help.

You will notice tht we also have a 1-hour session for those who donate to Ukraine. Our managing team is from Ukraine. Now that we are spread across so many countries around the world, we want to help bring peace into this world and save lives. If you feel the same way, use the link above to book your session.

The SaaS content marketing strategy we love

Before booking a call with a SaaS content strategist we recommend you to read some of our articles on SaaS content marketing strategies. Maybe they’ll answer your questions or guide you in the right direction.

Our goal is to help our clients generate leads, not just traffic. That’s why we love the high-intent marketing strategy. We advise our clients to look beyond search volume and focus on search intent that’s behind target keywords.

When we conduct keyword research for our clients, our main goal is to identify keywords showing that the person is ready to purchase, not just looking around. It’s not only about getting a Google ranking, but you also have to think about whether you’re ranking for the right keyword so that Google can show the article to your potential customers.

When implemented in the right way, this content strategy can increase your conversion rate. People that are at the bottom of the funnel are much more likely to purchase than those that are just starting out on their customer journey.

We have our tricks like creating product led content; adding internal links to a SaaS blog to distribute traffic throughout your website; focusing on customers that are unsatisfied with other software and looking for alternatives, where you can position your SaaS as the best solution.

Some of the best article ideas include:

1. Listicles (Top 10 email marketing tools)
2. Alternatives to your competitor (X best Zoom alternatives in 2023)
3. Comparison articles (Zoom vs Skype)
4. How to guides (articles that serve to solve your customer pain points and are presenting your own SaaS product as the best solution)

Here are the articles to learn more about it:

• SaaS Content Marketing Strategy That Will Bring You Leads at the Lowest $
• B2B SaaS Content Marketing Blog Writing Tips
• How to Choose Websites to Build Backlinks to Your SaaS Blog
• SaaS Content Production in 2023

Summary

Hope we made it easier for you now to find a SaaS content strategist that’s a good fit for you and your SaaS.

Don’t forget to check their previous results and make sure they have solid experience working with SaaS companies, because every niche is different and to work in SaaS you need a specific set of skills and knowledge.

If you have a question about a B2B SaaS content marketing blog and its best practices feel free to book a free consultation and we’ll be happy to help you.

Reach out to me on LinkedIn at Olga Mykhoparkina if you have any questions.

The post SaaS Content Strategist: How to Get Free Expert Advice for Your Blog appeared first on Quoleady.

Think AI-powered creator discovery, campaign management, and performance analytics, all in one place, built for a market that most global tools barely acknowledge.

We started working with them in October 2025. In the first three months we grew their branded search clicks from almost 0 to 213, more than doubled their organic users, and got them showing up in AI-generated search results for the first time. 

The results have kept compounding since. Here’s how we did it.

Where things stood in October 2025

The product was live and the team was growing, but the content and SEO side was basically untouched. Branded search was almost nonexistent. Organic traffic was modest. 

And when it came to ChatGPT, Perplexity, Gemini, the platforms where more and more B2B buyers are researching tools these days, they simply weren’t there. 

There was a lot to work with. A strong product, a genuinely differentiated regional angle, and a content slate that was starting from scratch.

Capitalizing on a gap nobody else was filling

The influencer marketing software space is competitive. Aspire, Influencity, Humanz, and others have been at it for years. In terms of AI visibility when we started, the market leader was sitting at roughly 75% average across LLMs. 

Our client was at 2%.

So we weren’t going to out-volume the incumbents. We had to be smarter about where we played.

The MENA angle was the obvious bet. Most influencer marketing content, the “best platforms” roundups, the how-to guides, the comparison articles, is written entirely for US and European audiences. 

A brand manager in Dubai or a startup founder in Riyadh searching for influencer software is being served content that barely acknowledges they exist.

That’s a gap. And gaps are where you win fastest.

We settled on a focused three-month plan: build out the content that should exist for this region, target the competitor-aware keywords where purchase intent is highest, and get the platform visible on the AI platforms that B2B buyers are increasingly using to shortlist tools.

Making use of competitor keywords

No matter the industry, the best-converting content is always the high-intent stuff, alternatives, comparisons, “vs” articles. These are readers who are already evaluating their options. They’re close to a decision. Getting in front of them at that moment is worth more than a hundred informational posts about what influencer marketing is. 

We wrote dedicated pages targeting “Influencity alternatives” and “Aspire alternatives,” putting our client first, with clear explanations of why. We also built out comparison content and positioning pages around specific use cases where the platform has a genuine edge. 

The regional content played the same role, just with less competition. 

Pages like Influencer Marketing in Saudi Arabia That Drives Results and Middle East Influencer Marketing That Drives Real Growth were targeting queries that nobody had bothered to build proper content for. They ranked quickly.

Some examples of what we published across the three months:

• Top 5 Influencity Alternatives for Superior Marketing
• Top 5 Aspire Alternatives That Deliver Real Results
• Influencer Marketing in MENA for Brands Ready to Grow
• Drive Sales with Influencer Marketing in UAE
• Automate Payouts with Influencer Payment Platform
• 5 Best Influencer Marketing Software for ROI-Driven Brands

21 pieces in total: 16 landing pages and 5 blog articles, delivered in three months, one ahead of the original target. 

Getting the platform into AI-generated answers

This is the part that’s genuinely new territory for most SaaS companies right now. LLM traffic isn’t huge yet, but it’s real, it’s growing, and the window to establish visibility before the space gets crowded is closing.

We tracked the platform across 44 unique prompts on ChatGPT, Claude, Gemini, and Perplexity, across both the US and UAE markets. 

Every piece of content we produced was written to be citable: direct answers, clear structures, comparison formats that AI tools can actually use when a user asks “what are the best influencer marketing platforms in the Middle East?”

By the end of the three months, according to Allmond.app, ChatGPT visibility was at 6%.

The highest-scoring prompts, “influencer collaboration software” and “influencer marektplace software,” were hitting scores of 82 to 84 in the UAE market. “Influencer marketing in MENA” improved from 51 to 70 over the period.

And the referral traffic from LLMs started showing up in GA4. 47 sessions from Perplexity and 21 from ChatGPT – a channel that simply didn’t exist before we started.

Supporting content with link building

Good content needs backlinks. That’s still true and it’s not going to stop being true anytime soon.

With a tight budget for link acquisition, we ran targeted outreach focused on quality. We secured 10 backlinks from relevant industry publications: 7 live, 3 in the publishing queue at the close of the campaign. 

We also got the platform placed in competitor alternatives roundups, with one live placement on a high-traffic page and three more in progress.

The backlinks came from websites that have authority in the influencer marketing industry and attract the right audience.

The results

Results started showing up within the first few weeks and kept building from there.

Branded search

The biggest change was visibility. Search impressions grew from 23 to 80K, putting the brand in front of a much larger audience.

The CTR dipped initially from 13% to 2.5% as impression volume expanded well beyond a narrow high-intent audience, then recovered to 4.2% as more relevant traffic started finding its way in. 

Average rankings improved from 18.7 to 10. Existing pages moved up in search results, while new pages started ranking for additional keywords.

Organic search

Traffic increased, but so did engagement. A larger percentage of visitors were completing key actions on the website, with the session key event rate growing from 9.65% to 44.58%.

That’s what happens when you target the right intent from the start. 

The continued growth to 10K active users and 13K sessions by May 2026 shows the content compounding rather than plateauing.

AI and LLM visibility

Aspire and Influencity are sitting at 25–33% across platforms. That’s the gap to close. But the direction is clear, every platform is moving in the right direction, with Gemini doubling and Perplexity going from zero to a measurable presence. 

The Perplexity progress deserves a specific mention. At the start of the campaign it was zero, not just low, literally absent. By May 2026 the platform is being actively cited on Perplexity for high-intent UAE queries: 

High scores across the board, including on prompts that aren’t yet citing the platform. That’s the pipeline. The content is in the consideration set; the citations follow.

Bing deserves a mention on its own. 475% growth is hard to ignore, especially in a market where most competitors aren’t paying attention to it. There’s real upside there.

What’s next

The foundation is there and it’s holding. The next phase is about closing the gaps that are still obvious.

ChatGPT visibility reached 7%, Gemini 4%, and Perplexity started citing the platform for UAE-related searches. There’s still plenty of room to grow, but the platform is now showing up in places where it was previously absent.

Aspire and Influencity at 25–33% across platforms is the benchmark. 

Getting there means continuing to produce content that AI systems want to cite, expanding the prompt coverage, and pushing harder on the US market where scores are strong but citations are still lagging.

On the organic side, 10K active users and 13K sessions by May 2026 shows the content is compounding. The next step is to build on what’s already working. That means creating more pages around high-intent keywords, expanding the regional content that competitors have largely ignored, and continuing to grow visibility across search and LLMs.

There’s a lot of runway still ahead.

Looking to grow your SaaS through organic search and AI-powered discovery? Book a free call with the Quoleady team and we’ll map out what’s possible.

The post From 255 to 10,000 Organic Visits with Just 21 Content Pieces appeared first on Quoleady.

We started working with them in February 2025. Over the following 15 months, we helped increase total clicks by 29x and impressions by 26x. Here’s how we did it.

