Project Manager and Content Strategist
Maja VolarevićSep 26, 2022
Creating high-quality content that drives user action is essential in today’s competitive digital landscape. The internet has become overloaded with information, and people don’t have time to read everything they come across.
If your company offers a SaaS product, you know how challenging it is for your target audience to understand the value of your software and decide to sign up during a short website visit.
SaaS content writing convinces them to convert from prospects to paying customers.
How you communicate with your audience will determine their willingness to sign up for your product or service. You must explain why customers should use your product over competitors, how it improves their lives, and why they should trust you.
In this blog post, we will discuss why content writing is essential to selling SaaS products, how to start writing for SaaS, where to find inspiration for creating SaaS content, and what type of blog posts help you increase conversion rates.
We will also share valuable tips based on Quoleady experience in the SaaS industry and ensure you know how to create a successful content marketing strategy for your SaaS business by the time you finish reading this article.
Let’s start with essential information for all newbies in SaaS content writing.
Image source: Freepik
As a SaaS company, you know your product is the key to solving customers’ problems. However, they may not be aware of its features and benefits. That’s where SaaS content writing comes in.
SaaS writing falls under content marketing and refers to creating and sharing helpful, informative, and engaging content to communicate the value of a SaaS product. The goal is to attract new leads and encourage potential customers to sign up for a free trial or purchase the product.
The most common types of SaaS content are blogs, white papers, case studies, FAQs, and ebooks.
There are several significant differences between SaaS content writing and other types of content marketing:
These factors make SaaS content writing a unique and challenging type of content marketing. However, when done well, it can be an extremely effective way to reach and engage your target audiences.
Image source: Lucidchart
SaaS content writing is a crucial component of a successful SaaS marketing strategy for the following reasons:
By creating relevant and engaging content, you will achieve greater visibility and drive more traffic to your website. It will result in higher sales for most SaaS companies.
SaaS content writing is one of the most important aspects of running a SaaS company. Here are the six reasons to write SaaS content for your website and landing pages:
As you can see, writing content for SaaS has many benefits, but there are a few things you need to consider before starting your SaaS blog. Let’s discuss these critical points.
Image source: Freepik
There are a few reasons to be careful when writing SaaS content.
First, it’s important to remember that your audience is likely to be highly technical. Your writing must be clear and concise, and you should avoid complex language or long-winded explanations.
Second, you need to be aware that SaaS products are constantly evolving. Your content could quickly become outdated, so it’s essential to keep it current.
Finally, SaaS customers are typically very savvy and well-informed. They conduct research before purchasing, so your content needs to be accurate and trustworthy.
Now, let’s assess the current situation in the SaaS content writing industry.
Image source: Zenpost
Since we discussed what SaaS content writing is and why it’s important for SaaS businesses, let’s see what stats show us about SaaS copywriting:
It’s obvious why you should consider SaaS content writing for your company’s growth. What are the different stages of the SaaS content writing process? Let’s discuss this in the following section.
Image source: Freepik
SaaS content writing requires specific skills and expertise. Here at Quoleady, we have developed a content creation process that works like a charm based on our vast experience with SaaS clients.
Let’s go over the nine steps we take to produce high-quality SaaS content our clients love.
Before creating content, defining your ideal customer profile (ICP) is essential.
An ideal customer profile is a blueprint for what makes someone a great fit for your product or service. Considering these questions before you begin with SaaS content creation, you can write engaging and valuable content that resonates with the people you want to reach.
Image source: Neil Patel
When you create a buyer persona, you can map out crucial details about your customers. It includes critical attributes like gender, age, education level, location, interests and dislikes, personality traits, behavior, and more.
Buyer personas also help you identify topics that are relevant to your target audience and serve as inspiration when writing.
Image source: Segment
A buyer’s journey map illustrates customer journey stages and their progress from awareness and consideration to purchase and retention.
It helps you understand:
With this holistic perspective, you can create an effective content writing strategy to engage customers at each journey stage.
Creating content without a goal is like driving without a destination. You may eventually get somewhere, but the journey will be much longer and more complicated than it needs to be.
Defining a goal helps you stay focused on what you want to achieve, makes it easier to measure your success, and determines whether your content has the desired effect. Finally, it allows you to adjust your content marketing strategy over time based on what works or doesn’t.
Image source: Stan Ventures
Content pillars are broad topics you want to cover on your website or blog. Clusters are groups of articles or posts related to a specific subtopic under one of your content pillars.
For example, you might have a pillar of “security” and an associated cluster of “encryption.”
