✨ 8 Best B2B Content Marketing Agencies: Services, Pricing & Results

Olga Mykhoparkina photo

Olga Mykhoparkina

Jan 17, 2025

Do you know what is the most popular B2B marketing channel?

LinkedIn?

Not really, although 78% of B2B marketers use it for content promotion.

The most popular B2B channel seems to be the blog, as 90% of B2B marketers used blog posts and articles in 2023.

b2b marketing with content

But there are other types of content, such as ebooks, newsletters and social media copy.

Finding an expert for each type of content to work on it in-house can be challenging, so it makes sense to hire an agency with experience in the content format you want to focus on.

That’s why we’ve made a list of the best content marketing agencies that are offering a wide range of content services, from SEO blog posts to ebooks and podcasts.

B2B content marketing agencies: Our top 8 picks

Quoleady

Best B2B content marketing agency: Quoleady

Quoleady is a B2B SaaS content marketing agency that specializes in helping SaaS companies generate leads and clients through blog posts and articles that rank on search engines.

The agency provides a wide range of content marketing services, from content marketing strategy to SaaS content writing and link-building. They can help you create content identifying relevant keywords, search intent and the pain points of your target audience to drive revenue with measurable results.

With almost four years in the industry, Quoleady marketing team helped companies like Monday.com, PandaDoc, Expandi and GetVoIP improve their content marketing efforts and multiply the number of clients, followed by significant revenue growth.

If you want to discuss your content strategy and plan with someone who has worked with dozens of SaaS companies, you can book a free call, whether you want help optimizing existing content or need a new marketing strategy.

Key services

Results

Expandi MRR overview, generate leads, b2b marketing
  1. Quoleady helped Expandi get from 0 to $8 ARR over a few years
  2. Quoleady helped ResponseScribe go from 0 to 4.62k clicks in six months
  3. Quoleady helped FullSession get over 500 leads in only four months and with only 16 blog posts

Pricing

  1. Content writing: a content plan based on keyword research, briefs and writing
  • Lite: starts at $1,500 per month for 7,500 words 
  • Plus: starts at $2,000 per month for 10,000 words 
  • Pro: starts at $3,000 per month for 15,000 words 
Create content for target audience, check Quoleady content writing pricing, b2b marketing
  1. Content packages: keyword research + writing + link-building
  • Starter: $1,990 per month for 7,500 words
  • Plus: $2,990 per month for 10,000 words
  • Pro: $5,690 per month for 20,000 words
Quoleady content packages pricing, b2b marketing based on target audience

Grizzle

B2B content marketing agency: Grizzle for quality content in marketing campaigns based on target audience

Grizzle is a content agency that combines SEO and digital PR to help their clients increase brand awareness and visibility.

They offer a variety of content marketing services, including content repurposing where they’ll turn your existing content into social media posts and short videos. Semrush and Nextiva are just some of the brands they’ve worked with.

Plus, they can help you enter a new market and create brand identity, as they offer content creation services in different languages.

Key services

  • Digital PR
  • SaaS Keyword research and strategy
  • Content production
  • Content audits
  • Content repurposing, turning your blogs into social media posts
  • Technical SEO
  • Link-building
  • Localization and translation

Results

  1. A 50% increase in organic traffic for Pipedrive
  2. A 9% increased conversion rate for SmileBack
  3. Getting a six-figure deal from one guest post for Seraph Science

Pricing

They offer flexible monthly packages depending on your needs and marketing channels, with SaaS SEO packages starting at $10,000 per month.

Beam Content

B2B content marketing agency: Beam Content, inbound marketing for content creation process

As the name suggests, Beam Content is an agency to which you can outsource content writing, but unlike most other agencies their focus isn’t on search engine content.

Their expertise is creating expert-driven content such as ebooks, case studies, and guides that can serve as lead magnets, as part of their comprehensive content marketing services. They also provide thought leadership content for LinkedIn, both for executives and company pages.

Key services

  • Editorial plan
  • Content audit
  • Long-form content, including ebooks, whitepapers, guides, case studies
  • Social media strategy
  • LinkedIn content

Results

  1. They helped SaaS company Dooly gain over 14,000 LinkedIn followers in only three months
  2. They helped Groundswell double their Substack subscribers in only three months
  3. They helped Revenue Innovator podcast to get to 20,000 podcast streams in their first year through social media marketing

Pricing

Their pricing starts at $5,000 per month and depends on your needs, as there are no pre-made packages – everything is custom-made for you. However, their website says that average clients spend $10-12,000 on their monthly packages.

