Top 10 SaaS SEO Consulting Agencies Driving Growth in 2024

Search engine optimization (SEO) is an important factor for SaaS companies to consider when reaching potential users. However, developing an effective SaaS SEO strategy can be hard and time-consuming, requiring a thorough understanding of keywords, rankings, and content planning.

As a result, many businesses are turning to specialized SaaS SEO agencies to optimize their online presence. These professionals have a proven track record of driving traffic growth and improving search visibility. They offer customized strategies to promote SaaS companies.

In this article, we have put together a list of the top 10 SaaS SEO consulting agencies to help you choose the best SaaS SEO agency for your needs. You can use their skills and resources to boost your SERP rankings, drive more traffic to your website, and grow your business.

Top 10 SaaS SEO consulting agencies in 2024

Securing a top position in search engine rankings is a significant challenge, and it requires working with SaaS SEO companies that understand the nuances of the SaaS industry. 

In this list, we will share the top 10 SaaS SEO services in 2024, bringing innovative strategies and measurable results to their clients.

1. Quoleady

Quoleady is an international SEO agency that helps B2B SaaS companies grow their business. Their SaaS SEO experts achieve this goal by creating high-quality blog content that attracts potential customers and boosts conversions. 

The team prides itself on creating helpful and valuable content that is also SEO-optimized. This approach helps build trust with readers, and as a result, people searching for answers on Google can easily find their clients’ content and become customers.

Over the past four years, many startups and established SaaS companies have grown significantly using this SEO lead generation pipeline. Some of the most notable companies this agency has worked with include PandaDoc and Expandi. 

If you want to learn more about how Quoleady can help your business grow, you can schedule a free call with the founder to get personalized advice.

Key services

• On-site SEO audit and recommendations 
• SEO content marketing strategy 
• Content creation 
• Link building 
• Digital PR 
• Content updating and optimization 
• Premium content placement 

Notable clients

Expandi, Pandadoc, Monday.com, airfocus, SemRush, and GetVoip.   

Results

Image source: Founders’ Hustle

1. Helped get Expandi from 0 to $8M ARR in a couple of years
2. 50K visits and 650 leads with 20 articles for RingBlaze
3. 500 leads with 16 articles in 4 months for FullSession
4. From 0 to 4.5K+ in 6 months with ResponseScribe 

Pricing

At Quoleady, you can find customized pricing plans to cater to your unique business needs. You can opt for the pre-defined packages or request a personalized package that suits your requirements. 

Quoleady is committed to helping you achieve the maximum value for your budget by optimizing your return on investment:

• Content packages: From $1990/month 
• Content writing: From $1,500/month
• Content/SEO consulting: From $1,000/month 
• Quality link building: From $250/link

Check out all the details on the pricing page.

See also: Best SaaS inbound marketing agencies

2. First Page Sage

First Page Sage is a well-known search engine optimization (SEO) company specializing in improving clients’ website visibility for highly competitive search phrases. 

These SaaS SEO consultants are renowned for their expertise in thought leadership marketing efforts and content creation. 

With complex B2B content that ranks well in search engines, they help establish their clients as authoritative voices in their respective industries. 

The agency’s services drive organic traffic and generate leads, contributing to the growth and success of the SaaS company they partner with.

Key services

• Search engine optimization (SEO)
• Full SEO audit
• Technical SEO
• B2B keyword research and strategy
• Industry-leading thought leadership content
• SEO consulting services
• Conversion rate optimization
• SEO-centered web design
• Strategic SEO plan
• Reporting and analytics

Notable clients

Salesforce, Logitech and Verizon.

Results

1. An average of $2.6M per year in net revenue for Fintech clients
2. An average of $1.4M per year in net revenue for B2B SaaS
3. An average of $1.6M per year in net revenue for software development

Pricing

There is no pricing information available on the official website. According to Clutch, their minimal project size is $10,000.

3. Kalungi

Kalungi is a SaaS SEO consultant company that helps early-stage B2B SaaS businesses with their SEO strategies. They specialize in providing outsourced marketing services that are tailored to the software industry.

The company offers an on-demand SaaS marketing team with a fractional CMO to provide strategic guidance. Their payment model is based on performance, which means it is scalable and aligned with their clients’ objectives.

Kalungi has vast experience in various aspects of marketing, including competitive research, customer journey mapping, persona research, SEO campaigns and creating engaging podcast series. They have a proven playbook and methodology that helps their clients achieve their marketing goals.

The company can offer strategic and tactical support, working with their clients’ internal teams to improve their marketing efforts.

Key services

• Outsource SaaS SEO team 
• Hire CMO coach to kickstart, guide, and refine your decisions
• Hire a fractional CMO to help you scale your business
• Marketing audit and reporting

Notable clients

Beezy, SocialLadder, and Fraxion.

Results

• CCD Health increased MQLs by 750%  
• SocialLadder experienced a 150% increase in its sales pipeline
• Clearwave achieved a 30% increase in MQLs

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $25,000, and the hourly rate is $100 – $149/hr.