The starting point (February 2025)

YouScan had a well-established domain built up over many years, but their blog wasn’t yet functioning as a high-volume traffic channel. Only a handful of keywords ranked in the top 3, organic sessions were modest, and traffic value was limited.

Here’s a snapshot of where things stood when we started:

There was significant untapped potential across their core topic areas. Our job was to unlock it.

Our game plan

Quoleady developed and executed a content and authority-building strategy across English and Brazilian Portuguese markets. This included keyword research, content planning, creation of high-intent content, and ongoing link building. The team published six strategically selected articles per month, focusing on topics most likely to drive qualified traffic and improve visibility in both search engines and AI-powered search experiences.

• Market and competitor research: We mapped the competitive landscape across social listening platforms including Brandwatch, Mention, Talkwalker, Sprinklr, and Meltwater. That meant analyzing their keyword rankings, content strategies, and backlink profiles  –  identifying exactly where the gaps were and where YouScan could break through fastest.
  
• Audience and goal definition: YouScan’s readers are marketers, brand managers, PR specialists, and social media researchers who need actionable insights from social data. Our goal was to position YouScan as the expert voice in the social listening space through product-led content that helps readers solve real problems. Rather than creating generic SEO articles, we built content around practical use cases, industry challenges, and workflows where YouScan’s platform naturally demonstrated its value.
  
• Pillar-cluster content architecture: We built the strategy around a pillar-cluster structure – one of the most reliable frameworks for building topical authority quickly. Each pillar is a long-form post on a broad topic; cluster articles go deep on specific subtopics and link back to the pillar, signaling to Google that YouScan is a credible, expert-level source. Examples of the groups we built: Social Media Monitoring (with clusters on brand monitoring, reputation management, social media alerts), Social Listening Tools (Brandwatch alternatives, tools for agencies), and Social Media Analytics (sentiment analysis, share of voice, influencer tracking).
  

• High-intent keyword targeting: We focused heavily on comparison articles, alternative lists, and review-style posts – content where the reader is evaluating their options and close to making a decision. These convert better than purely informational content, and they let us position YouScan at exactly the right moment. We also targeted longer-tail informational topics that closely matched the questions YouScan’s potential customers were asking.
  
• SEO-optimized content, built around E-E-A-T: Every article was written to satisfy both search engine requirements and the genuine needs of the reader – proper heading structure, strategic internal linking, compelling CTAs, and no keyword stuffing. Professional but conversational throughout. Where YouScan appeared in comparisons and alternative lists, it was positioned first, with key benefits explained clearly and honestly. The E-E-A-T approach is covered in detail in the next section.
  
• Multilingual content – English and Brazilian Portuguese: We produced three English and three Brazilian Portuguese articles per month, each requiring separate keyword research and competitive analysis. This significantly expanded YouScan’s organic reach into Brazil and Latin America. (Example of EN article: https://youscan.io/blog/what-is-pr-in-social-media/ Example of its BR PT optimization https://youscan.io/pt/blog/rp-digital/)
  
• Link building: We ran a targeted link building campaign alongside the content work, securing high-quality backlinks from relevant industry websites. Referring domains and total backlinks both grew meaningfully over the course of the engagement, reinforcing topical authority signals across the blog.
  

Why E-E-A-T was the foundation of this strategy

The social listening space is crowded and so is the content written about it. There are thousands of articles on “best social media monitoring tools” or “how to track brand mentions” that say roughly the same things, in the same order, with the same generic examples. Google has become very good at identifying that kind of content, and it does not reward it.

YouScan’s audience makes the bar even higher. Marketers, PR professionals, and brand managers are not beginners – they work with data every day. They can immediately tell whether an article was written by someone who understands social listening or by someone who spent 30 minutes skimming competitors’ posts before writing. Thin content doesn’t just fail to rank. It actively damages trust.

That’s why E-E-A-T – Google’s framework for evaluating content quality across Experience, Expertise, Authoritativeness, and Trustworthiness – was not a checklist item for us. It was the starting point for every article we produced.

In practice, this is what it looked like for YouScan:

• Experience: Articles were written by people who actually understand the marketing and analytics space – not generalist writers handed a keyword brief. Where we covered specific use cases (crisis monitoring, competitor tracking, influencer analysis), the content reflected genuine familiarity with how these workflows operate. Real-world examples, platform screenshots, and concrete scenarios replaced the vague generalities that dominate most SaaS content.
  
• Expertise: Every article was researched from primary and secondary sources – industry reports, platform documentation, original data – rather than recycled from whatever ranked on page one. Heading structures were built around the actual questions that YouScan’s audience asks, not around what sounded good. We regularly incorporated YouScan’s own platform capabilities to demonstrate product expertise from the inside.
  
• Authoritativeness: We built topical authority systematically, not article by article. The pillar-cluster architecture meant that Google saw YouScan covering social listening comprehensively – not just publishing isolated posts. The link building campaign added external signals from relevant, high-quality domains. Together, these signals told Google that YouScan’s blog is a serious source on this topic, not a peripheral one.
  
• Trustworthiness: No inflated claims, no keyword stuffing, no misleading comparison articles that pretend to be neutral while burying the pitch. Every piece of content was written to be genuinely useful – accurate statistics properly attributed, limitations of tools acknowledged where relevant, CTAs placed naturally rather than forced. This matters for readers and for Google.

The results validate this approach. YouScan’s best-performing article – the social media campaign examples piece  –  ranks for hundreds of keywords with a substantial share in the top 3, and has been cited in dozens of Google AI Overviews. AI systems, just like Google’s core algorithm, cite sources they trust. That trust is built through E-E-A-T content  –  not tricks.

This is the standard we hold ourselves to for every client. It takes more effort than churning out keyword-stuffed posts, and it takes longer to see the first results. But the compounding effect  –  content that keeps climbing, that earns citations in AI answers, that readers actually share  –  is what makes it worth it.

How YouScan’s internal efforts matter 

One of the key factors that streamlines the current strategy is YouScan’s own content and research ecosystem. Together with the SEO content produced in collaboration with Quoleady, the YouScan team regularly publishes original researches, insights, social listening analyses, and data-driven industry use cases based on billions of online conversations tracked through the platform.

The most recent example is the unique research article on the Oscars 2026 Predictions: Social Listening Edition. The piece was published a few weeks before the official Academy Awards ceremony to let it gain its momentum. 

More than 350K+ global online mentions and over 15M engagement analyzed around the burning topic. What’s most exciting, the prediction worked: the Best Actress in a Leading Role winner got actually predicted by social listening!

SEO-wise, this research is one of the most promising on the YouScan blog as well, with the average position of 6 and around 3K of impressions (and counting). 

Such a combination of SEO-driven and thought-leadership content is beneficial for YouScan. It only reinforces the company’s position as a trusted source in the social listening industry that houses firsthand market intelligence and audience insights. 

The results

The results started becoming visible around month six, and kept accelerating from there:

• GSC Clicks grew 29x
• GSC Impressions grew 26x
• Average SERP position improved from 29 to 10
• Organic blog traffic grew roughly 75x
• Keywords in the Top 3 grew roughly 20x
• Traffic value grew roughly 10x

Optimizing what was already there

In the last few months, we expanded the work beyond publishing new articles. We began a systematic optimization of YouScan’s existing blog  –  pieces that had been indexed and ranked, but weren’t yet performing to their full potential.

The approach is straightforward: identify articles sitting just outside the top positions (typically between positions 5 and 20), then improve them. That means updating outdated statistics, sharpening structure and headings, expanding thin sections, adding stronger internal links, and better matching current search intent. These aren’t rewrites  –  they’re targeted upgrades.

The results have been steady and compounding. Pages that were generating modest traffic have started climbing, contributing a reliable number of additional visits every month without requiring new content production. It’s now a core part of our ongoing work with YouScan.

Standout win: one article driving outsized growth

The best-performing article from our collaboration is “25 Social Media Campaign Examples to Inspire You in 2026,” and it has become one of the most powerful pages on the entire YouScan website.

Here’s what it’s delivering today:

• Tens of thousands of organic visits per month
• Hundreds of organic keywords ranking, with a large share in the Top 3
• Significant monthly traffic value contribution
• Dozens of Google AI Overview citations
• Strong GSC clicks and impressions  –  up from zero before publication

It’s a textbook example of what happens when keyword targeting, content quality, and SEO execution align. It went from zero to one of the highest-traffic pages on the YouScan blog  –  and it keeps climbing.

What’s next

The foundation is strong – but we’re not slowing down. The next phase is about expanding YouScan’s presence where their buyers are increasingly doing their research: AI-powered platforms.

That standout article already earned hundreds of Google AI Overview citations. That’s not an accident – it’s what happens when content is structured and authoritative enough that AI systems trust it as a source. We’re now building on that intentionally, shifting more focus toward LLM visibility alongside the organic growth that’s already working.

There’s a lot of runway left.

If you’re a SaaS company looking to build both traditional SEO authority and visibility in AI-driven search, book a free consultation with the Quoleady team.

The post How Quoleady Turned YouScan’s Product Expertise Into 29x More Organic Clicks appeared first on Quoleady.

This SEO migration checklist will walk you through the exact migration process we followed for Profi.io. We’ll cover everything from gathering URLs of the migration site to setting up the redirects to submitting a new domain to GSC. We’ve outlined the best practices you can follow that will help make your migration a lot easier. Let’s dive into the process. 

