How to Outsource Content Writing: the Ultimate Guide for SaaS Businesses

Maja Volarevic

Maja Volarević

Jun 12, 2023

High-quality content can help you improve your brand authority, increase traffic, attract leads and boost conversions. 

However, consistently coming up with great ideas can be pretty time-consuming, as most companies lack the internal resources to handle SaaS content production on their own.

It is where outsourcing SaaS content marketing services can help you streamline this process and boost your company’s success.

It enables you to allocate resources effectively, leading to better communication and engagement with your intended audience.

In this article, we will share all the critical information you need to know about outsourcing content writing services. We’ll explain why it is a smart tactic, provide a step-by-step guide to finding the right content writing service, and give tips for working with content writers and agencies to get the best results.

We’ll also show how to measure the success of your content marketing efforts and avoid common outsourcing mistakes and provide you with the tools and resources you need to make outsourcing content writing a breeze.

Ready to dive in? Let’s go!

What does it mean to outsource content writing?

outsourcing content marketing stats

Image source: Smart Insights

Outsourcing SaaS content writing simply means hiring a professional content writing service provider to create top-notch, compelling, and SEO-friendly content for your business.

When you outsource content writing, you can delegate the responsibility of content creation to a team of experts while concentrating on other crucial business operations.

It is a cost-effective solution to maintain and consistently deliver high-quality content to your audience, saving valuable time and resources you would otherwise spend on in-house efforts.

Let’s share some additional advantages of content outsourcing.

Four reasons to outsource content writing service

outsource content writing service

Image source: Media Monster

Using the help of professional content writers can significantly benefit your SaaS business. To better understand how a long-term strategy can result in compounding returns over time, take a look at our case studies for FullSession and RingBlaze.

In addition to improving your content strategy, here are some other reasons to outsource content creation: 

  1. Industry-specific expertise: You can work with people with diverse skill sets, including SaaS content strategists, freelance writers, editors, and SEO specialists. It helps you create high-quality, entertaining, and SEO-friendly content that drives traffic to your website and converts leads into paying customers.
  2. Saves time and money: When you outsource content writing, you can free up your valuable time and resources. It allows you to concentrate on other tasks that require your attention. It’s also a cost-effective solution since you don’t have to invest in hiring and training an in-house content marketing team.
  3. Consistent content creation: Your content writing service provider can create a content calendar and provide a steady stream of high-quality blog posts that align with your SaaS content marketing strategy.
  4. Scalability: Outsourcing B2B copywriting services is a scalable solution that allows you to adjust the content volume you need. You can increase or decrease content production depending on your marketing goals and budget.

Outsourcing content writing services can be overwhelming, especially if you’re unsure where to begin. But don’t worry – we’ve got you covered! 

A step-by-step guide to outsourcing content writing service

outsourcing content writing services

Image source: SEOwind

Here are some important steps to follow when you decide to outsource content writing.

Research your target audience

To create content that communicates directly to your target audience, you must understand their pain points, interests, preferences, and behaviors. You can gather this information using customer surveys, social media, and website analytics.

Evaluate your content marketing strategy

Take time to assess your current content marketing strategy and ensure it aligns with your business goals and customers’ needs. 

Identify content gaps

Take a moment to evaluate your existing content types and identify gaps where your business could benefit from creating content upgrades, such as eBooks, white papers, or case studies, in addition to the abundance of blog posts you may already have.

By identifying these content gaps, you can provide your audience with a well-rounded content experience.

Define types of content to outsource

By identifying the specific areas where you require assistance, you can strategically outsource these tasks to skilled professionals who can effectively contribute towards accomplishing your objectives.

Find the right content writing service

SaaS content writing services

After you’ve determined your content requirements and the types of content you want to outsource, the next step is to find the best content writing service provider to collaborate with.

Types of content writing service providers

Some options include working with freelance content writers, partnering with a content writing agency like Quoleady, or utilizing content marketplaces. 

Freelance writers may work on a project-by-project basis or charge per word count. On the other hand, a content marketing agency can provide comprehensive content marketing strategy development and production services for a monthly fee or offer specific services based on their expertise. 

Alternatively, content marketplaces provide a platform for businesses to connect with writers directly and purchase content as needed. 

Evaluate content writing services

By doing your due diligence, you can feel confident you’re partnering with the right SaaS blog writing company that can deliver the results you’re looking for.

Before deciding, examine their portfolio and client testimonials to determine if they have a track record of producing top-notch content. You may also request writing samples or test projects to assess the quality of their work. 

