SaaS Link Building: What Really Works in 2025?

Link building is crucial for improving your SaaS company’s search engine optimization (SEO). 

When you earn quality backlinks from trusted sites, you significantly boost domain authority and improve search rankings. This makes link building an essential piece of your SEO strategy.

However — 2025 will bring new challenges for everyone in the SaaS link building industry.

The SaaS market is more crowded than ever, and your competitors are fighting for the same backlink opportunities, so it’s tough to stand out.

Plus, your backlink options may be limited even further considering how niche-specific SaaS products can be; and of course, you want to strive for quality over quantity. With tough competition, AI disruption, black-hat techniques and Google updates all trying to ruin your day, you need to approach link building with skill and care.

To help you refresh your link building game in 2025, we’ll share the most effective SaaS link building strategies we use for our clients!

13 most effective SaaS link building strategies in 2025

1. A-B-C links exchange

Link exchange is a common way for websites to connect and share links. 

However, you have to be careful with it since you can easily slip into bad link building practices. Namely, a simple one-on-one exchange, where each site links to the other without providing real value, isn’t the best approach anymore. In 2025, Google’s algorithms will be much smarter and will be able to spot manipulative practices easily.

Instead, try an ABC link exchange, also called a three-way link exchange. 

Here’s how it works: site A links to site B, site B links to site C, and then site C links back to site A. This approach creates a more balanced connection among the sites. Of course, these backlinks should fit the context and audience type and lead to quality content that offers genuine value to the readers.

Here are a few tips to ensure the ABC link building strategy works for you:

• Research sites in your niche. Use tools such as Ahrefs or Moz to look for ones with good traffic and strong domain authority.
• Perform keyword research for SaaS partners to identify relevant sites with similar audiences. You can do this by searching Google with keywords related to your industry.
• Reach out with a polite email or message on Slack groups, Reddit or LinkedIn. Introduce yourself and your site, say that you’re interested in a link exchange and explain how the exchange benefits both parties. 
• Use a simple spreadsheet to keep track of your link exchanges. Include the site names, contact person, date of exchange, and status.

Many SaaS website owners join groups to make link exchanges easier, while agencies with several clients often build networks for link building. This may help everyone involved grow their online presence. 

Our Head of the Link Building Olena Hrychyna advises to join these groups with caution:

“One common practice we see is clients joining LinkedIn groups like “SEO Link Building Strategies” and “SEO and Digital Marketing”. While this can help with link building, being aware of the risks is crucial. Public link exchange groups can sometimes lead to low-quality, spammy links from irrelevant sites or poorly rated sources that can harm your SEO and result in penalties. Always remember that quality matters more than quantity. Focus on building meaningful connections with other professionals in these groups and partner with those offering quality, value-packed content”.

Learn how we do white-hat link building at Quoleady. 💫

2. Guest posting

Guest posting is a pretty straightforward link building strategy: you provide “guest writer” services and write articles for other websites—ideally, for reputable and highly-ranked sites. 

When you write for sites in your field, you get to share your product and knowledge with a new audience. You also have the opportunity to add useful dofollow links back to your site, boosting its domain authority and search ranking.

To start with guest posting, research websites relevant to your niche. Look for opportunities that align with your product or service and offer genuine value in their content. 

Then, focus on building relationships with the editors of those sites. Connect with them on platforms like LinkedIn and engage with their content to stand out. 

Don’t make the mistake of spamming with irrelevant, AI-generated comments just for the sake of engagement-boosting. “Hacks” like these will damage your reputation in circles where it should be associated with helpful insights and genuine interest. 

Make sure to come up with a standout pitch because editors receive numerous inquiries, and you don’t want yours to end up in the trash. To improve your chances, personalize your outreach, include samples of your best work and point out the benefits for both sides.

