8 Best AI SEO Agencies For SaaS Companies in 2026

Olga Mykhoparkina photo

Olga Mykhoparkina

Feb 20, 2026

Have you seen those “SEO is dead” posts on LinkedIn?
It feels like it comes back to life every other week.

Honestly, I get annoyed every time I see “RIP SEO, welcome AEO/GEO/LLMO.” I’m hearing the same thing on sales calls too:

“We’re going to stop all our SEO activities and focus only on LLM visibility.”

Everyone is confused. I understand. But let’s not forget a few simple facts.

  1. Traffic from LLMs is still only a fraction of overall acquisition. In one study of 20 SaaS companies, organic search drove 38% of traffic, while AI sources accounted for just 0.3%. Read that again: zero. point. three.
  2. You want to show up in LLM answers. I want to show up there too. Everyone does. But burying SEO isn’t the way to get there. If anything, it’s the opposite. Without a solid SEO foundation, appearing in AI answers is close to impossible.

This huge demand for AI SEO services has led to an explosion of “experts” online. Suddenly, there are hundreds, maybe thousands, of GEO gurus, AEO pros, and LLMO advocates.

Everyone seems to have a custom approach, a unique framework, and “vast” expertise.

So I decided to sit down, review the agencies that actually get the job done, and help confused SaaS founders and marketers separate the wheat from the chaff.

But first, let’s start with the basics.

What is an AI SEO agency?

An AI SEO agency helps your brand show up in AI-generated answers while continuing to build strong organic visibility in Google.

At its core, it’s still SEO.

You still need:

  • Clear site structure with page optimization
  • High-quality, intent-driven content
  • Relevant authority and mentions
  • Technical foundations

What’s changing is how that work is shaped. Agencies need to think about how AI tools interpret content, which sources they rely on, and how SaaS brands are referenced across the web.

Instead of replacing SEO, we should focus on evolving it.

How is an AI SEO agency different from a traditional SEO agency?

Traditional SEO agencies focus on keyword research, organic traffic growth, backlinks and domain authority, and a few technical fixes. All of that still plays an important role.

But AI-focused agencies go further in how they think about visibility inside AI answers. They look at:

  • How AI models summarize your category
  • Which pages influence LLM recommendations
  • How your brand is described across different sources
  • Whether your product is consistently included in content LLMs cite

AI recommendations aren’t always easy to explain. But a good agency should be able to show the signals that influence them and what they’re doing to improve your position.

How is an AI SEO agency different from content or link-building agencies?

Content agencies are usually measured by output. How many articles were published. How much traffic grew. Link-building agencies are measured by placements. How many links were secured. What the domain ratings look like.

An AI SEO agency is measured differently.
The main question is: does your brand show up in AI answers or not?

That changes how the work is approached.

Instead of counting blog posts or backlinks, the focus shifts to a different question:

Does your brand actually show up in AI answers?

From there, the conversation becomes more practical:

  • Are we present in the comparison pages people actually read?
  • Are reputable sites mentioning us alongside competitors?
  • Is our positioning clear and consistent everywhere?
  • Do we appear in the same places as the category leaders?

AI SEO agencies still create content and build links but they don’t treat them as the end result.

What really matters is this: when someone asks AI about your category, does your product show up in the answer or not?

Why do SaaS companies need an AI SEO agency?

SaaS buying journeys are research-heavy and comparison-driven. Most B2B SaaS users are tech-savvy folks using LLMs on a daily basis to look for information. 

So they go to ChatGPT or other AI assistants to look for:

  • “Best alternatives to X”
  • “Top tools for Y use case”
  • “Is X or Y better for B2B SaaS?”

AI tools now summarize these comparisons in a single response.

If your product isn’t included in that response, you miss a high-intent moment. For B2B and product-led SaaS companies, those moments often drive pipeline.

Many SaaS brands don’t have an AI SEO expert in-house. So they need agencies that understand how AI tools surface recommendations, alongside traditional traffic growth strategies.

How to tell if an agency can actually get you into AI answers

Anyone can say they offer AI SEO services. The real difference shows up in how they work and what they measure.

Here’s what to look for.

1. They understand how listicles influence AI answers

AI tools frequently pull answers from “best tools,” alternatives, and comparison-style content when forming recommendations.

A strong AI SEO agency will:

  • Create high-quality list-style content strategically
  • Work to get your brand featured in authoritative roundups
  • Make sure your brand mentions appear on sites people and AI actually trust

Getting into relevant authoritative listicles helps your brand appear alongside the right tools in your category and as a result show up in AI answers.