Creating content pillars and clusters improves the organization and structure of your content, making it easier for readers to find the information they need. It also improves your SEO by helping search engines to index your content.
Keyword research involves determining which keywords people search for on Google and connecting them with pillars and clusters you want to cover with your content.
You can start your blog with low difficulty, high search volume, and high search intent keywords. When you implement all in your content, you can begin using low-intent keywords that cover navigational or informational search queries.
You can conduct keyword research using tools like Ahrefs. Avoid keyword stuffing and ensure your content is relevant and aligned with the user’s search intent.
Image source: MeisterTask
A well-organized content calendar will help you stay on top of things and ensure you have enough time to produce and publish content regularly. You can use project management software such as Trello to handle the process.
A content calendar helps you plan the release dates of your blog posts to ensure you don’t fall behind on your publishing schedule. It also allows you to track your progress and better understand how long it takes to write different types of content.
Before writing blog posts, it would be good to set up editorial guidelines to help your team produce quality content on time.
Your editorial guidelines should cover a few basics, such as
Ultimately, editorial guidelines help you ensure that all content is consistent in quality and adheres to the same standards.
There are a few key points to track to measure the results of your content writing efforts:
You can use Search Console, Google Analytics, or another tool. Whatever the case, use the acquired data to optimize your content writing strategy. If you need help along the way, you can always book a meeting and receive valuable advice from our team for free.
Now that we covered how the content writing process works, let’s share some valuable tips on increasing conversion based on our SaaS content writing experience.
Image source: Freepik
Whether you’re just starting with SaaS content writing or it’s not going as well as you hoped, this list will help. Continue reading our 12 tips to increase conversion with SaaS content writing.
Strong content built around your expertise will help people see you as an authority in your field.
By blogging about your experiences in the industry, you can share your knowledge, build your reputation, attract more customers and get more opportunities.
Writing blogs for your target audience and solving customers’ pain points is just as crucial as creating high-quality content for search engines.
Trying to game Google with keywords and other SEO tricks may get you traffic, but it’s not going to do you any good if those visitors don’t stick around or convert into customers. Write for your audience first and foremost, and the rest will follow.
There are four essential types of search intent:
By understanding the user’s search intent and adjusting your content accordingly, you can ensure that your content is aligned with the reader’s needs, leading to increased conversions. You will also get new content ideas to attract and delight your customers.
Image source: Onely
The more energy you put into writing an informative piece that is complete, well-organized, and easy to read, the higher the chance your target audience will convert. You can use Outranking.io recommendations as a reference point, as they rely on the top five SERP results for a specific keyword.
Before signing up for a SaaS product, customers want to know that it’s legitimate and trustworthy. You should objectively present your product and share all relevant information to help customers understand what to expect.
Otherwise, they may not trust you and think you’re hiding something from them, which results in a negative user experience and decreases your conversion rates.
When writing blog posts about your products or services, you should include evidence that supports your claims and provide citations or links to reputable sources.
You can also include charts and graphs to show people how your company is performing over time or how different aspects of your business are performing relative to each other.
It will show customers how committed your company is to long-term success, help reinforce your writing and give it extra impact.
When building your SaaS content strategy, it’s essential to focus on the customer problem and solve it with content writing. If you can identify a real problem, you’re in an excellent position to create compelling content that resonates with your buyer personas.
You can break complex topics into more digestible pieces to make them more accessible. For example, if your users are trying to learn how to read a heat map, you can provide them with helpful instructions in your first blog post.
Next, you can write additional posts on scroll maps, click maps, and dive into details. Then, you can write another post and describe software that automatically helps your users analyze heat maps.
Here is how we did it for one of our clients, FullSession:
A series of blog posts written on the same issue could provide an excellent resource for someone looking for information on a specific topic.
The most important thing when convincing people to buy your product is educating them on its benefits. It helps them understand what your product can do for them and why they should be willing to pay for it. You’ll be more likely to reach their hearts and wallets.
Analyzing product features naturally builds trust with your audience. Customers will trust you more if you provide them with a comprehensive picture of what you can do rather than just selling your product.
Check out these blog posts we wrote for PandaDoc and Expandi:
It is significant for new or innovative products, as customers may be hesitant to try something completely unknown.
Case studies add value to your blog by providing real-world examples of how your products or services have helped others.
By writing case studies, you can show the impact your business can have, which converts users into leads and customers.
Image source: Soleadify
As a SaaS business owner, you probably face customer objections daily. Handling objections effectively can mean the difference between a lost sale and a happy customer.
