Project Manager and Content Strategist
Maja VolarevićMar 06, 2023
In previous years, finding reliable resources to learn content marketing was like searching for a needle in a haystack.
We had to work in SaaS companies to gain relevant experience or spend a fortune on expensive courses. Now, with the Internet, we have access to more resources than we could ever read in a lifetime.
While it provides considerable benefits, it has also introduced some new challenges concerning the reliability and accuracy of online information.
For a SaaS business owner, staying up-to-date with the latest trends and best practices in content marketing can be daunting. It takes effort to keep up with everything while running a business.
That’s why following the right SaaS content marketing blogs can be a game-changer for your business. These blogs can provide a regular source of inspiration and guidance to help you develop a high-intent content marketing strategy.
Still, you need to be cautious! Following the wrong SaaS marketing blogs can be counterproductive, leading you to waste time on content that may not be relevant or effective for your business.
It could result in outdated or ineffective strategies that may negatively impact your content marketing efforts.
To help you overcome this challenge, we will share a list of the best SaaS marketing blogs relevant to your industry, written by respected experts, and providing valuable insights and actionable advice.
Let’s start by explaining the importance of content marketing in the SaaS industry.
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As a SaaS content marketing agency, we have seen firsthand how high-quality content can generate leads, establish thought leadership, build brand loyalty, and drive business growth.
Let’s look at two examples.
When we started with SaaS content production for RingBlaze, their blog had only a handful of articles that failed to generate traffic or leads. The domain had few backlinks, a low domain authority of 8, and no functioning acquisition channels.
However, we’ve witnessed significant progress since working together last year. In just a few months, RingBlaze began to see their first sign-ups.
Our content marketing strategy has been successful, resulting in 650 new leads and a remarkable increase in blog traffic from 0 to 50,000 visitors.
To learn more, you can read the RingBlaze case study.
FullSession is a web analytics software designed to help product owners and teams improve their website user experience and customer journey.
Its features include session recordings and replays, interactive heatmaps, detailed analytics, and customer feedback forms that provide valuable insights for actionable improvements.
When we started working with FullSession, they had a DA of 2 and only a few blog posts that didn’t generate traffic or leads.
In just a few months, our content marketing strategy:
When you create informative, valuable content that speaks to your target audience’s pain points and interests, you position your company as an authority in your industry. It builds trust and credibility with potential customers, helps you get more qualified leads and increase conversion rates.
SaaS content marketing is a long-term strategy that can yield compounding returns over time.
By producing evergreen content that continues to attract and engage your target audience long after publication, you can create a sustainable traffic source for your business.
By consistently delivering value through your content, you can connect with your audience on a deeper level, fostering long-term customer relationships and advocacy.
The benefits are numerous, and the growth potential is immense.
Now that we’ve covered the basics, let’s share our list of the best SaaS content marketing blogs you can use to get some new ideas for your strategy.
Let’s share a list of some of the best SaaS blogs to follow in 2023, providing actionable insights to help you stay ahead of the curve.
At Quoleady, we’re all about helping SaaS businesses succeed with data-driven content marketing. Our team has worked with companies worldwide, and our SaaS blog is full of practical and theoretical insights.
We take testing and optimization seriously, which means you can trust us to provide valuable advice and tactics that work.
Whether you’re just starting or a seasoned pro, our blog has something for everyone. From beginner tips to advanced strategies, we have you covered at every step of your content marketing journey.
We recommend you read the following articles
We can also help you develop effective strategies to achieve your business goals. Book a strategy call today, and let’s discuss how we can help your business.
HubSpot is an inbound marketing and sales software company that provides one of the best SaaS sales blogs and shares actionable sales advice. What sets HubSpot apart is the ability to immediately engage visitors with specific content about their product, showcasing their expertise in the industry.
They have a vibrant community on social media that helps them develop deeper relationships with customers and build trust in their products.
HubSpot has well-defined buyer personas and uses customer segmentation to define blog categories, create relevant topics to educate website visitors, capture leads and convert them into paying customers.
They often repurpose or update the existing content, providing fresh information with relevant insights and original research.
In addition, HubSpot provides free online learning courses with their Academy and free content creation resources to help you improve your marketing skills and boost your efficiency.
Ahrefs is an all-in-one SEO platform that helps you optimize your website to increase search traffic, generate leads and improve conversions.
Ahrefs focuses on finding relevant keywords, aligning their content with users’ search intent, and producing high-quality blog posts and videos on keyword research, backlink analysis, content marketing, and other SEO-related topics.
Ahrefs specializes in creating product-focused tutorials and continually updates its help center with relevant topics that address customers’ pain points and educate them on how to use the product to its fullest potential. It not only helps retain customers but also builds brand loyalty.
According to Ahrefs, this strategy brought 500K+ monthly visits to their blog from Google, 100K+ people on their mailing list, and 200K+ subscribers on YouTube. It also helped them grow their annual recurring revenue in the past years.
Buffer team focuses on transparency and value as two pillars of their content marketing strategy.
They utilize content compiling and curation instead of creating new content on popular topics, providing readers with valuable online resources they can learn from. It helps them save time on content creation and produce content more frequently.
They also repurpose content and distribute it on different digital channels, primarily social media, where their target audience spends most of their time. Buffer is also active on Slideshare, using this platform to create slide decks, reach readers and drive traffic to their site.
What’s unique about Buffer is that they use their software as a distribution channel. For example, when users want to create social media posts, Buffer will show excerpts from its blog posts and suggest them as relevant content.
