12 SaaS Link Building Strategies That Work in 2025

Building links is one of the hardest parts of SEO, but it’s also one of the most important, especially for SaaS companies. A strong backlink profile helps drive organic traffic, improves search rankings, and builds credibility in your industry. But getting high-quality backlinks isn’t as simple as reaching out to random websites and asking for links.

SaaS business face unique challenges when it comes to a solid link building strategy. Unlike eCommerce or local businesses, there aren’t as many natural linking opportunities. Plus, SaaS is a competitive space, making it harder to stand out. That’s why having a clear strategy is essential.

In this guide, we’ll cover the best SaaS link building tactics and strategies that actually work. Whether you’re just getting started or looking to refine your approach, these tactics will help you earn high-quality backlinks and grow your authority over time.

What makes link building different for SaaS brands?

Link building helps SaaS businesses grow their online presence and attract more organic traffic. It plays a key role in improving search engine rankings, building credibility, and establishing authority in the industry. But unlike other business models, SaaS brands face unique challenges when it comes to earning high-quality backlinks.

Unlike eCommerce sites that naturally attract links through product pages or local businesses that benefit from directory listings, SaaS businesses need to take a more strategic approach. Link building in the SaaS space requires high-quality content, strong industry relationships, and consistent outreach efforts. It’s a long-term strategy that demands patience and optimization over time.

Read also: SaaS Link Building: What Really Works in 2025?

Understanding quality backlinks

Not all backlinks carry the same weight. High-quality backlinks come from relevant, authoritative websites that search engines trust. They help improve a SaaS businesses’ rankings and drive targeted traffic that can lead to sign-ups and conversions.

Here’s what makes a backlink valuable:

• Relevance: The linking page should be related to your SaaS niche. A backlink from a tech blog discussing SaaS tools is more valuable than one from a generic business directory.
• Authority: Links from high-authority sites (like industry publications, reputable blogs, and well-known SaaS companies) carry more SEO value.
• Context: The link should be naturally placed within relevant content, not buried in a random list of links.
• Dofollow links: While nofollow links can still drive traffic, dofollow links pass SEO value and help improve search rankings.

Topical relevance and domain authority

Search engines evaluate backlinks based on topical relevance and domain authority, both of which influence a site’s ranking potential.

• Topical relevance: The more closely related the linking site is to your industry, the more valuable the link. For example, choose a website for SaaS link building like a SaaS-focused SEO blog, instead of a news magazine type of website.
• Domain authority (DA): This metric (developed by Moz) predicts how well a website will rank in search engines. A backlink from a high-DA website signals trust and credibility to Google. In return, it also raises your website’s domain rating.

For SaaS brands, the goal is to secure links from authoritative sites that are closely aligned with their niche target audience. This helps build topical authority and improves the chances of ranking higher for industry-related keywords.

Importance of user-friendly website and keyword research

While backlinks help improve rankings, they work best when combined with strong website design and keyword research.

• User-friendly website design: A well-structured, fast, and mobile-friendly website improves user experience, increasing the chances that other sites will link to your content. If your site is slow, hard to navigate, or lacks valuable content, even the best backlinks won’t help much.
• Keyword research: Knowing which keywords your audience searches for allows you to create relevant, link-worthy content. Optimizing your content around strategic keywords makes it easier to attract backlinks naturally and rank for high-intent content searches.

A strong foundation like a good site structure, relevant keywords, and valuable content makes it easier to execute an effective link-building strategy for SaaS brands.

12 best link building strategies for SaaS website

Link building is easier when you start with a solid foundation. Here are 12 effective link building outreach strategies SaaS businesses can use to get great results.

1. Creating link-worthy content

High-quality content is one of the best ways to earn backlinks naturally. When your content provides value, other websites are more likely to reference and link to it. This not only helps with SEO but also positions your SaaS brand as a thought leader in your industry.

Why high-quality content attracts backlinks

High-quality content attracts backlinks because it provides unique insights that others want to reference, helping establish your SaaS brand as an authority. Content that solves real problems for SaaS users naturally earns links from blogs, forums, and industry websites.

Additionally, shareable data, such as original research or case studies, makes your content valuable to journalists and bloggers looking for credible sources.

Best types of content for high quality backlinks

Not all SaaS content writing attracts backlinks. The most effective formats include:

• Original research & data reports: Studies, surveys, or industry reports that provide new insights. For example, a SaaS company publishing annual SaaS growth trends based on customer data.
• Case studies & success stories: Detailed breakdowns of how users benefited from your SaaS product. For example, a marketing automation SaaS showcasing how a client improved conversion rates by 40%.
• Comparison & alternative guides: Articles comparing different SaaS tools help users make informed decisions. For example, a article titled “Slack vs. Microsoft Teams: Which One is Better for Remote Teams?”
• Ultimate guides & how-to content: In-depth tutorials and resource pages that solve common problems. For example, a CRM SaaS publishing “The Complete Guide to Sales Funnel Optimization.”

Examples of successful content-driven link building efforts

• Ahrefs’ SEO studies: Ahrefs publishes data-driven reports on topics like search traffic and keyword difficulty, which are frequently cited by industry blogs.
• HubSpot’s marketing reports: HubSpot releases annual marketing statistics that other blogs and media outlets reference.
• Zapier’s comparison articles: Zapier’s blog features “Best Alternatives” lists that rank well and earn natural backlinks.

Creating link-worthy content requires consistency and a focus on quality. The more valuable and unique your content, the more links it will attract over time.

2. Guest posting on industry-relevant websites

Guest posting is one of the most effective ways to secure high-quality backlinks while increasing your brand’s online visibility. By contributing valuable content to relevant industry websites, you can earn backlinks to your SaaS website and establish credibility.

Finding and pitching the right sites

Not all SaaS guest post opportunities are worth pursuing. Focus on websites with strong domain authority (DA 40+), an engaged audience, and relevant SaaS-related content. Prioritize platforms that allow dofollow links in author bios or within the content, as these provide real SEO value. Before pitching, analyze the site’s traffic, recent posts, and editorial guidelines to ensure it’s a good fit for your expertise.

To find more links and guest post opportunities, try:

• Searching Google for “write for us” + SaaS, “guest post” + marketing software, or “contribute” + [your niche].
• Analyzing competitors’ backlinks using tools like Ahrefs or SEMrush.
• Reaching out to industry blogs you already follow and engaging with their content before pitching.

How to craft a valuable guest post to build backlinks

To craft a valuable guest post for link building, start by choosing a relevant, unique topic that aligns with the target blog’s audience and offers fresh insights. Focus on providing actionable, well-researched content rather than generic advice, ensuring it adds real value to readers.

When including a link to your SaaS site, make sure it fits naturally within the content and enhances the reader’s understanding rather than feeling forced.

Common mistakes to avoid

Common mistakes in guest posting include writing overly promotional content. Your post should educate and provide value, not just push a sale. Generic outreach emails are another pitfall; taking the time to personalize your pitch and show you’ve researched the site increases your chances of acceptance. Ignoring submission guidelines can also hurt your efforts, as every blog has its own rules for formatting, tone, and content focus.

Following these best practices helps you build strong relationships and secure high-quality backlinks. Guest posting takes effort, but when done correctly, it’s a reliable way to earn quality backlinks while positioning your SaaS brand as an industry expert.

3. Digital PR and HARO (Help a Reporter Out)

HARO (Help a Reporter Out) was once a cornerstone of link building strategies for SaaS companies. Founded in 2008, HARO connected journalists with expert sources, providing businesses an opportunity to gain high-quality backlinks and media exposure. It operated by allowing journalists to submit queries, which experts could respond to with their insights. If selected, the expert’s commentary would be featured in the published article, often accompanied by a valuable backlink.