Note: No matter how great and original, some of your outreach and link building efforts might still get ignored or tossed aside. That’s perfectly normal and happens all the time, so don’t let it discourage you: it’s not you, it’s them. 😉

One of the ways to maximize your efforts is to get in touch with a professional SaaS-focused SEO agency—and SaaS link building is our bread and butter!

With Quoleady by your side, you can have all the hard work handled for you. 

We offer complete SaaS guest posting services: professional research, topic proposition, blog-editing, and writing high-quality guest posts that meet their and your standards. 

Your task? Tell us your goals, and then enjoy the results.

Here are examples of guest posts we did:

• https://www.opencart.com/blog/how-to-manage-an-ecommerce-team-in-2025
• https://recruitcrm.io/blogs/recruiter-performance-review/

3. Podcast

Podcasts are huge right now. There are podcasts for basically any topic, including SaaS. 

When you appear on a podcast, you have the opportunity to showcase your company, services and results in the best light, and there’s a link to your company in the episode’s description box. 

Note:  While the episode descriptions may have a backlink, keep in mind that its SEO impact is often weaker than what you get from blog posts, articles or press releases. Nevertheless, adding podcasts to your link building strategy in 2025 is beneficial because it brings a lot of exposure and new audiences.

You might want to reach out to some of these SaaS podcasts:

• The SaaS Podcast
• Growth Marketing Today
• SaaS Revolution Show
• Build Your SaaS
• SaaS Marketing Superstars

4. Unlinked brand mentions

The unlinked brand mentions strategy refers to spotting websites where your brand gets mentioned without a link. This happens quite often; others might talk about your product or service, but miss adding a clickable link back to your site. 

To find those unlinked mentions, use tools like SEMrush’s Brand Monitoring tool or BrandMentions. You can also try Google Alerts and it will notify you whenever someone talks about your brand online. 

After you spot the websites mentioning your brand, it’s time to reach out. 

Send a message thanking them for the mention and ask if they could add a link to your website, explaining it would benefit their readers. Since they already know your brand, they’re likely to help you out. 

This simple approach can turn the mentions into clicks to your SaaS website. 

Check out the ResponseScribe case study to see how Quoleady helped them increase clicks from 0 to 4.62K.

5. Uncredited images

Your original images on your website and blog deserve the same recognition as your brand name. This is the foundation of the next link building strategy: earning credit for your images. The idea is simple — you should receive credit through a backlink whenever your visuals appear on other sites.

Here’s how to find the uncredited images:

1. Upload your image in tools like Google’s reverse image search, TinEye, or Bing Visual Search. Pro tip: start with valuable image resources such as infographics, diagrams, charts and statistics.
2. Image search tools will show where your images are being used without proper credit.
3. Contact the website owners and request a backlink as attribution. Be sure to do so politely and explain how giving credit benefits both their audience and your brand.

6. Product embeds

One of the best ways to showcase your SaaS product is to allow users and other SaaS companies to integrate parts of it into their websites. 

When you let others embed features from your SaaS product, it opens the door for them to link back to your site. So, if it’s possible for your product, make sure its features are easy to embed.

Take Calendly, for example. They let users embed scheduling forms on their websites. Each form includes a “Powered by Calendly” label that links back to their site. This is one of the smart strategies that has helped them earn over 183 million backlinks — making product embeds one of the best link building techniques for 2025.

It’s important to remember that this kind of success doesn’t happen overnight or solely from embedding. You first need to get your product in front of customers and encourage adoption. For many new SaaS companies, this begins with building trust through other SEO strategies, like creating quality, helpful content on your website, A-B-C link exchanges and guest posting. Once the trust is established, you’ll see significant backlink growth from embeds, too.

7. Free tools

Everybody loves free stuff! Creating helpful resources for your audience does just that—while also naturally attracting backlinks.

The main idea is to build tools that solve real problems for your target audience. When these tools offer genuine benefits, other websites are more likely to link to them.

