Content writing

SaaS Content Writing: How to Increase Your Conversion Rate

Maja Volarević

Sep 26, 2022

Creating high-quality content that drives user action is essential in today’s competitive digital landscape. The internet has become overloaded with information, and people don’t have time to read everything they come across. 

If your company offers a SaaS product, you know how challenging it is for your target audience to understand the value of your software and decide to sign up during a short website visit.

SaaS content writing convinces them to convert from prospects to paying customers. 

How you communicate with your audience will determine their willingness to sign up for your product or service. You must explain why customers should use your product over competitors, how it improves their lives, and why they should trust you.

In this blog post, we will discuss why content writing is essential to selling SaaS products, how to start writing for SaaS, where to find inspiration for creating SaaS content, and what type of blog posts help you increase conversion rates.

We will also share valuable tips based on Quoleady experience in the SaaS industry and ensure you know how to create a successful content marketing strategy for your SaaS business by the time you finish reading this article. 

Let’s start with essential information for all newbies in SaaS content writing.

What is SaaS content writing?

SaaS content writing

Image source: Freepik

As a SaaS company, you know your product is the key to solving customers’ problems. However, they may not be aware of its features and benefits. That’s where SaaS content writing comes in.

SaaS writing falls under content marketing and refers to creating and sharing helpful, informative, and engaging content to communicate the value of a SaaS product. The goal is to attract new leads and encourage potential customers to sign up for a free trial or purchase the product.

The most common types of SaaS content are blogs, white papers, case studies, FAQs, and ebooks.

How SaaS content writing differs from other forms of content marketing

There are several significant differences between SaaS content writing and other types of content marketing:

  • It addresses the pain points of specific users in the SaaS niche, such as software developers, product managers, UX designers, and similar.
  • It is more complex, as it explains how the software works in detail, while other forms of content marketing may focus on general topics related to the industry.
  • It is more focused on the features and benefits of the product rather than promoting the brand itself.
  • The language is often more technical and jargon-heavy.
  • It generates leads and drives conversions rather than building brand awareness.

These factors make SaaS content writing a unique and challenging type of content marketing. However, when done well, it can be an extremely effective way to reach and engage your target audiences.

What is the role of content writing in a SaaS marketing strategy?

content marketing funnel

Image source: Lucidchart

SaaS content writing is a crucial component of a successful SaaS marketing strategy for the following reasons:

  1. It helps you attract potential customers to a SaaS product by providing informative and keyword-rich articles, blog posts, and other forms of content.
  2. Once potential customers are aware of the SaaS product, content writing helps you convert them into paying customers by providing precise and concise information about the product, its features, and its benefits.
  3. When customers use a SaaS product, content writing helps them get the most out of it by providing helpful guides, tips, and tutorials.
  4. Finally, content writing helps retain customers by providing ongoing support and information about new features and updates.

By creating relevant and engaging content, you will achieve greater visibility and drive more traffic to your website. It will result in higher sales for most SaaS companies.

6 Reasons why content writing is important for SaaS companies

SaaS content writing is one of the most important aspects of running a SaaS company. Here are the six reasons to write SaaS content for your website and landing pages:

  1. It establishes you as a thought leader in the SaaS market
  2. It differentiates you from competitors
  3. It improves SEO results
  4. It increases organic traffic 
  5. It helps you reduce customer churn
  6. It improves customer satisfaction and retention rates

As you can see, writing content for SaaS has many benefits, but there are a few things you need to consider before starting your SaaS blog. Let’s discuss these critical points.

3 things to remember when writing SaaS content

writing saas content

Image source: Freepik

There are a few reasons to be careful when writing SaaS content. 

First, it’s important to remember that your audience is likely to be highly technical. Your writing must be clear and concise, and you should avoid complex language or long-winded explanations.

Second, you need to be aware that SaaS products are constantly evolving. Your content could quickly become outdated, so it’s essential to keep it current.

Finally, SaaS customers are typically very savvy and well-informed. They conduct research before purchasing, so your content needs to be accurate and trustworthy.

Now, let’s assess the current situation in the SaaS content writing industry.