2. They track prompts (on top of keywords)

Ranking #1 for a keyword doesn’t automatically mean your brand appears when someone asks an AI tool a related question. Although it does help a lot. According to a recent study by Ahrefs shows that 76% of AI Overview answers are pulled from URLs that rank Google top-10

AI SEO agencies:

  • Focus on high-intent prompts like “best [category] tools” or “[product] alternatives”
  • Check how AI tools respond to those prompts
  • Track whether and how your brand is mentioned

AI answers are very dynamic. You can see one thing now and something slightly different in a minute. But if you track the same prompts over time, you start to notice which brands appear again and again. According to a recent study by Rand Fishkin, the SaaS industry shows relatively high consistency in AI answers. In his research, the same brands appeared in about 70–85% of responses within the SaaS niche.

3. AI SEO agencies work on brand mentions across trusted sources

Backlinks still matter. And as AI becomes a bigger part of search, brand mentions matter too, even when there’s no link.

AI systems often rely on:

  • Recognized industry publications
  • Review sites
  • Comparison pages
  • Repeated brand references in relevant contexts

That’s why these mentions matter. They affect which brands keep appearing in recommendations. A big part of the work of an AI SEO agency is helping your brand show up in the sources AI systems tend to rely on.

4. They structure content for AI interpretation

Search intent answered immediately, clean structure, clear headings, concise explanations, and strong internal linking all make it easier for AI tools to interpret your content.

AI SEO agencies work on:

  • Logical page hierarchy
  • Clear definitions and positioning
  • Focused sections that directly address comparison search queries

It’s still great content for humans (not AI first). At the same time it’s organized in a way that’s easier for AI systems to understand and reference.

5. They specialize in SaaS

SaaS is different from e-commerce or local SEO.

Agencies should understand:

  • Free trials and freemium models
  • Integrations and ecosystems
  • Feature-led comparisons
  • Alternative and competitor-driven intent

AI answers reflect real buying behavior. If an agency doesn’t understand SaaS buying psychology, their strategy won’t align with how recommendations are formed.

6. They can show proof of AI visibility

This is quite simple. They should be able to show examples of the client brands mentioned in LLM responses (ChatGPT, Perplexity, Gemini, etc.). Examples showing that the brand they’ve worked with started appearing more frequently in AI answers would be also a great sign. 

7. They combine content, authority, and technical structure

AI visibility is usually the outcome of several things working together: relevant content, trusted mentions, and a solid site structure.

When each of these is handled separately, results tend to be inconsistent. Agencies that look at the full picture tend to do better.

How we selected the agencies for this list

I didn’t compile this list casually.

There are plenty of agencies now claiming to do AI search optimization. On LinkedIn, it feels like everyone suddenly became an AI SEO, GEO, AEO, or LLMO expert. But the group that actually understands how to build visibility for SaaS brands inside AI answers is still quite small.

Here’s how we evaluated them.

  1. SaaS specialization: SaaS SEO is its own discipline. We prioritized agencies that work primarily with B2B SaaS and product-led companies, rather than generalist firms splitting focus across unrelated industries.
  2. AI visibility expertise (AEO, GEO, LLMO): Each agency demonstrates a working understanding of how AI tools generate answers, how list-style and comparison content influences recommendations, and how brand mentions and authority shape visibility. We looked for practical applications.
  3. Case studies: We looked for real examples of brands appearing in AI-generated answers, before-and-after improvements in visibility, and documented results tied to SaaS growth.
  4. Authority-building approach: AI visibility is closely tied to authority. We evaluated whether agencies actively secured placements in relevant listicles and roundups, strengthened brand mentions across trusted publications, and built contextual, high-quality links. 
  5. Thought leadership in AI SEO: The agencies shaping this space tend to share what they’re learning. We looked at whether they publish frameworks, insights, and original thinking around AI SEO. The strongest teams are actively refining their approach as SEO is evolving.
  6. Ability to execute across the full stack: Finally, we assessed whether each agency can combine strategic content creation, authority and brand reinforcement, and technical and structural optimization. AI SEO works best when those areas are aligned. 

Top 8 Agencies Helping SaaS Brands Show Up in AI Answers

1. Quoleady

8 Best AI SEO Agencies For SaaS Companies in 2026

Overview

Quoleady is a remote AI SEO and content marketing agency focused on B2B SaaS and tech companies. Their work combines strong SEO fundamentals with a clear focus on how SaaS brands are discovered inside AI-generated answers.