There are three stages of website migration that we’ve followed:

• Pre-migration stage
• Migration stage
• Post-migration stage

Website pre-migration stage 

During the pre-migration stage we completed the next steps:

• Before we started working on the new website, we created the backup of the current website. If anything went wrong during migration, we’d be able to recover and continue from where we left off.
• We ran a technical audit of the migration domain to check the website for the broken links, meta title tags, meta descriptions, canonical URLs, etc. Screaming Frog crawl identified several critical errors on the migration site that had to be fixed before migration.
• Next preparation step involved gathering all indexed URLs of the migrating website. We’ve enriched the list with number of clicks, impression, organic rankings, traffic, conversion rate, etc. This list can be of great value when you need to compare data after the migration. It helps you identify missing or broken URLs on the migration site.
• Next stage covered prioritizing URLs of the migration site. Pages with the highest priority need more attention once the website is migrated. We added data from the Ahrefs, Google Search Console and Google Analytics including current keyword rankings, traffic, conversion rates. Based on this data, we sorted the pages prioritizing the following URLs:

1. Pages with the highest conversion rate in terms of lead generation and revenue (based on the data of the last 3-months period).
2. Pages that rank for the biggest number of keywords, have high keyword rankings and bring the largest % of organic traffic. 
3. Pages that have the largest number of incoming links. 
4. Pages with the highest number of impressions.  

Later, we mapped out new URLs on the destination domain to existing URLs on the migrating domain. This step is crucial to successfully redirect a URL from the old domain to the corresponding URL on the new domain in any of the following cases:

• when we implement the new website structure on the destination domain which is reflected in the new URL structure. For example, in case of profi.io, the organizational structure of the blog folder was changed and the blog URLs were accessible via different paths after migration.
• when there is a change in the product portfolio, product positioning, etc. In this case the user should be redirected to the correct landing page on the new domain which corresponds to the specific use case and serves the user intent. E.g. initially profi.io focused on coaches as their target audience. After the migration, they divided their product into 4 distinct segments for each user persona – coaches, trainers, consultants and therapists. The homepage of the old domain was redirected to the coaches’ landing pages, not the homepage of the new domain. 
• when we plan to merge or consolidate several pages and move only one URL from each group of similar pages to the new destination. This ensures that you’re directing traffic appropriately without creating any unintended consequences like duplicate content.
• when there are pages we want to remove from the migration site and do not transfer them to the destination site. In this case, we need to 301 redirect this URL to its most related analogue on the new website. This way we can keep the link value of the page. 

Finally, considering all the cases above, we created a 301 redirect map based on the relevant list of corresponding URLs, priority URLs and benchmark performance report. The 301 redirect map should strictly follow the 1:1 redirect rules. That implies that each particular page should only be redirected once. The redirect map should be reflected in the htaccess file. 

Website migration stage

During the migration stage we went through the following important checklist:

• First of all, we set up and tested the 301 redirects on a staging domain. Only after checking it on the staging environment, we’ve deployed it to the live environment. Testing means both checking the URL performance from the human and bots perspective, whether users and search engine bots are landing on the correct page after redirect.
  
• We‘ve updated internal links on the destination site and made sure there are no redirect chains or redirect loops in place that negatively impact crawl performance.

Website post-migration stage

During the post-migration stage we’ve finalized the steps below: 

• We checked and updated SEO details on the destination site. We’ve added SEO metadata such as self-referencing canonicals, hreflang, title, description tags on the new website. 
• We‘ve notified Google about the change of the website address within Google Search Console via Change of Address tool. For more information on this step you can also visit official webmaster guidelines. Apart from that we wanted to keep all the Google Analytics historical data and maintain the same GA property account. To achieve this we informed Google about the destination of the migrated content in the GA dashboard settings. This way you will be able to access any data from the account, stored in Google Analytics. You also need to double check if the tracking code is present on every page of the website and works properly. 
• We‘ve generated a new robots.txt file and updated XML Sitemap. We’ve submitted the new XML sitemap to Google Search Console and pointed a link to the sitemap in the robots.txt file. 
• After Google Search Console has crawled the website pages, we’ve checked them for crawl errors. Make sure to monitor the error reports in Google Search Console on a regular basis. Crawl errors identified in GSC can cause major issues with the website, including a loss of rankings, organic traffic drops and even site crashes. When you notice crawl errors on the page, it is important to take action immediately to avoid any further problems.   
• We’ve also performed a website lookup in search and made sure all the website pages are properly indexed. Please note that it takes time for  Google to crawl and index all website pages after the migration. The number of indexed pages is one indicator that Google uses to determine the quality and priority of a site. If this number stays low for a long time or important website pages are not being indexed, look for an issue with the GSC Url inspection tool. After you fix errors, you can request indexing of a particular page that is important in terms of SEO and business value. Then, use Google Index checker to set up an alert and get notified as soon as your page gets indexed. You should also check whether pages that have been removed during the pre-migration stage are appearing in the search results. 

Handle a website migration with ease

Website migration can be stressful, however, knowing exactly which pitfalls to watch out for can make it a lot easier. Reach out to the Quoleady team if you are still not sure where to start or worried about making a mistake that can cause you loss of traffic. We are always happy to help with your migration process. We know that this is a big decision and you may be feeling overwhelmed by what it takes to make it happen. But don’t worry – we’re here for you every step of the way. 

Happy migration!

The post Website Migration Checklist That Helped Our Client Regain 100% of SEO Metrics in Less Than Two Months appeared first on Quoleady.

They simplify complex legal projects, making it easier for innovative companies to tackle challenges that come with cross-border operations and regulatory compliance. Their clients include startups working with AI systems, large language models (LLMs), and other advanced AI products that need legal clarity on licensing, training data, and sensitive data compliance across jurisdictions.

In early 2025, we teamed up with them to help speed up their international growth and boost their inbound conversions.

Starting point in March 2025

Image source: Ahrefs

Market and compliance challenges

Launching this SEO campaign introduced several unique challenges:

• Short planning cycles: Content planning was limited, shifting monthly with no long-term editorial roadmap in place.
• Team transition: A new content manager joined and required rapid adaptation to new expectations.
• Resource constraints: The budget for link building was minimal, and internal resources for building authority were limited.
• Competitive space: We were up against established, expert-led platforms with strong online authority.
• Complex content requirements: Legal topics demanded up-to-date knowledge of US and EU law, as well as fast-evolving regulations around natural language processing, retrieval augmented generation (RAG), and LLM system design. Addressing these issues required deep contextual information and editorial oversight.
• TOFU content focus: The client prioritized top-of-funnel website content to drive awareness, rather than focusing on middle- or bottom-funnel pieces.
• Urgency for results: There were high expectations for rapid keyword rankings and measurable business outcomes.

Solution: Personalized SEO content strategy and approach

To overcome these challenges, we developed a compliance-first SaaS marketing plan that fosters agility and authority.

In-depth market and competitor analysis

We benchmarked Legal Nodes against direct and indirect competitors in the legal tech space. It included an analysis of their content strategies, backlink profiles and keyword footprints.

Because the client serves different industries where large language models LLMs and generative AI systems are deployed, we mapped out how legal questions about data sources, knowledge retrieval, and decision making in various tasks differ across various industries.

We also tracked new regulatory trends in key markets to make sure our content addresses timely pain points for tech founders and their legal teams—such as money laundering risks in crypto compliance or the need to ensure sensitive data handling when deploying LLM systems in multiple languages.

Agile goal setting and audience prioritization

With monthly shifting priorities, we established a flexible SEO roadmap that aligns with the client’s business objectives. The main goal was to increase the number of booked meetings.

We created detailed personas for tech and crypto startup founders, as well as legal officers and compliance managers, to ensure that content addressed their most pressing legal and operational challenges. Many of them were navigating common challenges such as regulations for training data, sentiment analysis, and the use of artificial intelligence tools in compliance-heavy markets.

Content audit and ideation

We audited the existing content library to identify high-performing assets, compliance gaps and opportunities for internal linking.

Using competitor insights and audience research, we brainstormed and prioritized topics that balanced educational value, search demand and regulatory relevance. Here it was equally important to consider both immediate ranking potential and long-term authority-building.

Advanced keyword research and content planning

Our keyword research focused on high-intent, low-competition queries related to new regulations, cryptocurrency licensing, and cross-border legal needs.

We mapped these into a dynamic monthly content plan, targeting evergreen and trending topics. Articles included relevant keywords not only for search visibility but also for the audience’s compliance needs.

Each article was written to answer specific legal questions, target featured snippets and achieve visibility in AI Overviews and answer engines like Perplexity—particularly in areas tied to LLM system design, retrieval augmented generation, and data analysis for compliance.

Expert content creation and editorial review

Our content production included detailed briefs for each article to ensure writers had clear guidance on legal accuracy, compliance and search intent.

The content was written by legal subject matter experts and reviewed by the content manager, CEO and legal team. This multi-layered editorial process ensured authority and compliance for every piece of content, while also reducing the need for extensive human intervention later in editing.

The end result was a series of articles tailored to LLM systems, natural language processing, sentiment analysis, and other compliance-heavy topics. Each piece showcased Legal Nodes’ expertise while building trust with audiences in highly regulated spaces.

