You’d find keywords your buyers search for. You’d write articles around them. Build some links. Wait for the traffic to grow. And to a large extent, it still works. But the way people research software changed really fast.

A few years ago, someone might search Google for “best employee onboarding software” and open ten different blog posts comparing tools. Now they open ChatGPT and ask:

“What’s the best onboarding platform for a remote company with a lot of contractors and compliance requirements?”

That changes what good SaaS content needs to look like.

Google changed too. A lot of searches now get answered directly inside search results before someone even clicks a website. So even if your rankings stay stable, the traffic doesn’t always follow. Which means SaaS content writing has a bigger job now than just ranking articles.

Your content needs to explain complex products in simple language. It needs to earn trust quickly. It needs to work for someone skimming at 11 PM before a demo call. And it also needs to be visible for LLMs.

A lot of the old advice still works. You still need to find the right keywords, create genuinely helpful content, and have strong distribution.

But if you’re writing SaaS content in 2026, you also have to think about how buyers actually discover software now, because more and more of those journeys start inside AI tools instead of traditional search.

So before we get into tactics, let’s talk about what actually makes SaaS content writing different from every other type of content on the internet.

What makes B2B SaaS content different

With B2B SaaS content, you’re selling something intangible (software), to multiple people at once, on a timeline that can stretch months, with a product that changes constantly.

That’s a very different challenge than writing a product description for a physical item or a how-to post for a single reader with a simple problem.

A few things that make SaaS content specifically hard are:

You’re writing for three different people at once.

When we started working with RingBlaze, a business phone system for sales and support teams, their biggest challenge was producing content that served all the people involved in a buying decision. This ranged from the founder approving the purchase to the sales manager using the product daily, and the IT person worried about whether it would integrate with their existing stack. That’s why none of their articles on the blog bring any traffic or leads. Each of those readers needed a different angle, a different level of technical depth, a different answer to “why does this matter to me?” 

That challenge is pretty common in B2B SaaS. Your content has to speak to multiple roles without feeling generic to any of them.

You can’t demo the product in an article.

Software is harder to explain than physical products because buyers usually need to experience it before fully understanding the value. Your content carries the entire job of making an abstract product feel real. That’s why screenshots, product walkthroughs, and concrete use cases are important in SaaS content. These things separate content that converts from content that informs.

Acquisition content and retention content are equally important.

Most SaaS content strategies focus almost entirely on bringing in new users. But for a subscription business, the readers who’ve already signed up matter too. Content that helps customers get more value from your product reduces churn, increases expansion revenue, and creates the kind of loyal users who actually leave reviews and refer others.

AI has changed who’s reading.

According to data from Search Engine Land, ChatGPT drove 87.4% of all AI referrals. Although organic search still dominates site visits, AI is becoming a performance channel through which brands buyers see and trust. Your content is now being read by humans and processed by AI systems deciding what to recommend. The way you write affects both audiences.

Types of SaaS content writing

Before you start planning what to publish, it helps to know which format fits which goal.

1. Comparison pages (“X vs Y”) 

They sit at the bottom of your funnel. When someone searches “HubSpot vs Salesforce,” they’re close to a decision and evaluating specifics. These pages convert well because the reader has already decided they want a solution but haven’t picked one yet.

2. Alternatives pages (“Best X alternatives”) 

Someone searching for alternatives to a tool they’re already using is unhappy with their current choice and actively looking to switch. If your product is a credible option, you should be ranking for these.

3. How-to guides 

These cover the educational middle of your funnel. They attract buyers who know they have a problem and are trying to solve it. The best how-to content in SaaS shows the reader how to do something while naturally demonstrating how your product fits into that process. Although TOFU content becomes less visible in Google, it’s still the source of knowledge for AI tools plus it helps build topical authority in the niche.

4. Product-led posts 

These are articles where your product is the example. A guide on “how to run a sales pipeline review” that uses your CRM’s interface throughout is product-led. It teaches something genuinely useful, and your product earns its place in the article by being the best way to show how it’s done.

5. Case studies 

A well-written case study with specific numbers, challenges, and an account of what happened does more for conversions than almost any other format. This is the original, unique content showcasing results you’ve achieved for your customers that is hard to replicate for AI.

6. Templates 

A downloadable template (sales proposal, onboarding checklist, customer interview guide) attracts links naturally, ranks for high-intent keywords, and puts your product or brand in front of someone at exactly the moment they’re doing the work your product is supposed to help with. Example: works great for proposal software, recruitment software and many other niches.

7. Thought leadership 

This is the hardest to do well and the most rewarding when you get it right. This is original analysis, a strong opinion grounded in real data, or a perspective your founder has developed from years in the industry. It builds the kind of credibility that makes everything else you publish more trustworthy. The key is having original thinking, real experience, and a strong point of view at the center of this kind of content.

8. Support and help content 

This sits on the retention side of the funnel. Onboarding guides, feature walkthroughs, troubleshooting articles – this content reduces churn by helping customers get value from your product faster. A lot of SaaS companies focus on acquisition and barely invest in this type of content, even though it often has a direct impact on retention and customer satisfaction.

Know what you’re writing and why before you write it

Most SaaS teams start with “what should we write next?” They pick topics based on what competitors are publishing, or what the founder finds interesting, or what their most recent customer asked about. That’s not a SaaS content marketing strategy.

A better place to start is to understand who is buying from us, what are they already searching for, and where are they in the buying process when they find us?

Define your ICP before you pick a keyword

Your ICP (ideal customer profile) is a person who lands on your article, reads it, and thinks “this is exactly my situation.” You need to know:

• What is their job title? What are their role responsibilities?
• What problem are they aware of, and how are they currently trying to solve it?
• What objections do they have before signing up for your product?
• What language do they use when they’re searching for answers?

The last one is more important than people think. Your buyers might search for “how to reduce meeting overload” rather than “team communication software.” Your content needs to start where they are, not where your product is.

This ICP definition also affects how your brand shows up in AI answers. LLMs learn about your brand from your content and from what other people say about you online.

If your content keeps speaking to the same type of person with the same specific problems, AI starts connecting your brand to that audience. That’s how your company ends up getting recommended when someone asks ChatGPT for advice. You need to create the most useful and relevant content for one specific type of reader.

High-intent keywords first

If you’re early-stage or have limited content bandwidth, don’t try to rank for everything. Start with keywords that signal buying intent. We’ve written a full breakdown of how high-intent content works if you want to go deeper on this.

The funnel gives you a useful frame:

• ToFu (top of funnel): Your buyer is aware of a problem but hasn’t started looking for software yet. They’re searching for things like “how to improve onboarding for remote teams.” Good for awareness, but the path to conversion is long.
• MoFu (middle of funnel): The buyer knows the problem and is evaluating solutions. They search “best onboarding software for remote teams” or “Userpilot vs Appcues.” These people are actively comparing options, including yours.
• BoFu (bottom of funnel): The buyer is close to making a decision. They search for “[Your product] pricing,” “[Competitor] vs [Your product],” “[Your product] reviews,” or “[Your product] demo.” These searches usually signal high purchase intent.

A lot of founders assume you need brand recognition before BoFu content pays off, because “who’s searching for us if no one knows us?” But at this stage of the funnel, you’re not targeting searches for your own product. You’re targeting searches for your competitors, or for the category you’re in.

For RingBlaze, we focused their entire early content strategy around competitor alternatives and comparisons with keywords like “RingCentral vs Vonage” and “Grasshopper alternatives.” We put RingBlaze as #1 alternative in the ‘alternative’ posts and mentioned product benefits in the ‘vs’ posts. Those articles brought in 650 leads and grew their blog traffic from zero to 50,000 monthly visitors, entirely with 20 articles.

In 2026, keyword research also means paying attention to how your buyers use AI tools to research. The prompts they type in ChatGPT today look completely different from a Google search. They’re longer, more specific, and more conversational. 

Example: “What’s the best CRM for a 50-person B2B company that already uses HubSpot and needs better pipeline visibility?”

If your content gives an answer to that specific question, AI tools start pointing people toward you. That’s the opportunity.

Be consistent and update what you publish

Content compounds over time. A single article won’t do much in month one. But 20 articles over six months, consistently updated, can become a lead generation engine. The update piece is even more important now than it ever did. Content freshness is a meaningful factor in both traditional rankings and AI citation. Don’t just publish articles and leave them untouched. Make it part of your process to regularly update stats, reports, examples, and dates so the content stays relevant..

How to write B2B SaaS content that ranks and gets cited

Most guides on the internet will tell you to “write quality content” and “understand your audience” without explaining what the writing process looks like. Here’s what ours looks like.

1. Prepare the brief before you write a word

Every article at Quoleady starts with a brief. The brief is the decision document as it defines everything before anyone writes a sentence.

Check out our content brief from one of our clients below:

A strong content brief includes:

• Target keyword and search intent: what query does this article answer, and what does the person who typed that query actually want?
• ICP for this article: who specifically is reading this, and what do they already know?
• Funnel stage: is this an awareness article or a comparison article? That changes the entire article structure.
• Product angle: where does your product appear naturally in the answer, and how does it help the reader solve the problem?
• Key claims to support: what are the 2–3 most important things this article needs to say, and what data or examples back them up?
• Internal links: which existing articles on your site should this article link to?

If you’re working with an external writer, the quality of the brief determines the quality of the article. A clear brief leads to a strong draft. A vague brief leads to generic content that takes hours to fix.

2. Lead with the problem, not the product

The most common mistake in SaaS content is starting with the product. Don’t.

Your reader came to find a solution to a problem. If your intro is about your product’s features, you’ve already lost them.

Instead of “Our software has automated reporting,” write like you’re trying to solve their problem, “Your ops team is probably spending 6+ hours a week pulling numbers from different tools and pasting them into a spreadsheet. Here’s how to fix that.” The product comes in once you’ve earned the reader’s attention with relevance.

When your content looks too promotional, it doesn’t add credibility. What you need is content that builds trust first, so people are more open to hearing about it. Show the reader you understand their situation. Then show them how your product helps.

3. Experience-based content to rank better

A freelance designer named Katelyn runs LaunchTheDamnThing.com. Her site has a domain rating of 45, around 3K traffic at the start of 2026, weak backlinks, no aggressive internal linking, and failing Core Web Vitals.

Yet she ranks #1 for keywords like “client portal software,” “best task management software,” and “app for freelancers” – terms SaaS companies with full marketing teams and six-figure budgets compete for. Between January and April 2026, her traffic grew 4x.

We figured that this is due to:

• Genuine experience-based reviews
• Conversational writing that sounds human
• Content written by someone who has used the tools

This is the part of SaaS content strategy many teams avoid because it’s harder to scale. But firsthand experience beats content written purely to cover a topic, even when the latter has stronger backlinks and cleaner technical SEO.

For SaaS specifically, that means a few things:

• Comparison articles should be written by people who have used the tools
• Workflow-focused content should reflect what the problem really feels like
• Founder opinions and customer insights should appear in the content

One experience-based “software” article that ranks #1 can generate more leads than 100 generic articles that rank on page two. The math works out. The effort is in being willing to do the harder kind of writing.

At Quoleady, we’ve started backing this up with something we call the Secret Buyer approach. We have testers who actually use the tools, talk to the sales teams, and evaluate the full experience across 200+ data points before we write a word. The resulting articles have a level of specificity that generic content can’t match because it comes from people who did the thing rather than people who researched the thing.

4. Publish product-led content

Product-led content is the practice of writing educational articles where your product is the natural example. This is not promotional. The article would be genuinely less useful without your product appearing in it, because your product is the best way to show how to actually do the thing the article is about.

We’ve seen the same pattern across dozens of clients. Generic “how to manage a remote team” content gets read. “How [Company] teams use async standups to cut meeting time in half” gets sign-ups. The conversion rate difference between those two types of articles is often 2-3x.

We had a web analytics software client named Fullsession. Their product helped with session recordings and replays, interactive heatmaps, customer feedback forms, and detailed analytics. So we wrote a series of educational, product-led articles showing readers how to use and interpret website behavior data.

For example, we wrote one article titled ‘How to Read a Heatmap and What You Can Learn From It’ in a very conversational tone to engage the readers. We explained everything about website heatmaps from the different types to benefits and best practices. Towards the end of the article, we introduced the Fullsession product contextually.

Before working with us, Fullsession had a few blog posts on their website that didn’t generate any traffic or leads. The website had a DA of 2 and zero backlinks and referring domains. After following our strategy, their DA increased to 49. With product-led content, we were able to get 500 Leads with 16 articles in 4 months for them. 

5. Structure your content for GEO and AI search

In 2026, your SaaS content has two audiences: the human reader who’s skimming and the AI system that’s extracting.

GEO (Generative Engine Optimization) is the practice of writing and structuring your content so that ChatGPT, Perplexity, and Google’s AI Overviews cite you when buyers ask questions about your category. 

According to G2’s 2025 Buyer Behavior Report, nearly 8 in 10 respondents say AI search has changed how they conduct research, with 29% now starting research via ChatGPT more often than Google.

A few practical things that matter and you should keep in mind:

A. Use a clear H2/H3 hierarchy

LLMs extract information based on heading structure. If your subheadings are descriptive and your paragraphs start by answering the question in the heading, your content becomes much easier to extract and cite. That’s why it’s important to structure your web pages for AI-first indexing, so that your content shows up in LLM answers.

B. Answer the main question in your first 100-150 words

The earlier your answer appears in the article, the more likely it is to be cited. Concise answers near the beginning of an article tend to get surfaced more often. Try putting your most quotable, citable claim near the top, not buried in section four.

C. Add FAQ sections at the end

Until May 7, 2026, FAQ sections with structured schema helped pages stand out in Google Search through expandable rich results. Google has now removed FAQ rich results, and Search Console will stop reporting FAQ structured data by June 2026.

Does that mean you should stop using FAQs? No.

Google confirmed it still uses FAQ structured data to better understand page content, even though the rich result feature is gone. The visual benefit disappeared, but the SEO value remains.

FAQs are still important because AI Overviews and LLMs rely heavily on structured Q&A content. A strong FAQ section gives AI tools clear answers they can extract and cite when users ask related questions.

So you’re no longer adding FAQs to gain more space in search results. You’re adding them to make your content easier for AI systems to understand, quote, and reference.

To work well, FAQ answers should be genuinely useful with short, clear responses to real customer questions, not keyword-stuffed filler. Quoleady’s guide on formatting content for LLM extraction walks through the specific structures that work best.

D. Use specific, verifiable claims

Vague statements like “content marketing increases brand awareness” get skipped. Specific claims with sources like “How ResponseScribe Went From 0 to 4.62k Clicks in 6 Months” get cited. AI tools prefer information they can trust and clearly reference. So whenever possible, use real data, examples, and sources to back up your points.

E. Include expert quotes and original data

Researchers from Princeton University and IIT Delhi tested which content strategies increase visibility in AI-generated responses. Adding expert quotes and citations from credible sources was one of the top three strategies, boosting visibility by over 40%. Expert quotes alone can increase LLM visibility by 30–40%, especially when they come from credible, relevant sources.

5. Fix your E-E-A-T to appear in LLMs answers

Google’s E-E-A-T framework – Experience, Expertise, Authoritativeness, Trustworthiness – has always mattered for rankings. In 2026, it’s important for AI citation too. LLMs and AI Overviews need confidence signals before they’ll cite your content. If your article is written by “the team” with no named author, no data, and no references to actual experience, it’s harder for any system to know whether it’s trustworthy.

In practice, E-E-A-T for SaaS content means:

• Named authors with real bios: An article by “Olga Mykhoparkina, founder and CEO of Quoleady, who has worked with PandaDoc, Monday.com, and Expandi” is more citable than an article by “the Quoleady content team.” LLMs use named entity associations, so the author’s credibility carries into the content’s credibility.
• Your own data from client work: Third-party statistics are fine. But your own numbers like the conversion rates you measured, traffic results from campaigns, A/B test results from real articles, are far stronger signals of genuine expertise. If your articles are published anonymously with no data and no sourcing, AI platforms have no reason to trust them.
• Linking to primary sources, not blog posts: If you cite a statistic, link to the original study or report, and not a blog post that mentioned it, this builds trust with both readers and AI systems.
• Third-party mentions across the web. Review platforms like G2 and Capterra matter a lot. Quoleady’s research on G2 and Capterra’s influence on ChatGPT rankings found that 100% of tools mentioned in ChatGPT answers had reviews on Capterra and 99% had reviews on G2. So if you want your brand to show up in AI answers, being on these sites is basically a requirement. If you’re not listed there, your chances of getting recommended are very low..
• Reddit presence: Our research on whether Reddit influences LLM responses found that Reddit discussions correlate with LLM recommendations. If your product is being talked about in relevant subreddits, that signal carries into AI answers. At the same time, it’s worth noting that Reddit has far less influence now compared to a year ago where it dominated ChatGTP citations.

The SaaS content production process to follow

Good SaaS content doesn’t happen by accident. It follows a repeatable process that keeps quality consistent even as you scale. (If you need to run a SaaS content audit, feel free to use our checklist.)

Here’s the process we use with our clients:

1. Set the keyword and intent: Before anything else, know exactly what search query this article is answering and what the person who typed that query actually wants to find.
2. Write the brief: Cover the ICP, funnel stage, product angle, key claims, and internal links. This is the decision document – get it right before writing starts.
3. Draft with the human reader first, LLM structure second: Write for the person sitting at their desk with a problem. Then check: does this article have a clear hierarchy? Does it answer the main question early? Does it contain specific, citable claims?
4. Optimize before publishing: Use a tool like SurferSEO to make sure keyword coverage is on point. Check the heading structure. Add your FAQ section if it fits. Link to your existing content.
5. Publish with a named author and their bio: Include the author’s credentials, their link to LinkedIn or a public profile, and any relevant experience that establishes them as someone worth citing.
6. Update within 12 months: Update lead gen article more often. We have seen companies updating their “tools” article every month. So add new data, refresh outdated statistics, expand the FAQ section, and check whether any internal links should be updated. Set a calendar reminder the day you publish.

That loop – brief, draft, optimize, publish, update – is what makes content keep growing instead of fading away.

For FullSession, we applied this process across their entire content strategy. In the first four months, 16 of the articles we published were generating leads on their own. The result was 500 leads, a domain rating that climbed from 2 to 49, and 1,300 organic keywords ranking. When we went back and rewrote their highest-traffic article – restructuring it, shortening the intro, adding more H2s and H3s, cleaning out generic content – conversions on that single article jumped nine times.

That’s what the process produces when you apply it consistently.

Tools that support a SaaS content program

You don’t need a complicated toolstack to create good SaaS content. But a few tools are useful at specific stages of the process:

• Ahrefs or Semrush: Use these for keyword research, competitive analysis, and performance tracking. They help you find high-intent keywords, analyze competitor rankings, and monitor how your articles perform over time. Either tool works well; choose the interface you prefer.
• SurferSEO: Helps optimize content before publishing by identifying gaps in topic coverage and improving on-page relevance. It supports SEO quality control, but it’s not a replacement for strong writing.
• Google Search Console: Tracks how your content performs in search results. Use it to see which keywords your pages rank for, monitor click-through rates, and identify pages that are getting impressions but not enough clicks.
• GA4: Shows how readers behave on your site and where traffic comes from, including LLM referrals. You can check out this step-by-step guide to setting up LLM referral tracking in GA4 if you want to see how much of your traffic is coming from AI tools.
• ChatGPT or Claude: Useful for research, outlining, editing, and simplifying dense sections. They speed up repetitive work so you can focus on strategy, expertise, and final quality.
• Grammarly: Catches grammar, spelling, and clarity issues that can reduce credibility and hurt readability.
• Allmond: Tracks your brand’s visibility across AI platforms. Useful for measuring GEO performance alongside traditional SEO metrics. Check out more AI visibility tools in our post.

In-house vs. outsourcing: which one is right for you

The honest answer is that both work, and both have real trade-offs.

An in-house writer knows your product cold. They’ve sat in on customer calls, they know your company’s voice, and they don’t need three weeks to get up to speed on what you do. That deep product knowledge shows up in the content. The downside is that internal writers often have blind spots. They’re too close to the product to explain it the way a new customer would experience it, and they may not have the SEO or LLM optimization skills needed to make content rank and get cited.

Outsourcing to an agency gives you fresh eyes, professional content skills, and the ability to scale output without hiring. The trade-off is time upfront because external writers need to understand your product, your ICP, and your brand voice before the content gets good. If you give them a brief and nothing else, you’ll get generic content back.

How to measure whether your content is working

You should start with the basics. Track traffic to your articles, keyword rankings, and where readers go next. Organic search traffic growth is still the primary signal that your content strategy is on the right track.

Beyond that, two things are worth tracking:

1. AI citation share

Are you being mentioned when buyers ask ChatGPT or Perplexity about your category? You can test this manually. Search for the prompts your ideal customers would use and see whether your brand appears in the responses. For a more systematic approach, you can use tools like Allmond, which is specifically built for tracking AI visibility. It monitors where your brand appears in LLM answers across different platforms and prompts, so you can see whether your content and off-site presence are translating into AI mentions.

2. Content-influenced pipeline

Which articles are your prospects reading before they book a demo or start a trial? This is measurable if you set up your CRM properly with UTM parameters on every piece of content. When a contact books a call and you can see they read three articles before doing it, that’s content influence on the pipeline, and it’s a much more meaningful metric than pageviews.

If you want to go deeper on tracking LLM traffic, read this step-by-step guide to set up LLM referral reports in GA4. Our SaaS clients currently see 0.5–3% of total traffic coming from LLMs – a small share today, but one that’s growing consistently month over month.

ROI formula for content: (Revenue from content – Cost of content) ÷ Cost of content × 100. If you spent $5,000 on content that influenced $25,000 in pipeline, your content ROI is 400%. Track it per article if you can, or at least at the cluster level.

Conclusion

SaaS content in 2026 runs on the same principles it always has – understand your buyer, write about their problems, and show how your product helps. There is one important addition, that is, structure it so that the next person asking the same question through an AI tool gets pointed toward you.

The clients succeed when they stay consistent for 6-12 months, keep updating what they’ve published, build genuine author authority, and write about their product specifically enough that no AI tools could confuse them with a competitor.

This kind of content builds into a lead generation engine that works while you’re doing other things. And when a buyer asks ChatGPT which tools to consider in your category, your name is in the answer.

If you want help building that kind of content strategy, one that ranks on Google and gets cited in AI answers, book a free call with Quoleady.

Frequently asked questions

What is SaaS content writing?

SaaS content writing is the practice of creating educational, problem-focused written content like blog articles, guides, case studies, comparison pages. Such content helps a SaaS company attract its ideal buyers through organic search and, increasingly, AI platforms like ChatGPT and Perplexity.

What does a SaaS content writer do?

A SaaS content writer researches the topics potential buyers search for and creates useful content around them. They write articles that can rank in search results and appear in AI answers. Strong SaaS writers also understand product positioning, so they can mention the product naturally without making the content feel promotional.

What makes SaaS content writing different from other content writing?

B2B SaaS content has to address multiple decision-makers in a single company, explain an intangible product through outcomes and use cases rather than physical attributes, and support both acquisition (bringing in new buyers) and retention (keeping existing customers engaged).

What are examples of SaaS content writing?

Comparison pages (“HubSpot vs Salesforce”), alternatives pages (“best Zoom alternatives”), how-to guides that use your product as the example, original research reports, case studies with real client numbers, onboarding documentation, thought leadership from your founder, and templates your buyers can download and use immediately.

Should SaaS content be product-led?

Yes, but only when the product genuinely improves the article. Product-led content means the product is naturally part of the solution, not added at the end for promotion. If removing the product would make the article less useful, the content is product-led.

How long does SaaS content take to produce results?

Expect the first signals, that are ranking for long-tail keywords and early organic traffic, around 1–3 months after publishing. Compound results, where multiple articles rank and consistently generate leads, typically appear 6–9 months into a consistent publishing cadence.

How do I get my SaaS content cited in ChatGPT or Perplexity?

Focus on clear H2/H3 structure, specific and verifiable claims, named authors with credentials, and a strong presence on third-party platforms like G2 and Capterra. Content freshness also matters so update articles regularly rather than leaving them static.

Should I write SaaS content in-house or outsource it?

Both work. In-house gives you deep product knowledge. Outsourcing gives you content expertise, fresh perspective, and scale. The best results come from giving external writers direct access to your product, customers, and internal data, not just a brief.

How much does SaaS content writing cost?

It depends heavily on the format, the writer’s experience, and whether you’re working with a freelancer or an agency. A standalone blog post from an experienced B2B SaaS writer typically runs $300–$800. A full-service content program with strategy, writing, optimization, and reporting, like what Quoleady runs for clients, varies based on output volume and scope. 

The post SaaS Content Writing That Drives Signups in 2026 appeared first on Quoleady.

This is the most common situation we see when new clients come to Quoleady. The content itself is often good. But no one has really stepped back to ask: is it the right content? Is it targeting the right audience? And is it structured in a way that Google and LLMs can actually find and use it?

A content audit answers all of those questions. And when done right, it’s often the fastest ROI move a SaaS company can make.

We’ve done this for over 100 SaaS companies, including Effy AI (0 to 60,000 organic clicks/month), FullSession (500 leads from 16 articles in 4 months), and PassKit (876 leads from 26 articles). What follows is the exact checklist we use. It is updated for 2026, including a full section on auditing for AI visibility.

Before you start: set a clear goal for your audit

A content audit without a specific goal is just a spreadsheet exercise. You’ll spend hours cataloguing URLs and then have no idea what to do next.

Before you open Screaming Frog or Google Search Console, decide what problem you’re trying to solve. There are three common goals for a SaaS audit:

1. Recover lost rankings: Traffic dropped after a Google update, or articles that used to rank have slowly slipped. You need to find what changed and fix it.

2. Improve conversions from existing traffic: You have decent traffic but almost no demo requests or trial signups coming from the blog. The content is reaching people but it’s always the wrong ones, or failing to move them.

3. Prepare your content for AI visibility: Your content isn’t showing up in ChatGPT or Perplexity answers. You need to understand why and what to fix.

Most SaaS founders who come to us have a combination of all three. Your goal shapes which parts of this checklist you should prioritize. If you’re mainly worried about rankings, lean harder on Steps 2 and 4. If conversions are the issue, Step 3 is where to spend the most time. If AI visibility is the goal, Step 6 is where the real work happens.

Step 1: Build your content inventory

You can’t audit what you can’t see. Start by pulling together every indexed page on your blog into a single spreadsheet.

Which tool to use depends on your situation:

• Blog under 100 posts: Export directly from Google Search Console (Performance report → Pages), then filter to blog URLs only
• Blog over 100 posts: Use Screaming Frog (free up to 500 URLs) or Ahrefs Site Audit for a full crawl
• If you have Ahrefs or SEMrush already: Their site audit tools will do this faster and give you performance data alongside the URL list

What to include in your spreadsheet for each URL:

• Full URL
• Page title
• Target keyword (what you intended to rank for)
• Current GSC position (average over last 3 months)
• Monthly organic sessions (from GA4 or GSC)
• Monthly impressions (GSC)
• CTR (GSC)
• Last published or updated date
• Number of backlinks (from Ahrefs or SEMrush)
• CTA present? (yes / no)
• Conversion data, if you’re tracking blog conversions in GA4 (optional but useful)

What to leave out of your audit scope:

• Noindex pages
• Thank-you pages and confirmation pages
• Product feature pages, pricing, and homepage (those belong in a separate SEO audit)
• Press releases or one-off event posts that you never intended to rank

Once the spreadsheet is built, you have your audit universe. Everything from here happens inside it.

Step 2: Audit SEO performance with real benchmarks

This is where most content guides fall short. They say “analyze your traffic metrics” and leave it at that. What you need are clear rules for when a number triggers action.

Here’s how we evaluate performance at Quoleady.

Traffic signals

Flag for review if:

• The post has been live for 6+ months and gets fewer than 50 organic sessions per month
• Sessions have dropped more than 30% year-over-year with no seasonal explanation
• The post ranks outside position 20 for its target keyword and has fewer than 10 backlinks

Hold off if:

• A post is fewer than 4 months old because most SaaS content takes 4–6 months to build ranking momentum. Google is still evaluating new content, building signals around it, and accumulating the user engagement data it uses to confirm ranking decisions. Flagging a three-month-old post as “failing” and pulling it before it has had time to work is one of the most common audit mistakes we see. In fact,  Ahrefs’ analysis of 2 million pages found that the vast majority of pages ranking in the top 10 are over 2 years old. So the top-10 rankings for newer pages are the exception.
• Traffic is low but the post has backlinks pointing to it. That link equity is worth preserving, even if rankings haven’t materialised yet

CTR and metadata issues

A post that ranks in positions 4–10 with a CTR below 1% is likely to have a title or meta description problem. These positions still get a reasonable share of impressions, which means people are seeing your link in the results. 