They work primarily with product-led and B2B SaaS teams that rely on organic search as a core growth channel.

Why this agency is relevant for AI SEO

Quoleady builds strategies around helping clients appear in AI answers, while continuing to grow performance in traditional Google search.

Their approach is grounded in classic SEO, but adapted to how AI tools summarize, compare, and recommend SaaS products.

What they do that affects AI visibility

  • Develop content strategy and positioning to get clients brands into AI answers
  • Create BOFU comparison and alternatives content aligned with real SaaS buying queries (blog articles and landing pages)
  • Get SaaS clients into relevant industry listicles via their Listicle Manager tool
  • Produce high-quality deep-research content that gets cited by LLMs
  • Monitor AI visibility for clients to check whether clients brands are being referenced

Strengths

  • Deep 6+ years of specialization in B2B SaaS
  • AI visibility frameworks tailored to each client’s stage and niche
  • Proven results: clients appearing in top AI answers, with public case studies
  • A combined approach to content, authority, backlinks, brand mentions, and technical SEO

Limitations

  • Boutique team with selective client capacity
  • Focused primarily on SEO and content strategy rather than full-funnel paid or performance marketing

Best for

B2B SaaS companies that want to grow both traditional organic traffic and visibility inside AI-generated answers.

Not ideal for

Companies looking for a full-service marketing agency covering paid media, branding, and outbound.

Key services

  • AI & SaaS LLM search optimization
  • SaaS SEO (content + technical)
  • SaaS content strategy & production
  • Digital PR & link building
  • Content refresh & optimization

Example clients / results

  • Featured in AI Overviews for thousands of keywords (e.g., OneFlow with 7,000+ placements)
  • Increased organic clicks and conversions for multiple SaaS clients
  • Read their LLMO case study showing how they helped Legal Nodes drive a 47.5% increase in booked meetings and secure top 5 answer placements within three months
Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026
Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026
Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

If you want to explore how your SaaS brand can increase both organic growth and AI answer visibility, book a strategy call with Quoleady.

2. Graphite

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

Graphite is a B2B SaaS SEO agency known for its editorial depth and focus on building topical authority in competitive categories. They typically work with growth-stage and enterprise SaaS companies that need to compete in crowded markets.

Why this agency is relevant for AI SEO

Graphite doesn’t position itself purely as an AI SEO agency. However, their emphasis on high-quality, authoritative content aligns well with how AI tools evaluate and reference brands.

Strong editorial standards and deep topic coverage increase the likelihood that a brand becomes a recognized authority in its category.

What they do that affects AI visibility

  • Build topic clusters that strengthen semantic coverage
  • Develop in-depth, research-backed content
  • Focus on authority signals across competitive SaaS verticals
  • Align content with real buyer journeys and comparison intent

Strengths

  • Exceptional editorial quality
  • Clear understanding of complex SaaS products
  • Strong strategic thinking around topical authority

Limitations

  • Quality-first approach can mean slower scaling
  • Less emphasis on rapid experimentation

Best for

Mid-market and enterprise SaaS companies operating in competitive niches.

Not ideal for

Early-stage startups looking for fast content output or short-term experimentation.

Key services

  • SaaS organic SEO strategy
  • Editorial content and authority development
  • Technical SEO and performance monitoring
  • Topic authority and semantic mapping

Example clients / results

They’ve worked with companies like Notion, Webflow, and Hinge Health, delivering significant growth in organic traffic and search visibility.

3. Omnius

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

Omnius is a B2B SEO and Generative Engine Optimization agency working mainly with SaaS and fintech brands. They combine traditional SEO strategy with specific processes aimed at improving how brands are surfaced in AI-driven search tools.

Why this agency is relevant for AI SEO

Omnius openly integrates traditional SEO with strategies designed for how AI tools discover and cite content. Their positioning centers on helping brands strengthen visibility across both search engines and generative AI platforms.

What they do that affects AI visibility

  • Content scoring and rewrites tailored for AI interpretation
  • Schema and technical optimization that support AI crawlers
  • AI search tracking and monitoring
  • Content clustering aligned with semantic intent

Strengths

  • Strong blend of technical SEO, content, and AI-focused practices
  • Documented results across organic and AI-driven visibility

Limitations

  • Focused mainly on SaaS and fintech
  • Works best with brands that already have a solid SEO foundation

Best for

B2B SaaS and fintech companies ready to invest in both SEO growth and AI visibility.

Not ideal for

Companies with minimal content or no existing SEO baseline.

