5 Best B2B Copywriting Services You Should Try Out

Running a successful SaaS business comes with its own challenges, including finding the right market fit, developing a high-quality product, and securing investments. 

Another crucial aspect is selecting the most suitable B2B copywriting service to effectively market your product or service to your intended audience.

Having persuasive and engaging marketing content can significantly enhance website traffic, lead generation, and conversions. 

However, choosing B2B copywriting services can be demanding because the writer must possess industry knowledge, grasp complex concepts, and align with your content strategy.

In this blog post, we will present you with a list of the best B2B copywriting services to simplify your selection process and help you satisfy your business needs.

Our B2B copywriting services selection criteria

Image source: Freepik

Let’s discuss the criteria for selecting the top B2B copywriting services to keep you ahead of the competition.

Experience with B2B copywriting projects

When choosing B2B copywriting services, checking the contractor’s experience with B2B projects is critical. 

B2B copywriting requires an in-depth knowledge of the different problems and complexities in the business-to-business sector. 

A professional agency with a proven track record of serving B2B clients can help you get the required results for your content creation needs.

Copywriting portfolio and samples

Reviewing the agency’s copywriting portfolio and samples can give you insights into their writing style, tone, and quality. 

Look for diversity, showcasing their ability to adapt their writing to your industry and target audience. Pay attention to the clarity, persuasiveness, and effectiveness of their copy. 

This assessment will help you understand if they can satisfy your high-quality content requirements.

Knowledge of SEO best practices

Search engine optimization (SEO) is paramount for driving organic traffic to your website. Therefore, choosing a B2B copywriting service that implements SEO best practices is essential. 

The writer should be proficient in keyword research, on-page optimization, and content writing that is both reader and search-engine-friendly. 

It ensures that your B2B copy resonates with your potential clients and ranks well in search engine results.

Understanding of industry trends

The B2B marketplace continuously changes, with new trends and best practices developing regularly. 

To keep ahead of the competition, you should select a copywriting service provider with a thorough awareness of industry trends and best practices.

They should be able to provide insights and suggestions on properly positioning your company and producing copy that resonates with your existing customers.

Proven track record of delivering a high-quality copy

When choosing a service provider, it is crucial to prioritize quality. Focus on a proven track record of delivering excellent content that consistently meets or exceeds client expectations. 

To assess the quality of their work, you can check their testimonials, case studies, or client references. If you choose an agency known for delivering outstanding results, you can count on your project’s success.

In the upcoming sections, we will overview the top B2B copywriting services ideal for your SaaS business.

We will share their background, service description, relevant experience, case studies, and pricing. It will help you select a B2B copywriting service for your needs.

Best B2B copywriting services for your SaaS business

From social media posts, website copywriting, and press releases to SaaS content writing and content marketing, the following agencies have the knowledge and experience to effectively promote your SaaS product across digital platforms.

Quoleady

If you’re searching for a reliable B2B SaaS marketing agency, Quoleady has the trustworthy and efficient team you’ve been looking for.

We have established long-standing partnerships with SaaS companies across the USA and Europe. Our agency stands out with exceptional quality, attentive support, and unwavering dependability.

We provide tailored content marketing strategies and write content that produces tangible outcomes and converts your website visitors into customers.

Our first step includes carefully examining your market and competitors. This analysis helps us find opportunities to create content that will bring the best results for your business. We can also improve your existing content to make it more interesting, relevant, and optimized for search engines.

Our content marketing services are comprehensive and cover a wide range of activities. For example, we can publish articles on popular websites like Forbes and Entrepreneur and reach out to other websites to get high-quality backlinks for your SaaS business.

Our main goal is to increase the number of people visiting your website and encourage them to sign up for your services throughout their buying journey.

You can rely on Quoleady to handle your content marketing needs with dedication and great attention to detail. Book a free consultation today and see how our commitment to quality, care, and consistency can positively impact your business.

Our services for SaaS businesses

From web copy to link building, we have you covered at every step of your content marketing journey. Our key services include

• SaaS content audit
• SaaS content production
• Keyword research for SaaS
• Developing high-intent content marketing strategies
• Optimizing SaaS blogs for SEO
• SaaS link building
• B2B SaaS content writing

Relevant experience

At Quoleady, we’ve worked with a number of SaaS companies, helping them effectively communicate their value propositions, highlight product features, and showcase their expertise. 

Our vast experience in the industry enables us to understand the complexities of SaaS products and craft compelling copy to achieve great results.

Case studies 

1. We helped get Expandi from 0 to $7M ARR in a couple of years
2. We brought 50K visits and 650 leads with just 20 articles for RingBlaze
3. We brought 500 leads with 16 articles in 4 months for FullSession

Pricing 

At Quoleady, we guarantee complete pricing transparency without any hidden fees. You can rely on our top-notch content marketing services to optimize your budget and assist you in reaching your objectives.

We have expertly crafted our content packages to meet your needs and budget.

We offer content writing services and link building packages with a performance-based pricing structure. It means you will pay for service when your links get published, ensuring you receive the best value for your investment.

You can find all the details on our Pricing page or schedule a consultation for more information.

Writing Studio

Writing Studio specializes in creating SEO-optimized content. Unlike other agencies, they work with clients from various industries. Their team of qualified content writers can help you increase your leads and conversions. 

They are committed to communicating consistently and openly according to a set schedule. No matter how big or small your project is, a professional account manager will oversee it from beginning to end.

Additionally, they provide services such as editing, proofreading, and fact-checking.