If they’re not clicking, the headline isn’t giving them a clear reason to. The content could be excellent. The meta title might be too generic, too keyword-stuffed, or simply less clickable than the competition above it. 

Before scheduling a full rewrite, try updating the title to be more specific, more benefit-driven, or more directly aligned with what the searcher wants.

Conversion check

In GA4, check whether any conversion events (demo requests, trial signups, contact form submissions) are attributed to blog URLs. But before you start flagging everything that isn’t converting, manage your expectations because most blog posts don’t generate direct conversions, and that’s fine.

Only a small share of your articles, say typically 10% or fewer, will ever show a direct conversion. The rest help in building brand awareness, nurturing readers who aren’t ready to buy yet, establishing topical authority that strengthens the whole domain, and supporting the posts that do convert through internal linking.

A top-of-funnel explainer about a broad industry problem isn’t supposed to generate demo requests. If it’s pulling in the right audience, building organic reach, and passing readers toward more conversion-oriented content, it’s working. 

A bottom-of-funnel comparison article like “your tool vs. competitor X” absolutely should be converting. If it isn’t, that’s where to you need to look into. Check if the CTA is in the right place, if the article is reaching buyers who are evaluating options, and if the content positions your product as the better choice or not.

We’ll go deeper on the ICP alignment and CTA check in Step 3.

Step 3: Check content quality and ICP alignment

SEO metrics tell you what is happening. This step tells you why.

For each post you’ve flagged, do a manual read-through and ask:

Quality checks:

• Is the information still accurate? (Pricing, features, competitor comparisons, and statistics go stale fast in SaaS). An article citing 2022 data or describing a competitor’s old pricing tier is actively working against you.
• Are any internal or external links broken?
• Is the content genuinely useful, or is it thin and generic? A lot of SaaS blog content technically answers the question but adds nothing to the conversation. It’s the same five tips, in the same order, as the ten articles ranking above it. Google’s helpful content guidance is explicit that content which recycles what’s already widely available, without adding original analysis or real-world experience, is unlikely to rank well and even less likely to be cited in AI answers.
• Does the article contain anything only you could have written? This is the EEAT question. Does it include a client example, a result from your own work, a framework you developed, a counterintuitive observation from doing this repeatedly? If someone could have copy-pasted the article from any other blog in the category, it has no experience signal. That’s exactly what Google’s quality evaluators and AI systems are screening for. Generic advice from an unnamed author gets passed over. Specific insight, attributed to someone who has done the work, gets ranked and cited.

ICP alignment checks:

• Who would realistically search for this keyword? Are they your buyer, or just someone curious about the topic?
• Does the article speak to your ICP’s specific situation, or does it give generic advice that could apply to any industry?
• Is there any product context? Does the article show how your SaaS specifically solves the problem, or does it read like it was written for any company in any category?
• Does the CTA match where the reader is likely to be in their journey? Someone reading a very top-of-funnel explainer post is probably not ready to book a demo. For this target audience, a resource download or newsletter signup is more appropriate.

The ICP alignment check is where most SaaS blogs leak leads without knowing it. Here’s a real example.

When we started working with FullSession, a web analytics SaaS, their blog had decent content but almost no conversions. They’d been writing for a broad audience like marketers, designers, or anyone interested in UX. But their actual buyers were product managers and SaaS founders actively evaluating session recording tools. We shifted strategy to mid-funnel comparison content aimed directly at those buyers. 

We wrote articles like “HotJar alternatives” and positioned FullSession as the top option, attracting readers already actively shopping in the category. As a result, they got 500 leads from 16 articles in four months, starting from a domain with a DA of 2 and zero backlinks. The content volume barely changed. The ICP targeting and keyword intent did.

The same pattern appeared with PassKit, a mobile wallet solutions provider. Their blog had content, but it wasn’t targeting the bottom-of-funnel buyers who were ready to make a purchasing decision. Redirecting the content strategy toward high-intent keywords and product-led articles generated 876 leads in 14 months from just 26 articles.

Step 4: Find and fix keyword cannibalization

Keyword cannibalization is when two or more of your articles are targeting the same (or very similar) keyword. Google has to pick one to rank. It might pick the wrong one. As a result, both end up ranking poorly.

This is common in SaaS blogs that have been publishing for 2+ years without a content calendar or keyword map.

How to find it:

Export all target keywords from your audit spreadsheet and sort alphabetically. Look for duplicates or near-duplicates. If you’re not sure which posts overlap, search Google for site:yourdomain.com [keyword] and see how many of your own pages show up.

For example, we ran this search using our domain for the keyword ‘SaaS content marketing strategy’. It shows 4 results at the top, these are articles targeting “SaaS content marketing strategy,” “SaaS content strategy,” “best SaaS content marketing blogs,” and “SaaS content marketing tools.“

This is fine because each url targets a meaningfully different keyword with different intent. Cannibalization is when multiple posts compete for the exact same keyword, not when related topics appear together.

One question we hear constantly from clients: “Should we even be writing listicles for our main business keyword? Won’t a ‘best [category] tools’ article compete with our homepage?”

This is one of the most misunderstood areas of content strategy in SaaS.

A listicle like “best LinkedIn automation tools” and a product homepage for a LinkedIn automation tool are targeting completely different intents. Someone searching for a list is in research mode, comparing options, not yet ready to commit. Someone landing on your product page is further along. Google understands this distinction, and it won’t penalise you for having both. In fact, it will often reward you.

We saw this with Expandi, a LinkedIn automation SaaS. One of the first articles we ever wrote for them was a listicle – “Top 10 LinkedIn automation tools for lead generation” – where Expandi appeared as the top recommendation. For a period, both their homepage and that article ranked in Google’s top 10 for their core keyword simultaneously. Two spots on page one instead of one. 

The cannibalization risk only becomes real when two articles are targeting the same keyword with the same intent. For example, two separate “HubSpot alternatives” posts that both try to rank for the identical query and serve the identical reader. That’s where you consolidate.

For more precision across your full blog, use Ahrefs’ Organic Keywords report and filter to keywords where multiple URLs from your domain appear in the top 20. Those are your actual cannibalization candidates.

How to fix it:

• If one post clearly outperforms the other in traffic and backlinks, update the winner to absorb the best content from the loser, then 301 redirect the loser to the winner
• If they’re similar in performance and serve different intents, consider updating both to more clearly target distinct angles of the topic
• If both are weak and serve the same intent, merge them into one stronger post, redirect the old URLs

Clean up internal links that still point to the deleted or redirected URL after you make the change.

Step 5: Apply the keep/update/merge/delete framework

Once you’ve gathered performance data, quality notes, and cannibalization findings for every post, you need to make a decision on each one. There are four options.

Keep

Keep a post as-is if:

• It ranks in positions 1-10 and has steady or growing traffic
• It generates conversions or has strong assisted conversion data in GA4
• It has significant backlinks (even if traffic is modest, the link equity matters)
• It’s recent enough that it hasn’t had time to rank yet (under 4 months old)

Update

Within “Update,” there are two levels of effort:

1. Light update

• Improving sections and adding more value
• Updating stats/examples
• Fixing structure, headings, internal links
• Improving CTAs

2. Full rewrite

Do a complete rewrite if:

• The post ranks in positions 15-50 but doesn’t match search intent
• The structure is fundamentally wrong (wrong angle, wrong audience, wrong format)
• The topic is still valuable, but the current execution is weak
• Competitors’ pages are significantly stronger and require a new approach
• The content is outdated to the point that patching it would take longer than rewriting

Merge

Merge two posts if:

• They target the same keyword or very similar intent
• Neither is strong enough to rank on its own, but together they’d make a solid piece
• One has good backlinks and one has better content – combining them creates a better outcome than either alone

Always 301 redirect the absorbed URL to the surviving URL.

Delete

Delete a post if:

• It has had fewer than 50 organic sessions per month for 6+ months and has no backlinks
• It’s purely promotional or seasonal in a way that no longer makes sense
• It creates keyword cannibalization that can’t be resolved by merging
• It’s so outdated it would require a full rewrite, and the keyword isn’t worth the effort

Before deleting, check whether any other pages on your site link to it internally. Update those links to point somewhere relevant. And always 301 redirect deleted URLs, even to a category page, to preserve any residual link equity.

Example: How we apply this at Quoleady

We apply this exact framework to our own blog as well. We’re a small agency, and like most teams, we don’t always have the capacity to constantly publish new content. That’s why a big part of our growth comes from improving what we already have.

Here’s what that looks like in practice:

Updating existing content

For example, we’re currently updating our article on SaaS content strategy to reflect how search has changed. We’re adding a stronger focus on AI search (GEO), updating outdated sections, and aligning the content with how Google and LLMs evaluate content today.

Merging overlapping articles

We’ve also identified several cases of content overlap — multiple articles targeting similar keywords but competing with each other.

For example, we’re merging these posts:

• SaaS Link Building Tips
• SaaS Link Building Strategies
• How to Do SaaS Link Building
• SaaS Link Building: What Really Works

Into a single, stronger page:

SaaS Link Building Strategy in 2026: The Ultimate Guide

This allows us to consolidate authority, avoid cannibalization, and compete with higher-quality pages.

We’re doing the same with our “content writing” articles:

• SaaS Content Writing: Ultimate Guide
• B2B SaaS Content Writing
• B2B SaaS Content Marketing Blog Writing Tips
• SaaS Content Production

These have become:

SaaS Content Writing: The 2026 Ultimate Guide

Updating listicles

We’re also updating list-based content to keep it competitive and aligned with how people search today.

For example:

• Best SaaS Content Marketing Agencies

We’re expanding the list and adding a GEO angle to improve visibility in both Google and AI search. 

When does it make sense to update Publish date? 

If you’ve significantly reworked a piece of content (for example, rewriting large sections, updating structure, or changing positioning), it can make sense to update the publish date or clearly display a “last updated” timestamp.

If you’re updating 50%+ of the article, you’re effectively creating a new version of that content on the same URL.

Step 6: Audit for GEO to show up in AI answers

According to Bain & Company, nearly 80% of consumers use Google AI Overviews for at least 40% of their searches. Meanwhile, according to SparkToro’s 2024 zero-click research, 58.5% of US Google searches ended without a click to any website. 

Rand Fishkin, co-founder of SparkToro, has framed the implication plainly that influence now matters more than traffic. Your buyers may reach a conclusion about their software shortlist before they ever click through to your site.

A growing share of that influence now happens inside AI tools. Statista projects the number of US adults relying on generative AI as their main search tool will rise from 15 million in 2024 to more than 36 million by 2028.

That means your content needs to be inside AI-generated answers..

“The best keyword opportunities aren’t the ones everyone can see — they’re the ones hiding in conversations your prospects are having when they’re not filling out search bars.” — Rand Fishkin, Co-Founder, SparkToro

Here’s how to audit for AI visibility.

Check 1: Test your current AI visibility

Before optimising anything, find out where you stand. Open ChatGPT, Perplexity, and Google’s AI Overview (search a relevant term on Google and see if an AI summary appears) and ask the questions your buyers would actually ask.

For example:

• “What’s the best content strategy for a B2B SaaS company?”
• “How do I audit my SaaS blog?”
• “What tools do I need for SaaS SEO?”

Does your brand or content appear in the answers? If not, that’s the baseline problem you’re solving.

We test this regularly for our clients and have seen structured content play an important role in AI visibility.

For PassKit and its sister brand Loopy Loyalty, restructuring content was one part of a broader effort. We improved clarity, added direct answers, refined headings, and worked on overall positioning across their content.

Over time, both brands started appearing as the top two answers in a ChatGPT response for “loyalty card software providers.”

This wasn’t the result of a single change. Brand authority, existing rankings, topical relevance, and third-party mentions all contributed. But improving how the content is structured made it easier for LLM tools to understand and cite it.

For our another client ResponseScribe, we simplified existing content and answered buyer questions more directly. That same post was later cited in a Google AI-generated summary, before any organic results. We didn’t do a full rewrite of that article but we changed the structure, and made the headings more direct based on search intent.

For ongoing monitoring across clients, we use Allmond. The tool tracks whether your brand appears in AI answers across ChatGPT, Claude, and Gemini. It gives you weekly scans, 0–100 visibility scores, and shareable dashboards. It’s what we use to measure GEO progress over time. You can some of its features below:

You can also check more AI visibility tools in our guide.

Check 2: Structure your content for passage extraction

AI tools extract passages. That’s why each section of your content should be able to function as a standalone answer.

Go through your most important posts and check:

• Does each H2 section open with a clear, direct answer in the first two sentences?
• Are paragraphs short enough to be parsed individually (3-4 sentences max)?
• Do H2 and H3 headings reflect the actual question being answered, not just a topic label?

One of the early research done by Princeton, Georgia Tech, and IIT Delhi on GEO in 2024 found that including statistics, citing sources, and structuring content for direct answers significantly boosts AI citation rates, with some optimisations producing 30-40% higher visibility in AI-generated responses. This was the paper that formally coined the term ‘GEO: Generative Engine Optimization’.

Additionally, Surfer’s analysis of Google AI Overviews found that 67.82% of sources cited in AI answers don’t rank in the top 10 for the same query. AI systems select for extractability and authority rather than for rankings.

LLM tools pull content that’s clear, genuinely useful, easy to summarize, and structured for AI-first indexing. That’s why it’s important to repurpose content for LLMs. You can use these 10 content formats LLMs actually pick up, if you want more visibility in ChatGPT answers.

Check 3: Schema markup

Check whether your blog posts have Article schema. For any post with a FAQ, a how-to list, or a step-by-step process, add FAQ schema or HowTo schema. Schema markup gives AI crawlers clear, machine-readable signals about the structure and meaning of your content.

In March 2025, Fabrice Canel, Principal Product Manager at Microsoft Bing, confirmed at SMX Munich that schema markup helps Microsoft’s LLMs understand web content, specifically for Bing’s Copilot AI. That’s an official statement from one of the major AI platforms confirming they use structured data when parsing and answering queries. 

Use Google’s Rich Results Test to validate your implementation. It usually takes just a few minutes per page to check whether your schema is valid, though adding or fixing markup can take longer depending on your setup. 

If you want to check structured data across your entire blog at once (and realistically, who has time to go page by page?), run a Screaming Frog crawl and use the Structured Data tab under the SEO menu. It will show you which pages have schema, which type, and flag any errors or warnings, across your entire site in a single pass.

We’ve written a detailed breakdown of which schema types matter most for LLM visibility and exactly how to implement them in our guide: Schema & Structured Data for LLM Visibility.

Check 4: EEAT signals on each post

AI systems, like Google’s Quality Raters, favor content with clear experience and expertise signals. Check each of your important posts:

• Does it have a named author with a bio that includes their credentials or experience?
• Does it cite external sources with links?
• Does it include original data, client examples, or first-person observations?
• Is there a “last updated” date visible on the page?

These signals tell AI retrieval systems whether to trust a source enough to cite it.

Research from Alllmond’s blog on the role of expert quotes in earning LLM citations shows that articles with prominent pull quotes containing specific statistics or findings see significantly higher LLM citation rates compared to similar content without them. AI systems reward specificity and attributed expertise. Generic advice from no-named authors gets passed over. Named experts with real credentials, citing real data, get cited.

This aligns with what Google Search Central’s documentation states about high-quality content that EEAT signals are foundational for surfacing in AI-driven search experiences.

Check 5: Are you blocking AI crawlers?

Check your robots.txt file at yourdomain.com/robots.txt. If it blocks GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, you’re actively preventing AI tools from reading your content.

Many SaaS sites added broad bot-blocking rules during 2023 and never revisited them. If your content is blocked from AI crawlers, none of the other GEO work in this checklist matters because the tools literally cannot access it.

You can check this in two minutes. Look for any Disallow rules that apply to AI crawlers, and remove them for pages you want to be discoverable.

Beyond robots.txt, two other technical additions are worth making:

1. Llms.txt: This is a simple Markdown file you add to your site that gives AI models a structured summary of your most important pages and what they cover. It helps AI tools prioritize and correctly understand your content during retrieval. So you need to set up llms.txt files on your website.
2. LLM traffic tracking in GA4: Once AI crawlers can access your content, you need to know whether they’re actually sending traffic. GA4 doesn’t automatically categorize this. You’ll need to set up a custom exploration using a regex filter across Session source/medium to capture traffic from sources like ChatGPT, Perplexity, Gemini, and Claude. Our step-by-step guide to building this report in GA4 covers the exact regex string and setup.

After the audit: what to do in the next 30 days

The audit gives you a list. Now you need a plan.

Don’t try to fix everything at once. Start with the posts that rank between positions 4–20 and have either low CTR or low conversions. These pages have existing Google trust and will move fastest when you improve them.

A practical 30-day priority order:

1. Week 1: Fix all technical issues like broken links, missing schema, noindex errors, AI crawler blocks in robots.txt, set up LLM tracking in GA4
2. Week 2: Update the top 3–5 underperforming posts with real ranking potential (positions 4–20, existing backlinks)
3. Week 3: Execute merges. Set up 301 redirects. Clean up internal links.
4. Week 4: Delete or noindex posts you’ve decided aren’t worth keeping. Update posts with outdated information that still get meaningful traffic.

After 30 days, use GA4 to compare the before-and-after window for the specific pages you updated. Changes in organic sessions, CTR, and conversions are your leading indicators.

For ongoing cadence, we recommend a full content audit every 6 months for SaaS companies actively publishing. If you’ve had a major product update, a pricing change, or a shift in ICP, audit immediately, and don’t wait for another 6-months.

That said, not all content deserves equal attention between audits. Your highest-value lead gen articles – bottom-of-funnel comparisons, alternatives pages, pricing articles – should be reviewed much more frequently than the rest of your blog. When we were working with our client Chanty, we updated our most important article, “Slack alternatives,” every single month. Rankings in that category changed constantly, competitors updated their pricing, new tools entered the market. A month-old version of that article was already losing ground. For a page that’s actively generating signups, that kind of cadence pays for itself.

Topical authority content, with broad educational articles that build domain authority and support your lead gen pages through internal linking, can be deprioritised between audits. It’s still worth reviewing twice a year, but it doesn’t need the same hands-on attention as the posts that are directly responsible for bringing in leads.

The closer a post is to a conversion, the more often you should be looking at it.

Wrapping up

A content audit done properly is a strategic reset that shows you which of your content investments are working, which aren’t, and what to build next.

This checklist covers the full process from inventory, performance benchmarks, quality and ICP alignment, keyword cannibalization, to a four-action decision framework. Most importantly, the piece most SaaS teams are still missing in 2026, an AI visibility audit that makes sure your content shows up in LLM tools.

You can work through this yourself using the steps above. Or let our team at Quoleady handle it – we’ve done this for 100+ SaaS companies.

Book a free call with Quoleady and we’ll tell you exactly where to start.

Frequently asked questions

How long does a SaaS content audit take? 

For a blog with 50-100 posts, expect 2-3 days of focused work to build the inventory, collect data, and make decisions on each post. For 200+ posts, a thorough audit typically takes 2-4 weeks. At Quoleady, we scope content audits to be completed within a month by focusing on the pages that matter most.

How often should I audit my content?

Every 6 months is a solid cadence for an active SaaS blog. Monthly, do a lighter review of newly published content performance in GSC as well as your top lead get content. After any major Google algorithm update, check your traffic in GSC to identify which posts were affected before your next scheduled audit.

What’s the difference between a content audit and an SEO audit?

A content audit looks at how well your content performs and aligns with your audience and goals. An SEO audit looks at how well your site is set up for search engines, including technical health and on-page optimization.They complement each other. Fix critical technical issues first, then improve content for better results.

What tools do I need for a SaaS content audit?

For most audits, Google Search Console (free), GA4 (free), and Screaming Frog free version for crawling are enough. If you have Ahrefs or SEMrush, use those for backlink data and keyword position tracking. For AI visibility monitoring, you can use Allmond.

Should I delete underperforming content?

Not everything should stay. The old instinct to “keep everything” works against you in 2026. Thin, outdated, or redundant content dilutes your site’s topical authority and can pull down the overall quality signals Google and AI systems use to evaluate your domain. That said, always 301 redirect deleted URLs, don’t just remove pages without a redirect in place.

The post SaaS Content Audit: Check What’s Hurting Rankings & AI Visibility appeared first on Quoleady.

A SaaS content marketing strategy is the system that decides what you create, who it’s for, where it’s published, and how it connects to revenue. Without that system, you’re producing content in the same way a restaurant might cook without a menu, which is technically possible, but commercially unsustainable.

This guide is built on eight years of working exclusively with B2B SaaS companies on content, SEO, and now GEO. These are actual decisions we’ve made, mistakes we’ve watched clients repeat, and approaches we’ve seen convert readers into pipeline.

The ultimate guide to create SaaS content that converts

To build a SaaS content strategy that adapts to AI search and GEO shifts while delivering real results, you need a solid framework. These steps take you from keyword research to performance measurement, making sure every content asset has a clear purpose.

1. Start at the bottom of the funnel 

The most common pattern with SaaS founders is when they hire a writer or agency and start publishing broad, educational blog posts like “What is customer success?” or “The importance of onboarding”. 

A few years ago, this could drive traffic. But now, these queries are answered by Google AI Overviews. With LLM-based search, users get instant answers without visiting any website. That’s why well-written top-of-funnel content struggles to generate meaningful traffic, let alone pipeline.

Ryan Law, Director of Content Marketing at Ahrefs, put it clearly on his LinkedIn post: “In the next 10 years, the value of educational blog content as a marketing strategy will go to zero. Almost all informational queries will be resolved by LLMs.” 

His argument is that generic how-to content is being commoditised by AI. So the content that survives is the content that includes your product’s specific context, real workflows, and actual outcomes that LLMs can’t replicate from training data.

Another issue is that the readers at TOFU stage aren’t looking to purchase anything. They’re curious. They’ll read, nod, and leave. The people who are actually ready to buy your product are searching for completely different things, and most SaaS companies aren’t creating that content.

If you want content to drive revenue in 2026, you need to start where intent already exists.

Bottom-of-funnel (BoFu) content targets people who already understand their problem and are actively evaluating solutions. These are the queries that still lead to clicks, get cited by AI systems, and convert.

More importantly, this type of content has become critical for GEO (Generative Engine Optimization). AI platforms don’t recommend brands based on generic definitions, they surface companies in the context of comparisons, alternatives, use cases, and buying decisions. If you’re not creating BoFu content, you’re effectively invisible in AI discovery. 

The formats that do this well include:

• “[Competitor] alternative” pages to capture people who’ve already tried the market leader and are looking for something different
• “Best [category] software” posts that targets buyers who are mid-evaluation and want a shortlist
• Use case pages like “How [industry] teams use [your product]” to capture buyers with a very specific context
• Comparison posts like  “[Your product] vs [Competitor]” is your chance to frame the conversation before a review site does it for you
• Pricing-adjacent content for buyers asking about costs that are close to a decision; if you don’t have content for these searches, someone else owns that conversation

BoFu content gives both search engines and LLMs the structured, high-intent context they need to recommend your product.

We ran exactly this playbook for FullSession, a heatmap and session recording tool. Instead of starting with broad UX content, we led with comparison and use-case articles targeting buyers who were already evaluating tools. As a result, we received 500 leads from 16 articles in four months. This also helped them increase their domain rating from zero to 48.

However, this doesn’t mean you should never write top-of-funnel content. But you should start building content that converts, so you have evidence that the channel works before you invest in content with a 12-month payoff horizon.

2. Build a keyword map that mirrors how your buyers actually search

Not all keywords are equal, and the volume printed in your SEO tool is often the least useful number on the screen. A keyword with 10 monthly searches from someone typing “Salesforce alternative for 50-person SaaS” is worth more to you than a keyword with 20,000 searches from someone doing general research.

A practical framework for mapping your SaaS keyword universe across three tiers:

Tier 1: Problem-aware searches
These are top-of-funnel queries where buyers know something is wrong but haven’t defined the solution yet.
Examples:
“Why is SaaS churn so high”
“How to reduce CAC for SaaS”
“Customer retention strategies SaaS”

These are worth targeting later, once you’ve covered higher-intent queries.

Tier 2: Category (solution-aware) searches
The buyer knows what type of tool they need but hasn’t chosen a product yet.
Examples:

“Best customer success software”
“Onboarding automation tools”
“User onboarding software”

This is where buyers enter the market and evaluate options. These queries usually have the highest volume and should drive most of your content investment over time.

Tier 3: Vendor-level (comparison) searches
“[Competitor] alternatives”
“[Your product] vs [competitor]”
“[Competitor A] vs [Competitor B]”
“[Your product] pricing”
“[Your product] reviews”

These are high-intent queries from buyers comparing specific tools or considering a switch. If you don’t create this content, review platforms will take those positions.

A lot of SaaS companies start with competitor-driven queries like “[competitor] alternatives” to capture early demand. These are faster to rank and don’t depend on existing brand awareness.

But long-term growth comes from category-level queries, that’s where buyers enter the market and where most of your content investment should go.

Once your brand is part of that consideration set, Tier 3 content becomes critical to convert demand.

An example of comparison article on our client’s website

When doing keyword research, use Ahrefs or Semrush to run a content gap analysis against your two or three closest competitors. Look at what high-intent keywords they rank for that you don’t – especially solution-aware and comparison queries. That gap shows you exactly where the untapped opportunities are.

Content gap on Ahrefs

I always say that search intent matters more than search volume. Before you go after a keyword, ask yourself what the buyer is actually trying to do. If they’re just learning, it’s Tier 1. If they’re evaluating tools or comparing options, it’s Tier 2 or 3 — and that’s where content is more likely to drive pipeline.

You might be interested in: SEO vs GEO: Why Your Content Might Be Invisible in AI Search (And How to Fix It)

3. Write product-led content without making it overly promotional

Product-led content is one of those terms that gets misunderstood as a format when it’s actually a philosophy.

The idea is very simple. All you have to do is write an article that teaches the reader something genuinely useful. Your product appears as the natural tool for solving the problem being discussed. It is not a subject of the post or a sales pitch at the end. The reader arrives at “I should try this” through their own reasoning, not because you’ve asked them to.

Here are three examples to understand it better:

1. Allmond’s “AI visibility for startups” explains how founders can get discovered in AI search, with their product positioned as part of the solution.
2. Expandi’s “How to improve your LinkedIn profile” walks you through actionable tips while showing where automation fits. 
3. Fuelfinance’s “How to forecast a balance sheet” teaches a complex financial process, with their tool supporting execution.

In each case, the article stands on its own. The product is mentioned, but it’s not the entire point of the blog.

Product-led content works at every stage of the funnel:

1. At the awareness stage: a post on “how to track customer health scores without a dedicated CS team” that naturally shows how your tool fits into that workflow
2. At the consideration stage: a comparison article where your product genuinely wins on specific criteria, with real evidence (screenshots, case study quotes, specific numbers)
3. At the decision stage: an ROI calculator, an implementation guide, a “what the first 30 days looks like” walkthrough

The tactical version: for every article you plan, ask “where does our product naturally fit in this workflow?” If the answer is “it doesn’t,” you’re probably writing content for the wrong keyword.

4. Plan content distribution strategically

SaaS marketers have always used multiple channels, but SEO has historically been the most cost-efficient and scalable one. That’s still true. What’s changed is how content gets discovered and distributed beyond traditional search, which now requires a more deliberate, multi-channel approach.

A. Organic search (still your foundation)

A well-targeted article that ranks in the top three positions for a buying-intent keyword can generate qualified traffic for years. Nothing else has that payoff curve. But it’s not passive. Competitive keywords require ongoing investment like link building, content updates, and continuous optimization to maintain and improve rankings. But – and this is the important part – organic search is no longer just about Google. More on that in the next section.

B. LinkedIn and founder distribution

Rand Fishkin from SparkToro is very active on LinkedIn and shares his opinion.

For B2B SaaS, a single LinkedIn post from your CEO or a subject matter expert that links to a well-targeted article can outperform your entire newsletter. It can be an honest take on the industry or a simple product walkthrough. Your founder already has a network of the people you are trying to reach.