Key services

  • Generative Engine Optimization (GEO)
  • AI and LLM-focused SEO
  • Content clustering and semantic strategy
  • Technical SEO and answer optimization
  • Analytics and reporting

Example clients / results

Case studies include large-scale growth, such as scaling from 0 to 2.7M clicks in 13 months and achieving 110% growth in six months for select clients.

4. Simple Tiger

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

SimpleTiger is a SaaS-focused SEO agency that blends AI-assisted workflows with traditional SEO strategy. They’ve been active in the SaaS space for years and position themselves as an AI-aligned SEO partner.

Why this agency is relevant for AI SEO

SimpleTiger incorporates AI tools into research, competitive analysis, and performance tracking, while still grounding strategy in core SEO principles.

What they do that affects AI visibility

  • AI-assisted keyword research and competitive insights
  • Content and technical SEO aligned with AI search trends
  • Ongoing on-page optimization based on performance data

Strengths

  • Clear SaaS specialization
  • Integrated use of AI tools within their workflow
  • Experience across a range of SaaS growth stages

Limitations

  • Broader SEO focus rather than highly specialized AI answer placement tactics

Best for

SaaS companies looking for an SEO strategy that reflects both traditional search and AI-driven research behavior.

Not ideal for

Brands looking exclusively for niche AI answer optimization services.

Key services

  • SaaS organic SEO
  • Technical optimization and content marketing
  • Link building
  • AI-assisted research and strategy
  • Optional paid search integration

Example clients / results

They report strong organic growth case studies, including adding 20K users in five months and 70K users in 12 months for SaaS clients.

Read about LLMs vs SEO: What’s Changing in Search Discovery

5. MADX

Overview

MADX is a SaaS-focused SEO agency known for selective client partnerships and strong authority-building strategies. They focus on tailor-made SEO strategies rather than standardized packages.

Why this agency is relevant for AI SEO

Their emphasis on authority, backlinks, and strategic content promotion strengthens overall discoverability, which plays a role in how brands are referenced across search and AI-driven environments.

What they do that affects AI visibility

  • High-authority link acquisition
  • Content promotion and outreach
  • SEO strategies that improve relevance across competitive categories

Strengths

  • Strong backlink quality
  • Focused attention on a smaller number of clients
  • Clear growth-stage SaaS experience 

Limitations

  • Less explicit focus on AI-specific tracking or AI answer monitoring 

Best for

Growth-stage SaaS companies looking to strengthen authority and search visibility. 

Not ideal for

Startups seeking heavy experimentation around AI answer inclusion.

Key services

  • Link building
  • SEO strategy
  • Content promotion
  • Targeted outreach

Example clients / results

Examples include Thunes achieving #1 rankings, Gleemo gaining 140+ rankings, and UPSTIX growing from 0 to 8K qualified traffic.

6. Rock the Rankings

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

Rock The Rankings focuses on SaaS SEO and generative search visibility, with a strong emphasis on revenue impact. Their positioning ties SEO performance closely to pipeline and conversions.

Why this agency is relevant for AI SEO

They integrate AI search considerations directly into SaaS SEO strategy and connect that visibility to demos, SQLs, and revenue outcomes. 

What they do that affects AI visibility

  • Structure content to improve clarity and extractability
  • Monitor AI visibility across tools including ChatGPT and Perplexity AI
  • Combine SEO with outreach and authority-building 

Strengths

  • Revenue-first mindset
  • Hands-on founder involvement
  • Strong SaaS focus

Limitations

  • Narrow focus on organic and AI search rather than full-stack marketing

Best for

SaaS companies that care deeply about pipeline and measurable outcomes from SEO.

Not ideal for

Brands seeking broad paid media, branding, or multi-channel campaigns.

Key services

  • SaaS SEO and AI search strategy
  • Revenue-focused content creation
  • Outreach, link, and mention building
  • Technical SEO and analytics

Example clients / results

They’ve supported companies like Toast and Bizzabo with strong traffic and conversion growth.

You might find this interesting: Top 9 Generative Engine Optimization (GEO) Agencies of 2026

7. First Page Sage

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

First Page Sage is an established U.S.-based SEO firm with a long track record in content-driven organic growth. They focus heavily on thought leadership and technical SEO.

Why this agency is relevant for AI SEO

Their work on topical authority and structured, high-quality content supports broader discoverability, which increasingly influences how AI search platforms evaluate trusted sources.