Examples:

• How to Choose a VASP License: A Guide for Crypto Businesses
• DORA Compliance 101: Everything You Need to Know
• GDPR Compliance Checklist for Healthcare Technology Companies
• Web3 Compliance in the EU & UK: Your 2025 Regulation Tracker

On-page SEO and technical optimization

We optimized every article for both traditional search engines and AI-driven platforms.

We implemented best practices for on-page SEO, including structured data, schema markup, semantic keyword integration and strategic internal linking.

Meta tags and CTAs were written to support a positive user experience and drive conversions while maintaining strict compliance with legal and privacy standards.

Strategic link-building and authority partnerships

Image source: Ahrefs

With limited resources, we launched a targeted outreach campaign to secure high authority backlinks from US-based legal and cryptocurrency publications (DA 60+, 1,000+ organic traffic).

We also used our industry connections to get brand mentions and editorial links to boost Legal Nodes’ domain authority and credibility.

The client’s internal team’s efforts in link building and maintaining excellent site health helped us rank our content faster.

Advanced analytics and LLM traffic monitoring

We set up advanced tracking using Google Analytics 4, Google Search Console and specialized tools to monitor Large Language Model (LLM) traffic.

Conversion tracking was set up to measure booked meetings and engagement events.

Regular performance reviews allowed us to adapt quickly, optimize for both traditional and AI-driven searches and improve our strategy based on real-time data.

Results and impact

Image source: Ahrefs

Despite a short 3-month timeline and a complex approval process, Legal Nodes got rapid and measurable growth.

AI Overview and Answer Engine dominance

Five of the eleven published articles were featured in Google’s AI Overviews within seven days.

‹›

Rapid SEO wins

One article reached the #1 organic position (just beneath the AI Overview) within 24 hours of going live. Four others secured top 10 organic rankings.

LLM traffic surge

LLM sessions increased by 25.9% and key conversion events by 19.4%.

Seven keywords ranked in the top five on Perplexity, the primary answer engine, often within a week of publication.

‹›

Results from Google Search Console 

Results from Google Analytics 4 

Booked meetings, the core conversion goal, grew by 47.5% in three months.

Key insights & strategic takeaways

• Agility is key: Being able to adapt to changing priorities and stakeholders was critical for early success. This case study shows how even complex processes can be improved when companies stay flexible and responsive.
• Legal content precision: Regulated industries require expert-driven, reviewed content where accuracy matters. Mistakes or errors in a legal document can harm businesses and enterprises, especially when handling huge amounts of sensitive data stored in databases.
• Speed-to-SERP wins: Fast, targeted publishing helped us reach the top of the SERP, even in competitive niches. It’s worth noting that optimizing for specific use cases such as fraud detection or compliance-oriented tasks gave us an edge.
• AI optimization accelerates authority: Targeting answer engines like Perplexity and Google’s AI Overviews fast-tracks brand exposure. Here, deploying AI products and advanced LLMs trained on large amounts of regulatory data provided actionable insights for real world adoption.
• Short-term focus delivers: A sharp focus on high-impact, pain-point-driven topics delivered quick outcomes. Each use case was grounded in real world examples, showing users how an AI model could improve production processes in different industries.
• Fast approvals matter: Internal buy-in and quick review processes made it possible to publish at speed. This reduced errors, improved accuracy, and created a smoother pipeline from training to production.
• LLM traffic is the new frontier: Tracking and optimizing for LLM traffic is now a critical part of SaaS content marketing strategy. From prompt design to fine tuning and feedback loops, understanding how users interact with queries ensures better visibility. For enterprises deploying LLMs at scale, this case study illustrates how to turn training data into measurable outcomes.
• Iterative learning wins: Flexibility and feedback loops consistently outperformed long-term static planning. By understanding context, refining models with fine tuning, and applying results to specific use cases, companies could adapt content for both businesses and enterprises.
• Educational content builds trust: Providing actionable insights and compliance-focused guidance positioned Legal Nodes as a trusted partner to tech innovators. For future SEO strategies, aligning AI models, documents, and databases with tools that deliver accuracy will remain essential across industries.

Ready to accelerate your SEO growth?

Let’s transform your objectives into measurable wins. Book a call today and discover how a tailored SEO strategy can speed up your next phase of growth.

The post AI Visibility Case Study: How Legal Nodes Got +47.5% Booked Meetings and Top 5 GEO & SEO Rankings in Just 3 Months appeared first on Quoleady.

Fuelfinance is an FP&A software for small businesses and startups with a unique approach to finances, combining expert-made technology with a human touch. Their mix of AI forecasting, proprietary software and a team of professionals with years of financial background helps SMBs scale wisely, attract investors and stop worrying about running out of cash. 

We’re proud to call them partners and believe in their mission of helping young companies get off the ground. That, plus our experience in SEO and content marketing, meant it would only be a matter of time before the internet started buzzing about Fuelfinance. Spoiler alert: it did.

Fuelfinance started investing in SEO early, long before becoming a big name. They knew results wouldn’t be immediate but would pay off over time—and wisely so! 

The team contacted us, and, as you say, the rest is history. In this case study, we’ll show you how Quoleady helped Fuelfinance get 10x more organic traffic and 3x more MQLs from organic search in under 1,5 years.

Where we started 

Fuelfinance launched their blog in 2022. When we started working together in October 2023, Fuelfinance was getting barely 200 organic visits monthly, and their average organic traffic value was also $200. That month, they had 5 MQLs from SEO efforts.

At the time, they had a handful of articles published that weren’t especially well optimized, as they could tell from the traffic and leads they generated (or rather, not generated). Their DR was 34; they had 595 backlinks and 219 referring domains.

When Fuelfinance contacted us to fix this, we rolled up our sleeves and got straight to work, combining valuable content writing with quality link building and good old SEO. 

Since we don’t like to gatekeep, read on to see exactly how we did it.

What we did

This game isn’t about luck. It’s about turning the odds in your favor by balancing the needs of the target audience and the whims of search engine algorithms. Luckily, they’re often not that different. Let’s break it down.

Market research

We always start with thorough research of the Client’s niche. In this case, it was financing for startups and SMBs. The best starting point is competitor analysis—their strengths, weaknesses, positioning and content strategy.

In the case of Fuelfinance, it was tools like Xero, QuickBooks, Datarails, Cube… Although not all direct competitors, their target markets overlap.

Defining the target audience and goals

Fuelfinance clients and blog readers are startup founders, SMB owners, CFOs, or pretty much anyone who struggles with managing their business finances. They’re targeting primarily USA entrepreneurs across all industries.

It was important to position Fuelfinance as the friendly, easy-going expert – the fun teacher you always remember fondly from your school days. They wanted to keep the tone conversational and funny while still conveying professionalism and expertise. The premise is summed up nicely in the evergreen words of Albert Einstein:

“If you can’t explain it simply, you don’t understand it well enough.”

To address a common question that pops up here—no, we can’t become experts in every topic we cover. Our content writing relies on cooperation. We apply our knowledge of SEO, lead attraction strategies, current trends, algorithm updates and research skills; you support us (and your blog) with your niche expertise and product knowledge. What a combo!

Defining the content plan

At this point, we could start defining the content plan. Here’s what usually goes into it:

• A general overview of the existing content (to see what we can optimize and what keywords are already covered).
• Starting with competitors’ keywords (alternatives, reviews and comparison articles). These bottom-of-the-funnel (or high-intent) keywords are super conversion-oriented. Here are some examples of the first articles we did (they’re still getting organic visits today!):
  • Financial Management Solutions: 6 Best Software Options
  • Best QuickBooks Alternative for Small Businesses: 6 Top Picks
  • 6 Best Financial Analysis Software for Your Business
• Other solid topics to focus on are long-tail keywords for practical how-to’s, like:
  • Financial Forecasting for Startups: a Step-by-step Guide
  • How to Do a Financial Analysis Like a Pro in 4 Steps
  • How to Create a Startup Financial Model in 6 Steps
• Implementing the pillar-cluster structure. It’s a strategy we love to use to organize content so it’s easier for both search engines and readers to navigate. You need one big, in-depth guide on a broad topic (pillar page) and smaller, focused articles that cover specific subtopics (cluster pages). Then, interlink them together to make content easier to find and position your site as an authority on the topic.

Here are some examples of this strategy from the Fuelfinance website:

Optimization for search engines… 

The age of spammy, search-console-bot-targeted content is long gone. Google wants to see content that eats (as in, articles written with the “E-E-A-T” rule in mind—expert, experienced, authoritative and trustworthy). It’s also good to sprinkle in some related secondary keywords (but keyword stuffing has been dead for quite some time now).

We always check top-ranking pages for a keyword we’re interested in:

• Word count
• Intents (informational, navigational, transactional, commercial, branded)
• Difficulty in ranking (competitor popularity and backlink profile)
• Search volume
• Content type (listicle, interview, how-to guide, video…)
• Title formatting (question, teaser, top X list…)

All of these factors influence whether we can rank for a target keyword (and get visits). They also give us insight into how we can do it and how difficult it will be.

…and readers

Content should always be split with headings, subheadings, bullet and number lists, images and tables. This serves a double function: making it readable, clear and skimmable for readers and easy for AI and search engines to scan.

