SaaS SEO Agency Selection: How to Hire the Best

Maja Volarevic

Maja Volarević

Oct 18, 2023

Are you a business owner struggling to find the right SaaS SEO agency to help you achieve your marketing goals? Don’t worry. You’re not alone!

Finding an agency that truly understands the unique challenges of marketing a SaaS product can be daunting. 

You need a SaaS SEO agency that understands complex products, has expert knowledge and experience in the SaaS industry and provides transparent and frequent communication while delivering measurable results.

In this article, we’ll provide some actionable tips on what to look for in SaaS SEO agencies. We’ll cover everything from their SEO services and expertise to communication skills and pricing structure.

And if you’re urgently looking for a top-notch SaaS SEO agency to work with, look no further than Quoleady! 

Our vast experience with SaaS companies and unwavering focus on delivering tangible results make us the perfect partner to help you develop your SaaS SEO growth strategy. 

Book a call to learn more about how we can help your business grow.

Let’s dive in and explore some of the best tips to help you make informed decisions when choosing a SaaS SEO agency for your business.

Assessing your SEO needs

SEO goals

Image source: Databox

Nothing beats a solid SEO strategy when creating a strong online presence for your SaaS business. After all, search engines are usually the first place potential customers turn to when looking for solutions to their problems.

But here’s the catch: not all SaaS companies have the same SEO needs. 

Depending on your niche, target audience, and business goals, your SEO requirements could vastly differ from those of other SaaS companies. 

So before you start looking for the best SaaS SEO agency, you must take a few critical steps.

  1. Determine your SEO goals and objectives

SEO objectives

Image source: Ahrefs

Determining your SEO goals will help the marketing agency create a high-intent content marketing strategy that aligns with your business objectives. 

Defining goals also allows the agency to prioritize the most critical aspects of your SEO strategy, such as increasing organic traffic, improving lead generation, or boosting conversion rates. 

Furthermore, it ensures that you and the agency are on the same page from the beginning, making the process more efficient and productive.

2. Identify your target audience

SaaS buyer persona

Image source: Ortto

You need to know your customers’ pain points, preferences, search behavior, and online habits to optimize your SaaS blog for SEO and satisfy their requirements.

To gain this insight, you must conduct thorough market research, create buyer personas and customer segments and analyze user feedback. 

Doing so helps create a precise picture of your target audience and their requirements. It will help you boost your SaaS content production, speak directly to their needs, and drive traffic to your SaaS website.

3. Assess your current SEO performance

Quoleady results

You’ll need to gather data to conduct an SEO audit and determine your website’s strengths and weaknesses. Luckily, you can use plenty of SEO tools for this purpose.

Google Analytics, SEMrush, and Ahrefs are just a few examples you can use for SaaS content audit

With these SaaS content marketing tools, you can generate detailed reports on your website traffic sources, keyword ranking, backlink status, user behavior, and other vital metrics to optimize your site and boost your search engine rankings.

4. Analyze your competitors’ SaaS SEO strategy

SaaS SEO strategy

Image source: Comgroup

You can also use SEMrush, Ahrefs, or Moz to perform a competitive analysis and better understand your market position. 

By identifying your main competitors and analyzing their website structure, content, keywords, and backlinks, you can gain valuable insights and inspiration for your search engine optimization efforts.

It helps you create a more effective SEO strategy, stand out from other software companies and attract more customers.

Now that you’ve completed the initial steps, it’s time to move on to the next phase: evaluating potential SaaS SEO agencies.

Evaluating SaaS SEO agencies

Finding the right SaaS SEO agency can make all the difference in your online success. Here are a few key things you should consider during your evaluation.

  1. SaaS SEO agency experience and expertise

One of the most critical things to consider when choosing a B2B SaaS SEO agency is its experience and expertise. Let’s share some tips.

Look for agencies with a strong background in SaaS SEO

It is crucial because the SaaS SEO strategy significantly differs from other marketing initiatives. Find an agency focusing on SaaS companies that can boost your SaaS growth.

For example, Quoleady has a dedicated Client page that explains exactly how we can help your SaaS company, along with testimonials from happy SaaS clients who have worked with us for years.

Check the portfolio and case studies

SaaS content marketing case study

Analyzing a SaaS agency’s portfolio and case studies is critical in determining whether they can help your business thrive.

You can gain insights into the agency’s capabilities and success in driving traffic, improving rankings, and increasing conversions.

By the way, if you’re looking for an example of a helpful SaaS case study, look no further than the ones we’ve written for our clients FullSession and RingBlaze.

They demonstrate the strategies we employ to help our clients achieve their business goals with the help of SEO-driven content.