However, HARO, later rebranded as Connectively, was discontinued on December 9, 2024. This closure marked the end of an era for many PR professionals and marketers who relied on the platform for building authority and securing media placements.

HARO alternatives

Fortunately, several HARO alternatives have emerged to fill the void, offering similar opportunities for SaaS companies to obtain high-authority backlinks:

• HERO: Created by HARO’s original founder, Peter Shankman, HERO closely resembles the old HARO platform and allows unlimited free responses.
• Featured (formerly Terkel): This platform facilitates expert-journalist connections and offers both free and paid plans.
• SourceBottle: Similar to HARO, SourceBottle connects journalists with expert sources.
• ProfNet: Owned by Cision, ProfNet operates on an email-based model, connecting journalists with experts and PR agencies.
• Muck Rack: This platform offers robust solutions for media outreach and source connections.

These HARO-like platforms typically work by distributing journalist queries to subscribed experts, who can then pitch their expertise. They provide SaaS companies with opportunities to showcase their knowledge, gain media exposure, and secure valuable backlinks from authoritative websites.

While the specific features may vary, these platforms generally offer a streamlined process for connecting with journalists and responding to relevant queries. Some provide additional tools for managing pitches, tracking success rates, and analyzing the quality of potential backlinks.

However, HARO strategy can be tedious when you have limited resources or time, you can consider using a professional service and leave the outreach to the experts. Quoleady’s SaaS Digital PR service specializes in securing story coverage on TechCrunch, CrunchBase, and other leading tech media platforms, helping you build authority and trust within the SaaS industry.

We handle everything from press release creation to journalist outreach, ensuring your company news reaches the right audience. This way, you can focus on your core business while Quoleady manages your digital PR efforts, maximizing your visibility and securing high-quality backlinks.

How digital PR can land your SaaS brand in top publications

SaaS digital PR involves publishing press releases for major product updates or funding rounds, pitching thought leadership articles to business and tech publications, and partnering with influencers who can feature your SaaS in their content. These efforts help build brand authority, attract high-quality backlinks, and increase visibility in your industry.

Tips for crafting effective pitches

• Keep it short and relevant. Journalists don’t have time for long emails.
• Highlight unique data or insights. Share exclusive research or industry trends.
• Personalize your outreach. Mention specific articles they’ve written to show you’ve done your homework.

When executed well, digital PR can help SaaS brands earn high-authority backlinks, improve brand credibility, and drive referral traffic.

Related: Top SaaS Link Building Agencies in 2025: Who Delivers the Best Results?

4. Strategic partnerships and co-marketing

Building partnerships with other SaaS companies can open the door to high-quality backlinks while increasing brand visibility. When two complementary businesses collaborate, both benefit from shared audiences and mutual promotion.

Here’s how partnerships can help with the link building campaign:

• Co-branded content: Creating joint whitepapers, reports, or eBooks allows both companies to share links to the content, earning backlinks from multiple sources.
• Joint webinars and events: Hosting webinars with an industry partner encourages attendees, media outlets, and blogs to link back to the event page.
• Cross-promotions: Featuring each other’s tools in blog posts, newsletters, or resource pages leads to organic backlink exchanges without appearing forced.

Finding the right SaaS partners

Look for companies that serve a similar audience without being direct competitors, as they are more likely to see value in collaborating. Prioritize those with an active online presence and a strong domain rating, ensuring their backlinks carry SEO weight.

Additionally, focus on businesses that produce high-quality content aligned with your industry, as this increases the chances of securing relevant and authoritative links

Once you identify potential partners, reach out with collaboration ideas that benefit both sides. A well-planned co-marketing effort not only earns backlinks but also drives targeted traffic and potential leads.

5. SaaS directories and review sites

Getting listed in SaaS directories and review platforms is one of the easiest ways to generate leads and build backlinks. These sites help potential customers discover your product while providing valuable referral traffic.

In addition to general directories, AI-specific directories are gaining traction as the demand for AI-powered SaaS solutions grows. Websites like SaaS AI Tools curate and showcase AI-driven products, making them valuable platforms for companies in this space.

If your SaaS offers AI-powered features, consider reaching out for inclusion in our ‘Top 36 SaaS AI Tools as of 2025′ listicle featured on the Quoleady blog. You can contact Olga via LinkedIn to request a spot on the list.

Why directory links matter for SaaS SEO

Directory links matter for SaaS SEO because they offer trusted, high-authority backlinks from industry-specific websites, helping improve search rankings. Many directories appear at the top of search results, increasing your brand’s visibility and driving referral traffic.

Additionally, review sites play a crucial role in influencing potential buyers, making them a valuable channel for both SEO and customer acquisition in SaaS marketing.

Best SaaS directories and review sites to target

Some of the most reputable directories and review sites include: G2, Capterra, GetApp, Software Advice, and Product Hunt.

How to optimize your listings

• Complete your profile: Add a compelling description, relevant keywords, and updated contact details.
• Encourage reviews: Positive reviews improve your ranking within the directory and increase credibility.
• Add backlinks strategically: Most directories allow links to your website so make sure they point to relevant landing pages or blog posts.

Being featured on high-authority SaaS directories not only earns backlinks but also builds trust with potential customers.

6. Resource pages and listicles

Getting featured in resource pages and listicles is an effective way to secure high-quality backlinks. Websites frequently publish roundups of the best SaaS tools in specific categories, and landing a spot on these lists can drive significant referral traffic.

How to get featured in SaaS tools roundups and resource pages

• Find relevant listicles: Search Google for queries like “best [your SaaS category] tools” or “top [your industry] software.”
• Identify resource pages: Look for pages that list useful tools or services in your niche. These could be on industry blogs, SaaS comparison sites, or business resource hubs.
• Reach out with a value proposition: Explain why your tool deserves a spot on the list and how it benefits users.

Crafting a strong email for link building outreach

When reaching out to website owners for link-building, keep your email short, personalized, and value-driven. Mention their blog or resource page to show you’ve done your research, and explain how your SaaS product or content aligns with their audience.

Clearly highlight the value you bring, whether it’s a helpful resource, expert insights, or relevant industry data. To increase your chances of a positive response, offer something in return, like sharing their post on social media or featuring them in your own content.

Real life examples of SaaS companies featured in listicles

• Slack, Asana, and Trello frequently appear in “Best Productivity Tools” lists.
• Ahrefs and SEMrush are often included in “Top SEO Tools” roundups.
• HubSpot and Mailchimp regularly show up in marketing software comparisons.

Getting listed in the right places not only earns backlinks but also puts your SaaS product in front of potential customers actively searching for solutions.

Read also: Effective SaaS Link Building Tips: Proven Strategies to Boost Your SEO in 2025

7. Broken link building

Broken link building is a simple but effective strategy for earning backlinks. It involves finding dead links on relevant sites or websites and offering your content as a replacement.

Finding broken links on SaaS-related websites

Look for outdated or broken links on industry blogs, SaaS resource pages, competitor websites, and high-authority SaaS directories.

You can find broken links by:

• Using Ahrefs’ Broken Link Checker to scan competitor sites
• Running a Google search with queries like “site:example.com [your keyword]” and checking for broken links with browser extensions like Check My Links
• Analyzing old resource pages that haven’t been updated in years

How to offer your content as a replacement

To offer your content as a replacement, start by identifying a broken link on a relevant website in your niche. Once you find one, check if you already have a high-quality, relevant piece of content that can serve as a suitable replacement. If not, consider creating one. Then, reach out to the site owner with a polite and concise email, informing them about the broken link and suggesting your content as a helpful alternative.