When writing comparison articles, we always put Fuelfinance first, emphasizing its benefits and adding a CTA. The key here is to stay objective, never pushy, and show real advantages and results. 

We avoid passive tone to make it actionable, genuine and engaging, using natural language. Yes, AI is allowed, but only for research and inspiration. At Quoleady, we are allergic to “streamlining processes” “in this digital age”.

To show the authority, objectivity and reliability, we like to include relevant and compelling statistics or research from renowned sites. This supports our claims, establishing readers’ trust and making it more interesting. We like to put those in the intros. Ever heard that you only have a few seconds to hook the visitor’s attention? Well, it’s true—if the intro is boring, they won’t stick around.

Simultaneously increasing domain authority

Unfortunately, in most cases, great content isn’t enough to rank. You need external pages linking to yours for search engines and readers alike to view you as a renowned expert, worthy of reading, sharing and linking to. 

SaaS link building in 2025 is an art form in and of itself. We usually work in the A-B-C (or three-way) link exchange format. It’s no longer about getting a bunch of no-name websites to link to you. Our Head of Link Building Olena Hrychyna highlights:

“Quality matters more than quantity. Focus on building meaningful connections with other professionals […] and partner with those offering quality, value-packed content.”

But, in the words of our CEO and founder, Olga Mykhoparkina, “no number of the best links will save poor content”. Yes, “simultaneously” is a key phrase in this heading. The content and backlink quality go hand-in-hand!

What we got 

Without further ado, here are the Fuelfinance results as of March 2025:

*October 2023

**January 2025

What worked well

That’s pretty much it! Throw in some excellent writing, consistency and patience, and you’ve got yourself a lead-generation machine.

In the case of Fuelfinance, we saw a couple of things work particularly well:

• Practical, downloadable templates, cheat sheets and guides: Free resources effectively position Fuelfinance as the helpful expert; plus, forms for downloading them act as lead magnets for people who already expressed an interest in the brand and the solutions it offers, meaning we’re targeting ready-to-buy visitors.

• Niche and detailed content: When writing for Fuelfinance, we always focus on the specific needs of startup and SMB founders. Content is specifically targeted and understands the reader’s point of view, including their experience, knowledge gaps and pain points.
• No fluff: This is crucial for the user experience, as readers are already bombarded with content everywhere they look. We don’t like to have to scroll endlessly in search of answers, and we don’t want to make our readers do so. The art of straight-to-the-point writing is even more important now, with AI search on the rise. The trend we’re seeing is that it’s easiest to get featured in snippets and overviews when writing is clearly structured and information is presented in a readable, approachable, no-nonsense way, in a question-and-answer format.
• Article updates and optimization: You’ve probably heard enough about the “evolving digital landscape”, but no matter how overused the phrase is, it definitely holds true. Google is coming up with more and more disrupting updates, AI is creeping up on us, and content marketing has to keep up. We advise our Clients to do blog updates of the best-performing articles every about 6 months. In the case of Fuelfinance, this meant updating features lists, software descriptions (also of their competitors in comparison articles), facts, statistics and dates. We also added some internal links to fresh, related blog posts and sprinkled in smartly placed, actionable CTAs. The results? 8 MQLs in just half a week (and a satisfying spike in the organic traffic graph).

• Content distribution: Fuelfinance also does a great job of promoting blog articles on social media. Their team has professional accounts, sharing relevant content and adding to the expert, trustworthy reputation of the brand, the people that create it, and the content they share. This positively affects both their audience and AI algorithms.

Looking ahead

We love seeing our Clients grow. On top of that, the Fuelfinance team is a pleasure to work with. We’re proud to have contributed to their success so far, and we hope we’ll continue our cooperation as their solutions and customer base evolve.

The future plans for the Fuelfinance blog include:

• Regular updates after new feature releases or the recommended 6-month period,
• Keeping a keen eye on analytics to double down on the tactics that work best—particularly important in light of Google’s unrelenting algorithm updates,
• Watching out for what gets Fuelfinance mentioned in featured snippets and AI overviews,
• Continuing to write content around niche and high-intent keywords, well-optimized for SEO and valuable for readers.

If you’re a SaaS company struggling with getting the word out about your business and getting those leads flying in, don’t hesitate to reach out. Our agency will turn your blog into a lead generation machine, as we have done with plenty of others. We’ll create a custom content strategy based on your goals and our expertise.

Let’s talk and see how we can help!

The post How Quoleady Helped Fuelfinance Get 3x More MQLs With Quality SaaS Content Marketing appeared first on Quoleady.

The platform enables customers to create, distribute, and manage digital passes for various use cases, such as loyalty and membership programs. 

Designed to be user-friendly, scalable, and secure, PassKit serves businesses of all sizes and provides multi-channel distribution, data collection, and redemption tracking features.

At Quoleady, we have been collaborating with the PassKit team for four years. During this time, we have successfully boosted their organic traffic and efficiently converted website visitors into leads and customers.

It’s important to note that PassKit solely relies on our SaaS marketing plan for boosting their product’s impact.

In this case study, we will show you how we achieved significant success for PassKit by generating 876 leads with 26 articles in 14 months.

Let’s begin.

The starting point

We started with our SaaS SEO services in 2021. At that time, PassKit had a Domain Authority (DA) of 41 and 374 backlinks and referring domains. 

Image source: Moz

Image source: Ahrefs

The PassKit team had already published blog posts on their website, but we identified areas for improvement, including discovering more relevant keywords and topics, SEO optimization, and link building.

We faced an initial challenge – the conversion tracking was not set up, which prevented us from accurately assessing the impact of their existing articles. 

To tackle this issue, we set up conversions in G4, which enabled us to evaluate our marketing efforts more effectively.

What we have achieved so far

By June 2024, with 26 articles, our SaaS content marketing strategy:

• Increased the domain rating from 41 to 65

Image source: Ahrefs

• Ranked the website for 6,343 organic keywords

Image source: Ahrefs

• Increased blog traffic to 368,009 highly-targeted visits

Image source: G4

• Brought in 876 new leads in 14 months

Image source: G4

• Increased the number of referring domains from 499 to 847

Image source: Ahrefs

• Increased the number of backlinks to 2,800

Image source: Ahrefs

How we achieved these results

Achieving success in content marketing requires a strategic approach that includes thorough research, clear goal-setting, and careful execution. 

Our objective for PassKit was to improve its online presence, drive organic traffic, and generate leads and signups through high-quality content. 

Below, we outline our methods for achieving these goals, explaining each step of our comprehensive B2B inbound marketing strategy.

Market and competitor research

Our first step was to conduct thorough market and competitor research. We analyzed the current market trends and identified key players in the mobile wallet solutions industry. 

We assessed their strengths, weaknesses, and content strategies on all digital channels to discover opportunities for differentiation. This helped us understand the kind of content that appealed to our target audience and the areas where we could add value through our content creation.

Defining goals, objectives, and target audience

With a clear understanding of the market, we outlined our goals and objectives, such as acquiring a certain number of leads within a defined timeframe. 

Identifying our target audience was crucial at this point. PassKit blog readers are small business owners from diverse industries.  

They are interested in using mobile wallet solutions, starting loyalty or membership programs, and implementing digital passes. However, they don’t know how to begin. 

Therefore, we prioritized addressing their main pain points while highlighting why PassKit is the best solution for their requirements.

Auditing existing content and brainstorming content ideas

Next, we conducted a comprehensive SaaS content audit to evaluate the results of PassKit’s existing content. It helped us identify what was working well and what needed improvement. 

We examined metrics such as traffic, engagement, and conversion rates to assess the performance of each piece of content.

This analysis led us to generate new content ideas that match our objectives and address any shortcomings in the current content collection.

This approach ensured that our SaaS content marketing strategy was both data-driven and innovative.

Conducting extensive keyword research analysis

SaaS keyword research was a crucial part of our strategy. We conducted a thorough analysis to identify high-value keywords relevant to PassKit’s services. 

We used tools like Google Keyword Planner, SEMrush, and Ahrefs to discover keywords with high search volume and minimal competition.

Additionally, we used Ahrefs’ content gap feature to evaluate the keywords for which our competitors are ranking but PassKit isn’t, using this insight to create fresh content for the website.

Defining topics for our content plan

We developed a detailed content plan based on our keyword research, selecting relevant topics aligned with our primary keywords and addressing the needs and interests of our audience.

For example, we evaluated competitors, explaining why PassKit is the best solution on the list:

• Airship Competitors: A Comprehensive Analysis of the Major Players
• Vibes Competitors: What’s the Best Option for Your Business?
• Talon.One vs Voucherify: What’s the Difference?

We showed customers how to use PassKit features with a series of product-led articles:

1. Digital Membership Cards – How to Create One for Your Business
2. Loyalty Card Design: All Essential Details You Need to Include
3. 9 Reasons to Use Digital Tickets in Your Event Planning
4. Digital Membership Card App: The Benefits and Features

We made product listicles to help readers choose the best software for their needs while explaining the key PassKit’s benefits:

• 10 Best Customer Loyalty Software [2024 Guide]
• 5 Best Loyalty Program Management Software [2024 Guide]

We also focused on the additional benefits of PassKit’s platform and created blog posts showcasing additional features:

1. Zapier Automation for Passkit Membership Programs: How It Works
2. 3 Best Mailchimp Integrations for Membership Program Management

Each topic was carefully chosen to provide valuable information, solve problems, or offer insights related to mobile wallet solutions.