If they do not, it is not a blocker. Their profile can still grow into a strong channel over time by consistently sharing insights, engaging, and building a point of view. In parallel, you can activate other voices inside the company such as sales, product, and marketing to expand your reach.

Companies that treat LinkedIn as a distribution channel have a clear advantage.

C. Forums and communities

A lot of B2B buying decisions start with someone asking “What tool does your team use for X?” in a private community like Reddit or online forums. Your content needs to be the thing someone shares in response to that question. You can’t control this directly, but you can influence it by creating genuinely useful resources like templates, calculators, benchmarks, that people save and share in those contexts.

D. Email newsletter

Owned audience is the only distribution channel that can’t be taken from you by an algorithm update. Even a small, well-segmented list of 500 qualified subscribers beats 50,000 organic visitors who forget you exist. If you’re not building this in parallel with your SEO content, you’re leaving your most engaged readers with no path back to you.

E. Guest content and third-party placement

Quoleady’s client, Expandio’s article published on Forbes

Getting your content published in industry publications your buyers already read serves two purposes: direct referral traffic, and the authority signal that search engines and AI platforms use to evaluate credibility. This is where Quoleady’s Forbes and Entrepreneur placements deliver compounding value. These are not just the link, but the entity association that signals expertise.

5. Create content for AI search (GEO)

Recently, Ahrefs did a case study of 3000 sites to understand the size of AI traffic. They found out that 63% of websites now report traffic originating from AI-based search engines. 98% of AI traffic is sent by three chatbots (ChatGPT, Perplexity, and Gemini) with ChatGPT being the biggest referrer. In another research done by CapGemini in 2025, they found out that 58% of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up significantly from 25% in 2023.

For B2B SaaS specifically, this matters because your buyers, who are technical, research-driven, time-poor, are precisely the users who adopted AI search first.

That’s why Generative Engine Optimization (GEO) should be a part of your SEO strategy. It is the practice of writing and structuring content so that AI platforms, like ChatGPT, Perplexity, Google AI Overviews, Gemini, can cite your content in their answers. Traditional SEO optimises for Google’s ranking algorithm. GEO optimises for whether an LLM has the right raw material to recommend your brand when someone asks about products like yours.

We’ve been running our own research to understand how this works. In our 10,000 LLM citations study for SaaS, we dug into where AI platforms pull their data from for SaaS high-intent prompts.

In a separate LLMO research about G2 and Capterra influence, we analysed hundreds of SaaS tools and dozens of high-intent “alternatives” prompts across ChatGPT and other LLMs. We found that 100% of the tools mentioned in ChatGPT answers had reviews on Capterra, and 99% had reviews on G2.

Having a Wikipedia page also correlated with higher placement, so tools with a Wikipedia presence averaged a rank of 5.07 versus 6.91 for those without one. And in our Reddit influence research, we found that Reddit ranks in Google’s top five for 76% of high-intent SaaS searches.

This makes it an indirect but measurable factor in LLM visibility. Perplexity showed the strongest influence from Reddit’s content of any model we tested.

Your on-site content, your presence on review platforms, your mentions in community discussions  all of it feeds into whether LLMs surface your brand when a buyer asks “what’s the best tool for X?”

Here’s a checklist you can apply to every article:

A. Answer-first structure

Put the direct answer in the first one or two sentences of every section. LLMs extract the clearest, most direct statement of a fact. If your answer is buried in paragraph four after three sentences of context-setting, the model may pull a competitor’s cleaner version instead. This is exactly what we covered in our guide on AI-first indexing. You should structure your pages so that both humans and AI tools can extract what they need quickly, without wading through filler.

B. Concrete, citable facts

Statistics, named examples, specific numbers, real outcomes. Strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) still remain critical for GEO because AI ranking algorithms favour authoritative voices when assembling answers. A post that says “How Quoleady helped Fuelfinance get 3x more MQLs with quality SaaS content marketing” is far more citable than “How content marketing drives significant organic growth.”

C. Clear entity signals

Be explicit about who you are, what you do, and what problem you solve. LLMs build knowledge graphs, so consistent positioning across the internet matters.

Vague positioning like “a content solution for growth teams” makes it harder for a model to know when to recommend you.

For example, “Quoleady is a B2B SaaS SEO and LLM visibility agency that helps software companies get discovered in Google and AI tools through quality content and digital PR” is clear and easy to extract.

D. FAQ sections at the end of key articles

Structured question-and-answer blocks are directly consumed by AI answer engines. If you’re not adding these schema and structures data for LLM visibility to your most important pages, you’re leaving one of the most controllable GEO levers unused. Five to seven well-phrased questions that your buyers actually ask will improve AI visibility faster than most technical changes. 

E. Author credentials and transparent citations

A named author, a clear bio, sources, and original data all help build credibility for both Google and AI tools. If your content is anonymous and has no data or sourcing, it’s hard for these platforms to trust it. Expert quotes alone can increase LLM visibility by 30–40%, especially when they come from credible, relevant sources.

Additionally, you can also perform a self-test. Open ChatGPT or Perplexity and type your primary buying-intent keyword, something like “best [your category] software for [your ICP].” Does your product appear? You can also use Allmond to track how often you’re mentioned across these prompts at scale. If a competitor with weaker SEO is being cited and you’re not, the gap is almost always one of the five factors above.

GEO doesn’t replace SEO. The best current approach combines both. That’s why you should create content that ranks well on Google and is structured so that AI can extract, cite, and recommend it. They’re not competing disciplines. But SEO builds the foundation of authority that GEO requires.

6. Create an SOP (content brief) doc

Every agency or in-house team will tell you they create content briefs. Few of them will show you one (we will!).

A brief sits between “we should write about this keyword” and “here’s the draft.” It’s where strategy turns into something a writer can actually work with.

When the brief is weak, the content ends up generic no matter how good the writer is. They don’t know what the article is supposed to do, what questions it needs to answer, or how the product should show up.

A good brief includes:

1. The target keyword and a clear statement of search intent. What is the target audience trying to do?
2. The ICP for this specific article and where they are in their buying journey
3. The three to five questions this article absolutely must answer before the reader leaves
4. Competing articles to beat, with notes on what they get wrong or leave out
5. Where and how the product should appear naturally, specifically, with an example
6. Internal links to include and the CTA the article should drive toward
7. Word count range and any supporting data or case studies to reference

If you’re evaluating a content agency, ask to see a sample brief before you ask to see a portfolio. A good portfolio tells you a writer can write. A good brief tells you the team knows how to think about content strategically. The brief is where the commercial intent lives.

At Quoleady, every piece of content goes through brief approval with the client before writing begins. This step alone prevents the most common failure mode in agency relationships: the client hates the direction after 2,000 words have already been written, because no one aligned on it first.

Check out our content brief from one of our clients below:

7. Track the metrics that actually matter

The metrics that matter for B2B SaaS content fall into three buckets:

A. Organic signups and demo requests from content

This is when a reader becomes a lead. Track signups, demo requests, and other conversion events, and tie them back to organic traffic.

Most companies already have this data, but it’s not connected to content. Once you link conversions to specific articles, it becomes clear what’s actually driving the pipeline.

B. Ranking speed

How quickly do new articles start ranking in the top 10?

If content reaches meaningful positions within 60 to 90 days, you’re on the right track. If nothing moves, it usually points to a mismatch in intent, weak authority, or technical issues.

Client’s results after one month of work together (new AI design product, started from scratch)

C. Pipeline influence

Which deals included content somewhere in the journey?

Look beyond last-click attribution. Check whether buyers interacted with your content before converting. This is what shows whether content is actually helping close deals, not just generating traffic.

A note on timelines, because this is where a lot of founder expectations get set wrong. Organic content compounds.

• Months one to three are foundation-laying – content gets indexed, early rankings start forming, you’re building the architecture. 
• Months six to nine are when results become visible – meaningful traffic, first clear lead attributions. 
• Months twelve and beyond are when content becomes a growth engine – compounding rankings, a library of converting articles, organic signups that don’t require continued ad spend.

What this looks like in practice: Quoleady example

When ResponseScribe came to us, they had a brand new domain, zero organic traffic, and a very specific ICP of small business owners who needed a call answering service but didn’t want to hire a full-time receptionist.

We started with high-intent content aimed at buyers in the evaluation stage, rather than prioritizing awareness content. We built out a content architecture around comparison keywords, “best [category]” roundups where ResponseScribe could legitimately be included, and use-case content targeting the specific industries they served.

We also built every article to be GEO-ready from the start with answer-first headers, explicit entity descriptions, concrete numbers from the product, and structured FAQ blocks at the end of each page. As a result, they went from 0 to 4,620 clicks per month in organic search within six months on a brand new domain.

The content strategy is a set of decisions made before a single article is written. Which keywords, in which order, targeting which stage of the buyer’s journey, structured in which way, distributed through which channels. The writing executes the strategy. The strategy determines whether the writing ever connects to revenue.

Read the full case study about how ResponseScribe went from 0 to 4.62k clicks in 6 months (with a new domain).

A brief note on content operations

One thing separates SaaS companies with good content from those with blogs full of articles that nobody links to or reads is a strategic production system.

This doesn’t have to be complicated. At minimum you need: a keyword-prioritised content calendar for the next 90 days, a brief process that specifies intent and structure before writing begins, an editor who understands both the product and the audience, and a monthly check on which articles are ranking and converting.

If you publish content without a system and pick topics on the fly, you’ll likely say in six months, “content doesn’t work for us.”

Content works. But it’s almost always the process and the strategy around it.

Conclusion

A SaaS content marketing strategy that generates pipeline comes down to a sequence of decisions. Start with buying-intent keywords at the bottom of the funnel. Build topical authority through a structured keyword map. Write articles where your product is the natural solution to a real problem. Distribute through channels your buyers actually use, including AI search. Structure every piece so it’s extractable by LLMs and measure the conversions.

If you want a second set of eyes on your current content setup and want to understand what’s working, what’s wasting your budget, and what you should do first, book a call with Quoleady. We’ll give you a clear picture of where you stand and what a realistic content strategy looks like for your stage and ICP.

Frequently asked questions

How long does SaaS content marketing take to show results?

Realistically, you’ll see early ranking signals within 60–90 days of publishing well-optimized content. Meaningful traffic and lead attribution typically appear at the 6–9 month mark. Compounding results, where content becomes a primary growth channel, happen at 12+ months with consistent publishing.

Should a SaaS company hire in-house or work with a content agency?

It depends on stage and speed. In-house gives you product depth and response time; an agency gives you a system that’s been proven across multiple SaaS clients and doesn’t require you to build the process from scratch. For most companies at the 50–200 employee stage, a specialist SaaS content agency is faster and more cost-effective than hiring and training a team, especially in the first 12 months.

What’s the difference between SaaS content marketing and general content marketing? 

The main differences are the sales cycle length, the multi-stakeholder buying process, and the need for product-led content. B2B SaaS buyers do more research, involve more people in the decision, and need content that maps to each stage of that journey – from problem awareness to vendor comparison. Generic content marketing frameworks don’t account for the evaluation complexity of a SaaS purchase.

How many articles per month does a SaaS company need to publish?

Quality and intent matter more than volume. Four well-structured, buying-intent articles per month will outperform sixteen generic posts. The right number depends on your domain authority, your target keyword difficulty, and your production capacity.

What types of content convert best for B2B SaaS?

Bottom-of-funnel content consistently converts at the highest rate: competitor alternative pages, “best [category] software” roundups, use-case pages, and product comparison articles. These formats target buyers who are actively evaluating tools, which is why their conversion rates are measurably higher than awareness-stage content.

The post SaaS Content Marketing Strategy: How We Approach It in 2026 appeared first on Quoleady.

34% of B2B marketers attribute most of their leads and sales to SEO, with the potential ROI reaching an impressive 12.2 times the marketing spend. These agencies specialize in helping SaaS companies drive organic traffic, improve visibility, and turn website visitors into loyal customers.

SaaS SEO agencies often start their campaigns with an SEO audit to identify areas for improvement. Many agencies create customer-centric content to enhance user engagement. A well-structured SEO campaign can drive organic search traffic to a company’s website. Content planning help address diverse audience needs at different stages of the buyer’s journey.

Link building is one of the common traditional SEO services. Competitor analysis is also a marketing effort to identify opportunities for growth. An SEO manager will use data analysis tools like Google Analytics to track performance and optimize strategies.

However, with hundreds of agencies promising the best SaaS SEO services in 2026, it takes time to cut through the noise and find the right partner.

When it comes to SEO, partnering with an agency can be a long-term commitment since getting results takes time. But how can you determine if an agency is the right fit for your needs?

It’s a difficult choice for a SaaS company. 

That’s why we decided to save you time and provide a detailed overview of the top SaaS SEO agencies that help businesses like yours increase traffic, generate leads, and boost conversions.

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10 best SaaS SEO agencies right now

The following SaaS SEO companies can meet your requirements and help your products stand out in a competitive market. Continue reading to learn more about their top-notch SaaS SEO services.

1. Quoleady

Quoleady is an SEO B2B content marketing agency that’s a perfect fit for B2B SaaS companies. Their focus is on driving sign ups through the client’s SaaS blog by prioritizing the bottom-of-the-funnel content with a high potential for conversion and optimizing it for SEO. 

Their remote team has been on the market for 4+ years helping well-known SaaS clients with growth through SEO content. 

You can book a free call with the founder and get SEO content marketing advice for your SaaS, brainstorm your SEO strategy or review your existing content strategy together.

Key services

• On-site SEO audit and recommendations to set your site up for success
• SEO content marketing strategy to attract and engage the target audience
• Content creation to convert readers into customers and enhance brand authority
• Link building for improving search rankings and online visibility
• Digital PR for increasing online presence and credibility
• Content updating and optimization to maintain relevance and improve search engine rankings
• Premium content placement on platforms like Forbes and Entrepreneur for increased exposure 

Notable clients

Expandi, Pandadoc, Monday.com, airfocus, SemRush, GetVoip   

Results

Image source: Founders’ Hustle

1. Got Expandi from 0 to $8M ARR in a couple of years
2. 50K visits and 650 leads with 20 articles for RingBlaze
3. 500 leads with 16 articles in 4 months for FullSession
4. From 0 to 4.5K+ in 6 months with ResponseScribe 

Pricing

As each SaaS business has unique needs, Quoleady offers flexible pricing models. You can choose one of the packages on their website or ask for a custom package where the team will help you get the most ROI of your budget. 

• Content packages: From $1990/month 
• Content writing: From $1,500/month
• Content/SEO consulting: From $1,000/month 
• Quality link building: From $250/link

Check out all the details on the pricing page.

See also: Our list of best SaaS inbound marketing agencies

2. MADX

MADX is your go-to agency when you’re looking to boost your SaaS company’s digital presence. With a skilled team that brings a collective 18 years of experience in digital marketing, you can trust MADX to help increase your traffic and revenue through their specialization in SEO and paid media.

Key services

• SEO strategy with comprehensive SEO plans 
• PPC campaigns to place you at the forefront of the market
• Content marketing for engaging your audience
• Link building to enhance your site’s authority
• Technical SEO to ensure your website is optimized for search engines

Notable clients

Postalytics, Good Annotations, Parcel Tracker, and Longvadon.

Results

1. 300 new backlinks for Good Annotations in 90 days
2. 277% organic site traffic increase for Longvadon
3. 81,000 organic monthly visitors for Postalytics

Pricing

MADX offers four pricing plans for their customers. However, they do not disclose the pricing details on their official website.

3. Omniscient Digital

Omniscient Digital is the trusted partner for ambitious B2B SaaS companies looking to scale their organic revenue growth with expert-led, data-driven SEO strategies. 

The founding team is made up of former growth leaders at companies like HubSpot, Shopify, Workato, and People AI, and they’ve translated their SaaS and growth marketing experience to deliver tangible business outcomes for clients through SEO and content marketing. 

Key Services:

• Organic Growth Strategy: Indexing on buyer research, product, and channel data, Omniscient builds custom strategy mapped towards revenue generation.
• Editorial SEO Content: Crafting high-impact and high scale content to drive traffic, generate leads, and enhance brand authority.
• Product Led / Programmatic SEO: Scaling your organic presence through product-led SEO, scaled pages, and content hub buildouts.
• Site Migrations: Seamlessly transitioning platforms while preserving SEO equity.
• Analytics & Attribution: Connecting organic efforts to revenue with actionable insights.
• Link Building: Elevating search visibility through targeted, high-quality backlink strategies.

Notable Clients: SAP, Loom, Adobe, Jasper, Asana

Results:

1. Generated $3.7M of qualified pipeline from organic search for Smartling.
2. Drove $4M+ in blog-attributed ARR for Jasper.
3. Grew blog organic sessions 2117% and increased blog conversions 39X Blog for Order.

Pricing: 

Omniscient’s retainers start at $10,000 per month and custom project pricing is available for certain services.

4. Search Nurture

Search Nurture is a digital marketing agency that delivers results for B2B tech companies and eCommerce growth for retail CPG brands. 

With a software-empowered approach, Search Nurture prides itself on its ability to combine technical expertise with creative strategies to drive organic growth and improve clients’ online visibility.

Key services

• SEO Strategy for B2B, SaaS, and consumer goods companies
• Paid Media, including PPC campaigns, display ads, and social media advertising
• Content marketing to drive profitable customer action
• Retail marketing to increase your product’s online and in-store presence

Notable clients

Intercom, Tailwind, and CloudTrucks.

Results

1. 82% new sessions for Tailwind
2. Top 10 positions increase by 5066% for Gentem Health

Pricing

Pricing information is not available on the official website, but according to Clutch, their services range from $10,000 to $49,000 per project.

5. GrowthMate

GrowthMate is a white-hat link-building agency that uses relationship-based strategies to help clients grow in SERPs and generate more revenue. Their client base is proof of their expertise, which significantly boosts brand visibility and revenue for major companies.

Their main focus is building links, which boosts a website’s Domain rating (DR). They build links from reputable SaaS and service websites, maintaining an average Domain Rating (DR) of 72. 

They provide an all-in-one dashboard to track link progress, keyword position growth, and monthly budgets. Regardless of the client’s requirements, they deliver backlinks from sites with a minimum Domain Rating (DR) of 50. They also cover lost or “nofollow” links if such do occur.

Their guest posts are published on top platforms like HubSpot, Smashing Magazine, G2, Freshdesk, and 100+ more, demonstrating their broad reach and industry recognition.

Key Services:

• High-Quality link building 
• Link-Building Strategy 
• Guest Post Content Creation
• Keyword Position Tracking

Notable Clients:
Modash, Coupler, Semrush, Cloudtalk, Coefficient, Omniscient Digital

Results

• They boosted Alex Birkett’s site’s DR from 55 to 67 and increased ‌monthly traffic from 5,000 to 40,000 visits.
• Propelled Community Phone to the top three positions for key industry keywords, resulting in a 100% increase in organic traffic and record-breaking sales month after month.
• Got featured in top platforms like HubSpot, Smashing Magazine, G2, Freshdesk.

Pricing
GrowthMate does not mention its pricing information on the website. You can contact them via email or built-in chat to reach out to the agency for further details.

6. SEO Growth Partners

SEO Growth Partners is a trusted company that combines search engine optimization with data analytics to exceed its clients’ ambitious revenue goals. This result-oriented agency caters to businesses looking to improve their online presence and organic search performance.

Key services

• SEO strategies to enhance visibility and organic search rankings
• Competitor and market analysis to identify opportunities for differentiation and growth
• Content creation to drive engagement and establish thought leadership
• Landing page creation with a focus on conversion optimization
• Backlink toxicity audit to identify and address backlinks that could harm search engine rankings
• Technical SEO to ensure websites are fully optimized for search engine algorithms
• PR for SEO to gain high-quality backlinks and media mentions from reputable sources

Notable clients

ZenSports, Trusted Nurse Staffing, and Pacific Clinic of Natural Medicine. 

Results

1. 2,400+ organic visitors per month and over $3,000 in sales for Silver Lining Scrubs
2. 66% increase in phone calls and 117% increase in website traffic for the Pacific Clinic of Natural Medicine
3. 500 organic website visitors for ZenSports 

Pricing

SEO Growth Partners offers three pricing packages with multiple options under each package:

1. Audits and discovery: From $975 to $4,175
2. Local SEO: From $879 per location per month to $2,395 per location per month
3. Content marketing campaigns: From $499 to $410 for recurring content creation

7. Growthner

Growthner is a marketing agency specializing in SEO for startup and enterprise SaaS companies. Their main focus is improving your website’s organic traffic and keyword rankings, attracting new customers, and increasing sales. 

Key services

• SEO management, including keyword research, content modeling, on-page and conversion rate optimization 
• Link building strategy with personalized outreach campaign
• SEO content with topic research and scalable content production system

Notable clients

DocHipo, Sketchnote and enthu.ai.

Results

There are no results mentioned on Growthner’s official website.

Pricing

Growthner doesn’t share pricing details on the official website. According to Clutch, the minimum cost for a project is $1,000.

8. Skale

Skale is a performance-driven international SEO agency that specializes in working with B2B SaaS brands. The agency is dedicated to driving revenue growth and conversions through a data-centric approach to SEO. 

Skale sets itself apart by focusing on increasing monthly recurring revenue (MRR) for its clients, rather than just clicks.

Key services

• SEO management to ensure optimal performance and alignment with business objectives
• SEO content to engage the target audience
• SEO website migrations for preserving SEO equity during domain or platform changes
• Link building to strengthen a website’s domain authority

Notable clients

UserZoom, MoonPay and Lightspeed.

Results

1. 2x customer signups from non-branded SEO for Rezi
2. 2x increase in signup conversion rate for Maze
3. 70,000 organic signups for Skale

Pricing

There is no pricing information available on the official website.

9. Marketing Eye

Marketing Eye helps medium-sized businesses by offering an end-to-end marketing solution that aligns with their business plan. They provide various services such as graphic design, branding, social media, PR, and more.

Companies can outsource SaaS SEO and have an experienced marketing manager lead the project.

Key services

• SEO to ensure ranking for relevant keywords and phrases
• Content management, including keyword research, blog writing and editorial calendars 
• Website copywriting to drive traffic and conversions

Notable clients

Soltech, Intercax and ViewDS.

Results

There is no information about results on the official website.

Pricing

Marketing Eye offers three marketing packages:

1. Standard for $5,000 with 12-month contract
2. Marketing strategy for $5,000
3. Website development for $7,950

10. Breeeze

Breeeze has positioned itself as a skilled player in the SEO industry, primarily catering to SaaS businesses. Their tailored approaches aim to amplify your digital presence and drive growth specific to your niche in the software market.

Key services

• HARO link building to secure high-quality backlinks from authoritative news sites
• SaaS link building to improve search rankings and drive targeted traffic
• Technical SEO to ensure that clients’ websites are fully optimized for search engines
• SEO content writing to support the client’s overall SEO strategy
• SEO management to continually improve search engine rankings and organic traffic

Notable clients

Shopify, Asana and ActiveCampaign.

Results

1. Increased organic traffic value from $17,000 to $73,000 per month for Arielle
2. Drove $4,000,000+ of the organic pipeline value for Inbeat
3. Drove $2,000,000 in organic pipeline value for Content Allies

Pricing

There is no pricing information on the official website.

11. Embarque

Embarque is a SaaS SEO agency that offers dynamic solutions to help your business grow its customer base. Their methods improve your online presence and ensure consistent organic growth. 

They can provide native English SEO writers and specialists for a fraction of the cost, helping you create product-centric content and build backlinks to boost your rankings.

Key services

• SEO management with content audit, keyword research, blog writing, and content republishing
• Link building from niche edits to guest posting
• Landing pages for high-intent keywords
• Local SEO to get on the first page for local queries

Notable clients

VEED, Riverside and EmailOctopus.

Results

1. 60,000 monthly organic visitors in 6 months for SignHouse
2. 4x increase in organic traffic for Upscribe
3. 300% increase in MRR for CleanVoice 

Pricing

Embarque offers five pricing plans, each of which includes a different set of services:

1. Blended (content + backlinks): From $1,300/month to $2,500/month
2. SEO content: From $800/month to $2,500/month
3. Backlinks: From $1,300/month to $2,500/month
4. Full SEO team: From $2,800/month
5. SEO rewriting and editing: From $570/month to $1,100/month

12. Directive Consulting

Directive Consulting is a performance marketing agency that specializes in Customer Generation for software companies. They focus on aligning with clients’ sales teams to deliver leads that have a higher likelihood of converting into customers. 

Directive Consulting prides itself on creating data-driven strategies tailored to the unique needs of each client, with a commitment to transparency and delivering results.

Key services

• Search Engine Optimization (SEO) to increase organic search visibility and drive high-quality traffic to their client’s website
• Pay-per-click (PPC) with a focus on optimizing conversion rates and reducing cost per acquisition
• Content marketing to engage prospects throughout the buyer’s journey
• Conversion Rate Optimization (CRO) to increase traffic conversion into leads

Notable clients

Uber Freight, Calendly and Supermetrics.

Results

1. 39% increase in new users from direct traffic for Sumo Logic
2. 50,6% improvement in the average position of core keywords for Seagate Technology
3. 46% increase in organic conversions for Vyond

Pricing

Directive Consulting offers a tech startup package for $5,750/month, which includes: 

1. Research and strategy
2. Paid media
3. SEO and discoverability
4. Creative and CRO
5. Reporting and analysis

How the best SaaS SEO agencies compare

SaaS SEO agencies have different areas of expertise, SaaS niche, and work with various clients. While some excel at technical SEO, other SEO agencies may focus more on establishing your brand visibility. 

Before choosing the best SaaS SEO agency, ensure it has a solid SaaS SEO growth strategy tailored to your requirements. 

We’ve included a quick comparison to help you understand where each agency stands regarding its services and strengths.

Choosing the right SaaS SEO agency

Working with an SEO agency saves time and resources compared to building an in-house SEO team. That’s why choosing the right SaaS SEO agency can be a game-changer for your brand’s online presence. Consider the following factors to select the agency that aligns with your objectives:

• Identify your goals: Are you looking to increase organic traffic, generate leads, or improve conversion rates? Determine what you want to achieve with your SEO efforts. 
• Agency expertise: Look for agencies with proven experience in the SaaS industry. SaaS SEO experts can better understand your product, market, and target audience. Understanding each agency’s methodology can clarify their suitability for a SaaS business.
• Use discovery calls: Asking the right questions during discovery meetings can aid in selecting the right agency.
• Content quality: Content is king in SEO. The agency should be proficient in creating relevant, high-quality SEO content that resonates with your ideal buyers.
• Custom strategies: Avoid one-size-fits-all solutions. Your chosen agency should offer customized SEO strategies catering to your business.
• Performance metrics: The marketing agency should use clear metrics to track the success of its SEO efforts, allowing for transparency and timely campaign optimization.
• Check budget: Understanding a SaaS company’s budget is important when selecting an SEO agency.

Partner with an agency that practices what it preaches – look for a solid, organic online presence as proof of its capabilities.

Finally, review case studies or client testimonials to gauge an agency’s performance. It can offer insights into their ability to deliver results for SaaS brands like yours.

What SaaS companies need to know

Let’s answer some essential questions SaaS businesses frequently ask.

What is SaaS SEO strategy?

SaaS SEO strategy is an approach to improve your website’s visibility on search engines and attract potential customers who will likely use your product or subscribe to your services.

What is a SaaS SEO agency?

A SaaS SEO agency provides search engine optimization services for SaaS businesses. 

Their SaaS SEO process focuses on creating and executing SEO strategies to improve your search engine rankings and drive more traffic to your website.

What is the cost of SaaS SEO services?

The average cost for hiring an SEO agency is $75 to $100 an hour. An SEO agency can charge $3,209 per month on average. Basic writing packages for SaaS SEO services start at $7,500 per month.

More experienced SaaS SEO agency’ solutions can exceed $20,000 per month. SaaS companies may pay anywhere from $5,000 to $30,000+ per month depending on various factors. But it can vary based on your requirements.

Should I hire an SEO agency for my SaaS website?

Mistakes in SEO can set businesses back by hundreds of thousands of dollars. Investing in a good SEO agency can lead to high ROI, with some clients seeing 120x ROI.

Hiring an SEO agency can save significant costs compared to building an in-house team, which could require 5-10 employees. SEO is a long-term strategy that contributes to sustained business growth and customer retention.

Why does SaaS SEO strategy matter?