Tools to streamline the process

• Ahrefs: You can use it to identify any broken backlinks.
• Screaming Frog: Use it to crawl pages and find 404 errors.
• Check My Links (Chrome Extension): Use it to scan pages for broken links quickly.

Broken link building helps both you and the site owner, providing them with an updated resource while earning you a quality backlink.

8. Competitor backlink analysis

Studying your competitors’ backlinks can reveal valuable link-building opportunities. Instead of starting from scratch, you can replicate what’s already working. Identify which other websites are linking to your competitors, analyze the type of content attracting these links, and reach out with a stronger or updated resource. Tools like Ahrefs, Semrush, and Moz can help uncover backlink sources, allowing you to refine your outreach strategy and gain high-quality links from relevant domains.

Ways to replicate or improve on their strategies

• Guest post where they’ve posted: If a competitor has a guest post on a blog, pitch your own unique angle.
• Target the same directories: Submit your SaaS to the same listing sites.
• Create better content: If they earned a backlink from a resource page, build a more detailed version and pitch it to the site owner.

Tools for Backlink Analysis

Several tools can help with backlink analysis, allowing you to track your own links and uncover competitor strategies.

• Ahrefs provides detailed backlink reports, showing where your competitors are getting their links and which ones carry the most value.
• SEMrush is useful for comparing multiple competitors’ backlink profiles side by side, helping you identify gaps and new opportunities.
• Majestic specializes in evaluating link trust flow and domain authority, giving insights into the credibility of backlink sources.

By analyzing competitor backlinks with these tools, you can develop a targeted link-building strategy based on what’s already working, increasing your chances of acquiring high-quality links.

9. Internal link building for SEO gains

Internal linking is often overlooked, but it plays a major role in SEO. A well-structured internal link strategy helps search engines understand your site and keeps visitors engaged. You can use tools like Yoast SEO for internal linking suggestions in your content.

Why internal linking matters for SaaS websites

Internal linking is important for SaaS websites as it helps distribute SEO authority across your site, allowing important pages to rank better in search results. It also plays a key role in helping Google crawl and index your pages efficiently, ensuring all relevant content is discovered and ranked.

Additionally, internal links improve the user experience by guiding visitors to other valuable content on your site, keeping them engaged and making it easier for them to find what they’re looking for. This can reduce bounce rates and increase the chances of conversions.

Best practices for structuring internal links

When structuring internal links, it’s important to use descriptive anchor text that naturally includes keywords, helping both users and search engines understand the context of the linked page. Always link to relevant content that adds value to the reader and enhances their journey through your site.

However, be mindful to avoid excessive linking as you should focus on the key links that provide the most value. Overlinking can look spammy and overwhelm the reader, so make sure each page has a clear set of internal links that support the user’s navigation without cluttering the content.

Common mistakes to avoid

Image source: Semrush

• Orphan Pages: Pages with no internal links won’t rank well, as search engines have difficulty discovering and indexing them.
• Using only generic anchor text: Avoid phrases like “click here” without context, as they don’t provide meaningful information to users or search engines.
• Overloading pages with links: Too many internal links can confuse both users and search engines, leading to a cluttered and less effective experience.

A strong internal link structure is essential, as it not only boosts SEO but also makes your content more accessible to users.

10. Community engagement and forums

Engaging in online communities can drive traffic and earn backlinks naturally. Actively participating in industry-specific forums and SaaS communities helps establish your expertise and build relationships. Answering relevant questions on platforms like Quora and Reddit, while linking to valuable resources on your site, can generate high-quality referral traffic and build backlinks too. Consistency and genuine contributions matter because spammy self-promotion can harm your credibility.

Participating in relevant online communities for building links

Participating in relevant online communities is a great way to build links while engaging with your target audience. By joining SaaS-related discussions on platforms like Reddit (e.g., r/SaaS, r/entrepreneur, r/startups), you can share your expertise and contribute valuable insights that naturally attract backlinks. Indie Hackers, a community for startup founders, offers a space to connect with like-minded individuals, where you can exchange ideas and potentially earn links through collaborative content.

Additionally, joining industry-specific Slack and Discord groups provides opportunities to network with professionals, participate in discussions, and share helpful resources, which can lead to valuable backlinks over time.

Answering questions on platforms like Quora

Quora and Stack Overflow are great places to share expertise and create content, while subtly linking to relevant content. To succeed, it’s important to provide genuine value by answering questions thoughtfully rather than spamming multiple links. Only link to your content when it’s relevant and truly adds value to the conversation.

Focus on participating in high-traffic threads that align with your SaaS product, ensuring that your input resonates with the right audience and positions your brand as a helpful resource. This approach not only increases the likelihood of gaining backlinks but also helps establish your authority in your niche.

Creating valuable resources (free tools) for community members

Creating valuable resources for community members involves offering free templates, checklists, or tools that provide immediate value. You can also share insights from case studies or reports to offer actionable information.

Additionally, contributing to community-led projects or discussions helps you build credibility while fostering engagement within the community. Active participation builds credibility, and over time, natural backlinks will follow.

11. Data visualization and infographics

Visual content is more shareable and link-worthy than plain text. Infographics, charts, and data reports with embedded links can attract backlinks from blogs, news sites, and industry influencers.

Turning complex data into shareable visuals

Turning complex data into shareable visuals is an effective way to communicate valuable insights in a more engaging and digestible format. Infographics can be used to summarize industry trends or research findings, making them visually appealing and easy to understand. Charts and graphs help break down SaaS analytics, turning raw data into more accessible information for your audience.

Additionally, interactive tools, such as calculators or dashboards, can be offered to engage users more deeply, allowing them to explore industry-specific data tailored to their needs. These visuals not only enhance user experience but also increase the likelihood of your content being shared across platforms.

Promoting infographics to relevant websites

• Submit to infographic directories like Visual.ly and Infographic Journal.
• Pitch bloggers and journalists who cover related topics.
• Use social media and LinkedIn to reach a professional audience.

Encouraging embedding with proper attribution

• Provide an embed code with a link back to your site.
• Offer a summary blog post alongside the infographic.
• Reach out to sites that have covered similar topics and suggest your infographic as a resource.

Infographics are highly linkable, making them a powerful tool in any SaaS link-building strategy.

12. Set up FAQ page on the website

An FAQ page can be an effective link-building strategy for SaaS companies, as it helps address common customer questions while naturally attracting backlinks. One way to figure out what your target audience is looking for online is by using Ubersuggest, the free keyword research tool by NP Digital. Here’s how to leverage it:

• Target common search queries: Research the most frequently asked questions in your industry or niche, and craft detailed, informative answers. This makes your FAQ page a valuable resource for users and encourages others to link to it.
• Create SEO-optimized content: Use keywords and phrases your target audience is searching for, which helps improve the FAQ page’s search engine visibility.
• Link to relevant content: Internally link to other pages or blog posts on your site, improving your site’s structure and SEO. This also boosts the relevance of your FAQ page, making it more attractive to external websites for linking.
• Encourage user engagement: Make the page interactive by allowing visitors to submit their questions. This creates fresh content, which can help your page rank higher and attract more backlinks.

By establishing a comprehensive FAQ page, you not only enhance your SaaS website’s user experience but also create an evergreen source of organic backlinks.

Measuring and optimizing link building success

A successful link-building strategy isn’t just about getting backlinks, it’s about tracking their impact. Monitoring key metrics helps SaaS companies refine their approach and maximize results.

1. Tracking domain authority and organic traffic

Domain authority (DA) is a score that predicts how well a website is likely to rank on search engines. Higher DA means more credibility, which often leads to better search rankings.