8 stats about SaaS content writing in 2022

saas content writing stats

Image source: Zenpost

Since we discussed what SaaS content writing is and why it’s important for SaaS businesses, let’s see what stats show us about SaaS copywriting:

  1. 89% of SaaS companies use content types besides blogs, like webinars (65%) and case studies (62%). (Zenpost)
  2. 43% don’t know how to write content that resonates with their audience. (Smashing Copy)
  3. 24% of SaaS companies use their blog to educate. (Impact Puls)
  4. WordPress produces about 70 million new posts and 77 million new comments monthly. (WordPress)
  5. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Demand Metric)
  6. Nearly half of the companies that leverage a content marketing strategy include blogging. (HubSpot)
  7. Most B2B marketers (52%) believe blogging is the single most important way to succeed in content marketing. (Content Marketing Institute)
  8. High-quality content marketing can generate an ROI of 448% or more for SaaS brands. (Zenpost)

It’s obvious why you should consider SaaS content writing for your company’s growth. What are the different stages of the SaaS content writing process? Let’s discuss this in the following section.

9 steps to start with SaaS content writing

saas blog content writing

Image source: Freepik

SaaS content writing requires specific skills and expertise. Here at Quoleady, we have developed a content creation process that works like a charm based on our vast experience with SaaS clients. 

Let’s go over the nine steps we take to produce high-quality SaaS content our clients love.

Step 01: Define your ideal customer profile

Before creating content, defining your ideal customer profile (ICP) is essential.

  1. Who is your audience?
  2. What are their needs?
  3. What are their pain points?
  4. What do they want to achieve?

An ideal customer profile is a blueprint for what makes someone a great fit for your product or service. Considering these questions before you begin with SaaS content creation, you can write engaging and valuable content that resonates with the people you want to reach.

Step 02: Create a buyer persona based on ICP

saas writing buyer persona

Image source: Neil Patel

When you create a buyer persona, you can map out crucial details about your customers. It includes critical attributes like gender, age, education level, location, interests and dislikes, personality traits, behavior, and more.

Buyer personas also help you identify topics that are relevant to your target audience and serve as inspiration when writing.

Step 03: Create a buyer’s journey map

writing for saas buyer journey map

Image source: Segment

A buyer’s journey map illustrates customer journey stages and their progress from awareness and consideration to purchase and retention. 

It helps you understand:

  • Where your audience is in the buying cycle
  • What they are looking for and where they have issues
  • Their experience with your brand, product, or service
  • How they feel along their journey 

With this holistic perspective, you can create an effective content writing strategy to engage customers at each journey stage. 

Step 04: Define what you want to achieve with your content

Creating content without a goal is like driving without a destination. You may eventually get somewhere, but the journey will be much longer and more complicated than it needs to be. 

Defining a goal helps you stay focused on what you want to achieve, makes it easier to measure your success, and determines whether your content has the desired effect. Finally, it allows you to adjust your content marketing strategy over time based on what works or doesn’t.

Step 05: Define content pillars and clusters

saas content pillars and clusters

Image source: Stan Ventures

Content pillars are broad topics you want to cover on your website or blog. Clusters are groups of articles or posts related to a specific subtopic under one of your content pillars.

For example, you might have a pillar of “security” and an associated cluster of “encryption.”

Creating content pillars and clusters improves the organization and structure of your content, making it easier for readers to find the information they need. It also improves your SEO by helping search engines to index your content.

Step 06: Conduct keyword research

saas keyword research

Keyword research involves determining which keywords people search for on Google and connecting them with pillars and clusters you want to cover with your content. 

You can start your blog with low difficulty, high search volume, and high search intent keywords. When you implement all in your content, you can begin using low-intent keywords that cover navigational or informational search queries.

You can conduct keyword research using tools like Ahrefs. Avoid keyword stuffing and ensure your content is relevant and aligned with the user’s search intent.

Step 07: Build your content calendar

saas content calendar

Image source: MeisterTask

A well-organized content calendar will help you stay on top of things and ensure you have enough time to produce and publish content regularly. You can use project management software such as Trello to handle the process.

A content calendar helps you plan the release dates of your blog posts to ensure you don’t fall behind on your publishing schedule. It also allows you to track your progress and better understand how long it takes to write different types of content.

Step 08: Create editorial guidelines

Before writing blog posts, it would be good to set up editorial guidelines to help your team produce quality content on time.

Your editorial guidelines should cover a few basics, such as

  1. The goal of the article
  2. The target audience 
  3. The overall tone and voice 
  4. The level of detail and precision required 
  5. The use of sources and attribution
  6. The style and format of articles
  7. The list of internal links 

Ultimately, editorial guidelines help you ensure that all content is consistent in quality and adheres to the same standards. 

