✨ 8 Best B2B Content Marketing Agencies: Services, Pricing & Results

Do you know what is the most popular B2B marketing channel?

LinkedIn?

Not really, although 78% of B2B marketers use it for content promotion.

The most popular B2B channel seems to be the blog, as 90% of B2B marketers used blog posts and articles in 2023.

But there are other types of content, such as ebooks, newsletters and social media copy.

Finding an expert for each type of content to work on it in-house can be challenging, so it makes sense to hire an agency with experience in the content format you want to focus on.

That’s why we’ve made a list of the best content marketing agencies that are offering a wide range of content services, from SEO blog posts to ebooks and podcasts.

Keep reading to find a B2B content marketing agency that offers exactly what you’re looking for.

B2B content marketing agencies: Our top 8 picks

Quoleady

Quoleady is a B2B SaaS content marketing agency that specializes in helping SaaS companies generate leads and clients through blog posts and articles that rank on search engines.

The agency provides a wide range of services, from content marketing strategy to content writing and link-building.

With almost four years in the industry, Quoleady helped companies like Monday.com, PandaDoc, Expandi and GetVoIP improve their content marketing efforts and multiply the number of clients, followed by significant revenue growth.

If you want to discuss your content strategy and plan with someone who has worked with dozens of SaaS companies, you can book a free call, whether you want help optimizing existing content or need a new marketing strategy.

Key services

• B2B SEO content marketing strategy
• B2B SaaS content writing
• B2B SaaS link-building
• B2B SaaS content audit
• Digital PR (we helped clients get their articles published on Forbes and Entrepreneur)
• Content update and optimization
• GA4 setup
• Consulting

Results

1. Quoleady helped Expandi get from 0 to $8 ARR over a few years
2. Quoleady helped ResponseScribe go from 0 to 4.62k clicks in six months
3. Quoleady helped FullSession get over 500 leads in only four months and with only 16 blog posts

Pricing

1. Content writing: a content plan based on keyword research, briefs and writing

• Lite: starts at $1,500 per month for 7,500 words 
• Plus: starts at $2,000 per month for 10,000 words 
• Pro: starts at $3,000 per month for 15,000 words 

2. Content packages: keyword research + writing + link-building

• Starter: $1,990 per month for 7,500 words
• Plus: $2,990 per month for 10,000 words
• Pro: $5,690 per month for 20,000 words

Grizzle

Grizzle is a content agency that combines SEO and digital PR to help their clients increase brand awareness and visibility.

They offer content repurposing services where they’ll turn your existing content into social media posts and short videos. Semrush and Nextiva are just some of the brands they’ve worked with.

Plus, they can help you enter a new market and create brand identity, as they offer content creation services in different languages.

Key services

• Digital PR
• Keyword research and strategy
• Content production
• Content audits
• Content repurposing, turning your blogs into social media posts
• Technical SEO
• Link-building
• Localization and translation

Results

1. A 50% increase in organic traffic for Pipedrive
2. A 9% increased conversion rate for SmileBack
3. Getting a six-figure deal from one guest post for Seraph Science

Pricing

They offer flexible monthly packages depending on your needs and marketing channels, with SaaS SEO packages starting at $10,000 per month.

Beam Content

As the name suggests, Beam Content is an agency to which you can outsource content writing, but unlike most other agencies their focus isn’t on search engine content.

Their expertise is creating expert-driven content such as ebooks, case studies and guides that can serve as lead magnets. They also provide thought leadership content for LinkedIn, both for executives and company pages.

Key services

• Editorial plan
• Content audit
• Long-form content, including ebooks, whitepapers, guides, case studies
• Social media strategy
• LinkedIn content

Results

1. They helped SaaS company Dooly gain over 14,000 LinkedIn followers in only three months
2. They helped Groundswell double their Substack subscribers in only three months
3. They helped Revenue Innovator podcast to get to 20,000 podcast streams in their first year through social media marketing

Pricing

Their pricing starts at $5,000 per month and depends on your needs, as there are no pre-made packages – everything is custom-made for you. However, their website says that average clients spend $10-12,000 on their monthly packages.

Animalz

Animalz is an agency that creates all types of content, from ebooks and newsletters to thought leadership content for LinkedIn. They’ve worked with some big names such as Amazon, GoDaddy and ZenDesk.

Key services

• Lead generation (through creating ebooks, whitepapers and landing pages)
• Brand awareness (through blog articles, thought leadership content and conference presentations)
• Product marketing (video scripts, case studies)
• SEO consulting
• Email and newsletter copy
• Social media copy
• Link-building

Results

1. They helped Support Logic increase their organic traffic 5 times
2. They helped Sacra get 13,000 email subscribers in a relatively short period
3. They helped Frontify generate 550 leads from only one piece of content

Pricing

There is no public information on their website, as everything depends on the type of marketing services you need.

Campfire Labs

Campfire Labs specializes in long-form content based on interviews and research. They stand out for their creative storytelling approach to content writing and the option to hire them for one-off projects, such as writing an ebook or podcast miniseries.

Key services

• Blog writing
• Ebooks and data reports
• Case studies
• Podcasts
• Ghostwriting for personal brands (from LinkedIn posts and articles to whole books)

Results

1. A $30,000 MRR for Clearbit based on blog content
2. Over 200 ebook downloads and 20 closed sales deals for Spekit
3. Increased brand authority for Bonusly through executive ghostwriting

Pricing

Their monthly packages cost from $5,000 to $10,000. You can also hire them for one-off projects, but the minimum price per project is $15,000.