Organic traffic refers to visitors who find your site through search engines rather than paid ads. More high-quality backlinks typically lead to increased organic traffic.

To track these metrics:

• Use free tools like Moz or Ahrefs to check your domain authority.
• Monitor organic traffic trends with Google Analytics and Google Search Console.
• Compare traffic changes after earning backlinks from high authority sites.

Consistently tracking DA and organic traffic helps assess whether your link-building efforts are driving real SEO benefits.

2. Monitoring organic keywords and website traffic

Organic keywords are the search terms your website ranks for. The more high-authority backlinks you acquire, the better your chances of ranking for competitive keywords.

Website traffic isn’t just about numbers, it’s about quality. Tracking which backlinks bring in the most engaged visitors can help you refine your outreach strategy.

Key tools to use:

• Google Search Console to monitor keyword rankings and impressions.
• Ahrefs or SEMrush to track keyword movements and new ranking opportunities.
• Google Analytics to analyze which backlinks drive the most traffic.

By keeping an eye on keyword performance and referral traffic, SaaS companies can focus on strategies that deliver the best ROI.

3. Analyzing link relevance and position on the page

Not all backlinks are equally valuable, and their effectiveness largely depends on two key factors: relevance and position.

Relevance refers to how closely the linking page aligns with your SaaS niche. Links from pages that are topically related to your industry or product are more likely to drive qualified traffic and pass on valuable SEO authority.

On the other hand, position matters too. Links placed within the main body of content are considered more authoritative than those found in footers or sidebars. A link in the body of a page is typically seen as more organic and relevant, making it more beneficial for your website’s rankings.

To evaluate your backlinks:

• Use Ahrefs’ Backlink Checker to see which pages are linking to you.
• Check if your links are embedded within high-quality, relevant content.
• Identify relevant websites where your link would naturally fit within the main content and reach out to them.

Analyzing these factors helps refine your link-building strategy for stronger, more effective backlinks.

Avoiding common mistakes in SaaS link building

Even the best link-building strategy can backfire if common mistakes go unnoticed. Avoiding black hat tactics, over-optimization, and poor link distribution helps maintain long-term SEO success.

1. Black hat link tactics and anchor text over-optimization

Some SaaS companies fall into the trap of using black hat link-building techniques with manipulative methods designed to game search engine optimization algorithms. These include:

• Buying backlinks from spammy websites.
• Using private blog networks (PBNs) to artificially inflate link volume.
• Automating link placements through shady services.

Search engines like Google penalize these tactics, which can result in lost rankings or even deindexing.

Another common issue is anchor text over-optimization, where the same keyword-rich anchor text is used repeatedly. This looks unnatural to search engines and can lead to penalties.

✅ Best Practice: Use natural, varied anchor text that blends into the content and avoid spammy link-building tactics that violate Google’s guidelines.

2. Sending traffic to the home page only and neglecting internal links

Many SaaS companies focus their link-building efforts solely on their home page, missing opportunities to strengthen deeper pages. While home page links help brand visibility, they don’t always support specific product pages, blog posts, or feature pages, which are often better for SEO.

Similarly, neglecting internal links can weaken site structure and limit the impact of acquired backlinks. Internal linking structure helps distribute link equity across pages, improving rankings for multiple keywords.

✅ Best Practice:

• Focus on building links to high-value pages like product pages, case studies, and long-form content.
• Use internal links strategically to guide users and search engines to relevant pages within your site.

Avoiding these mistakes ensures that your link-building strategy remains sustainable, effective, and aligned with SEO best practices.

Summary of key takeaways

Building high-quality backlinks is one of the most effective ways for SaaS companies to improve their search engine rankings, drive organic traffic, and strengthen their authority. Unlike traditional businesses, SaaS brands need a tailored approach that prioritizes topical relevance, domain authority, and content quality to attract valuable links.

Throughout this guide, we’ve explored 12 proven link-building strategies, including:

• Creating link-worthy content such as original research, case studies, and comparison guides.
• Guest posting on industry-relevant websites to earn authoritative backlinks.
• Leveraging digital PR and HARO to secure media coverage and mentions.
• Using broken link building and competitor analysis to find link opportunities.
• Engaging with online communities and directories to increase brand visibility.
• Optimizing internal linking and tracking link-building success through key metrics.

At the same time, avoiding common mistakes such as black hat tactics, over-optimizing anchor text, and sending all traffic to the home page. It is essential for maintaining a sustainable and effective link-building strategy.

Things to keep in mind:

1. Focus on quality over quantity because a few high-authority backlinks are better than dozens of low-quality ones.
2. Prioritize topical relevance and domain authority when acquiring links.
3. Diversify your approach with guest posts, PR, directories, and content-driven link building.
4. Track key metrics like domain authority, organic traffic, and keyword rankings to measure success.
5. Avoid spammy tactics that could lead to Google penalties or lost rankings.

Link-building is a long-term strategy, but with consistent effort and the right tactics, SaaS companies can build a strong online presence and drive sustainable growth.

Partner with Quoleady for effective SaaS link building

Building quality backlinks is essential for improving your SaaS company’s search engine rankings and driving organic traffic. Quoleady specializes in tailored link-building services designed to support your content and enhance your online presence.

Why choose Quoleady?

• Manual, high-quality backlinks: Quoleady focuses on obtaining dofollow backlinks from hand-picked platforms with a minimum of 1K monthly traffic, ensuring relevance and authority.
• Performance-based payment: You pay only for live links, aligning costs directly with results.
• Customized strategies: Quoleady tailors link-building efforts to your domain authority and anchor text requirements, maximizing SEO benefits.
• Transparent reporting: Receive monthly reports detailing live links and progress, keeping you informed every step of the way.

Get started today

Improve your SaaS website’s online visibility with Quoleady’s expert link-building services. Book a call to discuss your specific needs and start building quality backlinks that drive results.

FAQ: SaaS link building strategies

Here are some commonly asked questions about SaaS link building strategies.

Why is link building important for SaaS companies?

Link building helps SaaS businesses improve search engine rankings, increase organic traffic, and establish authority in their industry. High-quality backlinks from relevant websites signal to Google that your content is valuable, making it more likely to rank higher in search results.

How long does it take to see results from link building?

SEO is a long-term strategy, and a link building campaign is no exception. It typically takes three to six months to see noticeable improvements in rankings and traffic. The timeline depends on factors like domain authority, competition, and the quality of backlinks acquired.

What types of backlinks are most valuable for SaaS SEO?

The best backlinks for SaaS come from industry-relevant websites with high domain authority, guest posts on reputable blogs, resource pages and listicles featuring SaaS tools, mentions in high-authority publications via digital PR and HARO, and dofollow links that pass link equity.

Is link exchange a good strategy for SaaS link building?

Link exchange can work if done naturally and sparingly between relevant, high-quality websites. However, excessive or forced link swapping can appear manipulative to search engines and may lead to penalties. Focus on earning organic, high-authority backlinks instead.

How can SaaS companies avoid bad link-building practices?

Avoid black hat SEO tactics like buying links from spammy sources, over-optimizing anchor text with exact-match keywords, using private blog networks (PBNs), and building links too quickly, which may trigger Google penalties Instead, focus on organic, high-quality link-building methods like content marketing, guest posting, and strategic outreach.

How to implement a successful link building strategy for your SaaS company

To implement a successful SaaS link-building strategy, focus on creating link-worthy content, securing guest posts on industry sites, leveraging digital PR and HARO, and analyzing competitor backlinks for opportunities. Prioritize high-authority, relevant links, use strategic anchor text, and track performance with SEO tools like

Building links is one of the hardest parts of SEO, but it’s also one of the most important, especially for SaaS companies. A strong backlink profile helps drive organic traffic, improves search rankings, and builds credibility in your industry. But getting high-quality backlinks isn’t as simple as reaching out to random websites and asking for links.