Consider creating tools like:

• Calculators: Solve problems and tedious tasks or provide estimates related to your niche. For example, a SaaS company offering marketing automation could create a ROI calculator. 
• Analyzers: Offer tools that deliver practical insights to your target audience. For example, companies like Ahrefs and Moz have created free analyzers that evaluate site SEO performance. 
• Templates: SEMrush offers a free SEO strategy template that helps users track their website’s SEO processes. The template has clickable SEMrush logos that provide do-follow links to the SEMrush site.

All these tools solve real problems and offer genuine value to users. The key is to focus on creating value first, with backlinks coming as a bonus.

8. Linkable assets

As you’ve probably noticed, creating useful and quality content is vital to building backlinks. One of the best ways to do this is to offer attractive and neat linkable assets that others will want to reference. 

Two of the most effective linkable assets you can create are infographics and roundups.

Infographics turn complex data into something easy to understand and share. They’re perfect for telling a story with numbers and get a lot of attention from blogs and social media. Check out Zendesk’s collection of infographics.

Here are more ideas for linkable assets you can create to offer valuable resources to your audience:

• Statistics and reports
• Glossary pages
• Case studies
• Guides
• Whitepapers 

9. Digital PR

Digital PR builds connections with journalists and top publications like TechCrunch, CrunchBase, Forbes and Entrepreneur. This boosts your brand’s credibility and opens doors to media coverage. With this coverage, you can reach a wider audience and enhance your visibility. Ultimately, these efforts also create opportunities for high-quality backlinks.

How to use digital PR:

• Connect with journalists in your industry. Follow them on social media, engage with their content, and reach out with genuine interest in their work.
• Share unique content that highlights what makes your product or service different and back up your blog post stories with data and facts.
• Personalize link building outreach process to each journalist or publication. Show that you understand their audience and explain why a story about your brand or product would be a good fit.

Quoleady is a perfect partner for your SaaS digital PR. We manage the entire process—from scheduling interviews and writing press releases to contacting journalists and pitching your story. 

Here are examples of digital PR we did:

• https://news.crunchbase.com/enterprise/airfocus-raises-5m-to-help-companies-focus-on-building-a-better-product/
• https://techcrunch.com/2025/01/30/airfocus-bags-7-5m-for-its-take-on-project-management-software/
• https://www.forbes.com/councils/forbesbusinesscouncil/2021/01/11/digital-personalization-how-can-it-be-used-for-b2b-sales/

10. Broken links

Ever clicked a link that takes you nowhere? It probably used to work but is now outdated or broken. This is your chance to offer a better link that points to your content.

Here’s how broken link building works:

1. Go to tools like Ahrefs’ Broken Link Checker or Semrush’s Backlink Analytics. These tools show outbound links that lead to 404 error pages.
2. Run searches on them to find broken links on websites related to your niche. 
3. Reach out to site owners, explain the issue and suggest your content as a replacement.

This link building tactic is effective because search engines penalize websites with broken links, which hurts their search engine optimization. With replaced high-quality links, website owners improve their SEO and user experience, and you get a link building opportunity for your content.

11. Integrations

Integrations are a great way to boost your SaaS product’s functionality. Connecting with other tools makes work easier for users. 

They can also smooth up your link building efforts in several ways:

• Start with your integration partners. Make sure they link back to your product’s integration page or directory listing. 
• Next, think about creating content together. Guest posts are a fantastic option. Look for opportunities in your partners’ help centers, blogs, and even their in-product announcements. These spots are perfect for securing high-quality links.
• If you don’t have existing integrations, look into platforms like Zapier. They make it easy to connect with new partners and audiences. The more integrations you create, the more link building opportunities you can expect.

Here, as with every strategy on this list, always prioritize valuable, high-quality content. Choose to partner with companies that share your commitment to quality and link to articles that benefit your users. This approach ensures that your efforts genuinely resonate with your audience.

12. Documentation 

Your users aren’t the only ones who can gain from your documentation—your link building can benefit, too.