This strategic approach ensured our content was relevant and engaging, driving higher traffic and conversions.

Content optimization for search engines

Creating high-quality content was just the beginning; optimizing it for search engines was equally important. 

We implemented on-page SEO best practices to ensure search engines could quickly discover our blog posts. We have optimized title tags, meta descriptions, headers, and image alt texts with our target keywords. 

We also implemented LSI keywords into the content.

We also focused on creating compelling and informative content that gave readers value, encouraging longer page visits and lower bounce rates. 

Additionally, we ensured that the website was mobile-friendly and had fast loading times, both critical factors for SEO success.

Boosting internal links and acquiring external backlinks

Internal and external linking played a significant role in our content strategy.

Internally, we linked relevant articles and resources within PassKit’s website to create a cohesive user experience and improve site navigation. We implemented more than 15 internal links per piece.

This helped keep visitors engaged and allowed search engines to better understand our content’s structure and relevance.

Our link building team acquired only 35 high-quality backlinks from reputable industry websites. These backlinks endorsed PassKit’s credibility and authority, further boosting our SEO efforts.

What will happen next

Looking ahead, we anticipate greater success with our content marketing efforts. PassKit’s team includes dedicated SEO members, and together, we strive to achieve top rankings in the niche on search engine results pages (SERP).

Many businesses struggle to drive traffic and generate leads through their company blogs. Fortunately, seeking help from experts can overcome these challenges.

Our SaaS content marketing agency provides comprehensive assistance for SaaS businesses looking to turn their blogs into effective lead generation tools.

We will create a customized content strategy to meet your needs and use our expertise to enhance your content marketing efforts.

Schedule a call today to discover how we can help you.

The post PassKit Case Study: How We Got 876 Leads With 26 Articles in 14 months appeared first on Quoleady.

In 2021, we ran a similar campaign and got airfocus featured in Crunchbase for their $5 million fundraising round. Using the same successful techniques from that campaign, we polished our approach this time to overcome the holiday season challenges and achieve even better results.

The challenge

Before the campaign, airfocus aimed to boost its media presence. Despite having a great product and a convincing story, they needed to stand out in an extremely competitive industry to announce their $7.5 million fundraising achievement.

Strategy and execution

Working closely with airfocus’ marketing manager, we developed a comprehensive PR strategy that included:

1. Crafting the Press Release: We wrote a clear and complete press release, refined with input from airfocus’ marketing team.
2. Building a Journalist CRM: We created a detailed CRM to track outreach efforts and interactions with journalists.
3. Targeted Outreach: We sent emails to 3-5 journalists per outlet, focusing on engaging and informative initial messages.
4. Persistent Follow-Ups: Despite the holiday season challenges, we maintained regular check-ins and updates to keep the momentum going.

Results and impact

The campaign’s peak achievement was securing a feature in TechCrunch, one of the most influential tech news outlets with 12 million monthly visits and 7 million unique visitors. Although specific metrics for this article weren’t available, the publication on such a large platform definitely boosted airfocus’ media presence.

Overcoming challenges

Starting the campaign in December was challenging due to many journalists being on holiday. Despite these difficulties, we managed to get the press release published within two months. Our persistence and strategic follow-ups, along with regular updates and a determined approach, were key to overcoming these obstacles.

Client interaction and communication

Without regular communication, this would not be possible. We initially crafted the press release by having Malte, airfocus’ CEO, answer all the important questions that we needed to cover.
Effective communication was maintained through daily updates with Malte, ensuring transparency and alignment throughout the campaign. Slack was used for real-time communication, facilitating fast decision-making and strategy adjustments.

Conclusion

The successful PR campaign for airfocus highlights the importance of a strong press release, strategic outreach, and persistent follow-up. Securing a feature in TechCrunch noticeably boosted airfocus’s media visibility, exceeding campaign goals. This case study demonstrates how targeted PR efforts can enhance a brand’s presence.

Testimonials

“The strategic approach and persistent efforts were crucial to our success. The campaign has greatly enhanced our media visibility, setting a strong foundation for continued media engagement and visibility.”
– Malte Scholz, CEO, airfocus

Interested in improving your media visibility?

If you’re looking to boost your brand’s media presence with a strategic PR campaign, contact us to brainstorm a customized approach tailored to your needs. Let’s make your story heard!

The post Getting airfocus funding round featured on TechCrunch and Crunchbase appeared first on Quoleady.

Effy AI offers powerful 360 feedback and performance review software designed to help organizations improve their performance management processes. Their tools are used across various industries to facilitate comprehensive feedback and streamline performance evaluations, promoting a culture of continuous improvement.

The сhallenge

Effy AI had launched a new website and was looking to drive organic traffic and generate leads through their blog. They discovered our services organically on LinkedIn and reached out to our founder. Initially, Effy AI wanted us to produce 3-4 articles per month while they handled the general strategy in-house. We provided initial SEO guidance and best practices for content and keyword research and wrote SEO-optimized content tailored to their niche.

Our game plan

• SEO guidance & content creation: We began with shorter articles to target specific keywords. Once these articles were indexed and ranking well, we expanded them, adding visuals and more in-depth content. This approach ensured that we maximized the impact of each piece of content.
• Internal linking & content pillars: By creating niche-specific content pillars with strong internal linking, we made navigation easy and helped Google understand the site’s structure. This strategy involved developing comprehensive pillar content that addressed broad topics and supporting it with detailed cluster content.
• Targeting long-tail keywords: The HR SaaS space is quite competitive, so we focused on small-volume, long-tail keywords that are less competitive to target Effy AI’s precise audience, ensuring a clear domain authority without broad topics. This approach helped Effy AI rank for highly specific searches, driving qualified traffic to their site.
• Content creation: Our SaaS copywriters created product-led content that demonstrated how Effy AI’s software could solve real-world problems, but we also worked on demand-checking articles before Effy AI developed specific features, with 135 new articles in total over 2.5 years. 
• Content updates: Creating content shouldn’t be a one-and-done deal, so we regularly refresh it by updating outdated information or adding Surfer terms, FAQs, new sections, etc. 
• Link-building: We implemented strategies like contextual link inserts, guest posts, and HARO outreach to build quality backlinks. This helped improve Effy AI’s domain authority and search engine rankings.

Gradual results

The journey to achieving substantial organic traffic was gradual but steady. Here’s a breakdown of the progress over time:

• First 6 Months: Initial content indexing and ranking, a modest increase in organic traffic.
• 1 Year: Significant growth in impressions and clicks as more content was published and optimized.
• 1.5 Years: Implementation of link-building strategies, further boosting domain authority and traffic.
• 2.5 Years: Reached 2 million impressions and 60,000 clicks per month, with a 1% conversion rate (around 600 people, of which around 20% became users).

This steady growth highlights the importance of consistent content production, optimization, and strategic link-building.

Long-tail keywords examples

1. “project kick-off meeting agenda template”
2. “interpersonal skills performance review”
3. “5 languages of appreciation in the workplace”
4. “quantity of work performance review phrases”
5. “performance review software for small companies”

These keywords are highly specific, targeting Effy AI’s niche audience effectively.

Content pillars examples

1. 360 feedback:
   • Pillar: “60+ 360 Feedback Questions for Your Next Review (+template)“
   • Cluster Articles:
     1. How to Conduct 360 Feedback via Slack: Step-by-step Guide
     2. 30+ 360 Feedback Examples for Peers & Managers by Skills
     3. 360 Review Template to Maximize Feedback Potential
     4. 360 Feedback for Managers: Ultimate Guide With Examples
        
2. Performance review:
   • Pillar: “12 Best Employee Performance Review Software & Tools in 2024“
   • Cluster Articles:
     1. 5 Best Performance Review Software for Small Companies 
     2. No. 1 HiBob Alternative to Improve Your HR Processes in 2024
     3. Top 3 Bamboo HR Competitors for Your Business in 2024
     4. Lattice Vs 15Five: Which is the Right One for You?
     5. 
        
3. Development plan:
   • Pillar: “How to Create a Professional Development Plan (+template)“
   • Cluster Articles:
     1. How to Create an Employee Growth Plan in 6 Steps + Template
     2. The Ultimate Personal Development Plan Template 
     3. How to Build the Best Employee Development Plan
     4. Developing a Career Path Framework: a Step-by-step Guide

These pillars and clusters ensure comprehensive coverage of each topic, making it easier for users to navigate and for search engines to understand the site’s structure.

Effy AI’s take

“In our 2.5-year collaboration, Quoleady helped us grow from zero to almost 2 million impressions and 60,000 organic clicks per month to our website. Quoleady’s expertise and dedication make them a standout content marketing partner.”

Effy AI was delighted with the collaboration, praising our experience and the results we achieved together.