An effective SEO strategy can lead to sustainable growth for your SaaS company beyond paid marketing channels. It helps attract more qualified leads and positions your company as an authority in your niche.

When do SaaS SEO results show?

SEO results for SaaS businesses can take a few months to show. It’s a long-term strategy, so you need to be patient while waiting for organic rankings to improve.

How to choose a SaaS SEO agency?

When selecting the right SaaS SEO agency, check their experience, consider the success with past clients, and make sure they offer comprehensive tracking to help you improve your ROI.

Conclusion

When choosing the best SaaS SEO agency, ensure they share your goals and have the necessary content creation, link building and technical SEO expertise to support your SaaS company’s growth.

1. Prioritize agencies that offer customized solutions to meet your unique requirements
2. Evaluate their past performance in improving organic traffic in a similar niche
3. Choose partners who are skilled in optimizing conversion rates
4. Confirm they have transparent communication and a workflow model that aligns with your internal processes

Your ideal SEO growth partner should improve your online presence and fit well with your company culture and long-term vision. 

Our list is a great starting point for your research. If you need help along the way, book a call with Olga, our founder. She is always happy to chat and provide guidance to help you succeed.

The post Top 12 SaaS SEO Agencies in 2026 appeared first on Quoleady.

LinkedIn?

Not really, although 78% of B2B marketers use it for content promotion.

The most popular B2B channel seems to be the blog, as 90% of B2B marketers used blog posts and articles in 2023.

But there are other types of content, such as ebooks, newsletters and social media copy.

Finding an expert for each type of content to work on it in-house can be challenging, so it makes sense to hire an agency with experience in the content format you want to focus on.

That’s why we’ve made a list of the best content marketing agencies that are offering a wide range of content services, from SEO blog posts to ebooks and podcasts.

B2B content marketing agencies: Our top 8 picks

Quoleady

Quoleady is a B2B SaaS content marketing agency that specializes in helping SaaS companies generate leads and clients through blog posts and articles that rank on search engines.

The agency provides a wide range of content marketing services, from content marketing strategy to SaaS content writing and link-building. They can help you create content identifying relevant keywords, search intent and the pain points of your target audience to drive revenue with measurable results.

With almost four years in the industry, Quoleady marketing team helped companies like Monday.com, PandaDoc, Expandi and GetVoIP improve their content marketing efforts and multiply the number of clients, followed by significant revenue growth.

If you want to discuss your content strategy and plan with someone who has worked with dozens of SaaS companies, you can book a free call, whether you want help optimizing existing content or need a new marketing strategy.

Key services

• B2B SaaS content strategy
• B2B SaaS content writing
• B2B SaaS link-building
• B2B SaaS content audit
• Digital PR (we helped clients get their articles published on Forbes and Entrepreneur)
• Content update and optimization
• GA4 setup
• Consulting

Results

1. Quoleady helped Expandi get from 0 to $8 ARR over a few years
2. Quoleady helped ResponseScribe go from 0 to 4.62k clicks in six months
3. Quoleady helped FullSession get over 500 leads in only four months and with only 16 blog posts

Pricing

1. Content writing: a content plan based on keyword research, briefs and writing

• Lite: starts at $1,500 per month for 7,500 words 
• Plus: starts at $2,000 per month for 10,000 words 
• Pro: starts at $3,000 per month for 15,000 words 

2. Content packages: keyword research + writing + link-building

• Starter: $1,990 per month for 7,500 words
• Plus: $2,990 per month for 10,000 words
• Pro: $5,690 per month for 20,000 words

Grizzle

Grizzle is a content agency that combines SEO and digital PR to help their clients increase brand awareness and visibility.

They offer a variety of content marketing services, including content repurposing where they’ll turn your existing content into social media posts and short videos. Semrush and Nextiva are just some of the brands they’ve worked with.

Plus, they can help you enter a new market and create brand identity, as they offer content creation services in different languages.

Key services

• Digital PR
• SaaS Keyword research and strategy
• Content production
• Content audits
• Content repurposing, turning your blogs into social media posts
• Technical SEO
• Link-building
• Localization and translation

Results

1. A 50% increase in organic traffic for Pipedrive
2. A 9% increased conversion rate for SmileBack
3. Getting a six-figure deal from one guest post for Seraph Science

Pricing

They offer flexible monthly packages depending on your needs and marketing channels, with SaaS SEO packages starting at $10,000 per month.

Beam Content

As the name suggests, Beam Content is an agency to which you can outsource content writing, but unlike most other agencies their focus isn’t on search engine content.

Their expertise is creating expert-driven content such as ebooks, case studies, and guides that can serve as lead magnets, as part of their comprehensive content marketing services. They also provide thought leadership content for LinkedIn, both for executives and company pages.

Key services

• Editorial plan
• Content audit
• Long-form content, including ebooks, whitepapers, guides, case studies
• Social media strategy
• LinkedIn content

Results

1. They helped SaaS company Dooly gain over 14,000 LinkedIn followers in only three months
2. They helped Groundswell double their Substack subscribers in only three months
3. They helped Revenue Innovator podcast to get to 20,000 podcast streams in their first year through social media marketing

Pricing

Their pricing starts at $5,000 per month and depends on your needs, as there are no pre-made packages – everything is custom-made for you. However, their website says that average clients spend $10-12,000 on their monthly packages.

Animalz

Animalz is an agency that creates all types of content, from ebooks and newsletters to thought leadership content for LinkedIn, as part of their comprehensive content marketing services. They’ve worked with some big names such as Amazon, GoDaddy and ZenDesk.

Key services

• Lead generation (through creating ebooks, whitepapers and landing pages)
• Brand awareness (through blog articles, thought leadership content and conference presentations)
• Product marketing (video scripts, case studies)
• SEO consulting
• Email and newsletter copy
• Social media copy
• Link-building

Results

1. They helped Support Logic increase their organic traffic 5 times
2. They helped Sacra get 13,000 email subscribers in a relatively short period
3. They helped Frontify generate 550 leads from only one piece of content

Pricing

There is no public information on their website, as everything depends on the type of marketing services you need.

Campfire Labs

Campfire Labs specializes in long-form content based on interviews and research. They stand out for their creative storytelling approach to content writing and the option to hire them for one-off projects, such as writing an ebook or podcast miniseries, as part of their content marketing services.

Key services

• Blog writing
• Ebooks and data reports
• Case studies
• Podcasts
• Ghostwriting for personal brands (from LinkedIn posts and articles to whole books)

Results

1. A $30,000 MRR for Clearbit based on blog content
2. Over 200 ebook downloads and 20 closed sales deals for Spekit
3. Increased brand authority for Bonusly through executive ghostwriting

Pricing

Their monthly packages cost from $5,000 to $10,000. You can also hire them for one-off projects, but the minimum price per project is $15,000.

Flying Cat Marketing

Flying Cat Marketing is an agency specializing in SEO and content creation, offering a range of content marketing services, whose team includes SEO experts, strategists and growth hackers*. You can either outsource all SEO-related tasks to them or hire them as consultants to help you with a particular issue or strategy.

They’re specialized in HR tools and martech, but they also do cybersecurity and fintech.

Key services

• Full-service SEO
• Content creation
• SEO strategy
• International SEO
• SaaS SEO consulting

*If you’re interested in growth hacking, check out more growth marketing agencies here.

Results

1. A 986% increase in organic traffic for Stonly, thanks to building topical authority and funnels
2. A 227% growth in MRR based on SEO in only six months for Softr
3. A 4 times increase in revenue for Operto Guest Technologies

Pricing

You can start with a site audit that costs $8,000, and if you want to continue, the monthly retainer package usually costs anywhere from $10,000 to $20,000, depending on your needs.

Omniscient Digital

Omniscient Digital provides full-service content marketing services, from creating a strategy to producing and optimizing content, doing site audits, and helping you fix any SEO issues. The majority of their clients are software companies such as Jasper and Hotjar.

Key services

• Content strategy
• Content creation
• Content optimization
• Link-building
• Technical SEO

Results

1. A 500% increase in organic traffic in only one year for Wordable
2. An 843% increase in organic traffic and a 340% increase in revenue from organic traffic for AppSumo
3. A 62% growth in leads generated from blog posts for GatherContent

Pricing

Full-service starts at $10,000 a month, but you’ll have to reach out for a custom quote depending on your needs.

Megawatt

Megawatt specializes in different tech industries, such as marketing for software companies, web development, data science and cybersecurity.

Apart from standard content, they also offer in-depth technical writing, outreach, and video production as part of their services.

Key services

• Tech-related content production
• SEO
• Content strategy
• Content audits
• Content distribution
• Content analysis
• Video production
• Email outreach

Results

1. A 128% increase in demos booked for Snyk
2. Starting content marketing from zero for Bainbridge, including blog posts, social media and email marketing
3. Helping Arcadia spot SEO gaps and missed opportunities across its sales funnel

Pricing

There is no public information about pricing. You can fill out the form on their website to get a custom pricing quote.

Choosing the best B2B content marketing agency: Overview

What to look for in a content marketing agency

When searching for a content marketing agency, there are several key factors to consider to ensure you find a partner that can help you achieve your business goals. Here are some essential things to look for in a content marketing agency:

1. Expertise and Experience: Look for an agency with a proven track record in your industry. Their experience will ensure they understand your market, target audience, and the nuances of your business. Check their portfolio and case studies to see the results they’ve achieved for similar clients.
2. Range of Services: A comprehensive content marketing agency should offer a wide range of services, including content creation, SEO, social media marketing, email marketing, and more. This ensures they can handle all aspects of your content marketing strategy, providing a cohesive approach to your marketing efforts.
3. Quality of Content: The quality of content produced by the agency is crucial. High-quality content not only engages your audience but also improves your search engine rankings. Review their content samples to assess their writing style, depth of research, and overall quality.
4. Customization and Flexibility: Your business is unique, and so are your content marketing needs. Choose an agency that offers customized solutions tailored to your specific goals and challenges. They should be flexible enough to adapt their strategies as your business evolves.
5. Data-Driven Approach: Effective content marketing relies on data analytics to measure performance and optimize strategies. Ensure the agency uses marketing analytics to track key metrics, such as traffic, engagement, and conversions. This data-driven approach will help you make informed decisions and improve your marketing campaigns.
6. Communication and Collaboration: Open and regular communication is vital for a successful partnership. The agency should provide regular updates, reports, and be available for meetings to discuss progress and address any concerns. A collaborative approach ensures your marketing efforts are aligned with your business objectives.
7. Pricing and ROI: Consider your budget and the potential return on investment (ROI) when choosing a content marketing agency. While cost is an important factor, focus on the value they provide. A higher upfront cost may be justified if the agency can deliver significant business growth and customer acquisition.

By considering these factors, you can find a content marketing agency that aligns with your business goals and helps you achieve long-term success.

Ready to get more quality leads? 📈

It’s no secret that most executives and decision-makers spend their time reading high-quality content instead of mindlessly scrolling on social media.

With the right strategy and strategically chosen keywords, your content can be the first thing people see when they go on search engines to look for solutions.

It’s possible to turn your blog into a lead-generating machine that works 24/7. We’ve done it for numerous clients, and we can do it for you too.

Book a free call, and let’s figure out a content strategy that will finally give you the results you want!

FAQs

What is a B2B content marketing agency?

A B2B content marketing agency is an agency that plans, creates and distributes content that’s aimed at executives, managers, CEOs and other decision-makers within companies.

What does a B2B marketing agency do?

A B2B marketing agency helps promote the products and services of one company to other businesses. It can have different goals, from improving brand awareness and lead generation to increasing sales.

What is an example of B2B marketing content?

The most popular types of B2B content are blog posts, whitepapers, case studies and ebooks.

Why is B2B content marketing important?

It helps companies build trust and authority and become industry leaders in their field. As you may know, the B2B sales process is usually longer than B2C, so content marketing plays an important role in educating potential customers about your product or service and generating qualified leads. 

The post ✨ 8 Best B2B Content Marketing Agencies: Services, Pricing & Results appeared first on Quoleady.

That’s where SaaS topic clusters come into the picture. 

Think of them as the building blocks of topical authority that boost your rankings too. Creating a network of interconnected content that serves as an encyclopedia for specific areas will position you as a one-stop shop for that topic. 

Additionally, your brand becomes a go-to solution and the first thing that comes to mind for specific problems.

As a result, you’ll clear the path from Google search to product sign-up!

Bookmark this article and keep it close: once you finish reading, you’ll be able to create SaaS topic clusters that drive the SaaS metrics that matter most: organic traffic, leads, conversions, and revenue. 

What is a SaaS topic cluster?

A SaaS topic cluster is a group of interconnected website content with in-depth answers to readers’ questions on a SaaS topic. It’s made of:

1. A pillar page — A central hub for the topic. It is a comprehensive guide, the main article that covers a core topic important to your SaaS product. 
2. The cluster pages — Focused articles that cover specific subtopics related to the main topic.

Each cluster page links to the pillar page and other cluster pages. The pillar page also links to all the cluster pages, creating a content network connected with internal links. 

Image source: gate93media.com

The benefits of creating topic clusters for SaaS brands

SaaS topic clustering positions your brand as a solution for your prospects, making it easier to convert prospects to customers.

It also improves your site’s structure by making it easy for search engine bots and users to discover related content. Search engine bots can easily understand the semantic and topical relationship between the content and rank them for their respective keywords.

Topic clustering makes you a subject matter expert on specific topics and improves your rankings on search engine result pages. The E-E-A-T update shows that authoritativeness and expertise are crucial Google ranking signals for building real estate on SERPs.

This way, we have created the topic clusters for Effy AI and increased their monthly organic clicks from zero to 60,000 in 2.5 years with a 1% conversion rate. 

Want these results for your SaaS brand? 

Let’s see how to create topic clusters!

How to create SaaS topic clusters in ten steps

1. Define your goals

What do you want to achieve with your topic clusters?

Using a SMART goal framework will help you create well-rounded goals, and measure your progress:

Image source: coschedule.com

2. Define your Ideal Customer Profile (ICP) and their pain points

Your ICP is a model of a perfect customer who would benefit the most from your product. 

Defining your ICP will help you create content focused on specific customers’ needs, and present your product as a solution.

Image source: saleshandy.com

Here’s how defining the ICP looks in practice:

A. Write your product’s primary purpose

For example, “Our software provides CRM software solutions to small retail businesses.”

B. List the characteristics of your ideal customer

• Industry
• Company size
• Revenue
• Location
• Main pain points and challenges

For example, your ICP could be described like this:

“Our ideal customer is a mid-sized healthcare company based in the US, with 50-200 employees. They have an average MRR of $50,000 and an ARR of $600,000 but struggle to engage patients effectively due to outdated CRM systems.”

C. Map out their pain points

As Ross Simmonds said, “Figure out the biggest, baddest, and most obnoxious problem your audience is struggling with. Then create content that helps and improves them.” 

There are several ways to discover your ICP’s pain points:

• Speak with your customer service team — they have the best first-hand insights. Ask them about the customers’ most common issues and complaints, what customers hope to achieve with your product, where it falls short, and whether they noticed some common problems. 

• Ask the customers via surveys, questions in sign-up flows, emails, and interviews. Find out what led them to your product, what are their goals and how they hope to achieve them with your services, and what changes they hope to see soon. Pro tip: Use transcription software during the interview for easier documentation.

• Analyze your competitors’ product feedback on review sites like G2, ProductHunt, and Capterra. These are treasure chests that reveal customers’ main challenges and opportunities for you to swoop in with a solution. Use an SEO competitor analysis tool to discover your main competitors and look at their reviews, focusing on the “What problem is {the product} solving and how is that benefiting you?” and “What do you dislike about this tool?” sections:

Image source: g2.com

• Check online forums like Reddit and Quora for real-life, honest conversations about your prospects’ pain points.

You can also check out our latest research on whether Reddit influences LLM results?

3. Group your ICP challenges into pillar pages

By now, you’ll have collected plenty of data from mapping out your ICP’s core pain points, but they’re still uncut gems. 

To make them shine, group the ICP problems into categories: each category will serve as a pillar topic.

This can be done manually or automatically:

• Manual grouping — Review the problems and manually categorize them into potential pillar pages based on similarities. For example, an email marketing brand can group low open rates, poor email deliverability, and difficulty in personalization at scale under “common email marketing challenges.” Ensure you prioritize your groupings based on their importance to your ICP and alignment with your SaaS product.
• Automatic grouping — Enter your ICP problems into an AI tool like ChatGPT and ask it to group them based on semantic similarity. You can use this prompt:

“You are an expert content strategist specializing in building topic clusters for {your product primary purpose}. Your task is to group a list of ICP (Ideal Customer Profile) problems into pillar topics and identify potential subtopics for each category. Each grouping should reflect a logical relationship based on semantic and topical similarity, customer pain points, and search intent. Provide the output in a well-structured format.”

Be careful: AI results aren’t spotless! Always revise and improve manually to remove irrelevant or incorrect groupings.

4. Map out cluster pages that align with each pillar page

Now you should expand the list with more topics and keywords relevant to your topic cluster framework.

Start by aligning your product features with the corresponding pillars. Then perform keyword research for your pillar topics to get more cluster topic ideas for each pillar. 

How to find new keyword ideas in several ways

You can use Google Autosuggestion to find long-tail keywords by entering your seed term into Google’s search bar (seed terms are the core keywords that represent the primary topics, usually broad and short-tail). 

Then, analyze your seed term’s search result page:

The People Also Ask segment includes questions related questions to your seed term; expand the list by clicking one of the questions:

You can also check the “related searches/people also search for” segments for more related keywords:

AnswerThePublic and AlsoAsked can help you find more question-like keywords: type your seed term and generate more. 

AlsoAsked takes it further by creating a cluster of questions around your search query:

You can discover popular questions (long-tail keywords) on Quora and Reddit by searching your seed term. 

KeywordsPeopleUse can help you find relevant questions about your ICP problems: click the Reddit and Quora feature and enter your seed term in the search bar:

You will get something like this:

Finally, use keyword research tools such as Semrush, Ahrefs, Google Keyword Planner, and Moz.

Image source: Semrush

If your website has a low domain authority, set up the tool’s filter to extract only low-difficulty keywords that are easier to rank. Read our SaaS keyword research guide for an in-depth understanding of keyword research.

5. Group the topic clusters into different buyer journey stages

The next thing is to group your topic clusters into different buyer journey stages; top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU), and bottom-of-the-funnel (BOFU).

Image source: Connor Gillivan LinkedIn post

• TOFU content generates awareness and attracts people who are unfamiliar with your brand. These topics include words such as “what,” “how,” and “why” and have informational intent, aiming to educate and engage rather than convert.
• MOFU topics are for prospects exploring potential solutions and aim to educate the audience about how you can help. These topics target readers at the consideration stage of the buyer journey and include words like “best,” “compare,” “features,” or “benefits.”
• BOFU topics are for the decision-making phase of the buyer journey, focusing on converting leads into customers by emphasizing your product’s unique value proposition. These topics include transactional words such as “versus,” “buy,” “features,” “benefits,” or “price.” 

The pillar pages should include cluster pages in these three categories to make your ICP flow through the funnel; here’s an example of what it would look like for lead generation software:

7. Use AI to review your topic cluster framework

AI tools like ChatGPT or Claude can help you find errors in your topic mapping or provide suggestions and new ideas. 

A simple prompt like this can do magic:

“I am a SaaS content strategist building a topic cluster framework to boost organic visibility and MRR. My SaaS product is [insert product name], which [product purpose] for [insert target audience].

I uploaded the draft topic cluster framework spreadsheet. Please:

1. Review the framework and identify areas where subtopics (clusters) do not align with the pillar page content.
2. Flag sections of the pillar page or subtopics that need rework for better coherence or SEO optimization.
3. Suggest specific reworks to improve the topic cluster, user experience, and search intent coverage, focusing on actionable and precise recommendations.

Present the feedback in a concise, structured format, such as:

• Error Found: [Describe issue].
• Suggested Rework: [Provide actionable recommendations].

Ensure the output is clear, detailed, and actionable without generating new clusters or pillar page structures.“

In the end, review the results and adjust them accordingly.

8. Organize topics with a spreadsheet

You’ll need a spreadsheet to track your content strategy; it should include at least three sheets: your ICP profile/audience, pillar framework, and content calendar.

The pillar framework sheet should include columns like:

• Pillar pages
• Pillar pages’ keywords
• Search intent
• Buyer journey stage
• Cluster pages
• Cluster pages’ keywords

Here’s an example you can customize depending on the data you will input:

9. Build a content execution plan

Your content execution plan will include your content calendar and the plans for writing, repurposing and distributing the content.

Content calendar

As Smarketers Hub defines: “A content calendar (…) dictates how you implement content initiatives and provides a big-picture view of your content progress.”

Apart from deadlines, a content calendar guides a content team on the topics to cover and crucial data to meet the content goals — like this one:

These are the essential content calendar elements you can start with and adjust as needed:

• Title
• Format
• Author
• Pillar page
• Internal links
• Main keyword
• Meta description
• Content status
• Publishing date
• CTAs

Content writing

If you can memorize only one tip for SaaS blog writing, let it be this:

Write to solve your readers’ problems.

For example, we created an in-depth blog post on SaaS content marketing mistakes, covering the 16 most frequent errors SaaS companies make (and solutions).

As a result, we rank on Google’s AI overview and generate amazing organic traffic.

“Google’s automated ranking systems are designed to present helpful, reliable information primarily created to benefit people, not to gain search engine rankings, in the top search results,” according to Google’s guide to creating people-first content.

The better your content solves your readers’ problem, the higher your chances of ranking on Google and converting your audience.

Do you need help creating SaaS content that keeps readers glued to their screens and converts them into long-term buyers?

We can do the legwork for you. Schedule a free strategy call and let’s analyze your marketing efforts.

See how we helped PassKit generate 876 leads with 26 articles in 14 months.

Good to know: SaaS content writing: The ultimate guide in 2024

Content repurposing and distribution

With proper repurposing and distribution, one piece of content can be a gift that keeps giving. 

Start with one powerful launch and then branch out: Turn your long-form blog post into several social media posts, an infographic, a TikTok video, and more, reaching different platforms and audiences.

Here are some ideas:

Image source: blog.quuu.co

10. Create an internal link structure

The power of your topic clusters lies in your internal linking.

Internal linking consists of using hyperlinks with the right anchor text to connect one page on a site to another, on the same site. Remember, internal link anchor text must be relevant to the page you are linking to.

These pages help each other out: as a page ranks, it boosts the others connected to it. It also improves user experience and search engine rankings.

Your pillar pages should link to their clusters. Each cluster page should link to other cluster pages and the pillar page. You can also link to other relevant pages on your site, but ensure they are relevant to the topic.

Applying this knowledge, we created a topic cluster on 360 feedback questions for Effy AI. 

The pillar page covered 60+ 360 feedback questions with templates. 

We created cluster pages on how to conduct 360 feedback via Slack, 360 review template to maximize feedback potential, 360 feedback for managers, 360-degree feedback software tools, and 30+ 360 feedback examples.

The pillar page features internal links to the cluster pages:

The cluster page on 360-degree feedback via Slack has an internal link to the pillar page:

And then, to other cluster pages:

The result?

The pillar page ranks above major competitors like ClickUp and Peoplebox!

The cluster page on conducting 360 feedback via Slack also ranks #1 on Google search results and AI overview.

SaaS topic cluster examples

SaaS topic clustering is a major part of our content marketing strategy because we know the results it can generate for SaaS brands. 

Here are some of our case studies for topic clustering in SaaS and the amazing outcomes it can achieve:

1. Effy AI got #1 on Google search!

Effy AI has a performance review feature that simplifies employees’ performance evaluations in seconds. 

We created a topic cluster on performance review software and ranked #1 on Google’s search result page for this topic.

Pillar page:  Best employee performance review software 

Cluster pages:  

• 5 Best Performance Review Software for Small Companies
• No. 1 HiBob Alternative to Improve Your HR Processes in 2024
• Top 3 Bamboo HR Competitors for Your Business in 2024
• Lattice Vs 15Five: Which is the Right One for You?

We interlinked the pillar page to its cluster pages and other posts on the site. The cluster pages are BOFU content including comparison, best, and alternative posts. Each post links to the pillar page and other cluster pages.

Here is a screenshot of the pillar page’s organic traffic in one year:

2. Expandi ranks on Google’s first page

Expandi is a lead-generation tool that helps increase marketing-qualified leads through high-quality cold outreaches.

It covers topics such as B2B lead generation, nurturing, and conversion — so we chose “b2b sales process” for the topic cluster.

The pillar page covers everything about the topic including prospecting, qualifying leads, and more with internal links to cluster pages.

The pillar page now ranks on Google’s first page: 

Pillar page: B2B Sales Process — Everything You Should Know to Succeed – #1 Linkedin Automation Tool

Cluster pages:

• B2B Sales Funnels – Ready-to-use Templates for Your Growth – #1 Linkedin Automation Tool
• B2B Lead Generation Agency: Everything You Should Know Before Hiring – #1 Linked
• The 3 Best Methods for B2B Prospecting – Expandi – #1 Linkedin Automation Tool

3. Cold email guide

For Saleshandy, a cold outreach tool, they created a topic cluster on the cold email guide. 

This topic cluster framework is somewhat different: the pillar page is a landing page for the cluster pages, not an article. 

Pillar page: Beginner’s Guide to Cold Emailing | Saleshandy 

Cluster Pages:

• What is cold email? An ultimate guide for beginners (2024)
• Ultimate Guide To Creating Your Ideal Customer Profile (ICP)
• How to Build a Quality Lead List for Cold Emailing
• Email Deliverability Guide 2024: Key Do’s & Don’ts
• How to Write a Cold Email to Get More Responses!
• How to Write a Follow-Up Email in 2024? (Examples & Templates)

As a result, one of the cluster pages ranks on Google’s first page for the target topic:

Common mistakes in creating topic clusters for SaaS (and how to avoid them)

Here are some mistakes to avoid when creating your SaaS topic clusters:

1. Keyword cannibalization

Have you ever searched on Google and two different pages from the same site rank for that search query?

That’s keyword cannibalization, a situation when multiple pages from a site rank for the same keyword.

This issue occurs in topic clustering when multiple cluster pages target the same keyword and have similar search intent. 

For example, in a cluster about “Digital Marketing,” if two pages separately target “SEO Tips” and “Best SEO Practices,” they might cannibalize each other.

To avoid keyword cannibalization:

• Optimize each cluster page for different subtopics or angles of the primary topic. Use the pillar page to target the broad keyword and cluster pages for long-tail or more specific keywords.
• Strategically link cluster pages to the pillar page. This strategy signals the algorithm that the pillar page is the primary source of authority.
• Consistently perform SEO audits to check for keyword cannibalization issues.

2. Broad pillar topics

A broad pillar topic covers a wide scope instead of a distinct ICP challenge per topic cluster. For example, a pillar topic on “Everything About Marketing” is so general that you would have a weak connection between cluster pages.

Instead of covering everything in one pillar, focus on a specific aspect that provides depth while allowing room for more topic clusters.

3. Irrelevant cluster pages

Cluster pages should be subunits of the pillar page, not an entirely different topic. 

Irrelevant cluster pages confuse search engines and users, limit authority, and harm the cluster’s overall structure.

What is the solution?

• Understand your pillar pages’ search intent and ensure your cluster pages match those expectations.

How can Quoleady help you with your SaaS topic clusters

Quoleady is a veteran SaaS content marketing agency that generates sales-qualified leads through evergreen content. 

Our content marketing strategy covers a full-scope process that turns SaaS blog posts into lead-generating machines. As part of our strategy, we create a topic cluster framework incorporating your market research, product features, and ICP pain points.

Here’s a breakdown of our process for creating conversion-focused SaaS topic clusters:

1. We start with a thorough market, product, and competitor research.

2. We define your marketing goals and target audience pain points.

3. We conduct a thorough SaaS content audit and brainstorm new content ideas.

4. We define the pillar topics for the content cluster

5. We perform extensive keyword research to find content gaps and cluster pages.

6. We create SEO content optimized to rank and convert your readers.

7. We proofread the content until they are perfect for publishing.

8. We work on internal linking to connect the pillar pages to their clusters and build a proper site structure.

We are a result-driven SaaS SEO agency, and we like to solve the challenge of lead generation and conversion through blogging.

Read more about how we achieved these results for Effy.ai.

Are you ready to generate similar results?