SaaS business face unique challenges when it comes to a solid link building strategy. Unlike eCommerce or local businesses, there aren’t as many natural linking opportunities. Plus, SaaS is a competitive space, making it harder to stand out. That’s why having a clear strategy is essential.

In this guide, we’ll cover the best SaaS link building tactics and strategies that actually work. Whether you’re just getting started or looking to refine your approach, these tactics will help you earn high-quality backlinks and grow your authority over time.

What makes link building different for SaaS brands?

Link building helps SaaS businesses grow their online presence and attract more organic traffic. It plays a key role in improving search engine rankings, building credibility, and establishing authority in the industry. But unlike other business models, SaaS brands face unique challenges when it comes to earning high-quality backlinks.

Unlike eCommerce sites that naturally attract links through product pages or local businesses that benefit from directory listings, SaaS businesses need to take a more strategic approach. Link building in the SaaS space requires high-quality content, strong industry relationships, and consistent outreach efforts. It’s a long-term strategy that demands patience and optimization over time.

Read also: SaaS Link Building: What Really Works in 2025?

Understanding quality backlinks

Not all backlinks carry the same weight. High-quality backlinks come from relevant, authoritative websites that search engines trust. They help improve a SaaS businesses’ rankings and drive targeted traffic that can lead to sign-ups and conversions.

Here’s what makes a backlink valuable:

• Relevance: The linking page should be related to your SaaS niche. A backlink from a tech blog discussing SaaS tools is more valuable than one from a generic business directory.
• Authority: Links from high-authority sites (like industry publications, reputable blogs, and well-known SaaS companies) carry more SEO value.
• Context: The link should be naturally placed within relevant content, not buried in a random list of links.
• Dofollow links: While nofollow links can still drive traffic, dofollow links pass SEO value and help improve search rankings.

Topical relevance and domain authority

Search engines evaluate backlinks based on topical relevance and domain authority, both of which influence a site’s ranking potential.

• Topical relevance: The more closely related the linking site is to your industry, the more valuable the link. For example, choose a website for SaaS link building like a SaaS-focused SEO blog, instead of a news magazine type of website.
• Domain authority (DA): This metric (developed by Moz) predicts how well a website will rank in search engines. A backlink from a high-DA website signals trust and credibility to Google. In return, it also raises your website’s domain rating.

For SaaS brands, the goal is to secure links from authoritative sites that are closely aligned with their niche target audience. This helps build topical authority and improves the chances of ranking higher for industry-related keywords.

Importance of user-friendly website and keyword research

While backlinks help improve rankings, they work best when combined with strong website design and keyword research.

• User-friendly website design: A well-structured, fast, and mobile-friendly website improves user experience, increasing the chances that other sites will link to your content. If your site is slow, hard to navigate, or lacks valuable content, even the best backlinks won’t help much.
• Keyword research: Knowing which keywords your audience searches for allows you to create relevant, link-worthy content. Optimizing your content around strategic keywords makes it easier to attract backlinks naturally and rank for high-intent content searches.

A strong foundation like a good site structure, relevant keywords, and valuable content makes it easier to execute an effective link-building strategy for SaaS brands.

12 best link building strategies for SaaS website

Link building is easier when you start with a solid foundation. Here are 12 effective link building outreach strategies SaaS businesses can use to get great results.

1. Creating link-worthy content

High-quality content is one of the best ways to earn backlinks naturally. When your content provides value, other websites are more likely to reference and link to it. This not only helps with SEO but also positions your SaaS brand as a thought leader in your industry.

Why high-quality content attracts backlinks

High-quality content attracts backlinks because it provides unique insights that others want to reference, helping establish your SaaS brand as an authority. Content that solves real problems for SaaS users naturally earns links from blogs, forums, and industry websites.

Additionally, shareable data, such as original research or case studies, makes your content valuable to journalists and bloggers looking for credible sources.

Best types of content for high quality backlinks

Not all SaaS content writing attracts backlinks. The most effective formats include:

• Original research & data reports: Studies, surveys, or industry reports that provide new insights. For example, a SaaS company publishing annual SaaS growth trends based on customer data.
• Case studies & success stories: Detailed breakdowns of how users benefited from your SaaS product. For example, a marketing automation SaaS showcasing how a client improved conversion rates by 40%.
• Comparison & alternative guides: Articles comparing different SaaS tools help users make informed decisions. For example, a article titled “Slack vs. Microsoft Teams: Which One is Better for Remote Teams?”
• Ultimate guides & how-to content: In-depth tutorials and resource pages that solve common problems. For example, a CRM SaaS publishing “The Complete Guide to Sales Funnel Optimization.”

Examples of successful content-driven link building efforts

• Ahrefs’ SEO studies: Ahrefs publishes data-driven reports on topics like search traffic and keyword difficulty, which are frequently cited by industry blogs.
• HubSpot’s marketing reports: HubSpot releases annual marketing statistics that other blogs and media outlets reference.
• Zapier’s comparison articles: Zapier’s blog features “Best Alternatives” lists that rank well and earn natural backlinks.

Creating link-worthy content requires consistency and a focus on quality. The more valuable and unique your content, the more links it will attract over time.

2. Guest posting on industry-relevant websites

Guest posting is one of the most effective ways to secure high-quality backlinks while increasing your brand’s online visibility. By contributing valuable content to relevant industry websites, you can earn backlinks to your SaaS website and establish credibility.

Finding and pitching the right sites

Not all SaaS guest post opportunities are worth pursuing. Focus on websites with strong domain authority (DA 40+), an engaged audience, and relevant SaaS-related content. Prioritize platforms that allow dofollow links in author bios or within the content, as these provide real SEO value. Before pitching, analyze the site’s traffic, recent posts, and editorial guidelines to ensure it’s a good fit for your expertise.

To find more links and guest post opportunities, try:

• Searching Google for “write for us” + SaaS, “guest post” + marketing software, or “contribute” + [your niche].
• Analyzing competitors’ backlinks using tools like Ahrefs or SEMrush.
• Reaching out to industry blogs you already follow and engaging with their content before pitching.

How to craft a valuable guest post to build backlinks

To craft a valuable guest post for link building, start by choosing a relevant, unique topic that aligns with the target blog’s audience and offers fresh insights. Focus on providing actionable, well-researched content rather than generic advice, ensuring it adds real value to readers.

When including a link to your SaaS site, make sure it fits naturally within the content and enhances the reader’s understanding rather than feeling forced.

Common mistakes to avoid

Common mistakes in guest posting include writing overly promotional content. Your post should educate and provide value, not just push a sale. Generic outreach emails are another pitfall; taking the time to personalize your pitch and show you’ve researched the site increases your chances of acceptance. Ignoring submission guidelines can also hurt your efforts, as every blog has its own rules for formatting, tone, and content focus.

Following these best practices helps you build strong relationships and secure high-quality backlinks. Guest posting takes effort, but when done correctly, it’s a reliable way to earn quality backlinks while positioning your SaaS brand as an industry expert.

3. Digital PR and HARO (Help a Reporter Out)

HARO (Help a Reporter Out) was once a cornerstone of link building strategies for SaaS companies. Founded in 2008, HARO connected journalists with expert sources, providing businesses an opportunity to gain high-quality backlinks and media exposure. It operated by allowing journalists to submit queries, which experts could respond to with their insights. If selected, the expert’s commentary would be featured in the published article, often accompanied by a valuable backlink.