What they do that affects AI visibility

  • In-depth SEO and technical audits
  • Thought leadership content aligned with buyer intent
  • Conversion optimization layered onto organic growth

Strengths

  • Decades of SEO experience
  • Strong lead generation focus
  • Enterprise-level process

Limitations

  • More traditional SEO positioning
  • Less specialized around AI engines answer tracking

Best for

Enterprise and mature SaaS business with complex content and lead generation goals.

Not ideal for

Smaller startups looking for niche AI-focused experimentation.

Key services

  • SEO strategy and consulting
  • Thought leadership content
  • Technical SEO and CRO
    Lead generation systems

Example clients / results

They’ve worked with companies such as Cadence and other technology firms in competitive markets.

8. WebFX

Best-AI-SEO-Agencies-For-SaaS-Companies-in-2026

Overview

WebFX is a large full-service digital marketing agency with decades of SEO experience. They combine proprietary technology with traditional SEO and emerging generative search tracking.

Why this agency is relevant for AI SEO

WebFX has incorporated Generative Engine Optimization into its broader SEO offering, helping brands track and improve visibility across both classic search engines and AI-driven query environments.

What they do that affects AI visibility

  • AI search visibility tracking across tools including ChatGPT and Microsoft Copilot
  • Integrated SEO strategy that considers generative search
  • Data-driven reporting supported by proprietary platforms

Strengths

  • Large-scale infrastructure and resources
  • Cross-channel expertise
  • Proprietary tracking systems

Limitations

  • Broad client base across industries
  • Less specialized in niche SaaS compared to boutique agencies

Best for

Companies looking for full digital marketing support with SEO and AI search optimization readiness included.

Not ideal for

Brands that want a highly specialized SaaS-only SEO partner.

Key services

  • On-page, off-page, and technical SEO
  • Generative search optimization
  • PPC and paid media
  • Analytics and AI-powered insights

Example clients / results

They report over 12,000 leads influenced by AI-driven sources and offer internal dashboards for tracking LLM visibility.

Dig deeper into LLM SEO: Guide to ranking in AI powered search results

Comparison table of all 8 AI SEO agencies

AgencySaaS focusAI / LLM optimizationListicle strategyBrand mentionsLink buildingContentBest for
QuoleadyStrong (B2B SaaS & tech)Yes; LLM visibility & AI answers (ChatGPT, Perplexity, AI Overviews) Supported via Digital PR (placements in publications that LLMs reference) High emphasis (digital PR, mentions in top publications) Yes — targeted outreach in niche publications In-depth strategic content & updates SaaS brands wanting AI discovery + traditional SEO
GraphiteTech & SaaS heavyYes; AI-driven visibility & AEO focus (AI visibility tracking)Indirect (supports authority that aids listicles)Medium (authority SEO improves mentions)Supports outreachStrong editorial & programmatic content SaaS/tech with complex content needs
OmniusStrong (B2B SaaS & Fintech)Yes; AI SEO & LLM-centric strategy (GEO + LLMO)Indirect (AI SEO content can feed listicle signals)Medium (SEO content improves mentions)Yes (included as SEO service)SEO + structured content optimized for AI & searchSaaS & fintech focused on AI + long-term growth
Simple TigerStrong SaaS orientationModerate; AI-assisted insights & researchNot highlightedSupports increased visibility via contentYes (guidance + execution)Core SaaS content creation & SEOMid-market SaaS wanting scalable SEO + content
MADXSaaS specialistModerate (SEO that supports GEO indirectly)Not explicitlyImproves mentions via authority buildingYes;  technical outreach Content + SEO frameworksSaaS with SEO infrastructure focus
Rock the RankingsStrong B2B SaaSYes; blends SEO with LLM & pipeline intentPossible via quality content visibilityEmphasis through PR + citationsYes;  outreach + authority linksContent with revenue intentSaaS needing SEO tied to demos & leads
First Page SageBroad tech + SaaSIndirect (SEO fundamentals support AI discovery)Not highlightedFocus via content authorityYesStrong content + thought leadershipMid/enterprise SaaS needing thought leadership
WebFXGeneral but strong SaaS supportYes; GEO/AI visibility with OmniSEOplatformHelps via data + visibility across channelsYes (brand tracking across AI search)Yes; robust linking packagesBroad SEO content with performance trackingCompanies wanting full SEO + AI tracking at scale

How to choose the right AI SEO agency for your SaaS business?

If you’re at the stage of evaluating agencies, you already know search behavior is changing fast.