Step 09: Measure results and learn from mistakes

There are a few key points to track to measure the results of your content writing efforts:

  • Engagement metrics like page views, social shares, comments, and email subscribers
  • Lead generation to track how many leads you’re getting from your content
  • Sales to track how much revenue your content generates
  • Brand awareness by monitoring web traffic, social media mentions, and media coverage
  • Customer satisfaction with surveying your customers and asking them how your content helps them
  • ROI to calculate your return on investment and see if your content writing efforts are paying off

You can use Search Console, Google Analytics, or another tool. Whatever the case, use the acquired data to optimize your content writing strategy. If you need help along the way, you can always book a meeting and receive valuable advice from our team for free.

Now that we covered how the content writing process works, let’s share some valuable tips on increasing conversion based on our SaaS content writing experience.

12 Ways to increase conversion with SaaS content writing

saas content writing

Image source: Freepik

Whether you’re just starting with SaaS content writing or it’s not going as well as you hoped, this list will help. Continue reading our 12 tips to increase conversion with SaaS content writing.

1. Establish yourself as an industry authority

Strong content built around your expertise will help people see you as an authority in your field. 

You can:

  1. Write well-researched blog posts that offer valuable insights into your industry
  2. Respond to readers’ comments and questions to increase engagement
  3. Be transparent and honest with your readers
  4. Network with other industry experts to collaborate on blog posts
  5. Publish articles or whitepapers to showcase your industry knowledge
  6. Guest blog on similar sites in your industry
  7. Make sure your blog is updated regularly

By blogging about your experiences in the industry, you can share your knowledge, build your reputation, attract more customers and get more opportunities.

2. Always write for your audience, not just Google

Writing blogs for your target audience and solving customers’ pain points is just as crucial as creating high-quality content for search engines.

Trying to game Google with keywords and other SEO tricks may get you traffic, but it’s not going to do you any good if those visitors don’t stick around or convert into customers. Write for your audience first and foremost, and the rest will follow.

3. Align your content with the reader’s search intent

There are four essential types of search intent: 

  1. Informational: The user searches for information on a specific topic
  2. Navigational: The user searches for a specific website or page 
  3. Transactional: The user searches to buy a product or service
  4. Commercial: The user searches for information to make a purchase decision 

By understanding the user’s search intent and adjusting your content accordingly, you can ensure that your content is aligned with the reader’s needs, leading to increased conversions. You will also get new content ideas to attract and delight your customers.

   4. Don’t forget about the article quality and length

Surfer SEO SaaS tool

Image source: Onely

The more energy you put into writing an informative piece that is complete, well-organized, and easy to read, the higher the chance your target audience will convert. You can use Outranking.io recommendations as a reference point, as they rely on the top five SERP results for a specific keyword.

5. Be transparent and honest to build trust

Before signing up for a SaaS product, customers want to know that it’s legitimate and trustworthy. You should objectively present your product and share all relevant information to help customers understand what to expect.

Otherwise, they may not trust you and think you’re hiding something from them, which results in a negative user experience and decreases your conversion rates.

6. Show credibility with real data

When writing blog posts about your products or services, you should include evidence that supports your claims and provide citations or links to reputable sources. 

You can also include charts and graphs to show people how your company is performing over time or how different aspects of your business are performing relative to each other. 

It will show customers how committed your company is to long-term success, help reinforce your writing and give it extra impact.

7. Provide a solution to a problem

When building your SaaS content strategy, it’s essential to focus on the customer problem and solve it with content writing. If you can identify a real problem, you’re in an excellent position to create compelling content that resonates with your buyer personas.

You can break complex topics into more digestible pieces to make them more accessible. For example, if your users are trying to learn how to read a heat map, you can provide them with helpful instructions in your first blog post. 

Next, you can write additional posts on scroll maps, click maps, and dive into details. Then, you can write another post and describe software that automatically helps your users analyze heat maps.

Here is how we did it for one of our clients, FullSession:

  1. How To Read A Heatmap And What You Can Learn From It
  2. Scroll Maps: The Power Tools For Your Website Analytics
  3. Click Maps 101: How To Make The Most Of Your User Data
  4. Best 6 Website Heatmap Tools In 2022 [Paid & Free]

A series of blog posts written on the same issue could provide an excellent resource for someone looking for information on a specific topic.

8. Educate your audience about your product’s benefits

The most important thing when convincing people to buy your product is educating them on its benefits. It helps them understand what your product can do for them and why they should be willing to pay for it. You’ll be more likely to reach their hearts and wallets.