Book a free call with our CEO to see how we can improve your SaaS marketing efforts.

Final thoughts

Today, we have explained how to create SaaS topic clusters. 

The main point is to research your ICP’s pain points and create a structured cluster around their challenges. Position your product as a solution to problems discussed in your content.

With a strong foundation of well-researched pillar and cluster pages, supported by strategic internal linking, you can boost organic visibility and create a smooth sales cycle from discovery to conversion.

The post How to Create SaaS Topic Clusters That Increase Organic Traffic and Revenue appeared first on Quoleady.

So how exactly does content marketing work? What should you write about to actually sell?

Working with a decent number of SaaS businesses, we’ve noticed that companies create content that is often not tied to their product. Our number one advice is to genuinely address people’s problems in your articles, showcase how to solve them with your business and therefore generate interest in your product.

This can be done through a product-led strategy. In this article, we’re going to discuss the meaning of the term and the most common approaches to product-led content, as well as check out some of the examples of such content. Stay tuned!

How to run sales in the era of product-led

First, let’s answer an important or maybe controversial question. As marketers and business owners, we’re all familiar with using content to generate leads. But sometimes, leads are not quite ready to buy and we call those people Marketing Qualified Leads. 

Usually, MQL is a potential customer who meets the minimum criteria to continue sales activities; such leads are just showing an interest in your business. We hope people will buy, but they’re still checking other alternatives, competitors or whatever the case may be. 

Related content: Check out this case study on how we wrote a series of articles that covered competitors’ alternatives and comparisons and got our client 650 leads.

So marketers continue developing new strategies to get people’s email addresses hoping to nurture them into customers or Sales Qualified Leads (SQL). 

SQL is a prospective client who needs your services or products and is almost ready to close a deal.

But many marketers have experienced that most people who share their email with you – sign up for a newsletter, download an ebook –will never convert into actual customers. That’s where Product-Led Content can help you influence buyer decisions.

What is PLC?

Product-led content or PLC is a different way to attract, educate and convert readers into actual SQLs. With PLC, you can convince your customers that your SaaS tool is the one that can help them solve their pain points and move on. 

Your customers will pay you for your tools’ ability to solve their problems. It makes total sense, right?

In other words, product-led content covers all the possible use cases of your SaaS. It can be done in the form of:

• Case studies
• How-to blog articles
• User guides

What are the benefits of creating PLC?

Let’s check out a more detailed list of advantages. Here is why you should focus on product-led content:

1. Supporting user acquisition

Many newcomers find it challenging to get their SaaS products across the board. An important first step is educating potential clients about your product and getting them interested in what you’re selling. Complicated software that requires a lot of education will take time to win over clients but this goal can be achieved with patience.

Product-led content is a great way to tell customers how to use your product. The best thing about using this approach is that you are not trying to aggressively promote your business but rather provide readers with the problem solution, which builds confidence in the brand.

The more trust customers have the higher the chances of purchasing your goods or services.

2. Supporting customer retention

Users may be turned off by a product if they find it difficult to use. Product-led content that provides a guide for new users helps with retention. The more knowledgeable customers are, the higher their satisfaction level is apt to be.

To increase retention rates, you should regularly include updates or blogs on your website – this will help maintain customer loyalty and attract future ones.

3. Putting your SaaS business ahead of competitors

The aim of product-led content is to provide solutions. When companies create this type of content, they rank higher in search engines and have better chances of getting new customers willing to try their services. 

Why is that? 

Normally content that provides solutions is a very detailed, long-form article with many screenshots and other visual materials to present the product from the best angle. According to Brian Dean, those factors influence your ranking positions the most. 

PLC can also encourage sleeping customers. Getting updates from you regularly can motivate them to start paying you again.

4. Providing qualified leads

Traditional strategies are good enough to get people into the sales funnel, but they can’t take them through it. You need high-quality leads for qualified conversions. 

You will get more qualified leads in return when you create blogs based on the PLC model and show people how to use your services. Focusing on customers who are likely to purchase your product is a way to success. 

Product-led content that explains how something works leads to more knowledgeable users who sign up for free trials and purchase your software.

Step-by-step guide on how to create PLC

Now that you know the advantages of product-led content let’s find out how to go about it. Here are five main steps to create your content piece:

Step #1: Identify the customer challenges

This is the most crucial step. The strategy for PLC marketing relies heavily on two things: what problems the target audience may face and how you can resolve them. 

All in all, knowing your customers’ pain points and the challenges your niche market faces is a cornerstone in the development of an appropriate solution.

Where to search for insights? Ask your customers!

Reach out to your long-time users and interview them. Here’re the questions to start with:

• What is the biggest challenge you are facing right now?
• How do you solve that?
• Have you tried any software solutions?
• What do you wish you knew before using our services?
• Have you used any other similar tools before?

When Stefan Smulders from Expandi started his company, he had numerous calls with the early adopters to find out their issues.

Addressing some relevant issues through your content will help you gain a reputation as a trustworthy market expert. That way it will be easy for you to attract potential customers.

Step #2: Research public data

Say you’ve talked to some of your brand ambassadors and have a list of topics to cover on your blog. You’re ready to make a content strategy out of it and get the SaaS content writing process started. 

No rush! Do additional research and ensure you have proper evidence of the pain points on your list. 

Check the keywords and see how many people are potentially interested in a problem solution (that’s your search volume). 

In the example above, we see that there’s an interest in the LinkedIn outreach topic, but we can also plan some supporting articles with outreach templates, automation tools, a list of agencies etc. 

Now you have a very rough content plan.

When it comes to article research, ensure you find relevant statistics, market reports and link to trustworthy resources. Speak about the issue you will solve in the article and don’t forget to mention the methodology you used to gather data.

This approach will help you gain the trust of new readers and turn them into leads over time.

Step #3: Offer various solutions

When potential customers realize their core issues will not be fixed with your product, they will begin looking for alternatives. Don’t be afraid to showcase the competitive solutions in your article, listing their pros and cons. Try to be unbiased, not to seem desperate or force your product on customers.

You want customers to feel as though they are in control of decision-making. 

Note! When you provide other solutions apart from your product, it builds trust.

Step #4: Showcase your product

Once you’ve ensured that the audience is interested, you can mention your product. Businesses worry that disclosing their products might make readers believe that they are only interested in making money.

However, the proper approach will draw in more clients. You may still discuss your product without forcing a deal. The objective is to provide a unique perspective on solving a problem. 

Step #5: Direct your readers to take the next step

It’s a common mistake to think that users know what to do after reading your material. Guide your readers throughout the text, adding banners and call to actions (CTAs). Those can be:

• Sign up for a free trial
• Download an eBook
• Schedule a demo
• Watch a promo video 

Articles with CTA provide guidance for the reader – what to do, where to click, how to sign up. If used properly – they may result in additional conversions. 

Step #6: Link to other relevant content on your blog 

You probably won’t win a deal from a single PLC article on your blog. According to the research conducted by the Marketing Insider Group – you should post an average of 11 blog articles per month in order to win the ranking race. 

Even if you start with a lower number—publish regularly, refer to other articles and showcase your market expertise through your articles. 

Create content pillars to group the articles addressing similar problems. They will help you keep your focus and, at the same time, present your product from different angles.

PLC marketing examples

Strong examples can show how effective product-led content marketing could be. We decided to analyze a few companies:

PandaDoc

This company knows how to weave its product into the content.

Let’s check an article on “How to go paperless to save your business’s budget” As you can see, the company literally described “How to go paperless with PandaDoc to save your business’s budget” 

It is an educational article, but at the same time, it is a tutorial.

Expandi

Their article “How To Get More Connections On LinkedIn (3 Growth Hacks You Didn’t Know About)” explained how to get those connections using Expandi.

FullSession

FullSession in their article The Customer Feedback Report: What You Need to Know say directly that they’re going to discuss how to use FullSession to combine web analytics and user feedback.  

And that’s exactly what they do further on:

PlayBookUX

This company has found ways to incorporate keywords that relate to its products. Readers are provided with more information on how PlayBookUX products work through the content. Also, they try to offer the right features that would be effective for each reader.

Why is product-led content important for SaaS?

SaaS needs product-led content for three main reasons:

1. PLC helps onboard new customers

User onboarding starts from the first interaction with your brand. This is usually far before the user signs up. So to help your customers get the proper experience with your product—you can showcase all the angles of it through the PLC blog.

This applies to B2C and B2B customers, whether a startup or a set SaaS. 

2. PLC increases the lifetime value of a customer

How much does it cost you to acquire a new customer? How much is the support cost? What’s the average time the customer stays with your product and when do they start to bring you revenue (dedicating the operational costs)?

With the PLC approach, you can reduce the support costs and decrease the costs for acquisition, and therefore faster reach profitability. This, in turn, will increase the lifetime value of your customers.

3. PLC highlights product gaps

Constantly analyzing the practical usage of your SaaS product and comparing it to the competitive solutions will highlight the product gaps and help lead your future development.

Sometimes users think they need an additional feature, while they need a solution that is already possible within your current product. PLC articles will showcase those solutions while helping you identify what is actually missing.

How can Quoleady help you with the PLC?

Yes, our SaaS SEO agency is using the PLC approach for our content as well. 

Quoleady is one of the best SaaS marketing agencies on a mission to help great SaaS products grow through their blogs. We are also committed to creating one of the best SaaS content marketing blogs to inspire you.

Here’s how working together we can help you get leads from your blog:

1. We can help you do keyword research and develop a SaaS content strategy and topic ideas.
2. We can conduct thorough research with B2B copywriting services and come up with detailed article briefs.
3. We can write SEO-optimized content that will bring you traffic and conversions.
4. We proofread and edit all of the content pieces we create until you’re 100% happy with them.
5. We work on internal linking to guide your readers through your blog and present your product from different angles.

Btw all the examples listed in this article are the texts we created for our clients’ blogs 😉 

Jump in on a call with Quoleady.

Final thoughts

With the increased competition, especially in the SaaS market, PLC has become critical. People want to get and understand the value quickly.

Product-led content is the best way to tell your target audience about your business from the use-case point. The PLC strategy allows you to seamlessly weave your product information into blogs, addressing the problem that potential prospects were searching for.

Product-led content marketing has so many benefits, especially for SaaS companies. It improves your customer retention rates and allows you to build trust. It lets you generate leads of higher quality to push through your sales funnel.

In the article, we covered several steps to create product-led content. The main point is to focus on your target audience’s needs and determine their pain points. After your research, you can create articles where you discuss the problems, consequences and possible solutions. Do not be shy about telling customers how your solution can help. Adding a proper CTA will encourage users to purchase your services!

FAQ

What is product-led content?

Product-led content is a way to naturally weave your product or service information into your blogs, articles or promo materials. It helps you to introduce your product while tackling customer problems.

What does product-led mean in marketing?

Product-led means focusing your marketing strategy on your product. The goal is to show prospects how your product helps solve a challenge they are facing.

What is a product-led culture?

A product-led culture in the digital industry entails putting the product at the company’s center. So any growth of the company is directed towards improving a product.

What is a product-led approach?

This is a way for companies to put their products at the center of all company activities. Instead of relying on sales reps, all marketing strategies are done through the product.

The post Product-Led Content for SaaS: Making it Work for SEO & AI Search appeared first on Quoleady.

However, as a SaaS founder, you probably face numerous challenges along the way. How to differentiate the product, generate leads, and measure marketing ROI are just some of the questions you need to answer daily. 

To help you overcome these challenges and build an effective SaaS marketing plan, we have compiled ten key steps that will help you achieve sustainable growth and revenue. 

By the end of this article, you will be able to articulate your vision, engage your audience, and stand out in the saturated SaaS marketplace.

Demystifying the SaaS marketing plan

A SaaS marketing plan is a detailed blueprint that outlines how a SaaS company will communicate its product’s value to potential customers. 

It includes a variety of tactics and channels, each chosen to resonate with the intended audience and to achieve the company’s business objectives.

A successful SaaS marketing plan balances creativity and analytical thinking.

The importance of a marketing plan for SaaS businesses

A strong marketing plan is vital for SaaS companies. It’s a strategic compass for finding people who might buy your product, convincing them to sign up, and keeping them happy during the customer journey. 

It ensures you effectively communicate your product’s value to the right audience, boosting market reach and growing your user base.

Key differences between traditional and SaaS marketing

Traditional marketing often revolves around promoting physical products or one-time services. The goal is to drive a transaction, after which the relationship with the customer may not continue actively. 

In contrast, SaaS marketing promotes software customers access online and pay for with a subscription model. This approach requires continuous engagement with SaaS customers to maintain and grow recurring revenue. 

SaaS marketing efforts often include digital channels like search engines, social media, and email campaigns, focusing on demonstrating the software’s ongoing value to retain existing customers.

10 Key steps to create a successful SaaS marketing plan

Creating a successful SaaS marketing plan is a multi-step process that requires careful planning and execution. Here’s how to optimize each step with detailed explanations and examples.

Step 1: Define your business goals

Image source: Medium

Set specific, measurable, achievable, relevant, and time-bound (SMART) goals to guide your marketing efforts. 

For example, aim to increase monthly sign-ups by 20% within the next quarter or reduce the churn rate by 5% by the end of the year. 

These precise targets will help you focus your strategies and measure success.

Step 2: Develop buyer personas

Image source: Digital Scholar

Based on market research and existing customer data, create detailed profiles of your ideal customers. Consider demographics, job roles, pain points, and motivations. 

For instance, if your SaaS serves digital marketers, a persona might be “Marketing Mary,” a mid-level marketing manager struggling to measure campaign ROI who would benefit from your analytics tool.

Step 3: Conduct competitor analysis

Image source: Miro

Analyze your competitors to understand their products, pricing, marketing tactics, and customer feedback. Frameworks like SWOT analysis can be helpful here. 

For example, a competitor might offer a broader range of product features, attracting customers looking for comprehensive solutions. 

You might focus on adding a set of features that solve specific problems for your customers or make your customer support and onboarding process better to improve the user experience. By using your unique strengths, you can stand out against competitors who have broader offerings. 

Step 4: Choose your marketing channels

Image source: Reliablesoft

Determine where your buyer personas spend their time and are most likely to engage with your brand. If your target audience is on LinkedIn, focus on building a strong presence there. 

Or, if they often search for solutions online, invest in SaaS SEO and content marketing.

Step 5: Create a content strategy

Image source: Zipdo

Create meaningful content to assist your audience at every step of their journey by tackling their challenges, answering their questions, or providing valuable insights.

It helps you position your brand as a trusted authority in your industry.

Try out different content formats such as blog posts, whitepapers, case studies, infographics, videos, webinars, and podcasts. Different sorts of content attract different types of customers, which can broaden your reach. If you need help with content creation, you can always partner with SaaS marketing agencies. 

Include a detailed content calendar in your SaaS marketing plan to organize and schedule your content creation and distribution efforts. Whether you post daily, weekly, or monthly, stick to your agenda to keep your audience engaged.

Use effective SaaS keyword research techniques to target your audience effectively and make your content more visible in search engine results. Optimize your website content, blog posts, and other digital assets to attract organic traffic and improve your online presence. 

Monitor your content’s performance regularly using analytics tools such as G4 and Google Search Console. Monitor important metrics like website visits, engagement levels, and conversion rates to evaluate how well your content strategy is performing.

Use this data to improve your approach and optimize future content efforts. Learn how to measure SaaS content marketing impact with our comprehensive guide.

Step 6: Set a budget and forecast ROI

Image source: Sprout Social

Allocate the marketing budget to different initiatives based on their potential impact and cost. 

For instance, allocate more resources to high-performing channels like email marketing, which, according to Litmus, has a median ROI of 4,200%, or focus on content marketing, which has an average return of 748%. 

Use historical data and industry benchmarks to predict ROI and make informed budgeting decisions.

Step 7: Plan for lead generation and nurturing

Image source: Salesmate

To generate leads, a lot of our SaaS clients use a mix of inbound (SEO, content marketing) and outbound (cold emailing, LinkedIn outreach) tactics. 

Then, they nurture these leads with targeted email sequences offering free trials, webinars, or educational content. 

For example, after someone downloads a whitepaper, you can enroll them in an email drip marketing campaign that provides additional value and gradually guides them to a product demo.

Step 8: Establish a sales enablement strategy

Image source: Zipdo

Provide your sales team with relevant tools and resources and align their activities with your marketing department efforts. 

For example, your marketing team can create informative demo videos showcasing your product’s features and benefits. Your sales representatives can then use these videos when engaging with potential clients, demonstrating how your product can directly address their needs and solve their problems.

Step 9: Implement tracking and analytics

Image source: Finances Online

Set up tracking for all your marketing activities to measure performance against your goals. 

Use tools like Google Analytics for website traffic analysis and a CRM like HubSpot for monitoring sales conversions. 

Establish key performance indicators (KPIs), such as click-through rates (CTRs) for emails or conversion rates for landing pages, to help your marketing team measure the effectiveness of each campaign.

Step 10: Review and optimize regularly

Analyze the data from your tracking tools regularly to understand what’s working and what isn’t. For example, if your content isn’t ranking well on search engines, you may need to revise your SaaS content marketing strategy. 

Hold monthly or quarterly reviews to assess the progress of your marketing plan and make adjustments based on the insights you gather.

By following these optimized steps and continuously iterating based on performance data, you can create a SaaS marketing plan that reaches your target audience and converts them into loyal customers, driving growth and revenue for your business.

Crucial metrics for evaluating your SaaS marketing strategy

To effectively evaluate your SaaS marketing strategy, it is essential to monitor several key metrics. Let’s explain each one and provide tips to improve your results.

Customer churn rate

Image source: HubSpot

Customer churn rate refers to the percentage of customers who cancel or fail to renew their subscriptions during a specified period.

Focus on enhancing customer satisfaction through personalized customer experiences, regular feedback, improving product features based on user needs, implementing effective onboarding processes and proactive support. 

Revenue churn

Image source: Chartio

Revenue churn is the measure of revenue lost from existing customers in a specific period, often due to cancellations or downgrades.

Re-evaluate your pricing strategy, offer tailored packages or add-ons that provide more value, and identify at-risk customers early through predictive analytics to offer them incentives to stay.

Customer Acquisition Cost (CAC)

Image source: Segment

CAC is the total cost of acquiring a new customer, including marketing and sales expenses.

To improve CAC, focus on high-converting channels, enhance the efficiency of sales processes, and precisely target potential customers to reduce waste.

Monthly Recurring Revenue (MRR)

Image source: Baremetrics

MRR is the monthly predictable revenue a business can expect from its subscribed customers.

Focus on upselling and cross-selling to existing customers, improving customer retention, and constantly refining your marketing strategies to attract new subscribers.

Customer Lifetime Value (CLTV)

Image source: Growth Business Templates

CLTV estimates the total revenue a SaaS business can expect from a single customer account throughout the business relationship.

Enhancing product value and offering excellent customer service can improve CLTV. 

Lead conversion rate

Image source: Zendesk

The lead conversion rate is the percentage of leads that become paying customers.

Ensure your sales and marketing messages are aligned, nurture leads with targeted content, and streamline the sales process to make it easy for leads to convert into customers.

Average Revenue Per Account (ARPA)

Image source: Wall Street Prep

ARPA is the average revenue generated per account, typically calculated monthly or yearly.

Implement pricing strategies that encourage customers to choose higher-tier plans, create additional value through add-ons or premium features, and focus on personalized upselling campaigns that address individual customers’ specific needs and usage patterns.

Top tools for SaaS marketing plan performance evaluation

When diving into your SaaS marketing plan, having the right tools in place to measure your performance is crucial. Here are some top platforms to consider:

1. Google Analytics: A comprehensive web analytics tool that tracks and reports website traffic. It allows you to measure the performance of your marketing campaigns, understand user behavior, and gain insights into acquisition, conversion, and user engagement.
2. HubSpot: An all-in-one inbound marketing, sales, and service platform that provides tools for email marketing, social media marketing, CRM, and analytics. HubSpot helps businesses attract visitors, convert leads, and manage customer relationships.
3. SEMrush: An SEO tool that provides insights into competitors’ strategies, keyword research, and content marketing. It’s beneficial for improving your site’s visibility and optimizing your marketing efforts for search engines.
4. Ahrefs: A comprehensive SEO tool that helps you monitor your website’s health, analyze competitors, research backlinks, and track keyword rankings. Ahrefs is beneficial for refining your SEO strategy and improving your online presence.
5. Crazy Egg: A web analytics tool that provides heatmaps, scroll maps, and other visual reports to show how users interact with your website. Crazy Egg can help you understand what’s working and what’s not regarding user engagement.

Each tool offers unique benefits to help you evaluate and improve different aspects of your SaaS marketing plan, from attracting and converting leads to retaining customers and optimizing user experience.

Best practices for creating a SaaS marketing plan

When you’re crafting a SaaS marketing plan, it’s essential to focus on strategies that align with your business’s growth ambitions and the behaviors of your target audience. Here are some tips to get you started:

1. Leverage free trials: Offer free trials or demos to give potential customers a taste of your product’s value and encourage sign-ups.
2. Focus on customer success: Implement onboarding processes and support systems that ensure customer satisfaction and success, which can lead to lower churn rates.
3. Encourage referrals: Create a program that incentivizes current customers to refer new users, leveraging word-of-mouth marketing.
4. Use social proof: Showcase customer testimonials, case studies, and reviews to build trust with potential customers.
5. Educate your audience: Provide educational resources such as webinars, e-books, and how-to guides that help solve your audience’s problems.
6. Automate marketing efforts: Use marketing automation tools to streamline repetitive tasks, personalize communications, and nurture leads more effectively.
7. Use influencer marketing: Partner with influencers in your industry to expand your reach and give credibility to your product.
8. Build a community: To increase engagement and loyalty, build a community around your product through forums, social media groups, or events.
9. Collaborate with other SaaS providers: Consider partnerships or integrations with complementary SaaS providers to broaden your offering and reach new audiences.
10. Optimize pricing strategy: Experiment with different pricing models and techniques to find what works best for your target market and maximizes revenue.

A successful SaaS marketing plan requires strategic planning, customer understanding, and data-driven optimization. With these best practices, you can effectively reach and engage your target audience, driving growth and establishing a strong market presence for your SaaS product.

How can Quoleady help with your SaaS marketing plan?

At Quoleady, we diligently work on boosting sign-ups through your SaaS blog. Our expertise in SEO content marketing is tailored for B2B SaaS companies, ensuring the creation of SEO-optimized content that targets the bottom of the funnel keywords where users are most likely to covert 

Our founder, Olga, offers personalized advice to refine your marketing strategy during a free consultation call.

During this brainstorming session, you will lay the grounds for fresh content ideas and thoroughly review your SEO strategy to ensure its effectiveness.

At Quoleady, we offer the following services to complement your existing SaaS marketing plan:

• SEO audit: Our detailed on-site assessment ensures your blog’s SEO health is optimized for performance.
• Content strategy: We create an SEO content marketing approach that aligns with your growth objectives.
• Content creation: We create conversion-oriented content to lead your readers through the bottom of the funnel.
• Link building and digital PR: We strengthen your domain’s authority through strategic link acquisition and digital publicity.
• Content enhancement: We update and optimize existing content to maintain relevance and engagement.
• Premium placement: We ensure your premium content gets the spotlight it deserves for maximum impact.

At Quoleady, we help you create a marketing plan that’s an investment with the highest possible ROI. Whether you need a comprehensive content package or specific services like quality link building, we can meet your requirements.

Book a free strategy call and learn why we gain trust from clients like Expandi, PandaDoc, SemRush, Tailor Brands and Monday.

Final words about the SaaS marketing plan

Creating a SaaS marketing plan is an iterative process that reflects changes in the market, technology, and customer behavior.

Always keep your audience at the forefront of your strategy. Understand their needs and preferences to create engaging content that resonates, establishing trust and credibility.

Remember to measure and adapt. Track key metrics such as customer acquisition costs and conversion rate. This data will help you adjust your tactics and ensure your resources are optimally allocated for growth.

Stay innovative. What worked yesterday may not work today. Review and update your SaaS marketing plan regularly to stay ahead of the curve. 

Explore new channels and tools as you scale, and consider collaborating with a SaaS marketing agency such as Quoleady when the time is right to amplify your efforts.

FAQs about the SaaS marketing plan

Below are answers to common questions that may help guide your strategy.

What is the SaaS model of marketing?

The SaaS marketing model focuses on selling software on a subscription basis, where customer retention is as necessary as acquisition. 

SaaS marketing differs from traditional marketing because it provides ongoing value to ensure customers continue using the service.

How do I market my SaaS product?

To market your SaaS product effectively, identify your target audience and tailor your strategy to solve their specific problems.

You can test different channels, such as content marketing, SEO, social media, and PPC, to see where you get the best results and decide where to focus your efforts.

Measuring the impact of your content helps refine your strategy further.

What are the objectives of SaaS marketing?

The main objectives of SaaS marketing are to drive growth, increase revenue, and maintain high levels of customer satisfaction for sustainable customer retention.

It’s about attracting customers, converting leads, and creating a loyal user base. This base not only stays but also advocates for your product.

The post SaaS Marketing Plan: 10 Key Steps to Driving Growth and Revenue appeared first on Quoleady.

In this blog post, we’ll explore 14 proven methods to help you with the keyword research for your SaaS. These tactics will ensure you reach the right audience – people looking to solve a problem where your SaaS tool can help. 

The goals of SaaS keyword research

Image source: Blogging Wizard

The process of SaaS keyword research has multiple goals. You can use it to find the keywords your potential customers are searching for. By aligning website content with user search intent, you can increase your product’s visibility and foster growth.

Optimized keyword strategy also drives targeted website traffic, increasing the probability of conversions. With the right approach, you can get insights into competitor keywords and market trends, which can inform content creation strategies. 

Three pillars of a robust SaaS SEO strategy

Image source: Databox

An effective SEO strategy stands on three pillars that create a foundation for online success.

1. Content relevance and quality

SaaS companies should create informative, engaging, and valuable resources that address specific pain points, answer questions, and offer solutions that appeal to their target audience. 

High-quality content establishes authority and trust, encouraging visitors to return and convert.

2. On-page SEO and site structure

On-page SEO includes optimizing specific web pages to rank higher in search engine results pages. 

It includes using relevant keywords, optimizing meta tags, and creating a logical site structure that improves the user experience. 

A clear and organized site structure streamlines content indexing and navigation.

3. Off-page SEO and link-building effort

Off-page SEO extends beyond your website, primarily focusing on building a solid backlink profile. 

Quality SaaS link building efforts involve acquiring backlinks from reputable and relevant websites, which signal to search engines that your content is valuable and authoritative. 

This external validation boosts your site’s credibility and position in search engine results, increasing organic traffic to your SaaS platform.

Three key principles of keyword research

Conducting keyword research can significantly improve your SaaS SEO strategy. Here are the guiding principles to lead you in the right direction.

1. Understand keyword intent and relevance

It’s important to understand the intention behind a search query. It involves matching your content with the needs and desires that prompt users to type in a specific query. 

This relevance is the key element for attracting qualified leads. 

Keyword research tools can be useful in discovering these insights, helping you create content that fulfills user intent at every stage of the buyer’s journey.

2. Balance keyword difficulty and search volume

The sweet spot in keyword optimization is finding terms with a high enough monthly search volume to get traffic yet moderate keyword difficulty that allows realistic ranking opportunities, leading to increased visibility.

3. Find long-tail keywords for SaaS

Image source: Semrush

Long-tail keywords, with their lower search volume but higher specificity, are gold mines for SaaS companies. 

They allow you to target niche demographics and funnel keywords that cater to specific problems or features your SaaS solution addresses. 

Although long-tail keywords may attract less traffic, they often bring more qualified visitors closer to conversion. Incorporating these keywords can increase the overall success of your SaaS SEO strategy.

Check out how Quoleady helped Effy reach 60k visits to their website per month with the long-tail keywords.

The SaaS keyword research process simplified

Image source: Semrush

By following a structured process, you can prioritize keywords to drive your SEO efforts and content strategy. Here’s how to streamline your approach with practical examples.

Step 1: Identify your core topics

Begin by defining the core topics that represent your SaaS offering. Use this initial step at a project discovery phase in order to identify your ICP and proper targeting.

For example, core topics for project management software might include “team collaboration,” “project tracking,” or “workflow automation.” 

These topics align with your customers’ “jobs to be done”—the tasks they are trying to accomplish or the problems they need to solve with your product.