Userpilot helps product teams to enhance growth metrics at every stage of the user journey by delivering personalized in-app experiences.
The team’s well-planned content strategy yielded excellent results, providing a predictable and long-term source of growth.
To differentiate from competitors, Userpilot employed an ROI-led content strategy to gather high-quality leads continually.
By focusing on keywords with commercial search intent and creating valuable content, they attracted more than 150 high-quality leads monthly. This approach helped them achieve $1 million in annual recurring revenue (ARR) in just one year.
The Userpilot team also likes experimenting with trending tactics and paid particular attention to programmatic SEO.
They focused on keywords that addressed their customers’ pain points and presented their software as a solution. With this approach, they have optimized content production and created more than 30 pieces per month. It helped them attract 100,000 visitors in just ten months.
Expandi is a cloud-based LinkedIn automation tool that enables you to automate outreach campaigns and execute actions on LinkedIn automatically.
In addition to providing their product, Expandi shares their practical experience and valuable outreach strategies with their audience, which has been a significant factor in their success.
They have a strong Facebook community, where they share helpful advice and new industry findings. It demonstrates that providing value through content is a pillar of their content marketing strategy.
Databox simplifies the analysis and decision-making process through its data analytics tool by unifying your data in one centralized location.
Using HARO, Databox has become well-known for its expert round-up content, which offers high-quality and unique insights from industry professionals.
Whenever the Databox team publishes something new on their blog, they tag the contributors who share that content on social media, creating extra exposure for targeted articles.
By implementing various strategies, including outreach, social promotion, creating articles focused on high-intent keyphrases, providing original data, and using visual content, Databox continually acquires new links and increases its Domain Authority.
Whether you want to master B2B inbound marketing for SaaS companies, achieve product-led growth, optimize sales strategies, or track SaaS marketing metrics, you’ll find everything in these top SaaS marketing blogs.
However, there are also other resources to consider. Let’s briefly discuss the most important ones.
Image source: Freepik
Here are some of the most effective content formats to educate yourself and avoid SaaS content marketing mistakes.
If you want to learn from the best, case studies and success stories are a great way to see how other SaaS startups have nailed their content marketing game.
By diving into real-world examples of companies that have achieved their business goals through content marketing, you can better understand the challenges they faced, the strategies they used, and the outcomes they achieved.
It’s like having a secret recipe for success that you can apply to your content marketing strategy while avoiding common mistakes.
Videos and webinars are a good choice because they cover everything from developing a content strategy to analyzing essential metrics.
They also provide an immersive learning experience that can be fun and informative and usually feature interactive Q&A sessions with content marketing experts.
It means you can get advice directly from the pros, just like having a consultant to help you improve your content marketing efforts.
Ebooks and whitepapers are valuable resources that provide detailed information on the most effective practices, strategies, and tactics to help your SaaS business succeed.
In particular, whitepapers offer valuable insights by examining industry trends and showing how to adjust your content marketing approach to better serve your customers’ changing needs.
These materials can be engaging and easy to read, frequently featuring graphs and charts to clarify complex concepts and ideas about content marketing.
In the context of content marketing, infographics illustrate statistics, explain complex concepts, and present information in a way that is more visually appealing than traditional text-based content.
You can use infographics to learn about various marketing topics, such as social media marketing, email marketing, and search engine optimization.
While different content formats have advantages and disadvantages, the top B2B SaaS marketing blogs provide a reliable and continuous source of current and comprehensive insights regarding the latest content marketing techniques and trends applicable to the SaaS industry.
Image source: Freepik
Reading and educating yourself is the first step in designing successful growth strategies. However, to maximize your efforts, you must test what you learned and iterate until you create a perfect content strategy that delights your customers.
Here are some ideas to get you inspired.
Use your blog, videos, and other formats to create educational content that helps your customers get the most out of your SaaS product. It could include how-to guides, tutorials, and best practices.
Use case studies and success stories to showcase how other customers have succeeded with your product. It can inspire and motivate your current customers and also attract new ones.
Use your blog and other channels to provide updates on your product, including new features, bug fixes, and other improvements. It helps your customers stay informed and engaged with your product.
Provide answers to common customer questions and problems. It can reduce the load on your customer support team and help your customers quickly get the help they need.
Use customer data to personalize your content for each customer, providing content relevant to their specific needs and interests. It can help build stronger relationships with your customers and improve their satisfaction with your product.
By implementing these ideas with your content team, you will become a trusted source for anyone looking for relevant resources and valuable insights to solve their specific issues.
It will boost your product adoption, maximize conversions and increase your customer base.
Image source: Freepik
Content marketing is an essential strategy for SaaS businesses to attract, engage, and retain customers. By creating high-quality content that educates and inspires your audience, you can build trust and loyalty and drive growth for your business.
In this article, we’ve highlighted the benefits of content marketing for SaaS businesses, the top content formats for learning SaaS marketing, and the best SaaS content marketing blogs to follow in 2023.
We’ve also provided tips on how to use content marketing for customer success in SaaS.
Whether you’re just getting started with content marketing strategies or looking to improve your existing strategy, you can always count on the Quoleady team to help you speed up the process and achieve your goals faster.
Our knowledge and insights will help you succeed in competitive SaaS marketing.
Book a call today, and let us explain what we can do for your SaaS growth.
Let us know what you are looking to accomplish.
We’ll give you a clear direction of how to get there.
All consultations are free 🔥