Create a shortlist of potential providers

After evaluating different content writing services, create a shortlist of potential providers that meet your requirements. 

Consider their pricing, turnaround time, and availability to decide which service best fits your needs. 

You can ask for references or contact previous clients to better understand their experience working with the provider.

Prepare content briefs

content brief structure

Image source: SEOwind

Clear communication ensures you receive the content you need, and this is where content briefs can be incredibly helpful. A content brief is a document that summarizes your requirements and expectations for a specific piece of content.

Elements of a good content brief

A good content brief should include the following elements:

  1. Purpose of the content
  2. Target audience
  3. Tone and style of the content
  4. Format and length of the content
  5. Specific keywords or phrases to include
  6. The desired outcome of the content

At Quoleady, we prepare detailed content briefs for our clients to help multiple writers understand what they must deliver to ensure optimal content quality. 

We highly value our client’s input and seek content brief approval before starting any writing project. Doing so helps us ensure that everyone is on the same page.

Key information to include

In addition to the elements above, our team includes any relevant information about your brand, such as your mission statement and value proposition. It helps our professional writers understand your business and produce content that aligns with your overall messaging.

Communicating your brand’s tone and voice

Communicating your brand’s tone and voice to the content writer is also essential. It includes elements such as the language you want to use, the level of formality, or any terminology or industry jargon you want to avoid. 

By providing clear guidelines for tone and voice, you can ensure the content writer produces content consistent with your brand.

Setting expectations

Defining expectations for the content writing project is essential to ensure successful collaboration. It includes setting deadlines, addressing revisions, and outlining formatting or style requirements. 

By clearly outlining these expectations from the beginning, you can avoid any miscommunications or delays in the content production process.

Collaborate with content writers

collaborating with content writers

Image source: NxtDecade

Once you have found the right content writing service and have prepared your content briefs, it’s time to start working with content writers.

Establishing communication protocols

Determine how often you want to communicate, what channels you want to use, and who will initiate communication. Maintaining a regular check-in schedule is essential to ensure ongoing progress and promptly address any potential issues that may arise during the project.

Setting deadlines

Establishing well-defined deadlines for each outsourced content piece is vital, ensuring mutual agreement between you and the content writers on feasible timelines. Doing so will help effectively plan your content marketing strategy and ensure timely delivery.

Providing feedback

If you don’t like something, explain why and suggest improvement. Avoid generic feedback like “I don’t like it” or “This is not what I had expected.” 

Instead, provide specific feedback such as “I think the introduction could be stronger if you included a statistic or a personal anecdote.” 

Remaining receptive to feedback from your content writers is crucial as they may provide valuable insights to enhance the quality of your content.

Handling revisions

Define the change request procedure and ensure your writers comprehend this process, including specifying the number of revision rounds in your agreement and outlining the course of action if additional revisions are required.

Why is it better to work with a content marketing agency?

While working with freelance content writers can be effective, many SaaS businesses find that working with a content marketing agency provides a better experience. 

SaaS marketing agencies like Quoleady offer a team of writers, editors, SEO specialists and content strategists who work together to produce high-quality content aligned with your business objectives. 

By collaborating with an agency, you can significantly scale your content marketing efforts by producing a greater content volume in a shorter timeframe than working with a solo freelance writer.

SaaS SEO agencies also offer project management services, which save you time and guarantee your content will be delivered as planned.

If this option better aligns with your needs, you can book a 1-1 SaaS content marketing strategy call with our founder to get more details and learn what our agency can do for your business growth.

Measure content marketing success

content marketing metrics

Image source: Unsplash

Measuring SaaS content marketing efforts is crucial to understand what works and doesn’t. It helps refine your content strategy, allocate resources more effectively, and achieve your business goals.

Utilize analytics tools 

By leveraging such tools, you can effectively monitor your KPIs and better understand areas that require improvement. 

Google Analytics is an invaluable resource that offers comprehensive insights into your website’s traffic and user behavior. You can also use Ahrefs, SEMrush, Hotjar and similar solutions to get a bird’s eye view of your performance.

Establish customized dashboards 

Custom dashboards in tools like Google Analytics provide a convenient way to visualize and track your KPIs more efficiently. 

By tailoring these dashboards to display the specific metrics that matter most to your content marketing goals, you can quickly access and evaluate the performance of your content.

Track social media engagement 

Monitoring user engagement with your content on social media platforms is crucial for evaluating its impact. 

Regularly analyze metrics such as likes, shares, comments, and mentions to gauge audience interaction. It helps you refine your content strategy and create more engaging content in the future.