Animalz

B2B content marketing agency: Animalz, writing services, account based marketing, b2b marketing

Animalz is an agency that creates all types of content, from ebooks and newsletters to thought leadership content for LinkedIn, as part of their comprehensive content marketing services. They’ve worked with some big names such as Amazon, GoDaddy and ZenDesk.

Key services

  • Lead generation (through creating ebooks, whitepapers and landing pages)
  • Brand awareness (through blog articles, thought leadership content and conference presentations)
  • Product marketing (video scripts, case studies)
  • SEO consulting
  • Email and newsletter copy
  • Social media copy
  • Link-building

Results

  1. They helped Support Logic increase their organic traffic 5 times
  2. They helped Sacra get 13,000 email subscribers in a relatively short period
  3. They helped Frontify generate 550 leads from only one piece of content

Pricing

There is no public information on their website, as everything depends on the type of marketing services you need.

Campfire Labs

B2B content marketing agency: Campfire Labs, full service agency, b2b marketing

Campfire Labs specializes in long-form content based on interviews and research. They stand out for their creative storytelling approach to content writing and the option to hire them for one-off projects, such as writing an ebook or podcast miniseries, as part of their content marketing services.

Key services

  • Blog writing
  • Ebooks and data reports
  • Case studies
  • Podcasts
  • Ghostwriting for personal brands (from LinkedIn posts and articles to whole books)

Results

  1. A $30,000 MRR for Clearbit based on blog content
  2. Over 200 ebook downloads and 20 closed sales deals for Spekit
  3. Increased brand authority for Bonusly through executive ghostwriting

Pricing

Their monthly packages cost from $5,000 to $10,000. You can also hire them for one-off projects, but the minimum price per project is $15,000.

Campfire Labs pricing, b2b marketing

Flying Cat Marketing

B2B content marketing agency: Flying Cat Marketing for converting leads, b2b marketing

Flying Cat Marketing is an agency specializing in SEO and content creation, offering a range of content marketing services, whose team includes SEO experts, strategists and growth hackers*. You can either outsource all SEO-related tasks to them or hire them as consultants to help you with a particular issue or strategy.

They’re specialized in HR tools and martech, but they also do cybersecurity and fintech.

Key services

*If you’re interested in growth hacking, check out more growth marketing agencies here.

Results

  1. A 986% increase in organic traffic for Stonly, thanks to building topical authority and funnels
  2. A 227% growth in MRR based on SEO in only six months for Softr
  3. A 4 times increase in revenue for Operto Guest Technologies

Pricing

You can start with a site audit that costs $8,000, and if you want to continue, the monthly retainer package usually costs anywhere from $10,000 to $20,000, depending on your needs.

Omniscient Digital

B2B content marketing agency: Omniscient Digital, writing content according to buyer journey, b2b marketing

Omniscient Digital provides full-service content marketing services, from creating a strategy to producing and optimizing content, doing site audits, and helping you fix any SEO issues. The majority of their clients are software companies such as Jasper and Hotjar.

Key services

  • Content strategy
  • Content creation
  • Content optimization
  • Link-building
  • Technical SEO

Results

  1. A 500% increase in organic traffic in only one year for Wordable
  2. An 843% increase in organic traffic and a 340% increase in revenue from organic traffic for AppSumo
  3. A 62% growth in leads generated from blog posts for GatherContent

Pricing

Full-service starts at $10,000 a month, but you’ll have to reach out for a custom quote depending on your needs.

Megawatt

Megawatt to drive growth with content development, b2b marketing

Megawatt specializes in different tech industries, such as marketing for software companies, web development, data science and cybersecurity.

Apart from standard content, they also offer in-depth technical writing, outreach, and video production as part of their services.

Key services

  • Tech-related content production
  • SEO
  • Content strategy
  • Content audits
  • Content distribution
  • Content analysis
  • Video production
  • Email outreach

Results

  1. A 128% increase in demos booked for Snyk
  2. Starting content marketing from zero for Bainbridge, including blog posts, social media and email marketing
  3. Helping Arcadia spot SEO gaps and missed opportunities across its sales funnel

Pricing

There is no public information about pricing. You can fill out the form on their website to get a custom pricing quote.