9. Showcase your product features organically

Analyzing product features naturally builds trust with your audience. Customers will trust you more if you provide them with a comprehensive picture of what you can do rather than just selling your product. 

Check out these blog posts we wrote for PandaDoc and Expandi:

  1. How to write a business proposal (The modern way)
  2. LinkedIn Sales Message: How to Stand Out With a Value Proposition

It is significant for new or innovative products, as customers may be hesitant to try something completely unknown.

10. Show your product value through case studies and customer success stories

Case studies add value to your blog by providing real-world examples of how your products or services have helped others. 

Case studies:

  1. Help establish your company as a thought leader in your industry
  2. Can be repurposed into other marketing materials like ebooks, infographics, or even video
  3. Show potential customers that your software can solve specific problems
  4. Provide social proof that your software is effective
  5. Answer common customer questions
  6. Help build trust and credibility with your audience
  7. Show how your product or service differs from competitors
  8. Can be used as a lead generation tool
  9. Help you rank higher in search engines
  10. Improve customer retention

By writing case studies, you can show the impact your business can have, which converts users into leads and customers.

11. Prepare and write answers to all customer objections

SaaS customer objections

Image source: Soleadify

As a SaaS business owner, you probably face customer objections daily. Handling objections effectively can mean the difference between a lost sale and a happy customer.

Think about the most common objections you heard in the past, craft your responses and implement them in your blog posts. 

For example, if someone is concerned about the price of your product or service, it might be a good idea to share how it compares to other products on the market. If a customer has concerns about the safety of your product, it’s essential to address those risks in your writing.

Here is how we reduced customers’ concerns by explaining FullSession privacy features.

SaaS writing

This type of information will surely speed up users’ decision to become paying customers.

12. Add social proof to your blog post

Social proof is one of the most powerful ways to increase conversions on your blog, as it gives potential customers confidence to take action.

For example, you can use testimonials from previous customers to add credibility to your blog posts. You can also include examples of how other people have used your product or service, such as screenshots, videos, or photos.

Here is an example of the client testimonial we included in one of our articles for PassKit.

SaaS social proof

Overall, adding social proof to your blog post can significantly increase its value, reach, and engagement.

In this section, we covered some valuable tips for increasing your conversion rate. If you’re interested in other best practices to maximize your content writing results, feel free to book a meeting with our team. We are always here to help if you have any questions.

Now let’s go through some of the best content writing tips based on our vast experience in SaaS content writing.

22 SaaS content writing tips from the Pros

saas content writing tips

Image source: Freepik

By now, you understand that your SaaS company needs exceptional online content to stand out from the competition. In this list, we will describe the 22 criteria we consider when creating content for our SaaS clients.

1. Avoid plagiarism

Plagiarism is using or quoting another person’s words or ideas without citation or attribution. It can take many forms, from copying a few sentences directly from a published source to stealing complete work.

Plagiarism can ruin the credibility and integrity of your SaaS business and lead to legal action, including lawsuits for copyright infringement. You can use tools such as CopyScape to evaluate your existing content and remove plagiarism before publishing.

2. Optimize your content using Outranking.io

Outranking.io helps you get the most out of your online presence by analyzing your content and recommending improvements. 

It consists of a built-in keyword research tool and provides recommendations on the primary and secondary keywords, the article structure, and length. It pulls data from the top competitors for your chosen keyword.

Because Ouranking.io is constantly updated with the latest algorithms and data, you can be confident that your content will always be up-to-date and effective.

3. Proofread your content with Grammarly

One of the most popular options for checking grammar online is Grammarly. You can use it to ensure your content is free of typos and other mistakes. 

It can detect misspelled words, grammatical errors, and even wrong word usage. It also provides information on content clarity, engagement, and delivery. Grammarly has a built-in style guide and plagiarism checker to help you create unique content.

Taking the time to proofread your blog posts with Grammarly will give them a polished, professional appearance and ensure that your readers take you seriously.

4. Fact-check all information in your article

Fact-checking is essential in any editorial process as you don’t want to end up with a misleading or inaccurate piece that could cause people to distrust your writing.

There are several ways to check facts, including using a fact-checking website or app such as Google Fact Check Tools, contacting a source for verification, and cross-checking information against other reliable sources.

5. Always try to include up-to-date information

Search engines favor websites with fresh content, so we recommend you update your blog posts every once in a while. 

You can add links, the latest photos, videos, new statistics or developments, and other updates to show readers what has changed since you published the article. 