Implement A/B testing 

A/B testing enables you to compare different versions of your content to identify which performs best in achieving your desired outcomes. 

By conducting controlled experiments and measuring the responses, you can make data-driven decisions about content variations that resonate most effectively with your target audience.

By incorporating these tips into your content monitoring and evaluation process, you will gain valuable insights and be better equipped to optimize your content strategy for improved performance.

How Quoleady helps you boost your content production

quoleady saas content production

If you are a SaaS company striving to attract quality leads and boost your online visibility, Quoleady can be your ideal partner. 

Our expertise lies in crafting successful content strategies, generating unique content, and implementing efficient digital PR techniques to help you achieve your lead generation goals. 

Our services can boost your brand exposure and satisfy the needs of your target audience.

Here’s what we offer.

Keyword research

We delve deep into the complexities of search behavior and industry trends to specify the high-intent keywords that will yield the best results for your online presence. By optimizing your content around these keywords associated with commercial or transactional queries, we ensure maximum visibility in search engine results and boost your conversions.

Content plan

Our team will develop a tailored content strategy that aligns with your company’s objectives. 

We use the cluster-pillar approach, which connects and organizes related content pieces around a central topic. It helps search engines understand the relationship between the content pieces and improves website visibility and rankings.

Our thorough plan will identify relevant keywords, crucial topics to cover, and other strategic elements to maximize your desired outcomes.

Topic research 

Our team conducts thorough research to identify trending topics and industry-specific insights. It allows us to produce content that appeals to your audience and establishes your brand as a thought leader in the SaaS industry.

Article briefs 

We provide detailed article briefs that outline key points, structure, and content objectives. These briefs guarantee that our content writers understand your brand’s voice, messaging, and target audience, resulting in compelling and engaging blog posts and articles.

Content writing 

Our skilled writers will bring your content strategy to life by producing informative, attractive, and SEO-friendly articles and blog posts. We put much effort into creating unique content that engages readers and brings organic traffic to your website.

Surfer SEO Optimization 

We optimize your content using Surfer SEO, a powerful tool that helps us identify and implement on-page optimization opportunities. It ensures your content complies with the most recent SEO guidelines and has the highest potential to appear in top search engine results.

Editing and proofreading 

Every blog post undergoes a rigorous review and refinement process by our editors to ensure it meets our high quality and accuracy standards. We pay attention to grammar, style, and overall coherence to present your brand in the best possible light.

Internal linking 

We strategically incorporate internal links within your content to enhance the user experience, improve navigation, and reinforce the relevance and authority of your website.

Adding free stock images

To enhance the visual appeal of your content, we source and include relevant and high-quality stock images that align with your brand’s message and tone.

Two rounds of revision

We provide two rounds of revision to confirm our content meets your expectations and aligns with your brand guidelines. Your satisfaction is our priority.

WP Publishing 

Our team publishes your content on WordPress to save you time, ensuring proper formatting, SEO-optimized URL slugs, meta tags, and overall presentation.

Link building

We implement effective SaaS link building strategies to increase your website’s authority and credibility. Our outreach efforts result in valuable backlinks from reputable websites, driving more organic traffic to your SaaS brand.

Monthly reports

We provide comprehensive monthly reports highlighting key performance metrics, such as organic traffic, conversions, and rankings. These reports help you track the progress of your content marketing efforts and make informed decisions.

Our agency is dedicated to helping brands like yours generate high-quality leads through a holistic approach to content marketing. 

With our expertise, creativity, and commitment to excellence, we assure your brand stands out in a crowded digital landscape. 

Book a 1-1 SaaS content marketing strategy call to learn how we can drive your success through our tailored marketing solutions.

Final words on how to outsource content writing

quoleady customer testimonial

Outsourcing content writing can be a valuable strategy for SaaS businesses looking to scale their content marketing efforts. 

Following the step-by-step guide outlined in this article, you can identify your content needs, find the right content writing service, prepare effective content briefs, work effectively with content writers, measure content marketing success, and avoid common outsourcing pitfalls.

Remember that outsourcing content writing is not a one-size-fits-all solution. It’s essential to evaluate your business’s unique needs and goals and choose the best approach. 

Quoleady is one of the best SaaS marketing agencies with extensive industry experience, offering the right strategy development and SEO tools to help you achieve your content marketing goals and grow your SaaS business.

Have a free strategy session now and learn how we can help you grow!

Maja Volarevic

Maja Volarević

Project Manager and Content Strategist

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