Think about the most common objections you heard in the past, craft your responses and implement them in your blog posts.
For example, if someone is concerned about the price of your product or service, it might be a good idea to share how it compares to other products on the market. If a customer has concerns about the safety of your product, it’s essential to address those risks in your writing.
Here is how we reduced customers’ concerns by explaining FullSession privacy features.
This type of information will surely speed up users’ decision to become paying customers.
Social proof is one of the most powerful ways to increase conversions on your blog, as it gives potential customers confidence to take action.
For example, you can use testimonials from previous customers to add credibility to your blog posts. You can also include examples of how other people have used your product or service, such as screenshots, videos, or photos.
Here is an example of the client testimonial we included in one of our articles for PassKit.
Overall, adding social proof to your blog post can significantly increase its value, reach, and engagement.
In this section, we covered some valuable tips for increasing your conversion rate. If you’re interested in other best practices to maximize your content writing results, feel free to book a meeting with our team. We are always here to help if you have any questions.
Now let’s go through some of the best content writing tips based on our vast experience in SaaS content writing.
Image source: Freepik
By now, you understand that your SaaS company needs exceptional online content to stand out from the competition. In this list, we will describe the 22 criteria we consider when creating content for our SaaS clients.
Plagiarism is using or quoting another person’s words or ideas without citation or attribution. It can take many forms, from copying a few sentences directly from a published source to stealing complete work.
Plagiarism can ruin the credibility and integrity of your SaaS business and lead to legal action, including lawsuits for copyright infringement. You can use tools such as CopyScape to evaluate your existing content and remove plagiarism before publishing.
Outranking.io helps you get the most out of your online presence by analyzing your content and recommending improvements.
It consists of a built-in keyword research tool and provides recommendations on the primary and secondary keywords, the article structure, and length. It pulls data from the top competitors for your chosen keyword.
Because Ouranking.io is constantly updated with the latest algorithms and data, you can be confident that your content will always be up-to-date and effective.
One of the most popular options for checking grammar online is Grammarly. You can use it to ensure your content is free of typos and other mistakes.
It can detect misspelled words, grammatical errors, and even wrong word usage. It also provides information on content clarity, engagement, and delivery. Grammarly has a built-in style guide and plagiarism checker to help you create unique content.
Taking the time to proofread your blog posts with Grammarly will give them a polished, professional appearance and ensure that your readers take you seriously.
Fact-checking is essential in any editorial process as you don’t want to end up with a misleading or inaccurate piece that could cause people to distrust your writing.
There are several ways to check facts, including using a fact-checking website or app such as Google Fact Check Tools, contacting a source for verification, and cross-checking information against other reliable sources.
Search engines favor websites with fresh content, so we recommend you update your blog posts every once in a while.
You can add links, the latest photos, videos, new statistics or developments, and other updates to show readers what has changed since you published the article.
It helps you build credibility and authority within your niche.
Copying and pasting the exact text on different site pages, repeatedly using the same images and video, or simply reusing the same information causes duplicate content.
It makes your website look spammy, attracts search engine penalties, and can confuse readers. To avoid this challenge, you must keep your content as unique as possible.
Long-form content helps you rank higher in search engines since longer articles tend to be more comprehensive and thus provide more value to readers. It allows you to build trust and credibility with your audience since you have more space to go into detail about your topic.
You can also repurpose long-form content into other formats, such as ebooks, whitepapers, and infographics, which helps you further extend your reach and engage your audience.
Image source: SEMRush
When blogging, don’t write in a formal or overly-formal tone. It can come off as pretentious or intimidating, making your readers less likely to engage with your content.
Instead, keep your language simple and conversational whenever possible. If your blog posts sound natural and realistic, your readers will feel more comfortable, better understand what you want to say, and connect with you on a personal level.
An engaging title will likely capture your audience’s attention and encourage them to click through your article or blog post. A catchy and attractive title can make all the difference in whether or not someone decides to read your content.
Here are ten practical tips for writing an engaging title for your blog post:
An engaging title can also help you rank higher on search engine results pages (SERPs) because search engines use the title of your content as one of the main factors in determining its relevance.
A hook is a short, relevant text that captures readers’ attention and reels them to read more. It should be short, simple, and easy to understand.
Furthermore, hooks are most effective when visually appealing, making them easier to consume. It can be a quote, a joke, or a question that invites the reader to comment on your blog post.
Here is an example hook we wrote for PassKit.