It helps you build credibility and authority within your niche.

6. Avoid duplicate content

Copying and pasting the exact text on different site pages, repeatedly using the same images and video, or simply reusing the same information causes duplicate content.

It makes your website look spammy, attracts search engine penalties, and can confuse readers. To avoid this challenge, you must keep your content as unique as possible.

7. Write long-form content

Long-form content helps you rank higher in search engines since longer articles tend to be more comprehensive and thus provide more value to readers. It allows you to build trust and credibility with your audience since you have more space to go into detail about your topic.

You can also repurpose long-form content into other formats, such as ebooks, whitepapers, and infographics, which helps you further extend your reach and engage your audience.

8. Keep your tone conversational and your language simple

SaaS voice and tone

Image source: SEMRush

When blogging, don’t write in a formal or overly-formal tone. It can come off as pretentious or intimidating, making your readers less likely to engage with your content. 

Instead, keep your language simple and conversational whenever possible. If your blog posts sound natural and realistic, your readers will feel more comfortable, better understand what you want to say, and connect with you on a personal level.

9. Create engaging titles

An engaging title will likely capture your audience’s attention and encourage them to click through your article or blog post. A catchy and attractive title can make all the difference in whether or not someone decides to read your content.

Here are ten practical tips for writing an engaging title for your blog post:

  1. Keep it short and sweet and stick to 60 characters
  2. Add your primary keyword at the beginning of your title
  3. Make it relevant and clear
  4. Use emotion to convey your message
  5. Pose a question to spark interest
  6. Include numbers, especially for listicles
  7. Use active voice
  8. Use persuasive language
  9. Use strong adjectives
  10. Use positive words to trigger positive sentiment

An engaging title can also help you rank higher on search engine results pages (SERPs) because search engines use the title of your content as one of the main factors in determining its relevance. 

10. Add a hook in the introduction

A hook is a short, relevant text that captures readers’ attention and reels them to read more. It should be short, simple, and easy to understand

Furthermore, hooks are most effective when visually appealing, making them easier to consume. It can be a quote, a joke, or a question that invites the reader to comment on your blog post.

Here is an example hook we wrote for PassKit.

SaaS writing tips

11. Include multiple headings throughout the article

It is a great way to break up text and improve the layout of a blog post. It helps users skim through the content, which means they can digest information faster and get more out of reading the article. It also allows you to highlight key points, create contrast, and provide additional context.

12. Keep paragraphs short and sweet

Paragraphs are one of the most critical elements of any writing. They break up the text and make it easier to read. A long section can result in a reader losing interest and may be challenging to follow. 

Keep paragraphs short and sweet with up to three sentences so the reader can easily understand what you are saying. Keep in mind that shorter sections contain more emphasis than longer ones, which means they will have more impact on the reader.

13. Add images, videos, and gifs to your blog posts

Images can help get your point across more impactfully, while videos can be an excellent way to demonstrate your product features. Depending on the context, you can use gifs for explanation or humor.

They help readers engage with your post by providing them with an additional source of information. Plus, images, videos, and gifs can also help create more excitement around your article by making it visually appealing.

14. Make your blog posts readable and scannable

One of the best ways to make your blog posts more readable and scannable is to use plenty of white space around your text. Readers can quickly skim through your posts and pick the most crucial information.

Use headlines, subheadings, short paragraphs, bolding, numbered, and bullet point lists to break up your content and give readers an idea of each section. It makes it even easier for them to absorb all the key messages within a few minutes of reading.

15. Provide a clear call to action

call to action stats

Image source: Splitpixel

A call to action is a clear statement that tells readers what they should do next. It can be anything from “Click here to learn more” to “Sign up for our newsletter.” 

When you provide a clear call to action, you increase the chances that your audience will take the desired action. 

There are two main types of calls to action – call-to-action buttons and call-to-action text. Ensure both are prominent and easy to understand.

16. Add external links from authoritative sources

Linking to other sources can add context and depth to your blog post if you’re writing about a topic already well-covered elsewhere on the web. It also increases your credibility by linking to sources that support your claims

Finally, including links to related articles or websites can broaden the scope of your post and give your readers some additional resources to explore.

17. Include internal links

Internal links are hyperlinks that direct a user to another page on the same website. They are essential for search engine optimization (SEO) and website navigation.

Internal links help search engines understand the structure of your website and the relationships between your pages. They also help users navigate your website by allowing them to move from one page to another without having to return to your homepage every time.