4. REQ

REQ is a digital marketing agency that provides a suite of strategic branding and digital communication services. 

REQ’s commitment to excellence and comprehensive strategies are reflected in its portfolio, which showcases a variety of successful marketing campaigns across different industries.

Key services

• Search engine optimization
• Content strategy and creation
• Public relations
• Social media marketing
• Analytics and reporting

Notable clients

PayPal, eBay and Solarwinds.

Results

1. Built Technologies got 25% CTR for brand campaigns
2. Vantage Data Centers got 138 pieces of diverse and quality coverage in one year
3. Virtru ranked over 1,800 keywords on page one

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $25,000, and the hourly rate is $200 – $300/hr.

5. MetricTheory

MetricTheory is a data-driven digital marketing agency offering services to drive brand growth through online channels. 

With a focus on performance and results, MetricTheory tailors its strategies to meet each client’s unique needs, whether that’s increasing conversions, maximizing return on ad spend, or expanding brand awareness.

MetricTheory has been recognized for its work and has won awards, showcasing its commitment to excellence in the digital marketing space. 

Key services

• Search engine marketing (SEM)
• Paid social media advertising
• Programmatic media buying

Notable clients

BuzzFeed, Optimizely and Lyft.

Results

1. Optimizely improved lead generation by 24%
2. GoFundMe got 20% increase in branded search revenue
3. Paycor got 240% increase in leads

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $5,000.

6. Codeless

Codeless is a company that provides comprehensive content production services to software companies. 

They create custom workflows for every client to ensure the most effective content production and optimization.

Codeless also has a sister company called Wordable that can help publish content in one day or less, making it a good choice for those who need to meet tight deadlines.

Key services

• SEO
• Content production
• Content writing
• Video creation
• Design

Notable clients

Monday.com, ActiveCampaign and Gong.

Results

1. Nextiva got 67 referring domains and 173 backlinks with five blog posts
2. Freshworks experienced a 61% year-over-year increase in billings
3. CrazyEgg’s blog post got 179 backlinks and 658 referring domains and ranked for 4,500 organic keywords

Pricing

Codeless does not disclose its pricing plans. However, you can use a helpful calculator on their official website to estimate the cost of their services based on your specific needs. Estimated monthly price for 10 blog posts starts at $6,000.

7. Titan Growth

Titan Growth is a digital marketing agency specializing in SEO and PPC advertising. It uses its patented search engine technology TitanBOT® to deliver impactful digital marketing results for its clients. 

The team focuses on strategies to grow revenue and profit for its clients through technology-driven and results-oriented digital marketing campaigns.

Key services 

• Search engine optimization
• Link acquisition
• Content marketing and PR
• Paid media management
• Amazon marketing
• Social media management
• Video production
• Web design and development
• Email prospecting

Notable clients 

Arcadia Data, Sitecore and Software AG.

Results

1. Software AG got 1357.74% increase in first page rankings
2. Sitecore got 32% increase in organic traffic
3. Arcadia Data got 510% increase in first page rankings in the first 6 months

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $1,000, and the hourly rate is $100 – $149/hr.

8. Single Grain

Single Grain is a digital marketing agency that uses growth marketing methodology to help you connect with your customers, generate leads, increase engagement and boost sales. 

Additionally, they have created Leveling Up, a private network for entrepreneurs in the content, media and marketing industry. 

If you’re looking for actionable marketing advice, check out their Marketing School developed in partnership with Neil Patel.

Key services

• SEO and programmatic SEO
• Content marketing
• Paid advertising
• CRO
• Performance creative

Notable clients

Salesforce, Lyft and Uber.

Results

1. Nextiva reduced CPC by 41,37% while increasing leads
2. Harris Teeter increased the post engagement rate by 400%
3. Twenty20 reduced cost per MQL by 72,49%

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $10,000.

9. Flying Cat

Flying Cat is a B2B SEO services provider that specializes in helping your SaaS business achieve steady and predictable monthly recurring revenue growth. 

Flying Cat creates content that addresses specific growth challenges by blending data-driven SEO techniques with customer insights. 

They focus on providing customers with educational and conversion-oriented content throughout their purchasing journey rather than just focusing on SERPs and keyword research tools.

Key services

• Full-service SEO
• SEO consulting
• Content creation
• International SEO

Notable clients

Hotjar, Maze and Leapsome.

Results

1. A 986% increase in qualified traffic with a funnel strategy for Stonly
2. A 500% increase in demo requests in 10 months for Mixmax
3. A 227% growth in MRR in 6 Months for Softr

Pricing

The official website does not provide pricing information. According to Clutch, the minimum project size is $1,000, and the hourly rate is $100 – $149/hr.

10. Flow SEO

Flow SEO is a boutique search marketing agency that serves SaaS companies. They build, measure, and scale search marketing efforts to help clients succeed in search engine visibility. 

The team at Flow SEO consists of international marketers, independent thinkers, and individuals described as nerdy go-getters. They aim to deliver long-term results through tailor-made search marketing campaigns.

