Maja Volarević
Project Manager and Content Strategist
Running a software business means creating an excellent product and implementing effective marketing strategies to grow.
Many SaaS companies spend about half their budget on marketing and sales efforts. While having an in-house marketing team is great, you often need an extra pair of hands to help you reach your growth goals.
Partnering with the best marketing agencies for software companies can boost your brand’s visibility, increase customer engagement, and help you get more sales.
At the same time, picking the right team to market your product can be a real headache and eat up your time.
To make this process easier for you, we’ve compiled a list of the top 10 technology marketing companies. They have the expertise you need to achieve your business goals.
10 best marketing agencies for software companies right now
If you want to scale your marketing efforts, partnering with digital marketing agencies is an excellent idea. They have industry expertise and innovative strategies to boost your results.
Let’s share our choice of the top 10 marketing agencies for software companies you can contact today.
1. Quoleady
Quoleady helps SaaS businesses grow through effective content marketing strategies. The focus on high-intent marketing helps attract visitors looking for a specific solution where your software can be an answer.
By creating product-led content that solves readers’ problems and optimizing it for SEO, Quoleady builds lead gen pipelines and ensures long-term success.
Book a free strategy consulting session.
Key services
- Market analysis and competitive research
- SEO strategy, consulting and content writing
- Content updating
- Link building
- Digital PR
- Content strategy consulting
Notable clients
Expandi, Pandadoc, Monday.com, airfocus.
Results
Image source: Founders’ Hustle
- Helped get Expandi from 0 to $8M ARR in a couple of years
- 50K visits and 650 leads with 20 articles for RingBlaze
- 500 leads with 16 articles in 4 months for FullSession
- From 0 to 4.5K+ in 6 months with ResponseScribe
Pricing
Quoleady believes in transparent pricing, offering affordable content marketing packages. The focus on quality, care, and consistency ensures you get the most from your investment.
You can choose:
- Content packages: From $1990/month
- Content writing: From $1,500/month
- Content/SEO consulting: From $1,000/month
- Quality link building: From $250/link
Contact Olga, Quoleady’s founder, to discuss the best strategies for your software business.
2. Clickstrike
Clickstrike is a SaaS marketing agency known for helping technology firms expand their reach and grow their customer base. They offer services designed to increase monthly recurring revenue (MRR), boost site traffic, create compelling content, and run profitable ad campaigns for their clients.
Key services
- Earned media and PR
- SaaS influencer marketing
- PPC
- SEO for search engines
- Link building
- Ghostwriting
- B2B lead generation
Notable clients
Jungle AI, Stack and Acorn.
Results
- 289k+ YouTube video views and 7.17k+ social media engagement for Acorn
Pricing
Project pricing is not publicly available on the official website. According to Clutch, the minimal project size is around $1,000 with $200 – $300 average hourly rate.
3. Coinbound
Coinbound is a marketing agency specializing in the cryptocurrency, blockchain, NFT, and Web3 sectors. It helps brands in these industries grow their presence and reach their target audiences more effectively.
Coinbound offers various services, including influencer marketing, social media management, public relations, content creation, and SEO.
Key services
- Influencer marketing
- PR and earned media
- SEO
- Crypto link building
- PPC and paid ads
- Lead generation
- Exchange listing services
- Community management
- Social media management
- Executive ghostwriting
- Media planning and buying
- Fractional CMO
- Crypto media sales management
Notable clients
MetaMask, eToro, Nexo, and Cosmos.
Results
- 350% organic traffic increase for SoulSwap
- +24 Ahrefs domain rating in one month for Uphold
- 50k+ qualified leads for a crypto business
Pricing
Project pricing is not publicly available on the official website. However, according to Clutch, the minimal project size is around $5,000 with $200 – $300 average hourly rate.
4. Walker Sands
Walker Sands is a full-service B2B marketing agency that provides integrated marketing solutions, focusing on innovative B2B tech marketing.
With creativity and data-driven tactics, Walker Sands helps tech companies navigate the complex B2B landscape. It offers various services, including branding, demand generation, and public relations.
Key services
- B2B marketing strategy
- B2B branding
- B2B content marketing strategy and execution
- Copywriting
- Strategic demand generation
- PR strategies
- Influencer marketing
- Conversion rate optimization
- Search engine optimization
Notable clients
Mattersight, DailyPay and HighGround.
Results
- 67% increase in organic search traffic for Breakthrough
- 98% Google performance score for Clarus Direct
- 83 top-tier placements for Visier
Pricing
While specific rates are not publicly listed, Clutch reports that the most common project size ranges from $50,000 to $199,999.