You should use internal links to help users find the information they want. You can also use internal links to promote specific pages on your website.

18. Pay attention to the primary keyword

You must include relevant keywords in your blog posts to maximize your reach. People often type these words or phrases into Google Search for information about a particular topic.

When choosing a primary keyword, you should consider the following: 

  • The relevance of the keyword to your website 
  • The competition for that keyword 
  • The search volume for that keyword

Including relevant keywords in your blog posts can help ensure that your content ranks high on search engine results pages (SERPs). By using these phrases in your title and throughout your post, you’ll be more likely to boost organic clicks from potential readers.

19. Summarize critical points at the end of your article

The summary helps you recap the main points of your blog post and give your readers a clear understanding of what they just read. It gives them a sense of completion and a handy reminder of the key takeaways.  

A summary can be helpful in a long-form article, such as an essay or blog post. You must also include a call-to-action at the end of your post so that readers know what actions you would like them to take.

20. Provide FAQs to address common concerns and misconceptions

There are a few reasons to include FAQs at the end of your blog posts. They help you answer any lingering questions that readers may have after finishing the post. 

Additionally, FAQs provide helpful information that you can’t include in the main body of the post due to length constraints. 

Your answers may rank in the People Also Ask section on SERP, meaning FAQs can drive traffic to your blog, as readers may visit your site specifically to find the answers to their questions. 

You can find inspiration for FAQs while searching on Google or in Outranking.io, as it provides a list of popular questions in its report.

21. Start with link building

Link building is the process of acquiring high-quality backlinks to your website pages. Creating high-quality content that draws in more reputable links from popular websites increases the chances of your site appearing higher in Google search results. 

Link building can also drive website traffic and enhance brand visibility. 

Our agency provides link-building services, so if you want to start with these activities, you can book a meeting with our team to discuss your needs and suggest an action plan.

22. Keep track of user behavior after sign-up

You’ll want to keep track of a few critical things after a user signs up for your product. 

You’ll want to track their activity level – how often they use your product and what they do. It will give you a good idea of how engaged customers are with your product and whether or not they find it helpful.

You’ll also want to track any changes in their behavior over time. If they start using your product less, or their activities begin to change, that could indicate losing interest. Keeping an eye on these changes can help you identify issues early on and take steps to address them.

Finally, you’ll want to track any customer support interactions they have. It will give you a sense of how satisfied they are with your product and whether or not they have any problems you need to address.

Now you know what to pay attention to while writing your blog posts, but what should you do if you have a creative blockage? Let’s discuss this in the next section.

Where to find ideas for SaaS content writing?

Here is a handy list of our favorite sources of inspiration.

1. Ahrefs

ahrefs

Image source: Ahrefs

Ahrefs is a comprehensive SEO tool for various purposes, from keyword research to link building to competitor analysis. It is one of the most popular SEO tools on the market, and for a good reason – it is packed with features and provides a wealth of data.

As a content marketing agency, we are focused on SEO-based content. Before we write each blog post, we conduct keyword research using Ahrefs. It is our go-to solution for writing quality articles that rank on top of SERP.

2. AnswerThePublic

answer the public

Image source: AnswerThePublic

AnswerThePublic is a keyword tool that allows you to research and discover the most popular keywords and search queries around a given topic. It presents results in a visual report. This tool can help you develop content ideas, target new keywords, and better understand your audience’s needs and wants. 

3. Google Trends

google trends

Image source: The Keyword

Google Trends is a public web facility provided by Google Inc. that shows how often people search particular terms on the internet across various regions of the world and in different languages. 

You can use Google Trends to measure how much a specific search term is popular or unpopular, with the results displayed on a graph.

4. BuzzSumo

buzzsumo

Image source: Software Advice

BuzzSumo is a social media monitoring and analysis tool that lets users see what content is most popular across all social media platforms

With its easy-to-use interface, you can quickly see which topics and keywords users use the most, who are the influencers for a given topic, and what content they share the most.

5. Quora

quora

Image source: The Social Intelligence Lab

Quora is a platform for sharing knowledge and insights. It’s a place to ask questions and get answers from experts on a variety of topics. The site is divided into topic areas, and users can follow specific topics to receive updates when new questions are asked or answered.

6. Reddit

Image source: Internet Matters

Reddit is a social media platform where users can submit their content, vote on favorite submissions, and comment on other users’ submissions. The most popular submissions rise to the top of the Reddit home page, while the less popular sink to the bottom. Users can also create their subreddit communities on any topic they want.