Well-structured documentation is a linkable asset for other websites and their readers. When you create clear guides and resources, you provide helpful content that attracts backlinks. Other sites will link to you when they talk about or use your software.

Ahrefs has beginner guides that many websites link to when explaining SEO terms.

13. Product reviews and case studies

This powerful link building strategy often flies under the radar for many SaaS companies.

Offering reviews or being part of case studies for other SaaS companies you use is a win-win.  You help them build trust with their audience and help users make informed choices. In return, you earn backlinks.

There are several ways to use product reviews and case studies as a link building strategy:

• Give testimonials to tools or services you use. Many SaaS businesses love to showcase customer success stories, and they’ll often link back to your site when they feature your review.
• Participate in case studies. Offering to be featured in case studies allows you to earn multiple link building mentions from trusted sources. This is exactly how Effy and FullSession earned backlinks from our website.

• Ensure your product is featured on review sites and platforms like G2 and Capterra. These platforms have high authority and being listed there ensures your product gains visibility on search engines and backlinks.

3 examples of successful link building strategies

All the strategies we’ve discussed here truly thrive in the long run when you prioritize quality and user experience. There are no shortcuts or quick fixes for great content. 

The reason is simple: search engines exist for humans. Everyone searching online wants solutions or valuable information about what they seek. When you focus on delivering that value, your content stands out and encourages others to link to you.

Here are three examples of companies that did just the right thing.

Backlinko’s stats page

Backlinko is known for using statistics pages and reports in their link building strategy. Their 2024 SEO stats page has over 1,300 backlinks. It compiles important search engine optimization statistics which makes it a handy resource for everyone in the industry. So, it naturally attracts links from many sites.

Another reason it performs so well is that it clearly outlines the content at the beginning, so visitors know exactly what to expect. The layout is user-friendly, making it simple to find information. Plus, it includes tables and images that improve understanding and keep readers engaged. 

This combination of valuable info, clarity and visual appeal makes the page a hit with users.

Hubspot’s detailed guide

HubSpot’s SaaS content strategists love creating linkable assets, especially in-depth guides. Take their guide on SaaS, for example. It has an impressive backlink profile with 2,300 mentions! This guide thoroughly covers all the essential aspects of SaaS. Plus, it offers actionable insights and resources that users appreciate. Many people find it super helpful, which leads them to link to it. 

Because this and all of HubSpot’s guides are packed with helpful information, people love sharing them, especially on LinkedIn. And when users share, it drives even more traffic back to HubSpot’s website.

Salesforce’s glossary

Salesforce created a detailed glossary that explains terms found in their documentation and the CRM industry. This has led to an impressive 252,000 backlink profile! It’s a valuable resource that companies share to help their audiences understand concepts and offer more value. 

This asset helps demonstrate Salesforce’s authority in the industry.

Conclusion

Good link building takes time and a thoughtful approach to the strategies we’ve discussed. Most importantly, it requires creating quality, value-packed content.

When you provide a helpful and reliable resource, along with implementing the strategies we’ve discussed, people will come back and link to you time and again.

The best way to ensure your content quality and link building approach are on point?

Partner with a dedicated SaaS link building agency.

At Quoleady, we have years of experience in SaaS SEO and content marketing. We create high-quality SaaS-specific content, work closely with top SaaS blogs and use A-B-C exchanges, guest posting, digital PR and other smart strategies to bring you valuable backlinks, boost your online presence and assist your growth.

Let’s talk! Book a free call with us today.

FAQs

• What is SaaS link building?

SaaS link building is when SaaS businesses focus on getting quality backlinks from websites relevant to their niches. This helps improve their online visibility on search engines.

• Is link building still relevant in 2025?

Yes, link building is still relevant in 2025. 

• What is link building?

Link building refers to the strategies and practices used to increase the number of incoming links to your website. These links should come from reputable sources related to your industry.

• What does a link builder do?

A link builder explores and implements link building strategies that help a website get organic traffic and rank better.