5. Kraftblick
Kraftblick is a digital marketing agency for tech companies, SaaS, and startups. It complements existing marketing departments or acts as an outsourced marketing division.
The agency employs content marketing, SEO, and PPC services to help its clients attract more website visitors, increase free trial signups, and gain more customers.
Key services
- Digital marketing strategy
- Pay-Per-Click advertising
- Content marketing consulting
- Search optimization consulting
Notable clients
Magora, Itexus and Convertize.
Results
- 3,500 views and 150 MQL leads for their agency
- 3.5x increase in conversions from Bing for a client
- 2x more leads for 40% of the original conversion cost for a client
Pricing
There is no pricing information on the official website.
6. Writing Studio
Writing Studio is a content writing agency that provides high-quality content optimized for the web. They cater to clients looking to enhance their online presence through compelling written content.
Writing Studio emphasizes the importance of SEO in its content creation process, helping clients consistently produce content that engages readers and performs well in search engine rankings.
Key services
- Blog posts
- SEO
- Press releases
- Web content
- Scripts
- Technical articles
- White papers and ebooks
- Product descriptions
- Newsletters
Notable clients
Nanocraft, Habit Health and Deel.
Results
Although Writing Studio’s website lacks results or case studies, their Reviews section showcases satisfied clients’ feedback.
Pricing
Writing Studio offers three pricing plans based on the content volume. The price per word reduces as word count increases.
- 1-10k words for $0.20 per word
- 10-100k words for $0.16 per word
- 100k+ words for $0.15 per word
7. Goodman Lantern
Goodman Lantern is a content marketing agency specializing in content writing, strategy, design, motion graphic videos, and SEO services.
They focus on helping businesses, particularly in the tech and SaaS industries, to grow faster and sell better by producing high-quality content that resonates with their target audience.
Their approach combines creativity with analytics to ensure that the content marketing efforts of their clients yield tangible results.
Key services
- White paper writing
- Content writing
- Content strategy
- SEO audit
- Graphic design
- Video marketing
- Brand strategy
- Proofreading and editing
Notable clients
TikTok, Trivago and easyGroup.
Results
- Organic keywords grew by 50% over 1.5 years for PayPro Global
- 55% increase in website visitors in the first three months for B2B security firm
- $30k in revenue with content writing for a digital marketing agency
Pricing
Pricing details are not available on the website.
8. Flying Cat Marketing
Flying Cat Marketing is a content marketing agency specializing in SEO and content strategy for B2B SaaS companies. They help these businesses scale their SEO efforts strategically without overburdening their existing teams.
Flying Cat Marketing’s approach involves working closely with clients to understand their specific needs and tailor their strategies accordingly. This ensures that the content produced aligns with the client’s brand and business goals.
Key services
- SEO strategy
- Search engine optimization
- Technical SEO
- SEO audit
- Content writing
Notable clients
Livestorm, ActiveCampaign, and Mixmax.
Results
- A 986% increase in qualified traffic with a funnel strategy for Stonly
- A 500% increase in demo requests in 10 months for Mixmax
- A 227% growth in MRR in 6 Months for Softr
Pricing
Flying Cat doesn’t provide pricing details on their website.
9. 93x
93x is a B2B digital marketing agency that specializes in working with B2B technology, SaaS, and software companies.
They focus on delivering SEO and PPC strategies designed to generate high-quality leads, build a sales pipeline, and drive revenue.
Their approach is tailored to the specific needs of the tech and SaaS sectors. They create digital marketing campaigns that resonate with a professional audience and deliver measurable business outcomes.
Key services
- Search engine optimization
- Pay-per-click advertising
- Conversion rate optimization
- UX and web design
Notable clients
Bankable, ClusterSeven and PathMotion.
Results
- x6 increase in monthly lead generation for B2B technology business
- £1.5m in pipeline and 2209% increase in search rankings for a global B2B business
- From page 10+ to first place in SERP in 5 months for B2B SaaS platform
Pricing
93x offers discovery and retainer plans:
- SEO and PPC discovery phases cost between £5k – £10k
- The minimum monthly retainer for SEO is around £3500 for a full service
- PPC requires spending approximately £5k+ per month per channel + the agency fee
10. SeeResponse
SeeResponse is a B2B marketing agency that specializes in services for technology companies, including SaaS firms.
It offers a range of marketing solutions, such as email marketing, inbound marketing, demand generation, and marketing automation, to help businesses generate more leads and grow their customer base.
With a focus on B2B technology marketing, SeeResponse combines industry-specific knowledge and marketing expertise to deliver targeted campaigns and strategies that align with their clients’ unique business objectives.