7. LinkedIn Pulse

linkedin pulse

Image source: LinkedIn Blog

LinkedIn Pulse is a content discovery and distribution platform that helps professionals stay up-to-date with industry news, insights, and perspectives. LinkedIn Pulse also allows users to follow specific topics and companies to receive real-time updates whenever new content is published.

8. Medium

medium

Image source: Medium

Medium is a popular online publishing platform that allows SaaS writers to share their articles with a broad audience. Medium also allows readers to engage with posts by leaving comments and reactions.

Now you know where to find excellent ideas for your next blog post, but what type of blog post to choose if you want to increase conversions on your website? Let’s discuss this in the following section.

11 types of blog posts that increase conversions

saas blog posts

Image source: Freepik

There are many blog posts, but some are much more effective than others at getting readers to take action by either clicking through or buying a product directly from your site. We will share 11 blog posts in this list that will help you increase your conversion rate. Let’s begin.

1. Infographics

An infographic blog post uses visuals such as graphics, charts, and similar to convey information in an easily digestible format. You can use these posts to break down complex topics, share interesting data sets, or tell a story more engagingly than traditional text-based blog posts.

2. Case studies

A case study tells the story of a specific customer or client’s experience with a company or product. It usually includes details about the customer’s problem, how the company or product helped solve that problem, and the results. They can also be a great way to build trust and credibility.

If you need examples, you can read our case studies on FullSession and Expandi to see how we shared information with our readers.

3. Tutorials and how-to blog posts

A tutorial is a step-by-step guide that shows you how to do something. A how-to blog post gives readers specific instructions on how to do something.

Our example articles:

4. Product reviews

Product reviews can be beneficial for potential customers trying to decide whether or not to purchase a particular product. By reading a detailed and unbiased review, they can get a better sense of the product and whether it would be a good fit for their needs. 

When writing a product review, it is essential to be honest and objective in your product assessment.

Our example article:

5. Product comparisons

This type of blog post can be helpful for readers who are trying to decide between similar products. It can include a detailed comparison of product features, benefits, integrations, customer support, pricing, and pros and cons of each solution. The goal is to present your SaaS product as the best solution.

Our example articles:

6. Product alternatives

Product alternatives can be helpful for several reasons – perhaps the reader is looking for a new product and wants to see what else is out there, or maybe they’re trying to find a cheaper alternative to a product they already use. It is an excellent way to explain why your product is better than competitors and motivate readers to sign up.

Our example articles:

7. Problem-solution blog posts

When writing a problem-solution blog post, it is crucial first to identify a problem your audience is facing. Once you have done this, you can provide a detailed solution to help customers overcome this problem. Be sure to support your explanation with evidence and examples, making it more convincing for readers.

Our example articles:

8. Free tool/resource blog posts

In this type of blog post, you can provide readers with free tools or resources they can use to improve their lives or businesses. These posts can be precious for readers, as they can save time and money by accessing free products they might not otherwise be aware of. It’s an excellent opportunity to promote your free plan or free trial.

9.  Checklists 

When creating a blog post as a checklist, there are a few things to remember. First, make sure that your list is clear and concise

Second, use bullet points or numbers to list items so that it is easy for readers to scan and find the information they need. Finally, consider using an eye-catching image or graphic to accompany your checklist, as this can help draw attention to your post.

10. Listicles

A listicle is a blog post that consists of a list of items, usually in a numbered or bullet-point format. Listicles can be about any topic, but we use them to present products and services in the same category. We include descriptions, key features and benefits, and photos or videos for each product. Readers love listicles as they are easy to read and digest.

Our example articles:

11. Product-led content

With product-led content, you can show off the product’s features or provide a tutorial on how to use it. It may be a review of the product, an analysis, or simply a product guide you will implement in your article. Product-led blog posts can be a great way to generate interest and motivate people to sign up.

Our example article:

So now you know what blog posts to produce to increase your conversion rate. As you can see, it takes a lot of time and effort. What if we have a solution to help you speed up the process?

6 Tools you can use for SaaS content writing

Finding the right combination of tools will probably be a headache, but the results will be well worth it once you find the perfect mix for your business. Let’s look at six tools you can use for SaaS content writing.

1. CoSchedule Headline Analyzer

coschedule

Image source: CoSchedule

The CoSchedule Headline Analyzer is a tool that helps you improve the quality of your headlines. By entering a headline into the software, you can see how well it scores in terms of length, emotional impact, overall readability, and social media sharing potential. In addition, CoSchedule Headline Analyzer will suggest ways to increase your click-through rates.