2. SaaS SEO agency services and pricing

When choosing an SEO agency for your SaaS business, it’s essential to consider the services they offer and their pricing structure. Here are some key factors to evaluate.

Check the scope of SaaS SEO services

SaaS SEO services

It’s important to understand that not all SaaS marketing agencies are created equally. Some may focus on technical SEO, while others specialize in content marketing or link building. 

It’s crucial to evaluate what each agency offers and select the one that aligns with your goals and priorities.

For instance, at Quoleady, we specialize in SaaS content writing and link building. 

However, we also offer services such as creating winning SEO strategies, content consulting, digital PR and more to help SaaS businesses get high-quality leads and boost conversions.

At the same time, we don’t work on email marketing, landing pages or social media posts. 

We like to focus on the services we are good at while constantly improving our expertise in our chosen area – the SaaS blog. 

Our experience has shown that this approach works much better than being a Jack of all trades, master of none.   

Book a call to learn how our expertise in the SaaS industry can take your business to the next level.

Evaluate content packages

Crafting high-quality content is a time-consuming process that involves researching, planning, writing, editing, and optimizing for search engines. 

Combining content production and optimization with other SEO tactics is necessary to achieve optimal results. Partnering with an agency that offers content packages allows you to get a cost-effective and scalable solution. 

You can entrust these tasks to SEO experts with the required knowledge, skills, and tools to create effective content that resonates with your customers.

At Quoleady, we offer content packages that include all the essential tactics to boost your site’s ranking on search engine results pages. Check out our Pricing page to find out all the details.

Consider pricing and flexibility

While some SaaS SEO agencies charge a flat fee, others may bill based on the scope of work or the number of hours spent on your project. 

Flexibility is also essential since your SEO requirements may evolve over time. 

Look for an agency that can adapt to your changing needs and provide flexible pricing options to accommodate those changes. 

Additionally, ensure that the agency is transparent about its pricing and potential additional costs, so you are not surprised by unexpected fees.

3. SaaS SEO agency team and resources

SaaS SEO agency team

Let’s share some of the best practices when evaluating a SaaS SEO agency’s marketing team and resources for your project.

Evaluate the team size and structure

When assessing an agency for your SEO campaign, evaluate their team to ensure they have the proper skills and qualifications to handle your project. 

Look at their LinkedIn profiles and see if they have relevant experience, certifications, and a proven track record of success. Ask the agency’s founder for more information on their team’s capabilities and background.

Additionally, look for agencies prioritizing continuous learning and staying up-to-date with the latest SEO trends and algorithms.

At Quoleady, our worldwide team includes SaaS SEO experts and over 50 professional content writers with SEO industry expertise who can work on every aspect of the content creation and website optimization process. 

Book a call with Olga, our founder, to learn more about us.

Look for agencies with a dedicated account manager

Having a dedicated account manager can significantly impact the success of your SEO campaign. This person will act as your main point of contact and oversee the project from start to finish. 

At Quoleady, we’ve experimented with various approaches and found that having a SaaS content strategist on board has been the most effective solution. 

Our strategist stays in close contact with the client via Slack and email and is always available to answer any client’s questions and provide the necessary support at any time. 

Our system helps us meet our clients’ needs and keep them happy with our services. 

Check the agency’s availability and responsiveness

SaaS SEO agency communication tools

When considering a SaaS SEO agency, ask about their availability and response times to ensure they meet your needs. 

If you need to contact them urgently, you don’t want to wait for days or even weeks for a reply. A responsive agency will be able to address any issues or concerns you have promptly.

For instance, our team creates a shared Slack channel for instant chats with the client. 

Sometimes our clients ask us to join their preferred collaboration channel, which we are happy to do as effective and timely communication wins half the battle. 

This way, our clients can be confident that we are always available when they need us. 

Knowing how important communication between the SaaS company and the SEO agency is for the project’s success, we recommend that you pay attention to the communication process before signing with the agency.  

Asking SaaS SEO agency the right questions

SaaS SEO agency

Image source: Freepik

Here are some key questions to ask when evaluating whether a SaaS SEO agency fits your business.

  1. SaaS SEO agency process and methodology

Understanding the SEO agency’s process and methodology is critical to ensure they align with your business goals and deliver the desired results. 

Some questions you can ask include:

It will confirm if the agency’s approach to SEO is transparent, ethical, and effective.

Inquire about the keyword research process

If you want your SaaS SEO strategy to succeed, you must start with keyword research. To assess how well an agency conducts keyword research, here are a few questions you can ask:

  1. What tools do you use for keyword research?
  2. How do you decide which keywords to target?
  3. How do you prioritize keywords based on search volume and competition?