Step 2: Use keyword research tools 

With your core topics, it’s time to dive into a keyword research tool. 

Tools like Semrush or Ahrefs can help you discover a variety of keywords related to your topics, such as “best software for team collaboration” or “project tracking tools,” including those with high search volume. 

These tools also provide insights into long-tail keywords and search trends.

Step 3: Analyze competitor keywords

Competitor keyword research involves SEO tools like Moz or SpyFu to see which keywords your competitors rank for. 

For instance, if a competitor ranks high for “agile project management software,” it might also be a profitable keyword for you to consider. 

This step helps you identify opportunities to capture market share from competitors.

Step 4: Expand keyword lists with predictive analysis

Use predictive analysis to anticipate and act on future search trends. Tools like Google Trends can indicate rising interest in specific topics. 

For example, if there’s a growing discussion around data privacy, you could target keywords like “data privacy compliance software” before they become highly competitive.

This approach can uncover secondary keywords that might not have a high search volume but are highly relevant to a specific audience.

Step 5: Prioritize keywords by business potential

Image source: Ahrefs

Finally, prioritize your keywords based on potential business impact. 

For a SaaS company, commercial keywords like “project management software” or “project management tool” indicate a high intent to purchase. 

Evaluate the balance between search volume and difficulty, and consider the relevance to your product. The goal is to focus your SEO efforts on the profitable keywords most likely to drive qualified leads and customers.

Following these steps will help you create a keyword strategy that improves your SEO performance and aligns closely with your business objectives. 

Three additional SaaS keyword research techniques

Image sources: Freepik

Here’s how to tap into the wealth of keyword sources to find additional terms and phrases and improve your overall SaaS content marketing strategy.

1. Brainstorm content sessions

Gather your team for brainstorming sessions focused on creating content that addresses every stage of the buyer’s journey. 

Use these sessions to identify top-of-the-funnel keywords that attract early-stage prospects and branded search keywords for those further down the funnel. 

For example, “time management tips” could be a top-of-the-funnel keyword, while “BrandX time tracking features” targets brand-aware users.

2. Leverage user feedback and support queries

User feedback and customer support queries are goldmines for keyword ideas. Analyze common questions and concerns to uncover the same keywords your customers use. 

It might lead to discovering highly relevant terms, such as “integrating XYZ with time tracking software,” that your support team frequently encounters.

3. Explore industry forums and communities for keyword ideas

Dive into industry forums and online communities where your target audience gathers. Look for recurring themes and language that can reveal valuable keyword data. 

For instance, a thread in a tech forum discussing “best software for remote project management” can guide you to all the keywords your potential users are actually searching for, ensuring your content aligns with real user interests and queries.

Three advanced keyword research strategies for SaaS

Image source: SE Ranking

Advanced keyword research strategies can help refine your approach for better search visibility and alignment with user intent. Let’s share three key tactics.

1. Topic clusters and pillar content

Image source: HubSpot

The topic clusters and pillar content strategy involve creating a comprehensive content framework that boosts your site’s authority on specific subjects. 

Start by establishing pillar pages that provide a broad overview of a core topic, then create cluster content—blog posts, whitepapers, FAQs—that addresses related subtopics and keywords. 

For example, a pillar page might focus on “SaaS cybersecurity,” with cluster content covering “encryption methods,” “compliance standards,” and “risk assessment tools.”

2. Semantic search optimization

Image source: Backlinko

Semantic search optimization focuses on context rather than isolated keywords. For example, if your SaaS tool helps in project management, you might optimize for phrases like “streamlining project workflows” or “collaboration in project planning,” anticipating the broader context of user queries related to project management software.

3. Integrating keyword research with product development insights

Leverage product development insights to find technical keywords that reflect your product’s unique features. For example, if your software has a unique dashboard feature, you might target niche, feature-specific keywords like “customizable project dashboard software,” directly connecting searchers with the specific solutions your product provides.

Creating high-converting SaaS content from keyword selection

Effective keyword research captures high-traffic terms and those that signal strong user intent, particularly at the bottom of the marketing funnel where the potential for conversion is most significant.

Once you identify these keywords, you should integrate them seamlessly into content that addresses potential users’ specific needs and pain points. 

This content should be informative, engaging, and persuasive, guiding the reader towards taking action, such as signing up for a trial or requesting a demo.

At Quoleady, we are experts in this process. As an SEO content marketing agency tailored for B2B SaaS companies, our expertise lies in creating content that ranks well in search engines and converts readers into customers. Our team’s approach is grounded in a deep understanding of the SaaS industry and the unique challenges and opportunities it presents.

How our SaaS content marketing strategy works

We begin with an on-site SEO audit to ensure your website’s foundation is solid. Our strategic content marketing team then takes over, employing thorough keyword research to attract your target audience. We develop content that resonates with this audience, positioning your brand as a solution to their challenges and an authority in your field.

Our link-building and digital PR teams support your online presence, while our commitment to content updating and optimization ensures your message remains relevant and your search rankings stay strong. We offer premium content placement for SaaS companies seeking wider recognition in top-tier publications such as Forbes and Entrepreneur.

Quoleady’s client success stories, such as helping Expandi reach $8M ARR and generating hundreds of  leads for RingBlaze and FullSession, underscore our ability to deliver on our promises.

For SaaS companies looking to refine their content strategy or improve their SEO efforts, speaking with the Quoleady team can be the first step towards achieving your goals. 

We invite you to book a free call with our founder for personalized advice tailored to your company’s unique needs.

Integrating keyword research for SaaS with paid advertising

Image source: 99Firms

Integrating keyword research for SaaS with paid advertising, particularly through Google Ads, is an excellent strategy for driving targeted traffic and increasing conversions. 

The process begins with identifying high-intent keywords that potential customers use when searching for SaaS products. These keywords then inform the creation of effective ad copy and the selection of relevant landing pages that resonate with the searcher’s intent.

By aligning keyword research with Google Ads campaigns, you can ensure that your paid ads are displayed to the most appropriate audience, leading to higher click-through rates and better ROI. 

The organic and paid keyword performance data provides valuable insights, enabling continuous optimization of ad spend and content strategy. 

Combining keyword research with Google Ads can increase brand visibility and speed up customer acquisition for SaaS businesses.

Measuring the success of your SaaS keyword strategy

Image source: Freepik

To effectively measure the success of your SaaS keyword strategy, you should track and analyze several key metrics that reflect the performance and impact of your chosen keywords:

• Search engine rankings: Monitor where your pages rank on search engine results pages (SERPs) for targeted keywords. Higher rankings typically correlate with increased visibility and traffic. If rankings are low, consider optimizing your content and improving on-page SEO elements.
• Organic traffic: Measure the number of people visiting your site through non-paid search results. A rise in organic traffic indicates keyword relevance and success in capturing search interest. If your website’s traffic is not growing, you need to choose better keywords or improve the quality of your content.
• Click-through rate (CTR): Evaluate the percentage of users who click on your website after seeing it in the search results. A low CTR might mean that your title tags and meta descriptions are not persuasive enough, or your keywords may not align well with user intent.
• Conversion rate: It refers to the proportion of website visitors who take a desired action, such as signing up for a trial or purchasing. A low conversion rate could imply that while your keywords drive traffic, they may not attract the right audience or your landing pages are not effectively converting visitors.
• Keyword gap analysis: Compare your keyword performance against competitors to identify opportunities where they might be outranking you. It can help you discover untapped keywords or areas where you can improve your content to compete more effectively.
• Customer acquisition cost (CAC): Assess your SaaS marketing metrics to understand how much it costs to acquire a new customer through your keyword-driven efforts. High CAC may indicate that your keywords are too broad, attracting low-quality traffic, or that your SEO and content strategies need refinement for better ROI.
• Customer lifetime value (LTV) to CAC Ratio: This metric compares the value a customer brings over their lifetime with the cost of acquiring them. A healthy LTV to CAC ratio indicates that your keyword strategy is attracting users and contributing to profitable customer relationships.

Adjusting your approach based on these insights will help refine your SaaS keyword strategy to better align with business goals and market dynamics.

Scaling your SaaS keyword research with automation

Automation streamlines the keyword research process, enabling you to analyze vast datasets with efficiency and precision. Tools equipped with AI and machine learning, such as SEO AI and Keyword Monkey, can quickly uncover long-tail keywords, predict search trends, and provide actionable insights. 

Automation helps you analyze how specific keywords perform, monitor your competitor’s activities, and identify new opportunities.

Reducing manual effort allows you to focus on strategic decision-making and content creation. Ultimately, automation ensures that SaaS keyword research is scalable, data-driven, and responsive to the dynamic nature of search behaviors and market conditions.

If you’re on a budget, we suggest you use these automation solutions to boost your SaaS keyword research and drive better results.

Conclusion on keyword research for SaaS

Effective keyword research is a critical component for SaaS businesses looking to increase their visibility and attract the right audience. It’s a strategic process that requires identifying the precise terms that resonate with your potential customers’ search queries and aligning them with their intent. 

To ensure your strategy is on target, it’s essential to regularly track key metrics such as SERP rankings, organic traffic, and conversion rates, making adjustments as needed for continuous improvement.

To handle the complexities of keyword research at scale, consider leveraging automation through sophisticated tools like SEMrush or Ahrefs. Automation can save time, uncover new opportunities, and keep you informed about your competitive standing.

For those looking to further refine their SaaS keyword strategy, Quoleady offers specialized services. We invite you to book a call with our founder to discuss how we can help grow your SaaS blog and enhance your overall content strategy. 

FAQs on keyword research for SaaS

Let’s answer the most common questions about keyword research for SaaS.

How do you do keyword research for SaaS products?

Keyword research for SaaS products involves identifying terms and phrases that potential customers use when searching for solutions your product offers. 

Start with seed keywords that describe your product’s core features and use keyword research tools to expand the list. Look for keywords with high search volume and buyer intent. 

Analyze competitor keywords and consider the customer journey to find opportunities for targeting.

How do you do SEO for a SaaS business?

SEO for a SaaS business starts with a solid keyword strategy, followed by creating high-quality, relevant content that addresses the needs of your target audience. 

Optimize on-page elements like titles, meta descriptions, and headers with targeted keywords. Build a strong backlink profile to improve domain authority. 

Ensure your website is technically sound, focusing on mobile-friendliness, fast load times, and secure navigation.

The post SaaS Keyword Research: 14 Proven Methods to Optimize Your SEO Strategy appeared first on Quoleady.

To help you with that, we’ll explore the 7 SaaS SEO agencies that can assist you in achieving your goals. We’ll outline their services, prices and case study results, making it easier to choose the best fit for your needs.

7 best SaaS SEO services & agencies

Quoleady

Quoleady is a SaaS content marketing agency that promotes SaaS brands through SEO-friendly blog content that generates leads. The Quoleady team crafts winning content strategies to deliver optimal results for their clients, including industry leaders like Monday.com, PandaDoc, GetVoIP and Expandi.

Key services

• SaaS Content Strategy: Conducting market and competition analysis to identify high-ROI content opportunities.
• SaaS Content Writing: Creating compelling blog articles that convert visitors into buyers.
• SaaS Content Updates: Updating old content to keep it fresh and improve search engine visibility.
• SaaS SEO Consulting: Expert advice on content strategy, link building or conversion optimization.
• Forbes & Entrepreneur: Article publication on Forbes or Entrepreneur with end-to-end content management.
• SaaS Link Building: Ethical manual outreach for acquiring high-quality backlinks, no link farms or content mills.

Pricing

All packages include SaaS keyword research, detailed article briefs, quality content writing, editing & proofreading, internal linking, adding free stock images, SurferSEO optimization, 2 rounds of revision, CMS publishing and monthly reports. The difference is in the number of words and link-building budget:

• Starter: 7,5k words, $500 link-building budget included – $1990/month
• Plus: 10k words, $1k link-building budget included – $2990/month 
• Pro: 20k words, $1,5k link-building budget included – $5690/month

Results

Expandi case study

• $8M ARR in less than 4 years
• Thousands of sign-ups generated through blog posts
• 22,000 keywords ranked in Google search
• 2,500 keywords ranked on the first page of Google
• Hundreds of backlinks built, increasing the Domain Rating (DR) from 0 to 72

ResponseScribe case study

• After the first three months of our cooperation, ResponseScribe had 6 clicks and 1.62K impressions
• After six months, clicks tripled compared to the previous month – 4.52K
• Impressions soared to 394K
• Keyword rankings reached 1,397
• Domain authority increased to 11, while page authority rose to 15
• Articles gained 6 featured snippets

FullSession case study

• FullSession’s domain rating grew from 2 to 49 within nine months
• The website ranked for 1.3K organic keywords
• Blog traffic escalated from 0 to 21,157 highly-targeted users
• A significant increase in leads, from 0 to 1,180
• The number of referring domains rose from 0 to 220, indicating improved credibility
• Referring pages increased from 0 to 460, expanding the site’s online presence
• A blog post’s conversion rate soared from 1.2% to 10% through strategic content optimization

Book a 1:1 content marketing strategy call with the Quoleady team!

Grizzle

Grizzle is an organic growth agency specializing in content marketing, SEO and digital PR for SaaS and tech companies. With a performance-driven approach, Grizzle generates organic traffic and increases monthly recurring revenue.

The Grizzle team oversees the entire content marketing process, handling everything – from SaaS SEO strategy and ideation to production and distribution.

Key services

• Strategy Development: Crafting SaaS marketing plans based on customer interviews and research.
• High-Quality Production: Using rigorous editorial processes to produce quality content aligned with objectives.
• Distribution and Link Building: Using various channels and partnerships to drive targeted traffic with external and internal linking.
• Content Audits: Improving existing content and website structure.
• Technical SEO: Fixing technical issues and optimizing relevant elements.
• Keyword Research: Finding strategic keywords and creating topical clusters.
• Localization: Adapting content for specific regions and providing translation services.

Pricing

• Packages start at $10k per month. For more pricing information, you need to book a call.

Results

Pipedrive case study

• Search traffic in English markets increased by 50% in 12 months
• Ranked keywords went up by 30% in 12 months
• Pipedrive achieved a post-pandemic sign-up record in Q4 2022
• Content production scaled from 4 articles to 15 per month

SmileBack case study

• Increased conversion rate of trial-to-paid users from 38% to 47% in 12 months
• CTR averaged 3%, with the highest at 5%

Victorious

Victorious is an award-winning SEO agency that offers comprehensive SEO services for both enterprise and small businesses, B2B or B2C. They have experience in SaaS, but also in various other industries, like news, ecommerce, fashion, cannabis etc.

Key services

• Keyword Research: Identifying commercial keywords while balancing volume and keyword difficulty.
• Technical SEO: Optimizing your website for crawlability and improved UX.
• On-page Optimization: Guidance on website structure, meta data and internal links.
• Off-page SEO: Analyzing backlink profiles for anchors and broken links and building new backlinks.
• SEO Content Creation: Creating compelling content based on keyword research and strategy.

Pricing

• Starting at $2,999/month, but for final pricing, you need to book a call.

Results

Everlance case study

• 300% increase in organic traffic
• 927 positions gained in SERPs
• 75% increase in total ranking keywords

Agora case study

• 3,457 positive position changes in Google SERPs
• 490% increase in page one keywords
• 847% increase in goal completions YoY
• 264K campaign clicks
• 8.63M campaign impressions

SimpleTiger

SimpleTiger is a SaaS marketing agency that offers fast SEO and PPC results for SaaS businesses by prioritizing, creating, updating and promoting content with the help of advanced AI technology. 

Key services

• Keyword Research: Gathering historical, competitive and product information to guide keyword research powered by AI and ML technologies.
• Content Marketing: Developing content strategy, creating high-converting content, optimizing SaaS blog and repurposing and updating content.
• Technical Optimization: Conducting audits, on-page, mobile and speed optimization, website migration etc. and providing performance updates.
• Link Building: Building links on authoritative sites via manual outreach and solving negative link issues.

Pricing

• Guidance: Strategy, guidance with SaaS SEO consultant and data intelligence – $3k/month
• Kickstart: Foundational content creation, brand authority growth, technical monitoring – $5k/month
• Accelerator: Gap analysis, accelerated authority growth, faster content creation – $7-10k/month
• Growth: Content creation, scaled link building, iterative content improvements – $15-30k/month
• Dominance: Total market saturation, market-leading authority growth, content refinement – $30k+/month

Results

Bidsketch:

• 52% more organic traffic in 6 months, from 171,000 to 256,000 visitors
• 120% increase in conversions in 6 months
• Created 30+ content resources in 6 months

ContractWorks:

• 98% increase in traffic in the first 5 months, adding 20,000 new users
• 258% increase in traffic within the first 12 months, adding over 70,000 new users
• Rankings for 70 keywords increased by 1909 in 12 months, with an average position improvement of 27 per keyword

Flying Cat Marketing

Flying Cat Marketing is an elite international organic growth agency that aims to be the single vendor solution for US brands looking to expand into the European market. They offer comprehensive SEO and content creation services and SaaS SEO consulting. 

The niches they specialize in are HR, hospitality and martech, but they also do cybersecurity and fintech.

Key services

• Full-Service SEO: Complete SEO solutions, including content creation, technical and off-page SEO.
• SEO Consulting: Expert guidance on SaaS SEO growth strategy, keyword research, technical SEO, content briefs and link building.
• Content Creation: SEO-friendly content based on ICP and SME interviews.
• International SEO: Specialized techniques to expand reach across US and EU markets.

Pricing

• The audit in the first month costs $8,000. If you continue with a retainer, monthly costs range from $10,000 to $20,000, depending on your needs.

Results

Livestorm case study

• +23.59% year-over-year organic conversions growth
• +40.17% YoY organic traffic growth
• 10% to 20% month-over-month organic traffic growth 
• 451% growth in bottom-funnel page clicks
• The blog accounted for 50% of all English organic traffic to the website

Stonly case study

• 986% increase in qualified traffic growth over 10 months
• Ranked in the top 3 search results for 38 keywords
• Achieved a 620% growth in SEO-sourced conversions
• 938% growth in overall traffic
• Increased the number of ranking keywords from 175 to 2,577, marking a 1373% increase

Single Grain

Single Grain is a digital marketing agency with great SaaS SEO consultants who offer search engine optimization, PPC advertising, conversion rate optimization and SaaS marketing. 

The team of highly specialized SaaS SEO experts ensures that every strategy is data-driven, constantly tested and optimized for the best content marketing impact.

Key services

• SEO: Providing custom SEO services, including keyword research, link building, technical SEO, programmatic SEO, A/B testing, voice search and core web vitals optimization and reporting.
• Content creation: Creating various types of content, such as blog articles, ebooks, newsletters, infographics, landing pages, case studies, video etc.
• Conversion rate optimization: Increasing conversion rates with thorough research and skilled optimization techniques.

Pricing

• Pricing is not publicly available. To get pricing details, you need to schedule a call.

Results

Winedeals case study

• Clicks increased by 268%
• An average CTR rate improvement of +0.6%, from 0.48% to 1.08%
• An average position improvement of 11.7%, up 4 positions

Salesforce case study

• Salesforce wanted 3-4 top rankings in Google searches and Single Grain helped get three Salesforce microsites ranked for their target keywords

NinjaPromo

NinjaPromo is a full-service digital marketing agency helping brands across various industries such as crypto, fintech, ecommerce etc. 

Their multi-channel marketing solutions include social media engagement, SEO, PPC, influencer marketing, email marketing, PR, video production, branding campaigns and lead generation. 

Key services

• Keyword Research: Finding the right words to target.
• Link Building: Acquiring links to improve rankings across Google and Bing.
• Local and Industry-specific SEO: Tailoring online presence for local or niche audiences.
• Technical Audit: Analyzing the website’s technical aspects to identify issues and make it more search engine-friendly.

Pricing

• Pricing is not publicly available. To get pricing details, you need to schedule a call.

Results

Recycleye case study

• 500 new sign-ups (Sales Qualified Leads)
• A strong 25% conversion rate from SQL to Customer
• Exceeded 10 million impressions in total reach
• 30% month-over-month growth in Monthly Recurring Revenue

SaaS SEO services & agencies: What to look for

When assessing SaaS SEO services or agencies, focus on:

• Track record: Look for case studies and client testimonials.
• Services: Ensure they offer specific SEO services you need, whether it’s strategy, content creation etc.
• Transparency: They should communicate openly and provide clear reports.
• Customization: Seek agencies that craft personalized strategies.
• Ethical practices: Confirm adherence to white-hat SEO methods.
• Pricing: Evaluate pricing against your budget and expected returns.
• Industry knowledge: Choose agencies with SaaS experience in your niche.

Best SaaS SEO services & agencies: Overview

Ready to dominate the SERPs? 🔝

We believe you’ll find what you’re searching for on our list, whether it’s SEO content, link building or SEO consulting. 

And if you need an SaaS SEO agency that specializes in growing SaaS blogs and generating leads, you’re in the right place.

Schedule a 1-on-1 SaaS content marketing strategy call with Quoleady today and let’s climb the ranks together!

SaaS SEO services: FAQs

The post 📈 7 Best SaaS SEO Services to Help You Dominate the SERPs appeared first on Quoleady.

We’ve tried many different SaaS content marketing strategies to see what works and what doesn’t.

Over the years, we’ve worked with SaaS companies such as Monday.com, Pandadoc, GetVoip and many others. For instance, we helped our client Expandi, LinkedIn automation tool, to transform their blog into a powerful lead-generation tool and get from 0 to $7M ARR.

But of course, our journey as a SaaS content marketing agency wasn’t always easy. We had to learn and grow to make sure we always provide excellent service to SaaS companies that work with us.

My goal is to share all these insights with you to save you time so that you don’t have to go through trial and error as we did.

In this article, I’ve gathered the 16 most common content marketing mistakes that I see SaaS companies make, as well as tips to help you with creating content.

What is SaaS content marketing?

SaaS content marketing is a long-term strategy for attracting and converting target audience through creation and distribution of relevant SaaS content.

Your content marketing strategy starts with defining your target auidence and your goals. SaaS content marketing is about educating your potential customers and providing value for them, while at the same time positioning your SaaS company as an expert in their eyes.

Although there are many content distribution channels, at Quoleady we focus on SaaS blog as your core. Your blog is a place where you can post evergreen content and with the right strategy reach your ideal customers.

We’ve tried different keyword research strategies until we came up with a SaaS content marketing strategy that’s brought the best ROI for our clients.

How is our content marketing strategy different? We focus specifically on the BOFU keywords. This content format is aimed at people with a high-purchasing intent, your potential customers who are ready to buy.

Here are some examples of such content:

1. Listicles – These articles cover keywords such as “marketing automation tools”, ”email marketing software”,and so on. They allow you to compare different apps and position your SaaS brand as the best solution to customer’s pain points.
2. Alternatives – The target audience for this type of blog posts are people who are not satisfied with your competitor’s product and are looking for an alternative. For example, if you’re new in project management, it can be difficult to position yourself as “the best project management tool”, but you have higher chances of ranking for keywords like “Trello alternatives” or “Asana alternatives” to actively engage with people looking for other options.
3. Comparisons – If you’re a new SaaS company and don’t have brand recognition yet, you can use your competitors to get you traffic and leads. This approach made all the difference for our clients. Here’s how. If you have brand new project management software you can write an article titled “Trello vs Asana” where you compare these tools and mention your product. You can emphasize the features that make your product different and explain for which audience it could be a better fit and why.

We used this content marketing strategy for our client FullSession, a behavioral analytics software tool. We took advantage of their competitor HotJar and helped them rank for the keyword “HotJar alternatives”. This strategy brought them 500 leads with only 16 articles in 4 months. You can read the whole case study here.

How to avoid content marketing mistakes?

The best way to save yourself time and effort is to learn from the experience of other SaaS marketing agencies. Otherwise, the only way to learn and grow is through error and trial and that can be very frustrating, especially when you don’t have anyone to point you to the marketing mistakes you keep repeating.

If I was new to SaaS marketing, I’d use every chance I get to talk to experts and mentors and get their opinion about my marketing campaigns.

I’d probably hire a SaaS content strategist to give me guidelines and help me create a reliable game plan.

Now, for those that’ve been in SaaS marketing for a while, but aren’t satisfied with the results they’re getting, I’d suggest to work on SaaS content audit to see what’s causing the problem.

Sometimes it’s about minor issues that can easily be fixed and you can leverage your existing resources by updating old content.

If you need a hand with your content, we’re here to help. Book a free call and let’s see how we can streamline your marketing efforts.

16 SaaS content marketing mistakes

Over the years of working with our clients and talking with other marketers, I found that these are the most common marketing mistakes to avoid:

      1. Not having a strategy in place

Some people believe that creating a SaaS content strategy takes a lot of time, but it actually saves you time in the long run.

It’s what I often see. People focus on chasing big fat keywords, but they don’t get the desired result. They aren’t getting traffic or leads. Focusing on search volume and keyword difficulty is often not enough.

I suggest taking a strategic approach and thinking about keywords that could bring you the best results with less effort. At least that’s what we do for our clients.

Here’s how we do it: Instead of chasing search volume, you should focus on search intent and try to target audience at the bottom of the sales funnel.

The best SaaS marketing strategy is focusing on high-intent content because people who are making high-intent queries are at the end of their buyer’s journey and ready to convert.

When doing keyword research for SaaS, you can recognize keywords with high-purchase intent. Those people are either looking for alternatives to a tool, comparisons (X vs Y), listicles (X tools for something) or how-to queries.

If you work in a high-competitive niche you can also pay attention to the long-tail keywords.

See how Quoleady boosted Effy’s traffic to 60k per month with targeted long-tail keywords.

     2. Not identifying a clear goal

Before you start creating content, you should be clear on what exactly you want to achieve with each blog post. Without a clear goal, it’s hard to measure your success.

Do you want to grow brand awareness?

Do you want to educate your audience?

Increase customer lifetime value?

Or do you actually want more sales?

Many SaaS companies believe that their goal is to get organic traffic to their website. However, when we hop on a call with our clients we discover that they actually want more sign-ups.

It may seem similar, but the approach to these two goals is completely different. Unfortunately, companies often get stuck with content that brings a lot of traffic and boosts visibility, but it doesn’t convert for some reason.

That’s why it’s so important to identify your goals so that you don’t end up following the wrong objectives.

Let me illustrate this with an example. For our client Ringblaze, a virtual phone system, our content marketing goal was sign ups. As a result of our work, we managed to increase blog traffic from 0 to 50K and bring 650 quality leads, with only 20 blog posts. In this case study, I documented content strategy we used to get them there.

      3. Publishing content inconsistently

Your blog is just like any other social media channel – LinkedIn, Facebook or Google. If you snooze, you lose!

Stop publishing content and it’ll be difficult for you to get back on track when you decide to continue.

On the positive side, if you publish content regularly no matter what, you’ll reap many benefits in the long run. Google aims to favor websites that create content regularly.

It creates a compound effect, increases your domain authority and helps you position yourself as an industry expert.

The best tip I can give you is to first create a comprehensive content strategy and then transform it into a content calendar and make an effort to stick to it and create content regularly.

      4. Deciding that X among of articles is going to be enough for your blog

This could have been possible 10 years ago when search engine optimization hasn’t been such a big thing. But today, this approach won’t get you the traffic and leads you want, especially if you’re new in the industry. Ignoring SEO trends won’t get you far.

FYI, our established clients are publishing 30-60 blog posts every month. EVERY MONTH!

They’re already positioned on search engines and they have high domain authority, but they’re still producing new content to stay at the top of Google results.

The competition is insane, especially in the SaaS world. Try to find your blue ocean and once you start producing content keep it consistent and publish regularly. Treat it like any other social media – if you stop posting, you’ll be kicked to the curb in a blink of an eye.

      5. Expecting results overnight

There’s no such thing as overnight success.

SEO content for a SaaS blog, just like any other marketing campaign, takes time. You should wait for at least 6 months to see the user metrics and get the results and only then you can tell whether your SEO strategy is working.

On a positive note, SEO-based content has a long-lasting effect. It can bring you leads for months and years, if you update it on a regular basis as we do for our clients and, of course, keep your SaaS content production process consistent.

      6. Not updating older content

Another marketing mistake is focusing only on creating new content and forgetting to update your old content. Updating your old blog posts can be a goldmine of traffic if done right!

