Katarina Stamenković
Content marketing manager
Do you have a great SaaS product, a talented team and lots of enthusiasm? Now imagine where your team would be if you had a way to skyrocket your signups. As SaaS companies depend on people finding them online and traditional marketing approaches are not enough, a SaaS SEO copywriter is an addition to your team that can make a difference.
But why? In this article, we’ll cover the top five reasons to hire a SaaS SEO copywriter and how to find the right one.
What is a SaaS SEO copywriter?
A SaaS SEO copywriter needs to have three necessary skills:
- SaaS marketing knowledge: They need to be well-versed in SaaS marketing as it differs from traditional marketing and is mostly B2B.
- SEO knowledge: They need to know how to optimize copy for SEO purposes, which differentiates them from a regular SaaS copywriter.
- Copywriting skills: They need to know how to write engaging and compelling content that encourages readers to act.
5 reasons to hire a SaaS SEO copywriter
Visibility and organic traffic
A SaaS SEO copywriter specializes in creating copy for SaaS businesses and optimizing it for search engines. They can help boost your website’s visibility and ranking in search engine results by employing the best SEO practices, such as:
- Using relevant keywords
- Properly structuring content
- Including internal links
This increased visibility can drive more organic traffic to your website and attract potential customers.
💡 Our team increased Fullsession’s website traffic from 0 to 21,157 in four months with only 16 articles. Another case in point is our client RingBlaze whose blog traffic increased from 0 to 50K with 20 blog posts.
User experience
A SaaS SEO copywriter can create user-focused SEO content that is informative, engaging and easy to read. Check out the best SaaS content marketing blogs for helpful examples.
Often, tech companies are experts in their field, but they use too complicated or technical language, which makes it difficult for a reader to digest content.
Copywriters know how to simplify complex concepts, address customer pain points and provide valuable information that is easy to digest. These skills help enhance the overall user experience, which can build trust in your brand.
Educating your audience
Content marketing is all about helping people before they pay you. Copywriters can create content that answers your target audience’s problems and educates them.
82% of consumers feel more positive about a company after reading their custom content. These positive associations can lead to higher trust and eventual purchase.
Product-led content is an excellent choice here, as it teaches readers how to solve their problems with your product.
Image source: PandaDoc
Leads and conversions
While traffic is fantastic and one of the key SaaS marketing metrics, it doesn’t mean much without leads and conversions. Companies with blogs generate 67% more leads per month. A skilled SaaS SEO copywriter understands how to create persuasive and engaging content that can convert website visitors into customers.
They know how to highlight the unique selling points of your SaaS product, address customer pain points and create compelling calls to action. By crafting compelling copy for your web pages, they can increase conversion rates and drive more signups or purchases.
💡 You can read our case studies to learn what strategies we used to bring 650 leads for RingBlaze and 500 for FullSession in a few months.
Time and resource efficiency
Writing a simple 1000-word blog post can take several hours. You could use that time to work on core aspects of your business, such as strategic planning, product development and customer acquisition. It is most profitable to do the things we excel at and delegate the rest.
Instead of investing hours in researching keywords, creating content and optimizing it for search engines, you can rely on a professional who already has the necessary expertise.
Although it may sound counterintuitive, outsourcing content creation can help you save money in the long run by bringing you customers that spend much more than you previously invested.
Tips for hiring a SaaS SEO copywriter
Choose the right hiring option
You have three options:
- Content marketing agency: A SaaS content agency has a team of professionals that help SaaS businesses create high-quality content.
- In-house copywriter: An in-house copywriter is an employee of a SaaS company responsible for creating copy for marketing purposes.
- Freelance copywriter: A freelance copywriter is a self-employed professional who offers copywriting services on a project or retainer basis, usually for multiple clients.
The right option will depend on your needs. You can check our B2B SaaS copywriter hiring guide for a review of the pros and cons of each option.
If you want a SaaS blog writing agency with carefully selected copywriters and high-quality standards, we are here to help. Book a free 30-minute call to see how.