However, HARO, later rebranded as Connectively, was discontinued on December 9, 2024. This closure marked the end of an era for many PR professionals and marketers who relied on the platform for building authority and securing media placements.

HARO alternatives

Fortunately, several HARO alternatives have emerged to fill the void, offering similar opportunities for SaaS companies to obtain high-authority backlinks:

• HERO: Created by HARO’s original founder, Peter Shankman, HERO closely resembles the old HARO platform and allows unlimited free responses.
• Featured (formerly Terkel): This platform facilitates expert-journalist connections and offers both free and paid plans.
• SourceBottle: Similar to HARO, SourceBottle connects journalists with expert sources.
• ProfNet: Owned by Cision, ProfNet operates on an email-based model, connecting journalists with experts and PR agencies.
• Muck Rack: This platform offers robust solutions for media outreach and source connections.

These HARO-like platforms typically work by distributing journalist queries to subscribed experts, who can then pitch their expertise. They provide SaaS companies with opportunities to showcase their knowledge, gain media exposure, and secure valuable backlinks from authoritative websites.

While the specific features may vary, these platforms generally offer a streamlined process for connecting with journalists and responding to relevant queries. Some provide additional tools for managing pitches, tracking success rates, and analyzing the quality of potential backlinks.

However, HARO strategy can be tedious when you have limited resources or time, you can consider using a professional service and leave the outreach to the experts. Quoleady’s SaaS Digital PR service specializes in securing story coverage on TechCrunch, CrunchBase, and other leading tech media platforms, helping you build authority and trust within the SaaS industry.

We handle everything from press release creation to journalist outreach, ensuring your company news reaches the right audience. This way, you can focus on your core business while Quoleady manages your digital PR efforts, maximizing your visibility and securing high-quality backlinks.

How digital PR can land your SaaS brand in top publications

SaaS digital PR involves publishing press releases for major product updates or funding rounds, pitching thought leadership articles to business and tech publications, and partnering with influencers who can feature your SaaS in their content. These efforts help build brand authority, attract high-quality backlinks, and increase visibility in your industry.

Tips for crafting effective pitches

• Keep it short and relevant. Journalists don’t have time for long emails.
• Highlight unique data or insights. Share exclusive research or industry trends.
• Personalize your outreach. Mention specific articles they’ve written to show you’ve done your homework.

When executed well, digital PR can help SaaS brands earn high-authority backlinks, improve brand credibility, and drive referral traffic.

Related: Top SaaS Link Building Agencies in 2025: Who Delivers the Best Results?

4. Strategic partnerships and co-marketing

Building partnerships with other SaaS companies can open the door to high-quality backlinks while increasing brand visibility. When two complementary businesses collaborate, both benefit from shared audiences and mutual promotion.

Here’s how partnerships can help with the link building campaign:

• Co-branded content: Creating joint whitepapers, reports, or eBooks allows both companies to share links to the content, earning backlinks from multiple sources.
• Joint webinars and events: Hosting webinars with an industry partner encourages attendees, media outlets, and blogs to link back to the event page.
• Cross-promotions: Featuring each other’s tools in blog posts, newsletters, or resource pages leads to organic backlink exchanges without appearing forced.

Finding the right SaaS partners

Look for companies that serve a similar audience without being direct competitors, as they are more likely to see value in collaborating. Prioritize those with an active online presence and a strong domain rating, ensuring their backlinks carry SEO weight.

Additionally, focus on businesses that produce high-quality content aligned with your industry, as this increases the chances of securing relevant and authoritative links

Once you identify potential partners, reach out with collaboration ideas that benefit both sides. A well-planned co-marketing effort not only earns backlinks but also drives targeted traffic and potential leads.

5. SaaS directories and review sites

Getting listed in SaaS directories and review platforms is one of the easiest ways to generate leads and build backlinks. These sites help potential customers discover your product while providing valuable referral traffic.

In addition to general directories, AI-specific directories are gaining traction as the demand for AI-powered SaaS solutions grows. Websites like SaaS AI Tools curate and showcase AI-driven products, making them valuable platforms for companies in this space.

If your SaaS offers AI-powered features, consider reaching out for inclusion in our ‘Top 36 SaaS AI Tools as of 2025′ listicle featured on the Quoleady blog. You can contact Olga via LinkedIn to request a spot on the list.

Why directory links matter for SaaS SEO

Directory links matter for SaaS SEO because they offer trusted, high-authority backlinks from industry-specific websites, helping improve search rankings. Many directories appear at the top of search results, increasing your brand’s visibility and driving referral traffic.

Additionally, review sites play a crucial role in influencing potential buyers, making them a valuable channel for both SEO and customer acquisition in SaaS marketing.

Best SaaS directories and review sites to target

Some of the most reputable directories and review sites include: G2, Capterra, GetApp, Software Advice, and Product Hunt.

How to optimize your listings

• Complete your profile: Add a compelling description, relevant keywords, and updated contact details.
• Encourage reviews: Positive reviews improve your ranking within the directory and increase credibility.
• Add backlinks strategically: Most directories allow links to your website so make sure they point to relevant landing pages or blog posts.

Being featured on high-authority SaaS directories not only earns backlinks but also builds trust with potential customers.

6. Resource pages and listicles

Getting featured in resource pages and listicles is an effective way to secure high-quality backlinks. Websites frequently publish roundups of the best SaaS tools in specific categories, and landing a spot on these lists can drive significant referral traffic.

How to get featured in SaaS tools roundups and resource pages

• Find relevant listicles: Search Google for queries like “best [your SaaS category] tools” or “top [your industry] software.”
• Identify resource pages: Look for pages that list useful tools or services in your niche. These could be on industry blogs, SaaS comparison sites, or business resource hubs.
• Reach out with a value proposition: Explain why your tool deserves a spot on the list and how it benefits users.

Crafting a strong email for link building outreach

When reaching out to website owners for link-building, keep your email short, personalized, and value-driven. Mention their blog or resource page to show you’ve done your research, and explain how your SaaS product or content aligns with their audience.

Clearly highlight the value you bring, whether it’s a helpful resource, expert insights, or relevant industry data. To increase your chances of a positive response, offer something in return, like sharing their post on social media or featuring them in your own content.

Real life examples of SaaS companies featured in listicles

• Slack, Asana, and Trello frequently appear in “Best Productivity Tools” lists.
• Ahrefs and SEMrush are often included in “Top SEO Tools” roundups.
• HubSpot and Mailchimp regularly show up in marketing software comparisons.

Getting listed in the right places not only earns backlinks but also puts your SaaS product in front of potential customers actively searching for solutions.

Read also: Effective SaaS Link Building Tips: Proven Strategies to Boost Your SEO in 2025

7. Broken link building

Broken link building is a simple but effective strategy for earning backlinks. It involves finding dead links on relevant sites or websites and offering your content as a replacement.

Finding broken links on SaaS-related websites

Look for outdated or broken links on industry blogs, SaaS resource pages, competitor websites, and high-authority SaaS directories.

You can find broken links by:

• Using Ahrefs’ Broken Link Checker to scan competitor sites
• Running a Google search with queries like “site:example.com [your keyword]” and checking for broken links with browser extensions like Check My Links
• Analyzing old resource pages that haven’t been updated in years

How to offer your content as a replacement

To offer your content as a replacement, start by identifying a broken link on a relevant website in your niche. Once you find one, check if you already have a high-quality, relevant piece of content that can serve as a suitable replacement. If not, consider creating one. Then, reach out to the site owner with a polite and concise email, informing them about the broken link and suggesting your content as a helpful alternative.