Here’s what you have to do:

• Check if the article is long enough (SurferSEO has recommended length)
• Check the SurferSEO score (You should aim for at least 70, but check the suggestions to see what you can do to increase the score)
• Optimize for the featured snippet in Google
• Update a year in the title
• Add relevant CTAs through the article
• Make sure that all information is accurate and still relevant
• Update your articles with new information and insights
• Add internal links to your old blog posts to boost organic traffic
• Do a keyword gap analysis to discover additional topics you haven’t covered.

      7. Prioritizing external link building over internal

Everyone understands the importance of external backlinks, but internal linking is often underestimated. However, it can significantly help boost your rankings.

When publishing a new article, you can leverage your most successful blog posts that are already ranking high on Google. Find those posts and add a link that’s pointing to your latest post.

On the other hand, you can also use internal links to boost your older blog posts that may be getting less traffic than before.

      8. Building links to thin content

Part of your content marketing strategy should be carefully choosing where you want to build links to.

There’s no point in building links to a blog post before you brush it up.

No backlinks will save bad content that doesn’t provide value for potential customers. Only when it’s polished can you build links. Otherwise, it’s just a waste of money.

Remember that you’re creating content for your target audience, and not only for Google. You should cover your topics in-depth, provide actionable insights and make sure your article is more detailed than one of your competitors.

      9. Using complicated language and long sentences

If your blog posts are too complicated, people will lose interest and go elsewhere. The goal is to make it as easy as possible for your intended audience to read and understand. Use simple language that your target market understands.

I suggest using everyday language and a conversational tone of voice. Avoid long sentences and long paragraphs. Keep it simple and concise. Add a lot of white space to make it easier to read.

And don’t forget to make your content skimmable! A lot of people don’t have time to go through the whole article, they just skim it to find information that interests them.

The best way to make your article skimmable is to add a lot of headings that stand out and attract readers attention.

You can read this article for more tips on SaaS content writing.

      10. Not sticking to a recommended article length

Many surveys have shown that longer articles have a tendency for a better ranking on search engines. This is not always the case, but if you notice that the top results for your target keyword are long reads, there’s less chance of ranking with a short article.

Simply put, longer blog posts can cover more topics in detail and they can rank for multiple keywords. If you’re not sure what the ideal content length for a given topic is, you can use SEO tools like Surfer SEO and check their recommendations.

      11. Not adding the keywords properly

It’s not enough to do keyword research, you have to make sure that you use the right amount of keywords and that you use them in the right places. Keywords are one of the main things that determine SEO success.

Make sure to add your main keyword to headings, title tag and URL slug (when it comes to the URL slug, keep it clean and short).

Also, you should use the keywords throughout the text but make sure that they sound natural and that they’re well-blended. However, do not exaggerate with your keywords, because you also want to avoid keyword stuffing.

      12. Not adding CTA throughout the article

You’ve done everything right: you provided a lot of value, you educated your audience and you mentioned your SaaS product. If people are coming and going without a sign up, consider reviewing your call to actions throughout the blog post.

Most of the time it’s not enough to talk about your SaaS product, you have to explicitly say to your audience what you want them to do, what their next step should be. Make sure it’s easy for your potential customers to sign up from the blog. Don’t make them jump through the hoops.

Don’t wait until the end of the article to add a CTA. You can add a few CTA throughout the article. If you want to be sure your target audience notices them you can add banners in branded colors that stand out from the rest of the article.

Decide what’s the goal of your blog post and then stick to it when adding CTAs. Whether you want people to subscribe to your newsletter, sign up for a free trial or book a call with you.

      13. Not building topical authority 

What I see often is SaaS companies trying to create content on many different topics, instead of focusing on one niche and going in-depth. And then they’re wondering why the results are lacking.

If you want to establish topical authority, you have to make your focus very narrow. Google will prefer the results of a tomato expert rather than a veggie expert when displaying results about “plum tomatoes”

Narrowing your focus will not only help you with search engine ranking, but it’ll also help you position yourself as an industry expert and a go-to company in your niche.

      14. Building low-quality backlinks 

When it comes to link building, my #1 rule is: focus on quality, not on quantity.

Buying links from content farms and random online magazines holds no value, it’s a waste of money. You won’t get much SEO value from a platform that writes about everything, from crypto to health to tech. Platforms like these don’t give you social proof either.

Instead, when choosing a platform for link building, focus on these three things:

1. The platform and the article you link from should be relevant to your blog post
2. It should have consistent traffic (no sudden ups and downs)
3. You should strive for a high-domain authority website

Read this article to find out how to choose websites to build backlinks.

      15. Fearing review platforms (Capterra, G2)

People often give up on their best-converting keywords because they see big platforms like G2 or Capterra, AlternativeTo are already ranking for those keywords and they think they can’t outperform them. Moreover, they end up paying those platforms for displaying them in their lists.

Well, I’ve got good news for you. We’ve outperformed them so many times! Don’t be afraid to go after your best-converting keywords.

I’m talking about keywords like “LinkedIn automation tools”, “HotJar alternatives” etc.

The secret is to write an unbiased and detailed review of each tool, their pros and cons and comparisons. Yes, review platforms may have strong domain authority but most of the times they feature user-generated set of reviews that you have to scroll through in order to find what you need. The blog article, on the other hand, contains an unbiased opinion – the verdict based on comprehensive analysis and comparison. It’s your chance to stand out and create content that will really help your target audience.

      16. Not getting SaaS content marketing expert help

In the SaaS community, the competition is insane and digital marketing trends tend to change quickly. It’s very hard to stay on top of them, especially if you don’t have a whole in-house content marketing department.

Why waste time educating yourself about SaaS content in general, when you can have an expert help you with your further steps? When it comes to strategizing your content marketing I strongly advise to at least consult with a SaaS content marketing expert in order to start moving in the right direction. It would be a shame to waste all the money and effort just because the path you’ve chosen wasn’t correct.

Getting help will prevent you from making SaaS content marketing mistakes and you’ll save yourself a lot of time so that you can focus on more important things, like developing your SaaS product and serving existing customers.

Summary

In content marketing, you can either choose to learn from others or to learn from your own mistakes. Based on the experience with our B2B SaaS clients, I’d say it’s more effective to save yourself some time and skip the whole trial-and-error process.

One of our clients has been trying to get into Google featured snippet for their important keywords for months. After a couple of emails and our consulting, they got what they wanted.

I encourage you to hire a consultant, a strategist, or simply outsource the whole process to a SaaS SEO agency. We’ve worked with a number of SaaS companies and come up with strategies that bring our clients the desired result. And it’s safe to assume that you want the same: more leads.

If that’s something you’re looking for, book a free consultation and let’s talk about how we can get you there.

Feel free to reach out to me on LinkedIn if you have any questions.

The post 16 SaaS Content Marketing Mistakes to Avoid in 2026 appeared first on Quoleady.

But, in reality, there are dozens of strategies for finding beta testers for your new product – from paid services to free testing communities.

After surveying numerous successful SaaS founders, we share their success stories, concrete strategies and 4 methods for an in-depth answer to “How to find beta testers in 2025?”

LinkedIn poll

Generating 650 beta testers with content marketing (RingBlaze experience)

RingBlaze is a modern phone system and platform for sales and support teams that needed help getting their software on the map.

RingBlaze took a non-standard approach to find beta testers, and we did a series of high-intent articles on their blog to bring in leads. By focusing on high-intent keywords with good metrics (low KD and high search volume), we wanted to get sign-ups from RingBlaze’s most relevant target group (people who have used a similar tool).F

How many beta testers did RingBlaze get?

650 beta testers and $29K per month of traffic value.

Read more about the approach we used in our Ringblaze casestudy.

Content marketing isn’t the fastest way to get your first beta testers, but it ensures you constantly get high-quality leads.

By constantly, we mean that after you’ve reached your desired number of beta testers, you can optimize your article with new CTAs and insights and keep getting more users.

At some point, Dennis, the founder of RingBlaze, asked us to pause content creation because they were getting more leads than they could handle.

Discover how to build evergreen content that brings organic leads in the “Content marketing” section below.

Book a call with Olga, the founder of our content marketing agency and the face behind the success of dozens of SaaS brands.

Conducting 100 beta tester interviews with community posting (BacklinkManager.io experience)

BacklinkManager.io is a CRM made for link building, and they wanted to get as many high-quality beta testers as possible.

Michal Jackowski, the founder of BacklinkManager.io, tackled the challenge of discerning genuinely interested and committed testers from those who either lacked the time or intent to provide valuable feedback by posting in relevant communities.

Here is what he said about their hands-on approach:

“To recruit our initial beta testers, we began by directly approaching individuals in communities that aligned with our ICP. Since we weren’t established on social media platforms at the outset, this hands-on approach was crucial for engaging with potential testers genuinely interested in our product.” 

Simultaneously, we documented and shared our journey on Twitter and LinkedIn, which helped draw attention to our project.” says “Michal Jackowski the founder of BacklinkManager.io

The results of their efforts were 100 interviews and 40 committed beta testers.

Michal’s advice for new SaaS founders is to engage with relevant communities right away.

He said:

“For new SaaS companies, I advise engaging with relevant communities and groups actively. Being a visible and contributing member in these circles can significantly aid in gaining recognition within your industry.” 

“Additionally, leveraging platforms like Twitter and LinkedIn to share your journey and product updates can attract potential beta testers already interested in your domain.”

Building FOMO for 100 beta testers with LinkedIn outreach (Trumpet experience)

Trumpet is a platform where you can create digital sales rooms in minutes. In 2021, the founders of Trumpet talked about the outdated sales processes and built the first version of the platform.

At that moment, they needed their first beta testers.

From beta testers, Nick, the cofounder of Trumpet, wanted to get new feature ideas, UX/UI improvements and provide better onboarding for future clients. Beta tester insights also helped them sharpen their marketing message later on.

But, to get these insights from the right people, Nick needed to find people who were genuinely interested but who were also their ICP.

Here is a breakdown of the steps they used to acquire a list of 100 beta testers:

1. Outreach on Linkedin to sales leaders to ask for their opinion on their idea.

2. Presentation of the problem, solution, and MVP idea while asking for feedback.

3. Follow up – we asked these people if they would like to be contacted when we went live, and we got a list of about 100 people.

4. FOMO – A few months before launch, they went hard on Linkedin as founders - presenting what we were building FOMO to get at it first.

5. Email list – This all funneled into an email list, and they used a product called Viral Loops that allowed people to share their waitlist and move up the list.

6. Engagement – They then kept everyone up to date weekly with sales education and progress to keep them engaged.

Nick’s approach shows that reaching out authentically and building a community while making it easy for them to contribute (ie. don’t ask for a call, leave a type form for them to fill out answers) works like a charm – which is his piece of advice for new SaaS founders.

Leveraging a marketplace of 463K followers (Reditus experience)

Reditus is an affiliate marketing software for B2B SaaS companies, built in 2020.

“Many clunky affiliate management tools lost me probably more than $20,000+ in affiliate revenue, so I decided to build my own” says Joran Hofman, the founder of Reditus.

The road to higher passive income had to start with the first beta testers.

Joran had trouble convincing people to use a tool that isn’t done/live. “Will beta testers be okay with the tool being buggy, and maybe more importantly, do they see value in using a beta product?”

His approach was finding communities with access to their ICP in bulk and getting help from their followers.

They went for the AppSumo community first and then their network after (when they fixed the initial issues/bugs).

He said, “Who has access to your ICP in bulk? Leverage that as much as you can. So first of all, know exactly who you are targeting, and then find out how you can reach them by leveraging other people/companies/platforms.”

The AppSumo marketplace functions as a deal site for software, where you can give their community Life Time Access to your software against a one-time payment. AppSumo will take a commission on your deals being sold through their:

• Marketplace
• Newsletter (200k subscribers)
• YouTube channel (63k followers)
• Facebook page (200k+ followers)

In the long run, this strategy gives you first beta testers and long-term advocates of your software. Also, you can access dozens of LTA Facebook groups and communities to promote your lifetime access deal.

Joran says they were happy with the outcome of the AppSumo deal, and you can read more about their AppSumo experience here.

Hosting events for 50 SaaS founders (Teamhub experience)

Teamhub is a project management software for small teams, and trying to find a good mix of different user types was the initial challenge for Ansar Mehmood, the CEO of Teamhub.

“Our background as developers and SaaS founders meant that most of our network consisted of other founders or people who were tech-savvy. On the other hand, our product applies to a broad range of users, so we needed to try to find a varied set of early users to avoid our feedback becoming too niche.”

So, they leveraged their own network and hosted an event called the SaaS World Tour, inviting around 50 SaaS founders to join an evening of learning from each other. 

“Having face-to-face conversations with people was key in being able to give our product demo and request people to join our beta program,” says Ansar Mehmood, the CEO of Teamhub.

Then they posted the insights and promotions on LinkedIn and accumulated other non-technical users.

Their advice for new SaaS founders:
 
1. Start early. Get a landing page set before you start developing your product. 

2. Talk to as many potential users as possible, even if it's just with screen mockups.

3. Start sharing publicly on places like LinkedIn and other forums where your potential users would likely be. 

4. Don't assume your users will just give feedback. Be sure to follow up regularly, ideally via video calls, to understand more deeply what areas your users found most interesting and most difficult.

5. Don't take action on every bit of user feedback. They will not always know your final vision.

Where can I find a beta tester? (The ultimate list)

According to our research and the SaaS founders we talked to, here is your ultimate checkbox for finding your first SaaS users for testing:

1. Beta testing websites
2. Social media call-out
3. Email outreach 
4. Content marketing

Now, we will go into detail when explaining each method so you can choose your own strategy for finding beta testers by the end of this article.

1. Check out websites for finding beta testers 

1. BetaTesting.com

BetaTesting.com is a platform for user research and testing, with over 400,000 approved global beta testers. The platform offers testers for apps, websites, software, and other tech products.

So far, more than 1,500 companies, including Hotjar, ReadyTalk and Typeform, have left positive reviews for beta testing services.

Besides human power, BetaTesting.com offers customizable tests, feedback forms, tools and numerous other options for projects of all sizes. 

You can get up to 50 testers with a free account and reach out for a quote for bigger projects and more features. To get started you can create a free account or request a demo on their page.

2. Beta Family 

Beta Family is a crowdsourcing platform specifically designed for testing iOS and Android applications. Their talent pool consists of 250,000 testers, plus they allow you to invite your own beta users

For paid users, Beta Family provides tester approval, segmentation, feedback forms and customizable tests. As a free user, you can access “unrated” testers and limited test reports, support, and email invite options.

To get started you need to create a free account.

3. Betabound

Betabound is Centercode’s beta testing community of over 250,000 testers and developers eager to test new products for free. The platform has testers for software, hardware, mobile apps and games.

Betabound uses its community to test and promote its products but allows others to use the community as well. Even though the community is free, they encourage founders to give incentives through gift cards, free access to the tool, etc.

To get access to their talent pool, you need to fill out the announcement form and provide a “ Beta URL” landing page on your website. Once approved, Betabound will post your form on their page and share it with their followers.

4. Test IO

Test IO, among other services, offers a crowd-testing platform with numerous worldwide testers. Their open-source tools complement the platform, giving users a visually appealing dashboard with test results.

They offer simple beta test setup, skilled testers, detailed bug reports and bug fix confirmation on demand. Their pricing isn’t displayed on their website, but you can reach out for a demo and a quote.

5. Ubbertesters

Ubbertesters is a testing company that offers various testing services like UX, location, mystery shopper and payment crowd-testing options for companies that want a full service solution.

From mobile apps, to website and live stream testing, their workers from 120+ countries take care of any software testing needs.

Unlike “self-service” platforms, Ubbertesters offers 3 paid but flexible pricing plans, ranging from $1400 to $1950.

6. GetWorm

GetWorm is another community platform bringing testers/early adopters and startup founders together. Based on your product and the interests you select, the platform matches you with your beta testers/early adopters.

Even though you can create a worm campaign with up to 100 worms for free, if you need more than 100 beta testers/ early adopters, you need to contact them for a quote.

Unlike some other beta testing sites, GetWorm obliges founders to reward their helpers by giving out “worms, ” – exclusive rewards or offers. These gifts can be anything from merchandise to freemium or discounted accounts.

7. Beta Testers Hub

Beta Testers Hub is a platform with over 1200 beta testers/early adopters and 300 startups so far. Founders can register for free with a short product description, brand name, URL, instructions, incentives and contact/feedback forms.

This beta testing platform promotes new products in its newsletter and community, so once you pass the queue, you start receiving your first beta testers/early adopters.

Even though registering for this platform won’t cost you anything, keep in mind that you need to reward your new team members for their beta feedback.

Comparison Table

Here is a visual comparison of all the seven websites mentioned above:

2. Post on social media or in communities

Alongside specific beta testing websites, you can leverage your social media or numerous niche communities to recruit beta testers.

Since our LinkedIn poll showed social media as the #1 option for finding beta testers, we talked to Zephyr Chan, Founder and Growth Marketer, Better Marketer, about his experience using social media for his beta test.

He said:

“Finding beta testers was crucial when I launched my marketing SaaS app. I leveraged Twitter, tweeting about our product’s journey, which sparked curiosity and engagement. I aimed for around 50 beta testers, a mix of industry insiders and everyday users. This diversity offered a well-rounded feedback loop.”

His biggest challenge was cutting through the noise. 

“Everyone is bombarded with offers, so standing out was the key. That said, the insights we received were gold—from usability tweaks to unexpected feature requests.

We ended up changing our roadmap based on user feedback. My best advice for those starting is to be genuine and engage actively. Beta testers are not just testing your product; they are shaping its future.” 

says Zephyr Chan.

Here is our list of the top 6 platforms/communities for finding beta testers:

1. Hacker News

Hacker News is a veteran platform for technology and start-up news. Founders can post news related to their company and products but also look for “beta testers” since the audience is tech-savvy.

To sign up and post, all you need to do is register for an account for free. Ensure your post has a contact email or links to your landing page so potential beta testers can easily reach out to you.

Here is a template for a post on Hacker News you can easily customize:

“Hello, tech-savvy community!

We are looking for beta testers for our new SaaS product, [Product Name]. We are a [brief description of the company and product].

As a beta tester, you will have the opportunity to test our product before it is released to the public and provide valuable feedback that will help us improve the product.

If you are interested in becoming a beta tester, please sign up at [link to sign up page]. As a thank you for your participation, we are offering [incentive for beta testers, such as early access, discounts, or free subscription].

We expect beta testers to [brief description of what is expected from beta testers, such as testing the product, providing feedback, and reporting bugs].

We will also provide [brief description of what beta testers can expect from us, such as regular updates and support].

We look forward to hearing from you”

2. Product Hunt

If you are into tech, you’ve probably heard of Product Hunt, which is a well-established platform for discovering new products, particularly in the tech and startup space.

You might have even posted your product on their “new products” list, but have you considered using their worldwide community?

Yes people are looking for beta testers on Product Hub, and you can easily customize and post this message below with a free account:

“Hey Product Hunt community! 

We are on the lookout for beta testers for our new SaaS product, [Product Name]. 

What do we do?

[brief description of the company and product].

What is in it for you?

As a beta tester, you will have the opportunity to test our product before it is released to the public and provide valuable feedback that will help us improve the product.

We expect beta testers to [brief description of what is expected from beta testers, such as testing the product, providing feedback, and reporting bugs].

We will also provide [brief description of what beta testers can expect from us, such as regular updates and support].

As a thank you for your participation, we are offering [incentive for beta testers, such as early access, discounts, or free subscription].

Sounds interesting?

Please sign up at [link to sign up page]. 

We are also open to any questions or feedback you may have about our product. Talk to you soon!”

3. Reddit

Reddit is a popular community and discussion website for wide-ranging subjects and niche purposes. Subreddits, in particular, are useful for SaaS founders looking for beta testers.

Subreddits are individual communities and mini, separate Reddit forums dedicated to specific topics, interests, or discussions.

Top 3 subreddits for finding beta testers:

• r/alphaandbetausers: Perfect for discussing beta testing and connecting developers with potential beta testers
• r/SaaS: Top choice for SaaS owners and online business owners, where you can find beta testers to help you
• r/startups: Dedicated to startup owners, you can find beta testers interested in testing your product

Michael Chen, Head of Growth, Notta used this approach to recruit a small but highly engaged group of about 15 beta testers who were genuinely enthusiastic about their SaaS product. 

His biggest challenge?

Ensuring they remained committed throughout the testing phase. 

Here is what he said about the experience:” We gained insights into UX improvements that weren’t apparent in conventional user testing. My advice: Don’t overlook unconventional channels; sometimes, that’s where your most dedicated and valuable beta testers can be found.”

Reddit is free for posting, and anyone with a Reddit account can submit posts to the platform. Customize this template and post on these subreddits right away:

“ Hi Redditors,

We are looking for beta testers for our new SaaS product

[Insert the name brief description of your SaaS product and its key features. Highlight what makes it unique and the problem it solves.]

If you are interested in, and want to test our tool, you can sign up here:

 [link to the sign-up form]

We will review all applications and select a group of testers who will get [mention the incentives or rewards you are offering, such as early access, discounts, or a free subscription for a limited period].

Can’t wait to see some sign ups!”

[ Check out our latest research on whether Reddit influences LLM results? ]

4. Quora

Quora is a “question and answer” platform and community for sharing knowledge and connecting with other users/experts around the same topic. Anyone can create an account for free and post a question or reply.

You can make use of Quora’s large pool of users by posting that you need beta testers for your product. 

A short post like “ Who wants to try out my new [Iinsert the name brief description of your SaaS product and its key features.]? Sign up here  [link to the sign-up form], and get  [mention the incentives or rewards you are offering, such as early access, discounts, or a free subscription for a limited period].” will be sufficient for this platform.

But, there is another way to get high-quality beta testers if you would like to put more effort into reaching out.

1. Use the search function on Quora to find people asking questions related to the problem your product solves.
2. Provide a thoughtful answer to their question and, after establishing a connection, invite them to join your beta testing program.
3. LinkedIn

We talked to Luciano Colos, Founder and CEO of PitchGrade, who recruited about 20 beta testers ‌intending to get feedback from a diverse group of users who were entrepreneurs, CEOs, and tech lovers.

He reached out to his connections on LinkedIn and asked them if they knew anyone interested in testing out my product.

“The biggest challenge for me was finding people who would give their honest feedback. Many people hesitate to give negative feedback because they don’t want to hurt someone’s feelings. It’s important to find people who will provide constructive criticism so that you can make improvements to your product.”

But he had a solution for that.

“One way to solve this problem is to create a survey or questionnaire that asks specific questions about what the user liked and didn’t like about the product. This way, you can get a clear picture of what’s working and what needs improvement.”

That said, one of the biggest platforms with a professional user base is definitely LinkedIn.

You can leverage it in 2 ways. You can create a classic post/carousel of video for attracting beta testers, here is a template you can adjust for all formats:

“Hey, are you our future beta tester?

We at  [insert the name of the company ] are looking for beta testers for our new product [insert product name and the main problem it solves]    

Sounds interesting?

Sign up here 

 [link to the sign-up form], and get  [mention the incentives or rewards you are offering, such as early access, discounts, or a free subscription for a limited period].

Looking forward to your feedback”

Just don’t forget to use hashtags for reaching a wider audience.

Some examples of industry-specific hashtags that could be used include:

• #SaaS
• #BetaTesting
• #TechInnovation,
• #BusinessSolutions
• #NewSaaS
• #SaaSbetatesters
• #betatestersneeded
• #weneedbetatesters
• #earlyadopters
• #betatesters
• #betatesterswanted

If you have time on your hand for a more personalized strategy, here is how to reach out to your ideal beta testers:

1. Search for people with “beta tester” or “QA tester/engineer” in their LinkedIn bios
2. Craft a message or customize this template below
3. Send to the right people

6. Facebook groups

Facebook groups are a good way to find communities that share the same interests and passions. As far as beta testing communities go, there is only this “Software Testing” group with over 16.5 members (both testers and founders).

By joining the group for free, you can post a short description of your tool and a signup link.

However, I noticed many private groups where founders gather their beta testers for feedback and insights.

This is a good strategy for collecting feedback for current and future updates as well as starting a community of people with a shared interest.

One last method of using Facebook to find beta testers is by posting and using relevant hashtags. You can copy paste your LinkedIn post and add the same hashtags.

3. Work on email outreach

We talked about LinkedIn outreach above, but there is another more popular method that many SaaS founders use – cold email outreach.

Cold email outreach for finding beta testers implies collecting relevant emails from potential testers and sending a short and concise email. Here is how to do it easily:

If you don’t want to spend hours searching through email databases and ending up using spammy email addresses, you can use a tool like Apollo.

With a cold email marketing tool, you can find verified email addresses of relevant contacts with the help of the “search function” and “filters”.

For finding beta testers, some relevant titles are “QA engineer”, “QA tester”, and “Tester”.

When you have your final pool of potential testers, craft a short invite email and start sending. Make sure to set 2 follow-up emails that reply to the same thread for a higher open and reply rate.

Bonus tip: Cold emails perform better without any links in the first email because the email provider can see it as spam. Ask your testers to reply to the email if interested and then send a link.

4. Invest in content marketing 

An ever-green method that will constantly get you new leads is content marketing. By publishing relevant and intent-driven articles, you will reach your target audience organically. Even better, they will reach out to you.

As we mentioned in our RingBlaze case study, a SaaS company can get high-quality leads with a couple of high-intent articles.

High-intent keywords for your specific SaaS brand would be those that your target audience is using to look for alternatives to products or find a solution to their problem. Those are:

• X alternative(s)
• X competitor(s)
• X vs
• Vs X 
• X review

Here “X” represents your competitors because people searching for them have tried the product, which makes them your ideal leads.
By crafting an article and leaving a “sign up for our beta testing program”, you will get high-quality testers whose feedback will be beneficial to you. Plus, you can use the same articles to find customers, with a high chance of conversion later on.

If you want to learn more about:

• Choosing the best high-intent keywords to rank for
• Crafting an article that warms up the reader
• Using the right CTA button in the article for instant conversion
• Creating ever-green articles that will constantly bring new leads

Book a free call with Olga, the founder of Quoleady, and chat about the right strategy for your SaaS.

How do I choose a beta tester?

Here are the main factors for getting the most value out of your beta tester:

• Product experience/ competitor experience
• Fast delivery
• Unbiased representation
• Representative of your customers

The key to a successful beta testing phase is selecting individuals who are representative of your target audience. 

These testers should be your potential customers – people who will be using your product or service in the real world. Ideally, they’ve tested your competitors’ products, so they can easily compare, find the gaps or highlight your unique features.

By choosing testers who closely resemble your target market, you can gain valuable insights into how your offering will be received and identify any areas for improvement. That is why “biased representation” should be a must, even though our family and friends want to participate, they shouldn’t be the only ones here.

Another important factor to consider is the ability of your beta testers to provide fast feedback. Time is of the essence during the beta testing phase, and having testers who can promptly report their findings is crucial. 

Additionally, it’s important to consider the scalability of your beta testing group. 

While having a small group of dedicated testers can be beneficial, you may also want to expand your pool to get a wider range of perspectives. This can help you identify potential issues that may arise when your product or service reaches a larger audience.

How to navigate the beta testing process 

After you’ve successfully onboarded your first beta testers, you should develop a clear and precise beta testing process to get the maximum out of them. Here is your ultimate checklist:

• Define the feedback process
• Set expectations
• Collect feedback (surveys, Facebook groups, discord)
• Set a deadline
• Analyze feedback
• Get back to testers /implement feedback

Here is the beta testing process in details:

1. Set clear expectations with your beta testers. Let them know what you expect from them during the testing phase and what kind of feedback you are seeking. This helps them focus on specific aspects of the product experience and provides more relevant insights.

2. Create various channels for collecting feedback. Use surveys, online forums, dedicated Facebook groups, or even a Discord community to start discussions and gather qualitative and quantitative feedback. These platforms allow testers to share their thoughts, report bugs, and discuss their competitor’s experience. Plus, you can use these communities for product updates later on.

3. Set a deadline for collecting feedback. This prevents the testing process from becoming indefinite and gives you a specific timeline to work with. Having a deadline compels beta testers to provide feedback within a set period, ensuring that you have enough time to analyze and implement their suggestions.

4. Analyze feedback carefully to identify common themes and areas of improvement. Look for patterns in the feedback and prioritize the issues raised by multiple testers. This analysis will help you understand the strengths and weaknesses of your product from the perspective of your potential customers.

5. Close the loop with your beta testers. Acknowledge their contributions, update them on how their feedback has been implemented, and express your gratitude for their participation. 