Choosing the best B2B content marketing agency: Overview

AgencyServicesPricingBest for
QuoleadySEO content marketing strategy
B2B SaaS content writing
Link-building
Content audit
Digital PR
Content update and optimization
GA4 setup
Consulting
Content writing: starts at $1,500/month 
Content packages: start at $1,990/month
SaaS companies that want to get leads through SEO-friendly blog articles
GrizzleDigital PR
Content production
Content repurposing
Link-building
Localization and translation
Starting at $10,000/monthProduct-led SaaS and tech companies that want to get leads through content, SEO and digital PR
Beam ContentEditorial plan
Content audit
Long-form content
Social media strategy
LinkedIn content
Starting at $5,000/monthB2B SaaS companies that need expert-driven content
AnimalzLead generation
Product marketing
SEO consulting
Email and newsletter copy
Social media copy
Custom price available upon requestB2B SaaS companies that need content for multiple channels (social media, email, blog)
Campfire LabsBlog writing
Ebooks
Case studies
Podcast scripts
Executive ghostwriting
Starting at $5,000/monthB2B companies that need creative writing
Flying Cat MarketingFull-service SEO
Content creation
SEO strategy
International SEO
SEO consulting
Starting at $10,000/monthCompanies that need full-service SEO
Omniscient DigitalContent strategy
Content creation
Content optimization
Link-building
Technical SEO
Starting at $10,000/monthCompanies that need a combination of content creation and technical SEO
MegawattTech content production
SEO
Video production
Lead and demand generation
Email outreach
Custom price available upon requestTech companies looking for specialized content creation

What to look for in a content marketing agency

choosing the right content agency to improve brand visibility with strategic planning, b2b marketing

When searching for a content marketing agency, there are several key factors to consider to ensure you find a partner that can help you achieve your business goals. Here are some essential things to look for in a content marketing agency:

  1. Expertise and Experience: Look for an agency with a proven track record in your industry. Their experience will ensure they understand your market, target audience, and the nuances of your business. Check their portfolio and case studies to see the results they’ve achieved for similar clients.
  2. Range of Services: A comprehensive content marketing agency should offer a wide range of services, including content creation, SEO, social media marketing, email marketing, and more. This ensures they can handle all aspects of your content marketing strategy, providing a cohesive approach to your marketing efforts.
  3. Quality of Content: The quality of content produced by the agency is crucial. High-quality content not only engages your audience but also improves your search engine rankings. Review their content samples to assess their writing style, depth of research, and overall quality.
  4. Customization and Flexibility: Your business is unique, and so are your content marketing needs. Choose an agency that offers customized solutions tailored to your specific goals and challenges. They should be flexible enough to adapt their strategies as your business evolves.
  5. Data-Driven Approach: Effective content marketing relies on data analytics to measure performance and optimize strategies. Ensure the agency uses marketing analytics to track key metrics, such as traffic, engagement, and conversions. This data-driven approach will help you make informed decisions and improve your marketing campaigns.
  6. Communication and Collaboration: Open and regular communication is vital for a successful partnership. The agency should provide regular updates, reports, and be available for meetings to discuss progress and address any concerns. A collaborative approach ensures your marketing efforts are aligned with your business objectives.
  7. Pricing and ROI: Consider your budget and the potential return on investment (ROI) when choosing a content marketing agency. While cost is an important factor, focus on the value they provide. A higher upfront cost may be justified if the agency can deliver significant business growth and customer acquisition.

By considering these factors, you can find a content marketing agency that aligns with your business goals and helps you achieve long-term success.

Ready to get more quality leads? 📈

It’s no secret that most executives and decision-makers spend their time reading high-quality content instead of mindlessly scrolling on social media.

With the right strategy and strategically chosen keywords, your content can be the first thing people see when they go on search engines to look for solutions.

It’s possible to turn your blog into a lead-generating machine that works 24/7. We’ve done it for numerous clients, and we can do it for you too.

Book a free call, and let’s figure out a content strategy that will finally give you the results you want!

FAQs

What is a B2B content marketing agency?

A B2B content marketing agency is an agency that plans, creates and distributes content that’s aimed at executives, managers, CEOs and other decision-makers within companies.

What does a B2B marketing agency do?

A B2B marketing agency helps promote the products and services of one company to other businesses. It can have different goals, from improving brand awareness and lead generation to increasing sales.

What is an example of B2B marketing content?

The most popular types of B2B content are blog posts, whitepapers, case studies and ebooks.

Why is B2B content marketing important?

It helps companies build trust and authority and become industry leaders in their field. As you may know, the B2B sales process is usually longer than B2C, so content marketing plays an important role in educating potential customers about your product or service and generating qualified leads. 

Olga Mykhoparkina photo

Olga Mykhoparkina

Founder, CEO

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