Iryna Kutnyak
Content Marketing Strategist
Iryna Kutnyak
May 23, 2024Effy AI offers powerful 360 feedback and performance review software designed to help organizations improve their performance management processes. Their tools are used across various industries to facilitate comprehensive feedback and streamline performance evaluations, promoting a culture of continuous improvement.
Effy AI had launched a new website and was looking to drive organic traffic and generate leads through their blog. They discovered our services organically on LinkedIn and reached out to our founder. Initially, Effy AI wanted us to produce 3-4 articles per month while they handled the general strategy in-house. We provided initial SEO guidance and best practices for content and keyword research and wrote SEO-optimized content tailored to their niche.
The journey to achieving substantial organic traffic was gradual but steady. Here’s a breakdown of the progress over time:
This steady growth highlights the importance of consistent content production, optimization, and strategic link-building.
These keywords are highly specific, targeting Effy AI’s niche audience effectively.
These pillars and clusters ensure comprehensive coverage of each topic, making it easier for users to navigate and for search engines to understand the site’s structure.
“In our 2.5-year collaboration, Quoleady helped us grow from zero to almost 2 million impressions and 60,000 organic clicks per month to our website. Quoleady’s expertise and dedication make them a standout content marketing partner.”
Effy AI was delighted with the collaboration, praising our experience and the results we achieved together.
To learn more about the services we provided to Effy AI, follow the links:
Effy AI faced several challenges, including the need to build domain authority from scratch in the insanely competitive HR space and adapt to changing SEO algorithms. We tackled these issues by maintaining a flexible strategy, continuously monitoring performance, and making data-driven adjustments. Our test-and-adjust approach allowed us to refine our tactics and maximize results.
Effective communication was key to making our Effy project successful. We used Notion to keep everything organized and on track, and email to stay in touch. Regular sync messages to discuss tasks and strategy were really important. We didn’t have many calls, but the emails and Notion kept everyone in the loop.
Being transparent and responding quickly helped us build a great working relationship. We worked together like a well-oiled machine and achieved fantastic results.
Looking ahead, Effy AI plans to continue optimizing content and SEO strategy. They will focus on maintaining their impressive growth trajectory by exploring new content opportunities, enhancing existing content, and staying ahead of SEO trends. The goal is to ensure sustained organic growth and increased lead generation.
Our partnership with Effy AI has been really exciting because it shows just how effective a well-planned content marketing and SEO strategy can be. We used our know-how to create awesome content that was super relevant and high-quality.
And you know what? It totally paid off for Effy AI – their organic traffic and lead generation numbers skyrocketed! We’re excited to continue this journey and look forward to even greater success in the future.
Want to grow your SaaS with a trusted partner? Contact us, and we’ll brainstorm a killer content strategy together!
Let us know what you are looking to accomplish.
We’ll give you a clear direction of how to get there.
All consultations are free 🔥