It is a great way to break up text and improve the layout of a blog post. It helps users skim through the content, which means they can digest information faster and get more out of reading the article. It also allows you to highlight key points, create contrast, and provide additional context.
Paragraphs are one of the most critical elements of any writing. They break up the text and make it easier to read. A long section can result in a reader losing interest and may be challenging to follow.
Keep paragraphs short and sweet with up to three sentences so the reader can easily understand what you are saying. Keep in mind that shorter sections contain more emphasis than longer ones, which means they will have more impact on the reader.
Images can help get your point across more impactfully, while videos can be an excellent way to demonstrate your product features. Depending on the context, you can use gifs for explanation or humor.
They help readers engage with your post by providing them with an additional source of information. Plus, images, videos, and gifs can also help create more excitement around your article by making it visually appealing.
One of the best ways to make your blog posts more readable and scannable is to use plenty of white space around your text. Readers can quickly skim through your posts and pick the most crucial information.
Use headlines, subheadings, short paragraphs, bolding, numbered, and bullet point lists to break up your content and give readers an idea of each section. It makes it even easier for them to absorb all the key messages within a few minutes of reading.
Image source: Splitpixel
A call to action is a clear statement that tells readers what they should do next. It can be anything from “Click here to learn more” to “Sign up for our newsletter.”
When you provide a clear call to action, you increase the chances that your audience will take the desired action.
There are two main types of calls to action – call-to-action buttons and call-to-action text. Ensure both are prominent and easy to understand.
Linking to other sources can add context and depth to your blog post if you’re writing about a topic already well-covered elsewhere on the web. It also increases your credibility by linking to sources that support your claims.
Finally, including links to related articles or websites can broaden the scope of your post and give your readers some additional resources to explore.
Internal links are hyperlinks that direct a user to another page on the same website. They are essential for search engine optimization (SEO) and website navigation.
Internal links help search engines understand the structure of your website and the relationships between your pages. They also help users navigate your website by allowing them to move from one page to another without having to return to your homepage every time.
You should use internal links to help users find the information they want. You can also use internal links to promote specific pages on your website.
You must include relevant keywords in your blog posts to maximize your reach. People often type these words or phrases into Google Search for information about a particular topic.
When choosing a primary keyword, you should consider the following:
Including relevant keywords in your blog posts can help ensure that your content ranks high on search engine results pages (SERPs). By using these phrases in your title and throughout your post, you’ll be more likely to boost organic clicks from potential readers.
The summary helps you recap the main points of your blog post and give your readers a clear understanding of what they just read. It gives them a sense of completion and a handy reminder of the key takeaways.
A summary can be helpful in a long-form article, such as an essay or blog post. You must also include a call-to-action at the end of your post so that readers know what actions you would like them to take.
There are a few reasons to include FAQs at the end of your blog posts. They help you answer any lingering questions that readers may have after finishing the post.
Additionally, FAQs provide helpful information that you can’t include in the main body of the post due to length constraints.
Your answers may rank in the People Also Ask section on SERP, meaning FAQs can drive traffic to your blog, as readers may visit your site specifically to find the answers to their questions.
You can find inspiration for FAQs while searching on Google or in Outranking.io, as it provides a list of popular questions in its report.
Link building is the process of acquiring high-quality backlinks to your website pages. Creating high-quality content that draws in more reputable links from popular websites increases the chances of your site appearing higher in Google search results.
Link building can also drive website traffic and enhance brand visibility.
Our agency provides link-building services, so if you want to start with these activities, you can book a meeting with our team to discuss your needs and suggest an action plan.
You’ll want to keep track of a few critical things after a user signs up for your product.
You’ll want to track their activity level – how often they use your product and what they do. It will give you a good idea of how engaged customers are with your product and whether or not they find it helpful.
You’ll also want to track any changes in their behavior over time. If they start using your product less, or their activities begin to change, that could indicate losing interest. Keeping an eye on these changes can help you identify issues early on and take steps to address them.
Finally, you’ll want to track any customer support interactions they have. It will give you a sense of how satisfied they are with your product and whether or not they have any problems you need to address.
Now you know what to pay attention to while writing your blog posts, but what should you do if you have a creative blockage? Let’s discuss this in the next section.
Here is a handy list of our favorite sources of inspiration.
Image source: Ahrefs
Ahrefs is a comprehensive SEO tool for various purposes, from keyword research to link building to competitor analysis. It is one of the most popular SEO tools on the market, and for a good reason – it is packed with features and provides a wealth of data.