Keyword research is the basis of any successful SEO strategy, so it’s essential to get it right. To learn how, read our article on keyword research for SaaS.

Inquire about the SaaS SEO strategy

Asking about the SaaS SEO strategy helps you gauge the SaaS SEO agency’s expertise in handling SaaS businesses. 

You can determine whether they have a customized approach for solving SaaS challenges. 

Here are a few questions you can ask:

What’s your process for creating product-led content?

How do you determine alternative keywords?

How do you evaluate the effectiveness of your SaaS SEO strategy?

With these questions, you can confirm if the agency has a comprehensive plan to drive traffic and generate leads for your SaaS website. 

Ask about the link building approach

You should learn how the SaaS SEO agency plans to acquire links for your site to evaluate whether they use ethical and effective methods, such as guest posting, outreach to relevant websites, skyscraper technique or other link building services. 

Here are some questions you can ask:

What is your approach to link building?

What types of links do you typically pursue?

How do you ensure your acquired links are of the highest quality?

Furthermore, you can inquire about the agency’s process for monitoring and removing low-quality links that may harm your website rankings.

To learn more about our approach, you can read our article on choosing websites to build backlinks for your SaaS blog.

2. SaaS SEO agency reporting and analytics

SaaS SEO agency reporting

Image source: Ahrefs

After evaluating the SaaS SEO agency’s experience, expertise, services, pricing, team, and resources, asking specific questions about their reporting and analysis is essential.

Inquire about the reporting and analytics tools

At Quoleady, we understand the importance of transparency and clear communication with our clients. That’s why we provide detailed monthly reports to help our clients track their progress and monitor their budgets.

We use industry-standard tools like Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console to track and report our client’s SEO metrics. 

Our monthly reports also include a breakdown of the services and associated pricing. This way, our clients can see exactly what they’re paying for and ensure they get the best value for their budget.

Ask about the metrics and KPIs

Quoleady SEO results

The SEO metrics agencies typically track include organic traffic, search engine rankings, click-through rates, bounce rates, and conversions. 

These metrics provide insight into how well your website performs in search results and how users interact with your site.

On the other hand, KPIs are specific goals that the agency will work towards. They include increasing organic traffic by a certain percentage, improving search engine rankings for particular keywords, or increasing the number of leads and conversions. 

By setting clear KPIs and tracking progress towards those goals, the SaaS SEO agency can ensure that its strategy aligns with your business objectives.

Inquire about the conversion tracking process

Conversion tracking is a crucial component of any impactful SEO strategy. It helps you understand how visitors interact with your site and whether they take the expected actions. It directly impacts your ROI.

A good agency should be able to provide you with a detailed overview of its conversion tracking process, including the tools and software they use to measure conversions. 

At Quoleady, we regularly inform our clients on how we use this data for conversion rate optimization and provide updates on how their website performs regarding lead generation and conversion rates.

3. SaaS SEO agency communication and collaboration

SaaS SEO agency

Image source: Freepik

Communication and collaboration are critical to any successful partnership, and working with SaaS SEO agencies is no exception. Let’s cover some key points to discuss during your assessment.

Inquire about communication channels and frequency

Before starting an SEO project with an agency, it is essential to clarify their preferred communication channels and how frequently they’ll provide progress updates. 

Clear communication guidelines can keep all stakeholders in sync and help the project progress without issues.

Ask about project management and collaboration tools

Knowing how the agency handles task management, tracks project progress, and shares updates is critical. 

By understanding these factors, you can understand their overall work process and whether it fits your expectations well.

Ensuring their approach aligns with yours is vital, as it can significantly impact work quality and speed.

Inquire about the meeting and review process

It’s crucial to understand how often you’ll meet, what format the meetings will take, and their intended purpose to collaborate effectively with a SaaS SEO agency. 

It ensures you’re both working together towards your objectives.

You should also ask about the format and frequency of the agency’s reports. It lets you know when to expect updates and schedule internal reviews and discussions to ensure progress toward your goals.

At Quoleady, keeping our clients informed is our top priority

That’s why we suggest weekly or monthly meetings, depending on clients’ preferences, to discuss project progress and address any questions or concerns they may have. 

Aside from scheduled meetings, we’re always available to our clients via email, Slack, or phone calls during business hours. We’re happy to answer any questions or resolve any issues that may arise.

Our ultimate goal is to ensure that our clients are confident and satisfied with our work and that we’re enabling them to achieve their goals. 