Quick overview of the provided services

To learn more about the services we provided to Effy AI, follow the links:

• SaaS consulting
• SaaS content strategy
• SaaS content writing
• SaaS content updates
• SaaS link building
• SaaS guest posts

Challenges and how we overcame them

Effy AI faced several challenges, including the need to build domain authority from scratch in the insanely competitive HR space and adapt to changing SEO algorithms. We tackled these issues by maintaining a flexible strategy, continuously monitoring performance, and making data-driven adjustments. Our test-and-adjust approach allowed us to refine our tactics and maximize results.

Client interaction and communication

Effective communication was key to making our Effy project successful. We used Notion to keep everything organized and on track, and email to stay in touch. Regular sync messages to discuss tasks and strategy were really important. We didn’t have many calls, but the emails and Notion kept everyone in the loop.

Being transparent and responding quickly helped us build a great working relationship. We worked together like a well-oiled machine and achieved fantastic results. 

Future plans

Looking ahead, Effy AI plans to continue optimizing content and SEO strategy. They will focus on maintaining their impressive growth trajectory by exploring new content opportunities, enhancing existing content, and staying ahead of SEO trends. The goal is to ensure sustained organic growth and increased lead generation.

Conclusion

Our partnership with Effy AI has been really exciting because it shows just how effective a well-planned content marketing and SEO strategy can be. We used our know-how to create awesome content that was super relevant and high-quality. 

And you know what? It totally paid off for Effy AI – their organic traffic and lead generation numbers skyrocketed! We’re excited to continue this journey and look forward to even greater success in the future.

Want to grow your SaaS with a trusted partner? Contact us, and we’ll brainstorm a killer content strategy together!

The post Case Study: from 0 to 60k Traffic per Month for Effy AI with Long Tail Keywords appeared first on Quoleady.

Little did we know (or even hoped) that a bootstrapped startup starting from scratch would grow into an 8M ARR giant a few years later with no external funding. But let’s start from the beginning.

Maximum ROI with minimum effort

Whenever we begin working with startups, we understand that the funds are limited. It’s easy to work with a SaaS that can easily push out dozens of articles per month and dominate the space. With startups (especially bootstrapped ones) we need to think outside the box and find what will provide the maximum return on investment. After some marketing research for Expandi, we’ve decided on the following:

1. Getting into the lists of “LinkedIn automation tools”

It’s the strategy that brings so much value to the early stage startups. The goal here is to become a household name in the industry and appear in every possible search result for a relevant term.

When nobody knows your name, nobody mentions you organically in their articles so you have to force it. What we’ve done was reaching out to the top 10 results for LinkedIn automation tools’ offering them collaboration. They mention us, we return the favor by sprinkling some links to their articles.

This is how we were able to get Expandi to every listicle ranking Google top 5 for “LinkedIn automation tools”. I don’t have the exact numbers now but we started generating dozens of sign ups through those listicles on a regular basis. 

2. Getting our own lead-gen keywords rank

It’s no secret that the best converting keywords are high-intent keywords like listicles, alternatives, vs, etc. We’ve capitalized on the high-intent content marketing strategy for so many of our clients. The key to success is the purchase intent behind the keywords.

Think about what the person interested in your product might type on Google and cover those keywords with articles. That’s exactly what we’ve done for Expandí – brainstormed the keywords that would bring potential customers ready to buy and covered them first in the series of product-led blog articles that showed the readers how to solve their problems with Expandí.

It gave Expandí a good start on the content that generates sign ups and gave us room to work on the other blog articles to build website topical authority and improve brand recognition.

3. Supporting great content with great backlinks

If you are in the world of SEO, you know that backlinks are still a thing and a ranking factor. It used to be easy back in the day – get a bunch of no-name websites to link to you and voila – enjoy your top position in SERP.

These days SaaS link building is an art with its own strategy and techniques. What worked a year ago doesn’t necessarily work today, so we have to stay ahead of the trends and Google updates to stay relevant and provide quality service to our clients.

One thing is certain, however, that I’ll never stop repeating to those who think links will solve their ranking issues: no amount of the best quality links will save poor content. So first things first, make sure the content is great, and then work on the link building. 

We’ve built hundreds of links to Expandí blog pages, prioritizing the articles with a high level of conversion yet not so good rankings (somewhere between Google #5-15).

4. Implementing the pillar-cluster structure

Internal linking could be a game changer for the website SEO. Getting internal links right is far more affordable than building links on third-party websites. Yet, a lot of SaaS companies ignore this spending tons of money trying to compensate with external link building.

Pillar cluster blog structure includes a Pillar content piece that’s usually a quite long and comprehensive blog post on the topic. Then there are subtopics (clusters) that cover a much narrower topic in much more detail. All of the subtopics are basically part of the major article explained in-depth.

(If you’d like to learn more about Pillar-Cluster strategy, check our event with Hanna Stechenko, SEO expert at PandaDoc. Hanna shared how they’ve used TOFU, MOFU, BOFU content as well as Pillar-Cluster structure for their content to get 50M sessions for their website in 1 year.)

Linking them up is an important part. The links have to go both ways from a Pillar to Cluster and back. This way your content gets organized, well-structured and makes Google bot happy.

Some of the Cluster-Pillar examples on Expandi website:

The pillar-cluster structure contributed to the overall blog performance, helped cover more relevant topics in-depth, and provided value to the readers who’d stumble upon Expandi on Google looking for some answers. Providing readers with helpful, educational content builds trust and readers who trust you often turn into buyers.

The Expandi results

Expandi has grown from 0 to $8M ARR in less than 4 years. Content marketing has made a significant contribution to this growth as the company has received thousands of sign ups through blog posts. Hundreds of articles have been published since the very first day of our work together with 22K keywords ranking in Google search, 2500 of them on the Google first page. Hundreds of links have been built switching the DR from 0 to 72.

Apart from content marketing, Expandí has done a lot on the side of social media, community marketing, and content distribution. The team that Stefan was able to put together is truly outstanding and we are happy to have contributed to this great success.

I’m happy to recommend Expandi to all our clients. We are using it internally and we can’t imagine how we’d do our recruitment otherwise. It saves so much time and effort and with the right strategies in place you can streamline your outreach effort if your audience is on LinkedIn.

If you are looking to grow your SaaS with a proven partner, feel free to reach out and we’ll brainstorm your content strategy together!

The post How Quoleady Helped Expandi Get From 0 to $8M ARR appeared first on Quoleady.

ResponseScribe is an AI-powered review response service built for local businesses. When they reached out to us in a community called GrowthMentor, they launched a new brand with an entirely new domain and have been searching for help with content marketing and SEO.

With their previous brands, they had a saas content marketing strategy but hadn’t really looked into creating a data-driven content marketing approach and needed our help. 

Apart from the data-based approach, which implies consistent results and transparent metrics, one of their main expectations was “clear communication”.

To meet these expectations, we compiled a detailed 6-month plan based on thorough market and competitor research, wrote detailed content briefs for each article, SEO optimized their expertly written content, interlined articles, picked up third-party links manually and slowly but surely built domain authority around their most important topics.

We communicated everything through our shared Notion folder, active Slack channel and regular meetings.

Let’s see exactly how we got from 0 to 4.62k clicks.

Start date: July 2023

We started working in Q4 of 2023 with a thorough competitor and product research, which resulted in a data-driven 6-month content strategy.

Content writing

The initial outcome consisted of:

• 24 blog topics (four long-form blog articles per month)
• One content cluster
• Inbound link-building strategy
• Outbound link-building strategy
• Tech SEO audit and recommendations

Initially, we started off with topics around ResponseScribe high-intent alternative keywords. After thorough research, we found out which competitors their target audience was using and used content to compare ResponseScribe with those tools.

Examples of articles:

1. https://www.responsescribe.com/blogs/best-review-software
2. https://www.responsescribe.com/blogs/podium-alternatives
3. https://www.responsescribe.com/blogs/birdeye-competitors

We focused on leveraging ResponseScribe in-house content writers who had experience responding to customer reviews (their niche), and their own materials to make user-centric content. With a proper balance of SEO optimization and user-friendly content, we managed to spark interest.

Internal linking & link building

With the content strategy, we made a linking spreadsheet tab and linked all articles together properly. We didn’t stuff interlinks but used only relevant links so Google could understand the structure and hierarchy of the website, making it easier to crawl and index our content. 

When one page of a website links to another, it passes a portion of its authority (or we call it “link juice”) to the linked page. This helped us distribute authority throughout the website, strengthening the overall domain authority and potentially helping boost the rankings of individual pages in search results.

Plus, readers can easily navigate through the website and find relevant information by seamlessly moving from one page to the other.

As for link building, we picked up third-party links manually and within a selected context, without link graveyards and harmful/irrelevant content.

We prioritized quality over quantity. By securing links from respected and relevant websites, we steadily increased the likelihood of improving ResponseScribe’s authority and credibility in the eyes of Google.

The result was – we attracted targeted traffic to ResponseScribe’s site, aka readers that are considered their target audience.

SEO recommendations

As SEO and content marketing go hand in hand, we provided a mini SEO audit with concrete and actionable recommendations for improving ResponseScribe’s website. The comprehensive list included:

• Fixing tech issues on the site (speed time, 404 pages, mobile friendliness, breadcrumbs, pagination, code errors)
• Adding CTAs 
• Optimizing data (meta titles, descriptions, FAQ and article schema)
• Compressing images

With this personalized checklist, ResponseScribe boosted SEO efforts, increasing engagement, conversions and brand authority.