As a content marketing agency, we are focused on SEO-based content. Before we write each blog post, we conduct keyword research using Ahrefs. It is our go-to solution for writing quality articles that rank on top of SERP.
Image source: AnswerThePublic
AnswerThePublic is a keyword tool that allows you to research and discover the most popular keywords and search queries around a given topic. It presents results in a visual report. This tool can help you develop content ideas, target new keywords, and better understand your audience’s needs and wants.
Image source: The Keyword
Google Trends is a public web facility provided by Google Inc. that shows how often people search particular terms on the internet across various regions of the world and in different languages.
You can use Google Trends to measure how much a specific search term is popular or unpopular, with the results displayed on a graph.
Image source: Software Advice
BuzzSumo is a social media monitoring and analysis tool that lets users see what content is most popular across all social media platforms.
With its easy-to-use interface, you can quickly see which topics and keywords users use the most, who are the influencers for a given topic, and what content they share the most.
Image source: The Social Intelligence Lab
Quora is a platform for sharing knowledge and insights. It’s a place to ask questions and get answers from experts on a variety of topics. The site is divided into topic areas, and users can follow specific topics to receive updates when new questions are asked or answered.
Image source: Internet Matters
Reddit is a social media platform where users can submit their content, vote on favorite submissions, and comment on other users’ submissions. The most popular submissions rise to the top of the Reddit home page, while the less popular sink to the bottom. Users can also create their subreddit communities on any topic they want.
Image source: LinkedIn Blog
LinkedIn Pulse is a content discovery and distribution platform that helps professionals stay up-to-date with industry news, insights, and perspectives. LinkedIn Pulse also allows users to follow specific topics and companies to receive real-time updates whenever new content is published.
Image source: Medium
Medium is a popular online publishing platform that allows SaaS writers to share their articles with a broad audience. Medium also allows readers to engage with posts by leaving comments and reactions.
Now you know where to find excellent ideas for your next blog post, but what type of blog post to choose if you want to increase conversions on your website? Let’s discuss this in the following section.
Image source: Freepik
There are many blog posts, but some are much more effective than others at getting readers to take action by either clicking through or buying a product directly from your site. We will share 11 blog posts in this list that will help you increase your conversion rate. Let’s begin.
An infographic blog post uses visuals such as graphics, charts, and similar to convey information in an easily digestible format. You can use these posts to break down complex topics, share interesting data sets, or tell a story more engagingly than traditional text-based blog posts.
A case study tells the story of a specific customer or client’s experience with a company or product. It usually includes details about the customer’s problem, how the company or product helped solve that problem, and the results. They can also be a great way to build trust and credibility.
If you need examples, you can read our case studies on FullSession and Expandi to see how we shared information with our readers.
A tutorial is a step-by-step guide that shows you how to do something. A how-to blog post gives readers specific instructions on how to do something.
Our example articles:
Product reviews can be beneficial for potential customers trying to decide whether or not to purchase a particular product. By reading a detailed and unbiased review, they can get a better sense of the product and whether it would be a good fit for their needs.
When writing a product review, it is essential to be honest and objective in your product assessment.
Our example article:
This type of blog post can be helpful for readers who are trying to decide between similar products. It can include a detailed comparison of product features, benefits, integrations, customer support, pricing, and pros and cons of each solution. The goal is to present your SaaS product as the best solution.
Our example articles:
Product alternatives can be helpful for several reasons – perhaps the reader is looking for a new product and wants to see what else is out there, or maybe they’re trying to find a cheaper alternative to a product they already use. It is an excellent way to explain why your product is better than competitors and motivate readers to sign up.
Our example articles:
When writing a problem-solution blog post, it is crucial first to identify a problem your audience is facing. Once you have done this, you can provide a detailed solution to help customers overcome this problem. Be sure to support your explanation with evidence and examples, making it more convincing for readers.
Our example articles:
In this type of blog post, you can provide readers with free tools or resources they can use to improve their lives or businesses. These posts can be precious for readers, as they can save time and money by accessing free products they might not otherwise be aware of. It’s an excellent opportunity to promote your free plan or free trial.
When creating a blog post as a checklist, there are a few things to remember. First, make sure that your list is clear and concise.
Second, use bullet points or numbers to list items so that it is easy for readers to scan and find the information they need. Finally, consider using an eye-catching image or graphic to accompany your checklist, as this can help draw attention to your post.
A listicle is a blog post that consists of a list of items, usually in a numbered or bullet-point format. Listicles can be about any topic, but we use them to present products and services in the same category. We include descriptions, key features and benefits, and photos or videos for each product. Readers love listicles as they are easy to read and digest.