Tools to streamline the process

• Ahrefs: You can use it to identify any broken backlinks.
• Screaming Frog: Use it to crawl pages and find 404 errors.
• Check My Links (Chrome Extension): Use it to scan pages for broken links quickly.

Broken link building helps both you and the site owner, providing them with an updated resource while earning you a quality backlink.

8. Competitor backlink analysis

Studying your competitors’ backlinks can reveal valuable link-building opportunities. Instead of starting from scratch, you can replicate what’s already working. Identify which other websites are linking to your competitors, analyze the type of content attracting these links, and reach out with a stronger or updated resource. Tools like Ahrefs, Semrush, and Moz can help uncover backlink sources, allowing you to refine your outreach strategy and gain high-quality links from relevant domains.

Ways to replicate or improve on their strategies

• Guest post where they’ve posted: If a competitor has a guest post on a blog, pitch your own unique angle.
• Target the same directories: Submit your SaaS to the same listing sites.
• Create better content: If they earned a backlink from a resource page, build a more detailed version and pitch it to the site owner.

Tools for Backlink Analysis

Several tools can help with backlink analysis, allowing you to track your own links and uncover competitor strategies.

• Ahrefs provides detailed backlink reports, showing where your competitors are getting their links and which ones carry the most value.
• SEMrush is useful for comparing multiple competitors’ backlink profiles side by side, helping you identify gaps and new opportunities.
• Majestic specializes in evaluating link trust flow and domain authority, giving insights into the credibility of backlink sources.

By analyzing competitor backlinks with these tools, you can develop a targeted link-building strategy based on what’s already working, increasing your chances of acquiring high-quality links.

9. Internal link building for SEO gains

Internal linking is often overlooked, but it plays a major role in SEO. A well-structured internal link strategy helps search engines understand your site and keeps visitors engaged. You can use tools like Yoast SEO for internal linking suggestions in your content.

Why internal linking matters for SaaS websites

Internal linking is important for SaaS websites as it helps distribute SEO authority across your site, allowing important pages to rank better in search results. It also plays a key role in helping Google crawl and index your pages efficiently, ensuring all relevant content is discovered and ranked.

Additionally, internal links improve the user experience by guiding visitors to other valuable content on your site, keeping them engaged and making it easier for them to find what they’re looking for. This can reduce bounce rates and increase the chances of conversions.

Best practices for structuring internal links

When structuring internal links, it’s important to use descriptive anchor text that naturally includes keywords, helping both users and search engines understand the context of the linked page. Always link to relevant content that adds value to the reader and enhances their journey through your site.

However, be mindful to avoid excessive linking as you should focus on the key links that provide the most value. Overlinking can look spammy and overwhelm the reader, so make sure each page has a clear set of internal links that support the user’s navigation without cluttering the content.

Common mistakes to avoid

Image source: Semrush

• Orphan Pages: Pages with no internal links won’t rank well, as search engines have difficulty discovering and indexing them.
• Using only generic anchor text: Avoid phrases like “click here” without context, as they don’t provide meaningful information to users or search engines.
• Overloading pages with links: Too many internal links can confuse both users and search engines, leading to a cluttered and less effective experience.

A strong internal link structure is essential, as it not only boosts SEO but also makes your content more accessible to users.

10. Community engagement and forums

Engaging in online communities can drive traffic and earn backlinks naturally. Actively participating in industry-specific forums and SaaS communities helps establish your expertise and build relationships. Answering relevant questions on platforms like Quora and Reddit, while linking to valuable resources on your site, can generate high-quality referral traffic and build backlinks too. Consistency and genuine contributions matter because spammy self-promotion can harm your credibility.

Participating in relevant online communities for building links

Participating in relevant online communities is a great way to build links while engaging with your target audience. By joining SaaS-related discussions on platforms like Reddit (e.g., r/SaaS, r/entrepreneur, r/startups), you can share your expertise and contribute valuable insights that naturally attract backlinks. Indie Hackers, a community for startup founders, offers a space to connect with like-minded individuals, where you can exchange ideas and potentially earn links through collaborative content.

Additionally, joining industry-specific Slack and Discord groups provides opportunities to network with professionals, participate in discussions, and share helpful resources, which can lead to valuable backlinks over time.

Answering questions on platforms like Quora

Quora and Stack Overflow are great places to share expertise and create content, while subtly linking to relevant content. To succeed, it’s important to provide genuine value by answering questions thoughtfully rather than spamming multiple links. Only link to your content when it’s relevant and truly adds value to the conversation.

Focus on participating in high-traffic threads that align with your SaaS product, ensuring that your input resonates with the right audience and positions your brand as a helpful resource. This approach not only increases the likelihood of gaining backlinks but also helps establish your authority in your niche.

Creating valuable resources (free tools) for community members

Creating valuable resources for community members involves offering free templates, checklists, or tools that provide immediate value. You can also share insights from case studies or reports to offer actionable information.

Additionally, contributing to community-led projects or discussions helps you build credibility while fostering engagement within the community. Active participation builds credibility, and over time, natural backlinks will follow.

11. Data visualization and infographics

Visual content is more shareable and link-worthy than plain text. Infographics, charts, and data reports with embedded links can attract backlinks from blogs, news sites, and industry influencers.

Turning complex data into shareable visuals

Turning complex data into shareable visuals is an effective way to communicate valuable insights in a more engaging and digestible format. Infographics can be used to summarize industry trends or research findings, making them visually appealing and easy to understand. Charts and graphs help break down SaaS analytics, turning raw data into more accessible information for your audience.

Additionally, interactive tools, such as calculators or dashboards, can be offered to engage users more deeply, allowing them to explore industry-specific data tailored to their needs. These visuals not only enhance user experience but also increase the likelihood of your content being shared across platforms.

Promoting infographics to relevant websites

• Submit to infographic directories like Visual.ly and Infographic Journal.
• Pitch bloggers and journalists who cover related topics.
• Use social media and LinkedIn to reach a professional audience.

Encouraging embedding with proper attribution

• Provide an embed code with a link back to your site.
• Offer a summary blog post alongside the infographic.
• Reach out to sites that have covered similar topics and suggest your infographic as a resource.

Infographics are highly linkable, making them a powerful tool in any SaaS link-building strategy.

12. Set up FAQ page on the website

An FAQ page can be an effective link-building strategy for SaaS companies, as it helps address common customer questions while naturally attracting backlinks. One way to figure out what your target audience is looking for online is by using Ubersuggest, the free keyword research tool by NP Digital. Here’s how to leverage it:

• Target common search queries: Research the most frequently asked questions in your industry or niche, and craft detailed, informative answers. This makes your FAQ page a valuable resource for users and encourages others to link to it.
• Create SEO-optimized content: Use keywords and phrases your target audience is searching for, which helps improve the FAQ page’s search engine visibility.
• Link to relevant content: Internally link to other pages or blog posts on your site, improving your site’s structure and SEO. This also boosts the relevance of your FAQ page, making it more attractive to external websites for linking.
• Encourage user engagement: Make the page interactive by allowing visitors to submit their questions. This creates fresh content, which can help your page rank higher and attract more backlinks.

By establishing a comprehensive FAQ page, you not only enhance your SaaS website’s user experience but also create an evergreen source of organic backlinks.

Measuring and optimizing link building success

A successful link-building strategy isn’t just about getting backlinks, it’s about tracking their impact. Monitoring key metrics helps SaaS companies refine their approach and maximize results.

1. Tracking domain authority and organic traffic

Domain authority (DA) is a score that predicts how well a website is likely to rank on search engines. Higher DA means more credibility, which often leads to better search rankings.

Organic traffic refers to visitors who find your site through search engines rather than paid ads. More high-quality backlinks typically lead to increased organic traffic.