If you’re working with an SaaS SEO agency, there is no hiring responsibility (except for checking the company’s credibility). If not, proceed to the following tips.
Craft a job ad
You can post your job ad on LinkedIn, Indeed, AngelList or similar platforms. Here are some tips to get you started:
- Clearly define the role. “SaaS SEO copywriter” is a good job title – “copywriter” is too general, and “SaaS copywriter” is not the same as a “SaaS SEO copywriter” that should have a deeper knowledge of SEO. Explain precisely the job responsibilities, types of texts they’ll be writing and for which industry.
- Highlight required skills and experience. The required skills should include the three primary skills we mentioned and excellent command of English (or another language they’ll be writing in). Again, narrow it down as much as possible by, for example, listing precisely what SEO skills you’re looking for.
- Showcase your company culture and values. Describe your company culture, mission and values and highlight what makes your company an attractive workplace.
- Provide application instructions. Outline how candidates should apply and what documents to include. Make the process simple for candidates so they don’t have to enter the same information twice (e.g., if they provide a resume, they don’t need to list the same information elsewhere).
As you can see, specific and clear is the name of the game here. A well-written job ad will also save you time and decrease the number of candidates who are not a fit.
Consider outreach
LinkedIn is an excellent place to find and contact potential candidates. Follow these steps:
- Type relevant keywords, such as “SaaS SEO copywriter”, and research their profile for writing samples.
- Craft a message, keeping it concise and to the point by clearly stating why you’re reaching out, what you’re offering and the benefits of working with you.
- Personalize your message, mention something specific from their profile that caught your attention and explain why you believe they would be a good fit for the role.
- Follow up if needed but don’t be too pushy.
Test and interview potential candidates
While a portfolio can be helpful, it is a collection of writers’ best work and you don’t know how much editing it went through. Therefore, asking for a short or longer paid SaaS content writing assignment is best – a skilled and experienced copywriter will unlikely work several hours on creating an unpaid article.
Additionally, you can schedule an interview to see if you can communicate with this person well. Effective communication will be crucial for creating content in the future.
Here are some questions you can ask in an interview:
- What does your writing/research process look like?
- How do you optimize copy for SEO?
- What SaaS content marketing tools do you use for writing, if any?
- How do you conduct SaaS keyword research?
- How do you determine the content length?
- What is the difference between SaaS backlinks and internal links?
- How do you optimize for featured snippets?
- How many words can you write weekly/monthly without sacrificing quality?
Conclusion
Hiring a SaaS SEO copywriter can be a great choice if you want to:
- Increase organic traffic and visibility
- Improve user experience
- Educate your audience
- Generate more leads and conversions
- Save time and money
The only thing left is for you to decide whether you’ll hire SaaS marketing agencies, in-house or freelance copywriter. At Quoleady, we carefully select the best copywriters and have quality standards that enable us to deliver high-quality articles consistently. Book a free 30-minute call to see how we can help you.
FAQs
What does a SaaS copywriter do?
A SaaS copywriter writes copy for software companies with the purpose of encouraging a reader to buy a subscription plan or sign up for a free trial or demo. Their primary skills include research, understanding consumer psychology and the ability to use words to persuade.
How much do SEO copywriters charge?
We have no general answer because how much SEO copywriters charge depends on so many factors, such as:
- Type of copy (blog, email or landing page copy)
- Subject matter expertise
- Research (Do the writers interview experts or write based on what they find online?)
- Strategy (Do they devise strategy and briefs on their own or do you provide it?)
- The topic they’re writing about
You can check our pricing here.
What is SEO copywriting?
SEO copywriting involves writing and optimizing copy to rank on search engine result pages and convert readers into buyers.
Do copywriters need to learn SEO?
SEO is a broad field that includes off-page, on-page and technical SEO, and each segment has separate roles. Most copywriters have basic on-page SEO skills, which means they know how to optimize copy with relevant keywords, links, meta and title tags etc.
Some also do keyword research and content strategy, which makes them more competitive in the market. However, this skill is a plus and not necessary for B2B copywriting services, as there are SEO expert roles.