Notable services

• Blog post writing
• Article writing
• SEO writing
• Ebook writing
• Product description writing
• Scriptwriting
• Technical writing
• Web content services
• Newsletter writing
• White paper writing 
• Press release writing

Relevant experience 

Although Writing Studio provides services to various industries, it’s important to note that it doesn’t specialize in B2B copywriting services tailored specifically to the SaaS industry. 

You must find a provider with expertise and experience writing about specific SaaS aspects.

Case studies 

Although Writing Studio’s website lacks results and case studies, you can evaluate feedback from pleased clients in the Reviews section.

Pricing 

At Writing Studio, their pricing is clear and straightforward. It depends on the number of words you require, starting at $0.20 per word. 

Additionally, they offer bulk pricing for larger projects to help manage your budget. If you are in a hurry, their shortest turnaround time is seven business days for 1-10k words.

Verblio

Verblio provides B2B copywriting services, helping agencies and marketers deliver content at scale. They offer a diverse network of talented writers with expertise in various industries, including SaaS.

Verblio stands out because it combines AI, human writing, and automation to produce high-quality content. You can select either 100% human content creation or a hybrid approach that includes humans and AI. 

It allows you to tailor your content needs to your budget and specific requirements.

Notable services

• Blog posts
• Newsletters
• Press releases
• Website content
• White papers
• Video
• Ebooks
• Pillar content
• Big content projects
• Content updates
• Product category pages
• Product descriptions

Relevant experience

While Verblio offers copywriting services for various businesses, it may lack specialized knowledge and experience in the SaaS industry.

Case studies

1. Wild West Pool Supplies saw a revenue increase of over 250% from organic traffic.
2. Boulder Bibs has ranked higher on the first page for four critical keywords.
3. In the current month, Dove Way Maine has experienced a 15.5 times increase in website traffic compared to the previous month.

Pricing

Verblio offers a free sample post and two pricing packages with self-serve or managed services:

Human-crafted AI

• Self-serve: $0.08/word
• Managed services: $0.05 – $0.10/word

100% Human

• Self-serve: $0.16/word
• Managed services: $0.10 – $1.00/word

Animalz

Animalz provides top-notch content marketing services to enterprises, startups, and VC firms. They focus on creating informative, authoritative, and engaging content for websites and blogs. To help your business grow, they provide a skilled team of strategists, researchers, writers, and editors.

Notable services 

• Keyword research
• Editorial planning
• Blog articles
• Thought leadership
• Conference presentations
• Ebooks and whitepapers
• Landing pages
• Video scripts
• Knowledge base articles
• Case studies
• Link building
• Social media copy
• Email copy

Relevant experience 

Compared to Writing Studio and Verblio, Animalz has a portfolio of successful collaborations with SaaS companies, showcasing their expertise in creating content that resonates with SaaS audiences.

Case studies

1. Increased blog visits by 255% for Sellbrite
2. Generated more than 550 leads for Frontify
3. Increased traffic by 515% for SimpleLegal

Pricing 

Unfortunately, the Animalz team has not made the pricing information available on their website. However, you can reach out via email to get this information.

Ironpaper

Ironpaper is a B2B marketing and growth agency. Their expertise lies in lead generation and sales acceleration for businesses with extended sales cycles operating in the B2B sector.

They offer a holistic approach combining B2B marketing, content creation, sales enablement, qualified lead generation, website design, and strategic planning.

Ironpaper also holds certifications and partnerships as HubSpot Diamond Certified Agency Partner, Google Partner, and Databox Premier Certified Agency Partner.

Notable services

• Value propositions
• Conversion strategy and optimization
• Content and messaging
• Marketing-to-sales alignment
• Lead generation
• Email, SEO, and social
• Campaigns 
• Websites and microsites

Relevant experience

Ironpaper works with SaaS, IT and tech companies while providing its services to manufacturing companies, healthcare businesses, cybersecurity and professional services. As with most agencies on our list, it’s not exclusively focused on SaaS.

Case studies

1. Generated 622 B2B sales-qualified leads for a hospitality and restaurant IT company
2. Increased conversions by 300% for B2B SaaS shipping company
3. Increased MQLs and SQLs by 79% for a retail IT management company

Pricing

The official website does not provide pricing information. To receive this information, you can reach out to the agency via email.

A quick overview of B2B copywriting services

Let’s share a quick overview of all agencies we reviewed in this article.

Agency	Best for	SaaS-focused	Notable clients	Pricing
Quoleady	Content strategy, content writing, link building	Yes	Expandi, Pandadoc, Monday.com Airfocus	Starts at $1500 for 10,000 words
Writing Studio	Content creation	No	Nanocraft, Habit Health, Deel	Starts at $0.20 per word for 1-10k words
Verblio	AI, human writing, and automation	No	GrowthSquad, Seer, Rankings.io	Starts at $0.08 per word for AI-generated text
Animalz	Content strategy and creation	Yes	SimpleLegal, Frontify, Parabol	N/A
Ironpaper	Lead generation and sales acceleration	No	Solartis, PCS, Crossfit	N/A

B2B copywriting services: Our verdict

Choosing the right agency is extremely important when it comes to B2B copywriting services for SaaS businesses. 

Throughout this blog post, we have explored various criteria, including experience with B2B projects, copywriting portfolio, knowledge of SEO best practices, understanding of industry trends, and a proven track record of delivering high-quality copy.

Based on these criteria, Quoleady is the agency that stands out as the ideal choice for SaaS businesses seeking top-notch B2B copywriting services. 

With unparalleled expertise, commitment to quality, and an in-depth understanding of the SaaS industry, Quoleady ensures that your SaaS business stands out from the competition.

If you’re looking to maximize the potential of your SaaS brand and enhance your marketing strategies, we encourage you to take the next step. Contact Quoleady today and discover the benefits of expert B2B copywriting tailored to your SaaS business.