Key services 

• Bing and Google Ads
• On-SERP optimization
• Pillar page design
• Landing page SEO
• Index management
• Link acquisition

Notable clients

Mailcharts, Aroflo and Betterworks.

Results

1. 317% increase in organic traffic for an enterprise SaaS
2. 306% increase in organic traffic for B2B SaaS
3. 533% increase in organic conversions for B2B services

Pricing

Flow SEO offers a monthly retainer for its services. However, you need to contact the agency to learn more about their pricing.

Key parameters for choosing the best SaaS SEO agency

When choosing the best SaaS SEO agency, consider the following key parameters:

1. Expertise in SaaS: The agency must have a proven track record of collaborating with SaaS companies and understanding the industry’s unique challenges and growth strategies.
2. Customized strategy: Look for an agency that offers tailored strategies that align with your specific SaaS product, target audience, and business goals.
3. Technical SEO skills: The agency should be proficient in technical SEO to ensure your website’s architecture is optimized for search engines.
4. Content marketing: A strong content strategy is crucial for SaaS companies. The agency should be capable of creating high-quality, relevant content that acquires and converts your target audience.
5. Conversion Rate Optimization (CRO): The agency should be able to optimize user flow and calls to action to improve the conversion rates from your SEO traffic.
6. Performance metrics: Ensure the agency has a clear set of key performance indicators (KPIs) and delivers regular, transparent reporting on your SEO campaign’s performance.
7. Communication and reporting: Choose an agency that maintains open lines of communication.
8. Pricing and contracts: Consider the agency’s pricing structure and contract terms. Ensure they are transparent and aligned with your budget and expectations.
9. Reputation and reviews: Research the agency’s reputation and find client testimonials and case studies to assess their reliability and the satisfaction of their past clients.
10. Scalability: The agency should scale its services as your SaaS company grows and your SEO needs evolve.
11. Innovative approach: The agency should follow the latest SEO trends and be willing to innovate and adapt their strategies accordingly.

Selecting the right SaaS SEO consulting agency can significantly impact your software product’s online visibility and growth. 

By evaluating each agency against these key parameters, you can establish a partnership that drives tangible results through strategic SEO practices. 

Remember, the best agency for your SaaS company will align with your vision, communicate effectively, and demonstrate a consistent track record of success.

Conclusion about SaaS SEO consulting agencies

SaaS SEO consulting agencies help your software stand out, drive organic traffic, and contribute to customer acquisition and retention efforts.

Working with a good SaaS SEO consulting agency can make the difference between a well-ranked, visible SaaS product and one that fades into the background. 

These agencies offer specialized knowledge and tools, enabling your business to navigate the complexities of search engine algorithms and user behavior effectively. 

When considering partnering with a SaaS SEO consulting agency, it is important to choose one that offers strategic expertise and aligns with your company’s values and vision.

Quoleady, our B2B content marketing agency, provides a tailored approach to content marketing for SaaS startups. Our team understands the importance of attracting traffic and converting that traffic into loyal customers. 

We focus on creating high-quality content that resonates with your audience and establishing a solid digital presence that drives growth.

If you’re looking to amplify your SaaS product’s online visibility and drive meaningful engagement, consider booking a free call with our founder. 

It is your opportunity to discuss your business goals, learn about our ROI-driven strategies, and take the first step toward improving your content marketing efforts.

FAQs about SaaS SEO consulting

What are SaaS SEO services?

SaaS SEO services are specialized marketing services designed to improve the online visibility of SaaS products in search engine results pages. 

These services typically include keyword research tailored to SaaS, on-page and technical SEO optimization, content creation and marketing, link building, and conversion rate optimization. 

The goal is to increase organic traffic from potential customers and convert them into leads and paying users.

Why is SEO important for B2B SaaS?

SEO is important for B2B SaaS because it helps them reach their target audience at a lower cost per acquisition than paid advertising. 

Since B2B purchasing decisions are often research-intensive and involve a longer sales cycle, SEO allows SaaS companies to be present throughout the buyer’s journey, providing valuable content that addresses potential customers’ questions and pain points. 

It increases visibility and helps establish authority and trust in the industry.

How is SEO for SaaS different?

SEO for SaaS differs from traditional tactics because it often involves a more technical approach and targets a niche audience with specific needs.

The content strategy must address complex and technical topics that are relevant to potential users. SaaS products frequently update and evolve, requiring ongoing SEO attention to reflect product changes. 

SEO for SaaS must also align with the longer B2B sales cycles, focusing on lead nurturing and engagement over time.

How do you do SEO for a SaaS business?

To do SEO for a SaaS business, start with comprehensive keyword research to understand the terms your target audience uses. Optimize your website’s structure and content for these keywords, ensuring it’s technically sound and user-friendly. 

Create high-quality, informative content that addresses your audience’s questions and showcases your product’s value. 

Build authoritative backlinks to your site. Analyze your SEO performance and adjust your strategy to improve rankings and drive conversions.