2. Thesaurus

thesaurus

Image source: Thesaurus

Thesaurus is a reference work that lists words in groups of synonyms and related concepts. The purpose of a Thesaurus is to help users find the word or phrase that best expresses an idea without having to wade through long lists of words.

3. CopyScape

copyscape

Image source: CopyScape

CopyScape is a website that helps you check the originality of your content. It allows you to enter a URL, paste text, and assess the content against a database of billions of web pages and documents. If it finds plagiarism, it will highlight the matching text and notify you about the source.

4. Feedly

feedly

Image source: Feedly

Feedly is a news aggregator. With Feedly, users can subscribe to various websites, and RSS feeds and track all information in one place for easy browsing and reading. In addition to subscribing to feeds, Feedly also allows users to save articles for later use, share pieces with others, and organize their feeds into different categories.

5. Hemingway Editor

hemingway editor

Image source: Hemingway Editor

Hemingway Editor is an online tool that improves your writing, making it more precise and straightforward. It highlights adverbs, passive voice, and complicated phrases and suggests simpler alternatives. It also provides a distraction-free writing environment to focus on your work.

6. Readable

readable

Image source: Readable

Readable is a tool that makes your writing more understandable. It does this by breaking down your text into shorter, easier-to-read sentences. It also highlights key ideas and concepts to make them more prominent. Readable can be used for any writing, from essays to blog posts to website content.

Keeping a blog is not an easy thing. It requires severe discipline, time, and dedication. If you are organizing a blog for your SaaS business, you need to consider how to keep it going for the long term. 

Since you are probably juggling multiple tasks at once, it’s best to find a dedicated person to help you with SaaS blog management. What are your options? Let’s discuss this in the following section.

How to produce content for your SaaS blog?

One of the biggest challenges SaaS businesses face is finding the right person to write their content. Most writers are prone to general writing and finding the right fit for your specific needs can be difficult.

In-house SaaS content writer

If you want to hire an in-house Saas content writer, you need to take the time to find someone with relevant experience in the industry and assess their writing skills with a lengthy testing process. 

You also need to define the recurring budget for this role which can be a challenge, especially if you’re one of the SaaS startups starting from scratch with limited resources. 

Hiring SaaS content writers allows you to control their work process, resulting in better quality work, but it requires more time and effort from your side.

Freelance writers

A freelance SaaS writer might be a good option if you have a low budget and need to create content on the fly.

When searching for a suitable freelance writer, examine their prior work and the types of clients they’ve worked with. Look for experience with similar products. The most successful freelancers establish their brand through consistent quality work and strong client relationships. 

It’s good to know that freelancers are not always reliable as they usually take much work to maintain a stable income. It can lead to poor quality content, missed deadlines, and even ghosting if they don’t complete the job as agreed.

Wage your pros and cons wisely before you make your final decision.

Consider working with a SaaS content marketing agency

Working with an external SaaS content marketing agency like Quoleady can help you supercharge your content efforts

We know how to execute best practices for your industry, understand what types of content are popular among your target audience, and have the skills necessary to create high-quality content. 

Working with Quoleady can also reduce the risk of implementing a new content strategy that fails to meet expectations. Below are other benefits of hiring our agency:

  1. We deeply understand the SaaS industry
  2. Our services are cost-effective compared to in-house content marketing
  3. You can scale content production up or down depending on your needs
  4. We have a team of experienced writers who can produce high-quality content
  5. We know how to create an effective content marketing strategy 
  6. We are focused on delivering results
  7. We provide a range of content marketing services 
  8. We can help with measuring and analyzing results
  9. We will lead you through an efficient content marketing process
  10. Our team is up-to-date on the latest content writing trends

By working with Quoleady, you can free up time to focus on other areas of your business.

What to do next?

In this article, we gave you basic information about SaaS content writing, explained why content writing is essential for SaaS businesses, shared our 9-step content writing process, provided you with 12 tips to increase your conversion rates, and gave you 22 writing tips. 

We also shared some valuable sources for finding ideas, gave you a list of 11 blog posts to boost your conversions, and mentioned six tools you can use to speed up the writing process.

By now, you probably realize how demanding SaaS content writing is. Relax and leave everything to the pros. Book a meeting with Quoleady today and start your content writing journey.

Maja Volarević

Project Manager and Content Strategist

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