To track these metrics:

• Use free tools like Moz or Ahrefs to check your domain authority.
• Monitor organic traffic trends with Google Analytics and Google Search Console.
• Compare traffic changes after earning backlinks from high authority sites.

Consistently tracking DA and organic traffic helps assess whether your link-building efforts are driving real SEO benefits.

2. Monitoring organic keywords and website traffic

Organic keywords are the search terms your website ranks for. The more high-authority backlinks you acquire, the better your chances of ranking for competitive keywords.

Website traffic isn’t just about numbers, it’s about quality. Tracking which backlinks bring in the most engaged visitors can help you refine your outreach strategy.

Key tools to use:

• Google Search Console to monitor keyword rankings and impressions.
• Ahrefs or SEMrush to track keyword movements and new ranking opportunities.
• Google Analytics to analyze which backlinks drive the most traffic.

By keeping an eye on keyword performance and referral traffic, SaaS companies can focus on strategies that deliver the best ROI.

3. Analyzing link relevance and position on the page

Not all backlinks are equally valuable, and their effectiveness largely depends on two key factors: relevance and position.

Relevance refers to how closely the linking page aligns with your SaaS niche. Links from pages that are topically related to your industry or product are more likely to drive qualified traffic and pass on valuable SEO authority.

On the other hand, position matters too. Links placed within the main body of content are considered more authoritative than those found in footers or sidebars. A link in the body of a page is typically seen as more organic and relevant, making it more beneficial for your website’s rankings.

To evaluate your backlinks:

• Use Ahrefs’ Backlink Checker to see which pages are linking to you.
• Check if your links are embedded within high-quality, relevant content.
• Identify relevant websites where your link would naturally fit within the main content and reach out to them.

Analyzing these factors helps refine your link-building strategy for stronger, more effective backlinks.

Avoiding common mistakes in SaaS link building

Even the best link-building strategy can backfire if common mistakes go unnoticed. Avoiding black hat tactics, over-optimization, and poor link distribution helps maintain long-term SEO success.

1. Black hat link tactics and anchor text over-optimization

Some SaaS companies fall into the trap of using black hat link-building techniques with manipulative methods designed to game search engine optimization algorithms. These include:

• Buying backlinks from spammy websites.
• Using private blog networks (PBNs) to artificially inflate link volume.
• Automating link placements through shady services.

Search engines like Google penalize these tactics, which can result in lost rankings or even deindexing.

Another common issue is anchor text over-optimization, where the same keyword-rich anchor text is used repeatedly. This looks unnatural to search engines and can lead to penalties.

✅ Best Practice: Use natural, varied anchor text that blends into the content and avoid spammy link-building tactics that violate Google’s guidelines.

2. Sending traffic to the home page only and neglecting internal links

Many SaaS companies focus their link-building efforts solely on their home page, missing opportunities to strengthen deeper pages. While home page links help brand visibility, they don’t always support specific product pages, blog posts, or feature pages, which are often better for SEO.

Similarly, neglecting internal links can weaken site structure and limit the impact of acquired backlinks. Internal linking structure helps distribute link equity across pages, improving rankings for multiple keywords.

✅ Best Practice:

• Focus on building links to high-value pages like product pages, case studies, and long-form content.
• Use internal links strategically to guide users and search engines to relevant pages within your site.

Avoiding these mistakes ensures that your link-building strategy remains sustainable, effective, and aligned with SEO best practices.

Summary of key takeaways

Building high-quality backlinks is one of the most effective ways for SaaS companies to improve their search engine rankings, drive organic traffic, and strengthen their authority. Unlike traditional businesses, SaaS brands need a tailored approach that prioritizes topical relevance, domain authority, and content quality to attract valuable links.

Throughout this guide, we’ve explored 12 proven link-building strategies, including:

• Creating link-worthy content such as original research, case studies, and comparison guides.
• Guest posting on industry-relevant websites to earn authoritative backlinks.
• Leveraging digital PR and HARO to secure media coverage and mentions.
• Using broken link building and competitor analysis to find link opportunities.
• Engaging with online communities and directories to increase brand visibility.
• Optimizing internal linking and tracking link-building success through key metrics.

At the same time, avoiding common mistakes such as black hat tactics, over-optimizing anchor text, and sending all traffic to the home page. It is essential for maintaining a sustainable and effective link-building strategy.

Things to keep in mind:

1. Focus on quality over quantity because a few high-authority backlinks are better than dozens of low-quality ones.
2. Prioritize topical relevance and domain authority when acquiring links.
3. Diversify your approach with guest posts, PR, directories, and content-driven link building.
4. Track key metrics like domain authority, organic traffic, and keyword rankings to measure success.
5. Avoid spammy tactics that could lead to Google penalties or lost rankings.

Link-building is a long-term strategy, but with consistent effort and the right tactics, SaaS companies can build a strong online presence and drive sustainable growth.

Partner with Quoleady for effective SaaS link building

Building quality backlinks is essential for improving your SaaS company’s search engine rankings and driving organic traffic. Quoleady specializes in tailored link-building services designed to support your content and enhance your online presence.

Why choose Quoleady?

• Manual, high-quality backlinks: Quoleady focuses on obtaining dofollow backlinks from hand-picked platforms with a minimum of 1K monthly traffic, ensuring relevance and authority.
• Performance-based payment: You pay only for live links, aligning costs directly with results.
• Customized strategies: Quoleady tailors link-building efforts to your domain authority and anchor text requirements, maximizing SEO benefits.
• Transparent reporting: Receive monthly reports detailing live links and progress, keeping you informed every step of the way.

Get started today

Improve your SaaS website’s online visibility with Quoleady’s expert link-building services. Book a call to discuss your specific needs and start building quality backlinks that drive results.

FAQ: SaaS link building strategies

Here are some commonly asked questions about SaaS link building strategies.

Why is link building important for SaaS companies?

Link building helps SaaS businesses improve search engine rankings, increase organic traffic, and establish authority in their industry. High-quality backlinks from relevant websites signal to Google that your content is valuable, making it more likely to rank higher in search results.

How long does it take to see results from link building?

SEO is a long-term strategy, and a link building campaign is no exception. It typically takes three to six months to see noticeable improvements in rankings and traffic. The timeline depends on factors like domain authority, competition, and the quality of backlinks acquired.

What types of backlinks are most valuable for SaaS SEO?

The best backlinks for SaaS come from industry-relevant websites with high domain authority, guest posts on reputable blogs, resource pages and listicles featuring SaaS tools, mentions in high-authority publications via digital PR and HARO, and dofollow links that pass link equity.

Is link exchange a good strategy for SaaS link building?

Link exchange can work if done naturally and sparingly between relevant, high-quality websites. However, excessive or forced link swapping can appear manipulative to search engines and may lead to penalties. Focus on earning organic, high-authority backlinks instead.

How can SaaS companies avoid bad link-building practices?

Avoid black hat SEO tactics like buying links from spammy sources, over-optimizing anchor text with exact-match keywords, using private blog networks (PBNs), and building links too quickly, which may trigger Google penalties Instead, focus on organic, high-quality link-building methods like content marketing, guest posting, and strategic outreach.

How to implement a successful link building strategy for your SaaS company

To implement a successful SaaS link-building strategy, focus on creating link-worthy content, securing guest posts on industry sites, leveraging digital PR and HARO, and analyzing competitor backlinks for opportunities. Prioritize high-authority, relevant links, use strategic anchor text, and track performance with SEO tools like Ahrefs or Semrush. Consistency and quality matter more than quantity.

Ahrefs or Semrush. Consistency and quality matter more than quantity.