First results

After 3 months (6 published articles at that point, and built 9 links) we went from 0 to 6 clicks and from 0 to 1.62K impressions. 

Even though we ranked for only 6 keywords, the domain authority went up to 6 and page authority up to 9.  

Now, we had a clear vision of what the target audience was reacting to, and we focused on building a cluster around an article that performed the best.

By building a domain authority around the selected topic, we signal to Google that ResponseScribe is a credible and trustworthy source of information for review responses. We also increased the likelihood of ranking higher in search results for related keywords.

Examples:

• https://www.responsescribe.com/blogs/how-to-respond-to-a-1-star-review-without-comments
• https://www.responsescribe.com/blogs/how-to-respond-to-a-5-star-review
• https://www.responsescribe.com/blogs/responding-to-negative-hotel-reviews-examples

Currently (after 6 months) 

After six months (total of 24 articles and 16 links), ResponseScribe has 4.62K clicks and 394K impressions.

Domain authority went up to 11 and page authority to 15.

It is worth mentioning that the number of clicks increased 3 times compared to the previous month.

Our articles have 9 – 14 PA, and we got 6 featured snippets.

Here is an example of a featured snippet:

Last but not least, our progress is reflected in the number of keywords, which is 1,397 at the moment of writing this case study.

Comparison table

Conclusion

Did we live up to ResponseScribe’s expectations?

With monthly detailed reports, a shared Notion folder, and regular check-ins through our Slack channel and Zoom, we managed to keep our communication clear and transparent.

Cobi Emery, the Head of Growth at ResponseScribe said:

Does Cobi recommend working with Quoleady?

Take a look at Cobi Emery, the Head of Growth at ResponseScribe, talking about his experience with Quoleady:

What is next for ResponseScribe?

They plan on blending their two brands and migrating into one website. We are starting the process of migration and maintaining our SEO efforts. We will set up GA4 for ResponseScribe to properly track conversions, and will update these case study afterwards.

The post How ResponseScribe Went From 0 to 4.62k Clicks in 6 Months (With a New Domain) appeared first on Quoleady.

One of the goals of any startup is to grow as quickly as possible, converting new users into paying customers. However, it can be quite a challenge when competing with industry giants that have been around for decades and have large budgets.  

Older and bigger companies are usually well-established when it comes to SEO due to their solid backlink profile and the topic expertise they built over the years. It helps them rank better and faster.

On the other hand, new businesses tend to face an uphill battle. They often lack the financial resources, contacts, and experience needed to compete with big companies. It is best to start with content marketing as soon as possible to build a strong foundation for your website and achieve your long-term goals since it takes time to establish a solid online presence and reach the top of SERPs.

In this case study, we will show you how to succeed with your content marketing (even when you start from scratch), choose the right SaaS content marketing strategy, get plenty of organic traffic from Google and convert your visitors into leads without spending a fortune as your competitors do.

But first, let’s introduce our client and explain what type of service FullSession provides.

FullSession helps you build a seamless digital customer experience

FullSession is a web analytics software that includes session recordings and replays, interactive heatmaps, customer feedback forms, and detailed analytics. It helps product owners and product teams gain actionable insights and improve the user experience and customer journey on their websites, web apps, and landing pages.

The starting point

The FullSession website was launched in April 2021 and included only a few blog posts that didn’t generate traffic or leads. It had a DA of 2 and zero backlinks and referring domains.

FullSession report – Ahrefs, April 2021

We began our partnership in September 2021 and worked hard on improving the client’s results. We combined content writing with link building and digital PR services. 

What we have achieved so far

We have an update. Starting January and by September, our content marketing efforts:

• Increased domain rating from 2 to 49
• Ranked the website for 1.3K organic keywords
• Increased blog traffic from 0 to 21,157 highly-targeted users
• Brought in 1,180 new leads 
• Increased the number of referring domains from 0 to 220
• Increased the number of referring pages from 0 to 460

FullSession report – Google Analytics, September 2022

FullSession report – Ahrefs, September 2022

FullSession report – Ahrefs, September 2022

FullSession report – Ahrefs, September 2022

How we went from a 1.2% to 10% conversion rate for a blog post?

In August, we went one step further. We experimented with existing articles and got some new ideas on increasing conversions. 

We wanted to test our idea, so we chose the Hotjar alternatives article, rewrote it completely, and increased the number of sign-ups nine times!

What we did:

• We changed the complete structure of the article
• To get to the point quicker, we shorten the introduction
• We included more H2 and H3 throughout the article
• We changed the descriptions of tools mentioned on our list
• Each description is now up to 3 sentences long 
• We removed all watery or generic content
• We moved all general topics to the FAQ section
• We included more internal links to low-performing articles
• We increased the number of CTAs throughout the article

What we achieved:

1. We got a 241.67% increase in goal competitions and a 164.17% increase in goal conversion rate
2. For this article, we had 8 conversions in July and 75 in August after the update
3. Thanks to internal links, all 20 interlinked articles started converting
4. The total number of goal completions for all articles in this test was 123 in August compared to 36 in July

Now, let’s discuss how we developed our strategy from the beginning.

How we achieved these results

Everyone agrees that content needs to be strategic in today’s digital landscape. We always set a clear strategy that helps us focus on the client’s target audience, determine what content to create, and measure the effectiveness of our efforts. Here’s what we did for FullSession.

1. Market research

We started with thorough research to learn more about the niche, FullSession competitors, their strengths and weaknesses, and positioning in the market. 

We created a list of interesting solutions and started analyzing their websites, blogs, social media, and overall content strategy. We focused on Hotjar, FullStory, Mixpanel, and similar tools that provide web analytics and user behavior tracking service.

2. Defining goals, objectives, and target audience

Once we gained actionable insights, we started defining SMART goals, objectives, and target audience to know where we are going, what we want to achieve, and who we create content for. 

FullSession blog readers are web designers, digital marketers, UX/UI researchers, and product managers, so we needed to create valuable content that addresses their pain points and provides solutions they can implement in their workflow.

3. Auditing existing content and brainstorming content ideas

Once we had a general overview of the client’s competitors, we started analyzing the existing FullSession blog content to make improvements. We checked which keywords were already covered and analyzed the results of the client’s current activities to get new ideas for SaaS content writing. 

4. Defining topics for our content plan

Since we wanted to achieve the client’s goals as soon as possible, we decided to cover competitors’ keywords and write alternatives, reviews, and comparison articles that belong to the middle of the funnel and are conversion-oriented. 

Here are a few examples of comparison articles we’ve published:

1. We Tried LogRocket vs FullStory: Here’s Our Feedback
2. We Tried Hotjar vs Inspectlet: Here’s Our Feedback
3. We Tried Hotjar vs Mixpanel vs Clicktale: Here’s Our Feedback

When writing the alternative article, we put FullSession as the first alternative and emphasized its benefits. Here is an example:

• We Tried 4 Hotjar alternatives – Here’s Our Feedback

Also, we wrote a series of product-led articles that had an informational and educational purpose to help our readers learn more about FullSession and understand how it improves their digital customer experience.

Here are a few examples:

• User Experience Analysis: How to Design Websites That Get People to Take Action
• How to Read a Heatmap and What You Can Learn From It
• The Best Customer Feedback Tools for Your Website Growth

We maintained a friendly and conversational tone to sound genuine and engage our readers. We were focused on the article’s readability, so we split our content with headings, subheadings, bullet points, lists, and images, avoiding passive voice and writing in active voice. 

We also included relevant stats and facts with links to sources to support any claim we made, gaining the trust of our readers.

5. Content optimization for search engines

Google is getting more and more advanced. It can now recognize words and meaning, context, and even search intent. Content no longer just consists of essential keywords. You need to write it in a way that Google can understand it.

Our SEO experts carefully optimize each content piece we create so search engines can easily read, index, and understand the FullSession site. Our SEO efforts increased the number of website visitors, generated new leads, and ultimately – increased conversions.

Currently, 10 of our articles are on the first search results page for the target keywords, while others have been steadily increasing their ranking.

6. Boosting domain authority with digital PR and link building

Image source: finance.yahoo.com

With HARO, we sent 70 responses per month to help journalists gather feedback on important topics while mentioning our client as an expert in the industry. It helped us get media coverage on sites like Yahoo and increase the number of backlinks to the FullSession website.

With our SaaS link building efforts, based on established partnerships with SaaS blogs and cooperation with content writers who publish high-quality guest posts for different platforms, we built 35 backlinks to the targeted pages.

What will happen next

We are always happy when our clients grow, and we enjoy each moment working together, proud we can contribute to their overall success. FullSession is preparing new features to launch soon, so we are revising our SaaS content marketing strategy and making new plans to improve our great results.

As a content marketing agency, we see countless businesses struggle with generating traffic and leads through the Blog. The good news is that you can get experts’ help to overcome these issues 

If you are in the SaaS market and want to turn your blog into a lead generation machine, our agency can help you each step of the way. We will create a custom content strategy based on your needs and use our expertise to bring your business to new heights. Book a call with us today to learn what we can do for you.

The post SaaS Content Marketing Case Study: 500 Leads With 16 Articles in 4 Months for FullSession appeared first on Quoleady.