Our example articles:
With product-led content, you can show off the product’s features or provide a tutorial on how to use it. It may be a review of the product, an analysis, or simply a product guide you will implement in your article. Product-led blog posts can be a great way to generate interest and motivate people to sign up.
Our example article:
So now you know what blog posts to produce to increase your conversion rate. As you can see, it takes a lot of time and effort. What if we have a solution to help you speed up the process?
Finding the right combination of tools will probably be a headache, but the results will be well worth it once you find the perfect mix for your business. Let’s look at six tools you can use for SaaS content writing.
Image source: CoSchedule
The CoSchedule Headline Analyzer is a tool that helps you improve the quality of your headlines. By entering a headline into the software, you can see how well it scores in terms of length, emotional impact, overall readability, and social media sharing potential. In addition, CoSchedule Headline Analyzer will suggest ways to increase your click-through rates.
Image source: Thesaurus
Thesaurus is a reference work that lists words in groups of synonyms and related concepts. The purpose of a Thesaurus is to help users find the word or phrase that best expresses an idea without having to wade through long lists of words.
Image source: CopyScape
CopyScape is a website that helps you check the originality of your content. It allows you to enter a URL, paste text, and assess the content against a database of billions of web pages and documents. If it finds plagiarism, it will highlight the matching text and notify you about the source.
Image source: Feedly
Feedly is a news aggregator. With Feedly, users can subscribe to various websites, and RSS feeds and track all information in one place for easy browsing and reading. In addition to subscribing to feeds, Feedly also allows users to save articles for later use, share pieces with others, and organize their feeds into different categories.
Image source: Hemingway Editor
Hemingway Editor is an online tool that improves your writing, making it more precise and straightforward. It highlights adverbs, passive voice, and complicated phrases and suggests simpler alternatives. It also provides a distraction-free writing environment to focus on your work.
Image source: Readable
Readable is a tool that makes your writing more understandable. It does this by breaking down your text into shorter, easier-to-read sentences. It also highlights key ideas and concepts to make them more prominent. Readable can be used for any writing, from essays to blog posts to website content.
Keeping a blog is not an easy thing. It requires severe discipline, time, and dedication. If you are organizing a blog for your SaaS business, you need to consider how to keep it going for the long term.
Since you are probably juggling multiple tasks at once, it’s best to find a dedicated person to help you with SaaS blog management. What are your options? Let’s discuss this in the following section.
One of the biggest challenges SaaS businesses face is finding the right person to write their content. Most writers are prone to general writing and finding the right fit for your specific needs can be difficult.
If you want to hire an in-house Saas content writer, you need to take the time to find someone with relevant experience in the industry and assess their writing skills with a lengthy testing process.
You also need to define the recurring budget for this role which can be a challenge, especially if you’re one of the SaaS startups starting from scratch with limited resources.
Hiring SaaS content writers allows you to control their work process, resulting in better quality work, but it requires more time and effort from your side.
A freelance SaaS writer might be a good option if you have a low budget and need to create content on the fly.
When searching for a suitable freelance writer, examine their prior work and the types of clients they’ve worked with. Look for experience with similar products. The most successful freelancers establish their brand through consistent quality work and strong client relationships.
It’s good to know that freelancers are not always reliable as they usually take much work to maintain a stable income. It can lead to poor quality content, missed deadlines, and even ghosting if they don’t complete the job as agreed.
Wage your pros and cons wisely before you make your final decision.
Working with an external SaaS content marketing agency like Quoleady can help you supercharge your content efforts.
We know how to execute best practices for your industry, understand what types of content are popular among your target audience, and have the skills necessary to create high-quality content.
Working with Quoleady can also reduce the risk of implementing a new content strategy that fails to meet expectations. Below are other benefits of hiring our agency:
By working with Quoleady, you can free up time to focus on other areas of your business.
In this article, we gave you basic information about SaaS content writing, explained why content writing is essential for SaaS businesses, shared our 9-step content writing process, provided you with 12 tips to increase your conversion rates, and gave you 22 writing tips.
We also shared some valuable sources for finding ideas, gave you a list of 11 blog posts to boost your conversions, and mentioned six tools you can use to speed up the writing process.
By now, you probably realize how demanding SaaS content writing is. Relax and leave everything to the pros. Book a meeting with Quoleady today and start your content writing journey.
Let us know what you are looking to accomplish.
We’ll give you a clear direction of how to get there.
All consultations are free 🔥