Book a call with us today for a free 1-1 strategy session with our team

Checking SaaS SEO agency references and reviews

When evaluating an agency, checking references and reviews is an excellent way to assess its reputation and work quality. 

Here are some essential tips to remember during your analysis.

Request references from the agency

Quoleady clients

Don’t be afraid to ask the agency for a list of satisfied clients they’ve worked with. At Quoleady, we’re more than happy to provide you with this information, and you can even see some of our clients in the image above.

Once you have the list of references, take the time to reach out and ask about their experience. Ask if they were happy with the results and if the agency delivered on their promises. 

It’s also a good idea to determine if the agency communicated effectively throughout the project and if they responded to any questions or concerns.

Check online reviews and ratings

SaaS SEO agency reviews

Exploring the agency’s website, blog, social media accounts, and business directories is a great way to learn about its reputation and work quality.

Take some time to read reviews and ratings from past clients.

Pay attention to the feedback and see if there’s a pattern between the positive and negative reviews. Check how the agency responded to any negative feedback. 

It will give you an idea of how they handle customer service and resolve issues.

Find client testimonials and success stories

SaaS SEO agency client testimonials

Checking out testimonials and success stories from past clients can give you a sense of the agency’s strengths and confirm a proven track record of delivering results. 

SaaS SEO agency case study

Don’t hesitate to ask the agency for more in-depth case studies that showcase their approach to specific challenges and how they overcame them to achieve clients’ objectives. 

By reviewing this information, you can get a complete picture of what the agency is capable of and whether they’re a good fit for your business.

Check awards, certifications, or participation in relevant events

It’s also a good idea to look into any awards, certifications, or industry events the agency has participated in. 

You can understand their dedication to staying up-to-date with the latest industry trends and best practices in SaaS SEO. 

Speaking of industry events, last year was very dynamic for our agency. 

We’ve participated in several speaking events, such as SaaS Stock, Startup Wise, SaaS Day, and SaaS Society and shared our expertise with others.

To learn more, you can read our article on Quoleady at SaaStr.

Making the right decision about a SaaS SEO agency

When choosing a SaaS SEO agency, there are a few critical factors to consider. It can be a tricky decision but don’t worry. We’re here to help you make the right choice.

Evaluate the agency’s strengths and weaknesses. Do they have enough experience in SaaS SEO to deliver results for your business? Look at their track record and see if they have a history of success. However, consider areas where they may not be as strong, such as communication or pricing flexibility.

Consider the compatibility of the agency with your business culture. Working with an agency that shares your values and priorities is essential. Ensure they can work well with your team and integrate with your processes.

Look at their past performance and case studies to understand their deliverability. Ask for specific metrics and KPIs they focus on, and ensure they align with your business goals.

Consider the potential for building a lasting relationship with the agency. Can they provide ongoing support and adapt to your changing needs as your business grows? You’ll know what to do when you answer this question.

You can choose the right SaaS SEO agency for your business by weighing all these factors. If you need help along the way, you can always book a call with our agency. We are more than happy to answer any questions you might have.

Negotiating and finalizing the contract with a SaaS SEO agency

SaaS SEO agency negotiations

Image source: Freepik

Here are some critical steps to finalizing a contract with a SaaS SEO agency.

Negotiate the contract terms to confirm that you’re both on the same page. It includes the scope of work, the timeline, the deliverables, and the payment terms. Ensure you know what services you will receive and negotiate the pricing accordingly.

Read the contract carefully, paying close attention to information accuracy and the terms and conditions. Don’t hesitate to seek clarification from the SaaS SEO agency if something is vague. 

Ensure the goals outlined in the contract are measurable and have associated timelines. Include communication protocols and project management responsibilities.

Confirm that the contract includes provisions for accountability and liability. The contract should outline what happens if the agency fails to deliver on its promises or if there are any problems with its work. It may include refund details, renegotiating the contract terms, or terminating the contract altogether.

By following these steps, you can ensure that you are making an informed decision and signing a contract that benefits your SaaS business.

Finding a SaaS SEO agency: The bottom line

Quoleady SaaS SEO agency

Finding the right SaaS SEO agency is a crucial decision for your business. We are here to make it easier for you.

With our customized SEO strategies, data-driven approach, transparent reporting and excellent customer service, we can help you optimize your website, increase search engine rankings, improve content quality, and boost lead generation and conversion rates.

Our experienced team will grow your SEO campaigns as your business expands and your SEO needs change. We are responsive, helpful, and always willing to go the extra mile to ensure your satisfaction.

So why wait?

Book a call today and learn what we can do for your SaaS business.

Maja Volarevic

Maja Volarević

Project Manager and Content Strategist

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