The real challenge now is figuring out which teams have actually adapted their strategy and which ones have simply updated their landing page copy.

Here’s how I’d approach it if I were hiring an agency for a SaaS company today.

Questions to ask on a sales call

Don’t get distracted by acronyms or polished slides. Ask direct questions that reveal how they think.

1. “How do you help SaaS brands appear in AI answers?”

Mention platforms like ChatGPT or Perplexity AI and see how they respond.

You’re listening for a clear explanation of:

  • Comparison and alternatives content strategy
  • Brand mentions across trusted sites
  • Structured, scannable content
  • How they test and monitor AI outputs

If the answer stays abstract or goes straight back to generic “great content and links,” they probably haven’t adjusted their approach.

2. “How do you track AI visibility?”

You should hear about:

  • Prompt tracking
  • Manual testing across AI tools
  • Monitoring how often your brand is included in answers
  • Some form of LLM visibility reporting

If the only tools mentioned are Google Search Console and keyword rank trackers, AI visibility likely isn’t part of the core strategy.

3. “What types of content influence AI recommendations?”

Strong agencies will talk about:

  • “Best tools” pages
  • Alternatives and competitor comparisons
  • Use-case-driven content
  • Clear category positioning

They’ll explain how SaaS buyers research and how that research shows up in AI-generated summaries.

4. “Can you show examples of brands you’ve helped appear in AI answers?”

This question filters out most agencies.

They should be able to show:

  • Screenshots
  • Real prompts
  • Before-and-after examples

If they can’t demonstrate this for themselves or clients, they’re still experimenting.

Red flags to watch for

Some warning signs are subtle. Others are obvious.

  • They guarantee AI answer placements: No agency controls AI outputs. Anyone promising guaranteed inclusion doesn’t understand how these systems work.
  • They don’t specialize in SaaS: SaaS buying journeys are comparison-heavy and research-driven. Generic SEO frameworks often miss that nuance.
  • They dismiss AI search as hype: That usually means they haven’t tested it seriously or updated their processes.

What proof you should request

Before signing anything, ask for tangible evidence.

  • Screenshots or live demos of AI answers featuring client brands
  • Case studies focused on visibility and positioning, alongside organic traffic
  • Examples of comparison or list-style content they’ve influenced
  • A clear explanation of how content, authority, and technical structure support each other

If an agency can’t show real proof, you’re likely funding their learning curve.

FAQ: AI SEO for SaaS

1. What is AI SEO?

AI SEO is the practice of strengthening your brand’s visibility inside AI-generated answers from tools like ChatGPT, Perplexity AI, and Google Gemini, while continuing to build strong organic search performance.

It builds on traditional SEO. The difference is that it also considers how AI systems summarize, compare, and recommend products.

2. What is AEO vs GEO vs SEO?

  • SEO focuses on improving visibility in traditional search engines like Google Search.
  • AEO (Answer Engine Optimization) focuses on improving how your content appears in direct answers and summaries.
  • GEO (Generative Engine Optimization) focuses on influencing how AI models generate responses and recommendations.

There’s overlap between all three. For SaaS companies, they now work together rather than separately.

3. Do backlinks still matter?

Yes. Backlinks continue to support authority and trust. What’s changed is that broader brand recognition across trusted, relevant sources plays a bigger role in how AI systems interpret your position in a category.

Authority is built through consistent signals, not just link volume.

4. How long does it take to appear in AI answers?

There’s no fixed timeline.

Brands with strong existing authority may start appearing within a few months. In competitive categories, it can take longer. The key is consistency across content strategy, mentions, and technical clarity.

This is a long-term visibility investment, not a quick tactic.

5. Can a traditional SEO agency do this?

Some can.

The ones that succeed are those that have expanded their strategy to include prompt tracking, comparison-driven content, and broader brand positioning. Agencies that rely purely on keyword research or ranking and backlink volume will struggle to influence AI-driven recommendations.

Final thoughts

AI visibility is becoming a core part of how SaaS brands are discovered.

These days, many buyers ask AI tools for recommendations before they even open a website.

Strong SEO fundamentals still matter. Technical structure, authority, and intent-driven content remain the foundation. The difference in 2026 is that agencies also need to think about how brands are represented inside AI-generated answers.

If you’re investing in SEO, make sure the strategy reflects how SaaS buyers actually research today.

If you’d like to explore how this applies to your company, you can book a call with Quoleady and discuss your current visibility across both search engines and AI platforms.

Olga Mykhoparkina photo

Olga Mykhoparkina

Founder, CEO

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