Flying Cat Marketing

Flying Cat Marketing is an agency specializing in SEO and content creation, whose team includes SEO experts, strategists and growth hackers*. You can either outsource all SEO-related tasks to them or hire them as consultants to help you with a particular issue or strategy.

They’re specialized in HR tools and martech, but they also do cybersecurity and fintech.

Key services

• Full-service SEO
• Content creation
• SEO strategy
• International SEO
• SEO consulting

*If you’re interested in growth hacking, check out more growth marketing agencies here.

Results

1. A 986% increase in organic traffic for Stonly, thanks to building topical authority and funnels
2. A 227% growth in MRR based on SEO in only six months for Softr
3. A 4 times increase in revenue for Operto Guest Technologies

Pricing

You can start with a site audit that costs $8,000, and if you want to continue, the monthly retainer package usually costs anywhere from $10,000 to $20,000, depending on your needs.

Omniscient Digital

Omniscient Digital is a B2B SEO content marketing agency that provides full service in that field, from creating a content strategy to producing and optimizing content, doing site audits and helping you fix any SEO issues. The majority of their clients are software companies such as Jasper and Hotjar.

Key services

• Content strategy
• Content creation
• Content optimization
• Link-building
• Technical SEO

Results

1. A 500% increase in organic traffic in only one year for Wordable
2. An 843% increase in organic traffic and a 340% increase in revenue from organic traffic for AppSumo
3. A 62% growth in leads generated from blog posts for GatherContent

Pricing

Full-service starts at $10,000 a month, but you’ll have to reach out for a custom quote depending on your needs.

Megawatt

Megawatt is a B2B content marketing agency specializing in different tech industries, such as marketing for software companies, web development, data science and cybersecurity.

Apart from standard content creation, they also offer in-depth technical writing, outreach and video production.

Key services

• Tech-related content production
• SEO
• Content strategy
• Content audits
• Content distribution
• Content analysis
• Video production
• Email outreach

Results

1. A 128% increase in demos booked for Snyk
2. Starting content marketing from zero for Bainbridge, including blog posts, social media and email marketing
3. Helping Arcadia spot SEO gaps and missed opportunities across its sales funnel

Pricing

There is no public information about pricing. You can fill out the form on their website to get a custom pricing quote.

B2B content marketing agencies: What to look for

Here are a couple of things to pay attention to when searching for the right agency for you:

1. Type of content: What type of content does your target audience enjoy the most? As you can see, some B2B content marketing agencies specialize in content such as blog posts, case studies and ebooks, while others offer marketing automation, social media marketing, video and podcast creation or email marketing.
2. Results: Always look for the actual results the agency has created for their previous clients. Marketing metrics can depend on your marketing channel and growth, whether you need more visibility, engagement, leads or sales. Look for actual numbers and percentages instead of vague results. Most content marketing agencies have a Case study section on their website where you can check all these.
3. Portfolio: An agency’s portfolio shows two important things. First, the type of clients they’ve already worked with. You should choose an agency that has experience in your industry (if you’re a SaaS founder, look for B2B SaaS content agencies, if you’re a medical device company, look for an agency that has a proven track record in medicine etc). Second, you can see whether you like their style, whether it’s tone of voice, design etc.
4. Your needs: Choosing the right B2B content marketing agency depends on whether you have an in-house marketing team and a content strategy in place. As you can see, some agencies offer a marketing strategy, others can create content for you and there are agencies that offer both.
5. Pricing: Finally, consider your budget and what’s realistic for you at the moment. Different digital marketing agencies offer different plans, and we suggest comparing them thoroughly to find the best solution for you.

Also, you may want to check whether the marketing agency you’re interested in uses AI content creation or provides human-created content.

Choosing the best B2B content marketing agency: Overview

Agency	Services	Pricing	Best for
Quoleady	SEO content marketing strategy SaaS content writing Link-building Content audit Digital PR Content update and optimization GA4 setup Consulting	Content writing: starts at $1,500/month  Content packages: start at $1,990/month	SaaS companies that want to get leads through SEO-friendly blog articles
Grizzle	Digital PR Content production Content repurposing Link-building Localization and translation	Starting at $10,000/month	Product-led SaaS and tech companies that want to get leads through content, SEO and digital PR
Beam Content	Editorial plan Content audit Long-form content Social media strategy LinkedIn content	Starting at $5,000/month	B2B SaaS companies that need expert-driven content
Animalz	Lead generation Product marketing SEO consulting Email and newsletter copy Social media copy	Custom price available upon request	B2B SaaS companies that need content for multiple channels (social media, email, blog)
Campfire Labs	Blog writing Ebooks Case studies Podcast scripts Executive ghostwriting	Starting at $5,000/month	B2B companies that need creative writing
Flying Cat Marketing	Full-service SEO Content creation SEO strategy International SEO SEO consulting	Starting at $10,000/month	Companies that need full-service SEO
Omniscient Digital	Content strategy Content creation Content optimization Link-building Technical SEO	Starting at $10,000/month	Companies that need a combination of content creation and technical SEO
Megawatt	Tech content production SEO Video production Lead and demand generation Email outreach	Custom price available upon request	Tech companies looking for specialized content creation

Ready to get more quality leads? 📈

It’s no secret that most executives and decision-makers spend their time reading high-quality content instead of mindlessly scrolling on social media.

With the right strategy and strategically chosen keywords, your content can be the first thing people see when they go on search engines to look for solutions.

It’s possible to turn your blog into a lead-generating machine that works 24/7. We’ve done it for numerous clients, and we can do it for you too.

Book a free call, and let’s figure out a content strategy that will finally give you the results you want!

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