Key services
- Marketing automation
- B2B marketing
- Startup marketing
- Email marketing
- Video production and marketing
- Outbound marketing
- Account based marketing
Notable clients
VWO, Chainworks and GoldenEarClub.
Results
- 500 viable leads per week for Curacubby
- 40% increase in conversations for ABM pitches for VWO
Pricing
SeeResponse doesn’t share their pricing information publicly.
How the Best Marketing Agencies for Software Companies Compare
When evaluating each marketing agency for software companies, you’ll see they have different approaches to generating leads.
The best agencies customize their digital marketing services to suit the individual needs of software businesses. They combine SEO, content and marketing on social media platforms to improve client’s online visibility and customer engagement.
What sets the qualified agencies apart is their strategic actions and consistent performance. Considering this, let’s review all the agencies mentioned in this article.
| Expertise | Clients | Pricing | Free services | |
| Quoleady | Content strategy, content writing, link building | Expandi, Pandadoc, Monday.com Airfocus | Starts at $1500 for 10,000 words | Free 1-1 SaaS content marketing strategy call |
| Clickstrike | SEO, PPC, link building | Jungle AI, Stack and Acorn | N/A | Paid ads ROI calculator, MRR calculator |
| Coinbound | Full-service digital marketing agency | Consensus, Juno and SoulSwap | N/A | Free marketing plan |
| Walker Sands | SEO, CRO, content marketing, PR | Mattersight, DailyPay and HighGround | N/A | Free marketing templates |
| Kraftblick | SEO, PPC, content marketing | Magora, Itexus and Convertize | N/A | Free research of 500+ software niches |
| Writing Studio | SEO and content writing | Nanocraft, Habit Health and Deel | Starts at $0.20 per word for up to 10,000 words | No |
| Goodman Lantern | Content strategy, content writing, SEO | TikTok, Trivago and easyGroup | N/A | No |
| Flying Cat Marketing | SEO, content strategy, content writing | Hotjar, ActiveCampaign, Softr | N/A | Free marketing consultation |
| 93x | SEO, PPC, CRO | Bankable, ClusterSeven and PathMotion | Starts between £5k – £10k | No |
| SeeResponse | Full-service digital marketing agency | VWO, Chainworks and GoldenEarClub | N/A | No |
What Is the Best Marketing Agency for Software Companies?
The perfect agency should combine industry expertise with innovative strategies to boost conversions and enhance your digital presence.
You can evaluate an agency’s potential for remarkable results by examining case studies.
The best technology marketing agencies excel in analytics-driven strategies, innovative campaign execution, and measurable outcomes. They develop campaigns that engage and convert prospects into customers.
To sum up, the best marketing agency for software company is one that:
- Demonstrates success with compelling case studies
- Has expertise in SaaS and understands your target audience
- Combines strategic insight with actionable data to drive your marketing goals forward
When choosing a marketing partner for your software business, prioritize agencies that create bespoke strategies aligned with your company’s vision. It ensures that every marketing effort counts towards promoting your brand.
Conclusion about marketing agencies for software companies
A strong marketing strategy is crucial to reaching your target audience and driving sales. However, building an in-house marketing team can be both expensive and time-consuming.
Outsourcing your marketing needs to an agency is a more efficient solution for saving time and money. Marketing agencies offer various services, including SEO, PPC, social media, email, and content marketing.
With their expertise and experience, you can create a tailored marketing plan aligned with your business goals. This way, you can focus on developing your software while leaving the marketing to the experts.
If you’re ready to explore your options, book a call with Quoleady today to discuss how we can improve your performance.
FAQs about marketing agencies for software companies
Let’s answer the most common questions about marketing agencies for software companies.
What does marketing do in a software company?
In a software company, marketing strategies such as content marketing and search engine optimization (SEO) aim to increase online visibility and attract potential customers.
Your digital marketing strategy can improve the success rate of your marketing campaigns for software products and services.
What is the difference between a marketing agency and a software agency?
A marketing agency helps businesses promote their products or services using digital marketing techniques, such as SEO, marketing campaigns, and content marketing.
A software agency, on the other hand, primarily develops and designs software. These two agencies have different priorities: marketing agencies focus on promoting, while software agencies concentrate on creating software products.
What is a SaaS marketing agency?
A SaaS marketing agency promotes SaaS companies by creating personalized strategies and employing techniques suited for tech marketing to improve user acquisition and retention.
How do I find a marketing agency for my business?
To find a marketing agency suitable for your software company:
- Assess your marketing needs and goals
- Look for agencies with expertise in the software industry
- Make sure they have a proven track record in software company marketing
- Evaluate their portfolio
- Prioritize agencies that provide a full suite of marketing services, including SEO, content marketing, and tailored marketing campaigns