What should you give as an incentive/reward for beta testers?

If you are using the “free methods” for acquiring beta testers, here are some suggestions on how you can reward them for their time and effort:

• Recognition on your website/newsletter
• Extra Freemium 
• Discount
• Merchandise
• Skip the waiting list
• Help (advice, mentoring..)

First, recognition on your website or newsletter can be a powerful incentive. Highlighting their contribution publicly not only gives them a sense of accomplishment but can also boost their credibility among peers and potential employers. This recognition can be through a dedicated beta tester section on your website or featuring testimonials in your newsletter.

Another popular incentive is offering beta testers extra freemium or early access to premium features. By giving them a taste of what your product has to offer, they are more likely to provide valuable feedback and become loyal customers in the long run. 

Discounts are a common incentive that appeals to many beta testers. Offering discounts on the final product, subscription plans, or even lifetime access can motivate testers to actively participate and provide valuable insights. This way, they not only get to experience the product firsthand but also enjoy exclusive perks.

Merchandise can also be a unique incentive that not only makes your testers feel appreciated but also turns them into brand advocates. Branded mouse pads, stickers, or even exclusive merchandise related to your product can create a sense of belonging and pride among your testers.

Another intriguing incentive is skipping the waiting list once the product is launched. If your product is in high demand, beta testers who joined early can be rewarded with instant access, saving them from the wait that new customers might face. Remember the FOMO story?

Finally, offering help and support beyond the testing phase can greatly enhance the overall experience for your testers. Whether it’s providing advice, mentoring, or even specific use case guidance, genuine support and guidance can make your testers feel valued and motivated to provide more comprehensive feedback.

Conclusion

In this article we shared five success stories of SaaS founders and a detailed guide to four methods of finding your ideal beta testers.

Some of the ways of finding beta testers require minimal effort and bring fast results, while others may be more time-consuming but they keep bringing in leads.

If you want to chat about your content strategy for bringing in leads, schedule a call with our founder Olga Mykhoparkina, the face behind the success of dozens SaaS brands.

The post How to Find Beta Testers in 2025 (SaaS Founders Stories) appeared first on Quoleady.

Don’t worry.  As one of the best SaaS marketing agencies, we have compiled a list of 12 key SaaS marketing metrics that will provide plenty of data to optimize your marketing efforts without overwhelming you. Plus, you’ll learn how to track them even if you’re not a numbers person. Let’s dive right in!

12 key SaaS marketing metrics to track for your business

Unique visitors

Since SaaS products are primarily digital solutions, SaaS content writing plays a huge part in their success. That’s why you should measure unique visitors or the number of people who have visited your website or landing page.

If someone visits your website multiple times, they still count as one unique visitor, making this metric different from total visitors. Unique visitors can come from various sources, such as:

1. Organic traffic
2. Paid search
3. Social media

Knowing which channel brings the most visitors is helpful so you can double down on it.

Google Analytics is a great free tool for monitoring website traffic and visitor behavior. It can tell you how many unique visitors you have, which pages attract the most visitors and where the visitors come from.

Customer acquisition cost

Customer acquisition cost (CAC) is how much you spend to acquire a new customer, including advertising expenses, promotion events and sales and marketing teams’ salaries.

Customer acquisition cost = Total marketing and sales costs / Number of new customers acquired

You get CAC by dividing the total cost of your sales and marketing efforts by the number of new customers you acquire over a certain period, such as a month or a quarter.

Suppose you spend $10,000 monthly on sales and marketing and acquire 100 new customers. In that case, your CAC would be:

$10,000 / 100 = $100

Now, you may be wondering what a good CAC is. The average CAC for SaaS depends on your industry but also on whether you’re breaking into a new market, your company’s age and size etc.

Studies show that the average CAC for small-to-medium-size SaaS companies can range from $274 to $1,450, whereas for enterprise companies, it goes up from $2,190 to $14,772, depending on the industry.

To increase CAC, companies should aim for sustainable and organic customer acquisition channels that don’t rely on paid advertising, such as SEO content.

💡 But what if you spend a bit more to acquire a customer, but that customer ends up spending much more than most? This is why the cost of acquiring customers alone can be misleading. You need to combine this metric with CLV to get more accurate data.

Customer lifetime value

Customer lifetime value (CLV or CLTV) is the expected revenue one customer will generate for your company throughout their lifespan as your customer.

Customer lifetime value = Customer value x Average customer lifespan

You get your CLV by multiplying customer value by the average customer lifespan. Let’s break down this formula further:

Customer value = Average purchase value x The average number of purchases

Average purchase value = Total revenue / Number of orders

The average number of purchases = Number of purchases / Number of customers

Average customer lifespan = Sum of customer lifespans / Number of customers

You can improve your CLV by:

• Providing incredible user experience and customer service
• Asking customers for feedback and improving your products to meet their needs
• Offering customers upgraded or more expensive plans (upselling)
• Offering customers related or complementary services to what they are currently using (cross-selling)

CLV:CAC ratio

Now we can introduce the CLV:CAC ratio, which is more helpful than CAC and CLV alone. It indicates whether your sales and marketing strategy is paying off. Divide your CLV by your CAC to get your ratio.

Let’s say your CLV is $300 and your CAC is $100. Your ratio calculation would then be:

CLV:CAC = CLV / CAC

CLV:CAC = 300 / 100

CLV:CAC = 3

Therefore, your ratio would be 3:1. A ratio of 3:1 or higher is considered good because it means the customers bring you three times greater profit than you’re spending on acquiring them.

A high CLV:CAC ratio means your marketing efforts are paying off and you are getting a good return on investment (ROI).

Leads by lifecycle stage

Source: Community HubSpot

Not all leads are equally qualified. There are two categories of qualified leads:

1. Marketing qualified leads (MQLs): a lead the marketing team has designated as the one that’s most likely to become a customer based on the CTAs they clicked, offers they downloaded, interaction etc. but needs further nurturing
2. Sales qualified leads (SQLs): a potential customer that has expressed enough interest in your product or service and is ready to talk to a sales team

Separating your leads will help you determine the following steps to push your prospects further down the funnel and boost conversion rates. You can use marketing automation tools to classify leads based on their actions on your website.

Activation rate

While signups show the number of users signing up for your product, activations refer to the number of users completing the signup process and taking the necessary steps to start using your product.

Activation doesn’t necessarily mean they are paying for it. Perhaps you offer a free trial or plan – someone can still activate and use your product even if they haven’t paid for it.

Activation rate = (Number of activated users in a given period / Number of signups in a given period) x 100

To get your activation rate, divide the number of activations in a given period by the number of signups in that period and multiply that number by 100.

Let’s say 100 users sign up for your product and 50 complete the necessary steps to activate their account. The activation rate would then be:

(50 – 100) x 100 = 50%

Why is this metric useful? It helps you see if you’re generating enough interest in the product to drive sales or if your onboarding needs improvements. To improve your activation rate, you can design a personalized onboarding to convince those who sign up to activate.

The activation rate is also fantastic for scaling paid advertising. You can put this metric into your paid marketing algorithm as a conversion goal and target those likely to use and invest in your product rather than sign up only.

Signup to paid conversion rate

This metric is helpful for those businesses offering free trials or free plans. If you don’t, skip this and proceed to the next metric.

Perhaps your acquisition efforts get you signups and activations, but that still doesn’t mean paying customers.

The signup to paid conversion rate measures the percentage of users who convert to paying customers after signing up for a free trial or freemium. It helps you predict paid conversions from signups.

Signup to paid conversion rate = (Number of paying customers in a given period / Number of signups in a given period) x 100

Divide the number of paying customers in a given period by the number of signups in that same period and multiply that number by 100. If you had 500 users last month sign up for a free trial and out of those 500 signups, 100 converted to paid plans, your signup to paid conversion rate would be:

(100 / 500) x 100 = 20%

You should analyze how long it takes someone to convert into a paying customer and try to close the time gap between free trials or freemiums and paid plans.

Lead-to-customer rate

The lead-to-customer rate measures the percentage of leads that convert into paying customers.

What is considered a lead can vary depending on the industry and business. It generally includes users expressing some level of interest in your product, for example, by filling out a form, subscribing to your newsletter or downloading an ebook.

Lead-to-customer rate = (The number of customers acquired over a certain period / The number of leads generated in that period) x 100

Divide the number of customers you acquired over a specific period by the number of leads you generated and multiply that number by 100. If you generated 1000 leads from which 300 turned to customers, your lead-to-customer rate would be:

(300 / 1000) x 100 = 30%

Calculating a lead-to-customer rate can help you gain valuable insights into your marketing campaigns and their effectiveness in turning leads into customers.

Lead velocity rate

Lead velocity rate (LVR) refers to the percentage of your leads’ growth from month to month, measuring whether your marketing strategies are inspiring growth and determining growth potential.

To simplify the formula, we’ll make two distinctions:

• A = total number of leads from the current month
• B = total number of leads from the last month

Lead velocity rate = (A – B) / B x 100

Subtract the total number of leads from the previous month from the total number of leads from the current month, divide that result by the total number of leads from the last month and multiply by 100 to get a percentage.

Imagine you generated 500 leads in March and 600 leads in April. What is the lead velocity rate in that case?

(600 – 500) / 500 x 100 = 20%

Net Promoter Score

Image source: mTab

Net Promoter Score (NPS) measures how likely customers are to recommend your company to the people they know. You get your score by first asking the question:

On a scale from 1-10, how likely are you to recommend our company to someone you know?

Depending on the score they give, customers are classified as:

• 0-6: Detractors (those that can damage your brand image)
• 7-8: Passives (those neither likely to harm nor promote your product)
• 9-10: Promoters (those likely to promote your product)

NPS = % of promoters – % of detractors

To calculate NPS, you first need to calculate the percentage of promoters and detractors among your respondents. You can do this using these formulas:

% of promoters  = (Number of promoters / Total number of respondents) x 100

% of detractors  = (Number of detractors / Total number of respondents) x 100

Let’s say you have 600 respondents, out of which 100 detractors and 300 promoters. Here is how you get NPS:

% of promoters = (300 / 600) x 100 = 50%

% of detractors = (100 / 600) x 100 = 16.67%

NPS = 50% – 16.67% = 33,33%

NPS score provides insight into whether you have a loyal customer base, but you shouldn’t stop at asking that one question. Delve deeper and ask further questions to determine why you’re getting those scores and how to improve them.

Churn rate

There are two types of churn rates:

1. Customer churn rate
2. Revenue churn rate

Customer churn rate refers to the percentage of customers who cancel their subscriptions over a specific period. It helps determine the success of your customer retention efforts.

Customer churn rate = (Number of customers lost over a certain period / Number of customers at the start of that period) x 100

For example, if you lost 100 customers over a certain period and had 1000 customers at the beginning of the period, your customer churn rate would be:

(100/1000) x 100 = 10%

However, not every customer brings equal revenue. That’s why you also need to calculate your revenue churn rate.

Revenue churn rate measures the revenue lost due to customer churn over a specific period.

Revenue churn = (Revenue lost from existing customers over a specific period / Total revenue at the beginning of the period) x 100

For example, if your company generated $500,000 in revenue during a quarter and lost $50,000 in revenue during that same quarter due to customer churn, the revenue churn rate for that quarter would be:

($50,000 / $500,000) x 100 = 10%

Product marketers and customer success teams need to work together to improve the churn rate. You can:

• Improve product messaging to set realistic expectations
• Collect feedback to understand the reasons behind churn
• Offer better customer support
• Give incentives for retention, such as loyalty programs or exclusive access
• Improve customer engagement through valuable content
• Monitor decline in usage and take proactive steps to re-engage users

Annual and Monthly recurring revenue

Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR) refer to the total revenue your business generates on a monthly or annual basis.

MRR = Total number of monthly customers x Average revenue per user

ARR = MRR x 12

Higher ARR is the ultimate goal of any marketing or sales activities. Of course, many factors apart from marketing affect this metric, such as the work of a product, support and sales teams. The marketing team can help grow ARR by working effectively with other departments.

SaaS marketing metrics: How can Quoleady help?

Quoleady is a SaaS blog writing company and SaaS SEO agency. Our team of SaaS content marketers can help you generate qualified leads, increase the number of unique visitors and ultimately affect your ARR through organic marketing. How?

• We can research your competitors, conduct SaaS keyword research and design a high-intent content marketing strategy that will bring qualified leads
• We can provide SaaS copywriting and SaaS content writing services, creating well-researched, informative and optimized articles that will push your readers further down the sales funnel
• We can conduct technical SEO and SaaS content audit to optimize your SaaS blog for SEO, allowing you to get more unique visitors
• We can build high-quality SaaS backlinks to your website to increase its visibility and authoritativeness
• We can track SaaS content marketing metrics, report on them and adjust our strategies based on data
• We can help you set up Google Analytics 4 to get better insights into what’s working and what isn’t
• We are committed to creating one of the best SaaS content marketing blogs to inspire you.

Even if you don’t have a SaaS business yet, you’re considering buying a SaaS business, or starting one, we’d love to hear from you anyway and discuss how we can help when the time’s right.

Schedule a free call today and learn more about how Quoleady can help your SaaS business grow!

Conclusion

With the right data, you can measure your way to sustainable growth in the competitive SaaS market. Here are the 12 key metrics to track:

1. Unique visitors
2. Customer acquisition cost
3. Customer lifetime value
4. CLV:CAC ratio
5. Leads by lifecycle stage
6. Activation rate
7. Signup to paid conversion
8. Lead-to-customer rate
9. Lead velocity rate
10. Net promoter score
11. Churn rate
12. Annual and Monthly recurring revenue

However, it’s not enough to track the numbers – acting on the data is essential to make it worth your while. Regularly analyze your metrics, identify areas for improvement and adjust your strategies accordingly. Happy tracking!

FAQs

What are marketing metrics for a SaaS company?

Marketing metrics for a SaaS company refer to the metrics a SaaS business tracks to measure the success of its marketing efforts.

What are the key marketing metrics of B2B SaaS?

The key marketing metrics of B2B SaaS include:

1. Unique visitors
2. Customer acquisition cost
3. Customer lifetime value
4. CLV:CAC ratio
5. Leads by lifecycle stage
6. Activation rate
7. Signup to paid conversion
8. Lead-to-customer rate
9. Lead velocity rate
10. Net promoter score
11. Churn rate
12. Annual and Monthly recurring revenue

What is a good marketing ROI for SaaS?

The industry standard is 3:1 CLV:CAC ratio, which means your customer lifetime value (how much your business is expected to generate from a single customer over the course of your relationship) is three times greater than the cost of acquiring a new customer.

How much do B2B SaaS companies spend on marketing?

Research shows that, on average, SaaS businesses spend 10% of their ARR on marketing. Of course, it depends on the industry and business size. We are at your disposal for B2B copywriting services.

The post 12 Key SaaS Marketing Metrics: Measuring Your Way to Growth appeared first on Quoleady.

We had to work in SaaS companies to gain relevant experience or spend a fortune on expensive courses. Now, with the Internet, we have access to more resources than we could ever read in a lifetime.

While it provides considerable benefits, it has also introduced some new challenges concerning the reliability and accuracy of online information. 

For a SaaS business owner, staying up-to-date with the latest trends and best practices in content marketing can be daunting. It takes effort to keep up with everything while running a business.

That’s why following the right SaaS content marketing blogs can be a game-changer for your business. These blogs can provide a regular source of inspiration and guidance to help you develop a high-intent content marketing strategy.

Still, you need to be cautious! Following the wrong SaaS marketing blogs can be counterproductive, leading you to waste time on content that may not be relevant or effective for your business. 

It could result in outdated or ineffective strategies that may negatively impact your content marketing efforts.

To help you overcome this challenge, we will share a list of the best SaaS marketing blogs relevant to your industry, written by respected experts, and providing valuable insights and actionable advice.

Let’s start by explaining the importance of content marketing in the SaaS industry.

Why SaaS companies should invest in content marketing

Image source: AI bees

As a SaaS SEO agency, we have seen firsthand how high-quality content can generate leads, establish thought leadership, build brand loyalty, and drive business growth.

Let’s look at two examples.

RingBlaze business phone system

When we started with SaaS content production for RingBlaze, their blog had only a handful of articles that failed to generate traffic or leads. The domain had few backlinks, a low domain authority of 8, and no functioning acquisition channels.

However, we’ve witnessed significant progress since working together last year. In just a few months, RingBlaze began to see their first sign-ups. 

Our content marketing strategy has been successful, resulting in 650 new leads and a remarkable increase in blog traffic from 0 to 50,000 visitors.

To learn more, you can read the RingBlaze case study.

FullSession web analytics platform

FullSession is a web analytics software designed to help product owners and teams improve their website user experience and customer journey. 

Its features include session recordings and replays, interactive heatmaps, detailed analytics, and customer feedback forms that provide valuable insights for actionable improvements.

When we started working with FullSession, they had a DA of 2 and only a few blog posts that didn’t generate traffic or leads.

In just a few months, our content marketing strategy:

• Increased domain rating from 2 to 49
• Ranked the website for 1.3K organic keywords
• Increased blog traffic from 0 to 21,157 highly-targeted users
• Brought in 1,180 new leads 
• Increased the number of referring domains from 0 to 220
• Increased the number of referring pages from 0 to 460

You can read the FullSession case study to learn more about our tactics or book a 1-1 SaaS content marketing strategy call with Olga, our founder.

Why is investing in SaaS content marketing beneficial?

When you create informative, valuable content that speaks to your target audience’s pain points and interests, you position your company as an authority in your industry. It builds trust and credibility with potential customers, helps you get more qualified leads and increase conversion rates.

SaaS content marketing is a long-term strategy that can yield compounding returns over time. 

By producing evergreen content that continues to attract and engage your target audience long after publication, you can create a sustainable traffic source for your business.

By consistently delivering value through your content, you can connect with your audience on a deeper level, fostering long-term customer relationships and advocacy.

The benefits are numerous, and the growth potential is immense.

Now that we’ve covered the basics, let’s share our list of the best SaaS content marketing blogs you can use to get some new ideas for your strategy.

The best SaaS content marketing blogs to follow in 2023

Let’s share a list of some of the best SaaS blogs to follow in 2023, providing actionable insights to help you stay ahead of the curve.

Quoleady

At Quoleady, we’re all about helping SaaS businesses succeed with data-driven content marketing. Our team has worked with companies worldwide, and our SaaS blog is full of practical and theoretical insights.

We take testing and optimization seriously, which means you can trust us to provide valuable advice and tactics that work. 

Whether you’re just starting or a seasoned pro, our blog has something for everyone. From beginner tips to advanced strategies, we have you covered at every step of your content marketing journey.

We recommend you read the following articles

• Keyword research for SaaS
• SaaS content writing
• Optimizing SaaS blog for SEO
• SaaS link building
• SaaS content marketing tools

We can also help you develop effective strategies to achieve your business goals. Book a strategy call today, and let’s discuss how we can help your business.

HubSpot

HubSpot is an inbound marketing and sales software company that provides one of the best SaaS sales blogs and shares actionable sales advice. What sets HubSpot apart is the ability to immediately engage visitors with specific content about their product, showcasing their expertise in the industry. 

They have a vibrant community on social media that helps them develop deeper relationships with customers and build trust in their products.

HubSpot has well-defined buyer personas and uses customer segmentation to define blog categories, create relevant topics to educate website visitors, capture leads and convert them into paying customers. 

They often repurpose or update the existing content, providing fresh information with relevant insights and original research.

In addition, HubSpot provides free online learning courses with their Academy and free content creation resources to help you improve your marketing skills and boost your efficiency.

Ahrefs

Ahrefs is an all-in-one SEO platform that helps you optimize your website to increase search traffic, generate leads and improve conversions.

Ahrefs focuses on finding relevant keywords, aligning their content with users’ search intent, and producing high-quality blog posts and videos on keyword research, backlink analysis, content marketing, and other SEO-related topics. 

Ahrefs specializes in creating product-focused tutorials and continually updates its help center with relevant topics that address customers’ pain points and educate them on how to use the product to its fullest potential. It not only helps retain customers but also builds brand loyalty.

According to Ahrefs, this strategy brought 500K+ monthly visits to their blog from Google, 100K+ people on their mailing list, and 200K+ subscribers on YouTube. It also helped them grow their annual recurring revenue in the past years.

Buffer

Buffer team focuses on transparency and value as two pillars of their content marketing strategy. 

They utilize content compiling and curation instead of creating new content on popular topics, providing readers with valuable online resources they can learn from. It helps them save time on content creation and produce content more frequently.

They also repurpose content and distribute it on different digital channels, primarily social media, where their target audience spends most of their time. Buffer is also active on Slideshare, using this platform to create slide decks, reach readers and drive traffic to their site. 

What’s unique about Buffer is that they use their software as a distribution channel. For example, when users want to create social media posts, Buffer will show excerpts from its blog posts and suggest them as relevant content.

Userpilot

Userpilot helps product teams to enhance growth metrics at every stage of the user journey by delivering personalized in-app experiences. 

The team’s well-planned content strategy yielded excellent results, providing a predictable and long-term source of growth.

To differentiate from competitors, Userpilot employed an ROI-led SaaS content strategy to gather high-quality leads continually. 

By focusing on keywords with commercial search intent and creating valuable content, they attracted more than 150 high-quality leads monthly. This approach helped them achieve $1 million in annual recurring revenue (ARR) in just one year.

The Userpilot team also likes experimenting with trending tactics and paid particular attention to programmatic SEO. 

They focused on keywords that addressed their customers’ pain points and presented their software as a solution. With this approach, they have optimized content production and created more than 30 pieces per month. It helped them attract 100,000 visitors in just ten months.

Expandi

Expandi is a cloud-based LinkedIn automation tool that enables you to automate outreach campaigns and execute actions on LinkedIn automatically. 

In addition to providing their product, Expandi shares their practical experience and valuable outreach strategies with their audience, which has been a significant factor in their success. 

They have a strong Facebook community, where they share helpful advice and new industry findings. It demonstrates that providing value through content is a pillar of their content marketing strategy.

Databox

Databox simplifies the analysis and decision-making process through its data analytics tool by unifying your data in one centralized location.

Using HARO, Databox has become well-known for its expert round-up content, which offers high-quality and unique insights from industry professionals. 

Whenever the Databox team publishes something new on their blog, they tag the contributors who share that content on social media, creating extra exposure for targeted articles. 

By implementing various strategies, including outreach, social promotion, creating articles focused on high-intent keyphrases, providing original data, and using visual content, Databox continually acquires new links and increases its Domain Authority.

Whether you want to master B2B inbound marketing for SaaS companies, achieve product-led growth, optimize sales strategies, or track SaaS marketing metrics, you’ll find everything in these top SaaS marketing blogs. 

However, there are also other resources to consider. Let’s briefly discuss the most important ones.

Additional resources for learning about SaaS marketing

Image source: Freepik

Here are some of the most effective content formats to educate yourself and avoid SaaS content marketing mistakes.

Case studies and success stories

If you want to learn from the best, case studies and success stories are a great way to see how other SaaS startups have nailed their content marketing game.

By diving into real-world examples of companies that have achieved their business goals through content marketing, you can better understand the challenges they faced, the strategies they used, and the outcomes they achieved.

It’s like having a secret recipe for success that you can apply to your content marketing strategy while avoiding common mistakes.

Videos and webinars

Videos and webinars are a good choice because they cover everything from developing a content strategy to analyzing essential metrics. 

They also provide an immersive learning experience that can be fun and informative and usually feature interactive Q&A sessions with content marketing experts. 

It means you can get advice directly from the pros, just like having a consultant to help you improve your content marketing efforts.

Ebooks and whitepapers

Ebooks and whitepapers are valuable resources that provide detailed information on the most effective practices, strategies, and tactics to help your SaaS business succeed.

In particular, whitepapers offer valuable insights by examining industry trends and showing how to adjust your content marketing approach to better serve your customers’ changing needs.

These materials can be engaging and easy to read, frequently featuring graphs and charts to clarify complex concepts and ideas about content marketing.

Infographics and other visual content

In the context of content marketing, infographics illustrate statistics, explain complex concepts, and present information in a way that is more visually appealing than traditional text-based content. 

You can use infographics to learn about various marketing topics, such as social media marketing, email marketing, and search engine optimization.

While different content formats have advantages and disadvantages, the top B2B SaaS marketing blogs provide a reliable and continuous source of current and comprehensive insights regarding the latest content marketing techniques and trends applicable to the SaaS industry. 

How to use content marketing for customer success in SaaS

Image source: Freepik

Reading and educating yourself is the first step in designing successful growth strategies. However, to maximize your efforts, you must test what you learned and iterate until you create a perfect content strategy that delights your customers.

Here are some ideas to get you inspired.

Create educational content 

Use your blog, videos, and other formats to create educational content that helps your customers get the most out of your SaaS product. It could include how-to guides, tutorials, and best practices.

Highlight customer success stories 

Use case studies and success stories to showcase how other customers have succeeded with your product. It can inspire and motivate your current customers and also attract new ones.

Provide product updates and announcements 

Use your blog and other channels to provide updates on your product, including new features, bug fixes, and other improvements. It helps your customers stay informed and engaged with your product.

Offer customer support through content

Provide answers to common customer questions and problems. It can reduce the load on your customer support team and help your customers quickly get the help they need.

Personalize your content

Use customer data to personalize your content for each customer, providing content relevant to their specific needs and interests. Personalization at scale can help build stronger relationships with your customers and improve their satisfaction with your product.

By implementing these ideas with your content team, you will become a trusted source for anyone looking for relevant resources and valuable insights to solve their specific issues. 

It will boost your product adoption, maximize conversions and increase your customer base.

Best SaaS content marketing blogs: Wrapping up

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Content marketing is an essential strategy for SaaS businesses to attract, engage, and retain customers. By creating high-quality content that educates and inspires your audience, you can build trust and loyalty and drive growth for your business.

In this article, we’ve highlighted the benefits of content marketing for SaaS businesses, the top content formats for learning SaaS marketing, and the best SaaS content marketing blogs to follow in 2023. 

We’ve also provided tips on how to use content marketing for customer success in SaaS.

Whether you’re just getting started with content marketing strategies or looking to improve your existing strategy, you can always count on the Quoleady as one of the best SaaS marketing agencies to help you speed up the process and achieve your goals faster.

Our knowledge and insights will help you succeed in competitive SaaS marketing. 

Book a call today, and let us explain what we can do for your SaaS growth.

The post The Best SaaS Content Marketing Blogs to Inspire Your Strategy appeared first on Quoleady.

But it is tricky because there are so many of them, with everybody claiming to produce high-quality content. How do you sift through all that information and find the best one for your business? We hope to narrow down your search as we present our top five choices and a simple hiring checklist you can use.

A SaaS blog writing company: Top 5 choices

Here is a breakdown of our top SaaS blog writing companies and their services.

1. Quoleady

At Quoleady, we help SaaS companies generate leads through content marketing, handling everything from strategy and writing to SEO and link building. Some clients we have worked with include Monday.com, PandaDoc, GetVoip and Expandi. 

Here are the services we offer:

• Content strategy – We research the market and competitors and learn about your product and buying persona. Based on that, we conduct keyword research for your SaaS and create a high-intent content marketing strategy.
• Content writing – Our B2B SaaS writers receive detailed article briefs and write compelling and optimized SaaS content consistent with your brand voice, helping you convert readers into customers.
• Link building – We build high-quality white-hat backlinks to your pages without link farms, content mills and outdated approaches, helping your content rank better and bring more traffic and leads.
• SaaS content audit – We perform content audits where we systematically analyze all the content on your site, detect areas for improvement and help you act on them.
• Technical SEO audit – We detect technical issues with your site and help fix them.
• Content updates – We update your old content to keep it fresh and boost rankings.
• Forbes & Entrepreneur publications – If you want your articles featured on Forbes or Entrepreneur under your name, we’ll get you a membership and handle your content production.
• GA4 setup – This service includes GA and GTM settings audit, creation of GA4 property and basic settings, setting up custom events or micro conversions and configuration of custom definitions.
• SaaS content marketing consulting – We also offer consulting services, whether about your SaaS link building, content strategy, conversion optimization or building a successful content marketing team.

Transparency is one of our core values, so you can read about our methods for getting results on our blog. We believe the results should speak for themselves, so check out our case studies to see:

• How we helped our client RingBlaze get 650 leads and increase the blog traffic from 0 to 50,000 with just 20 articles
• How we helped our client FullSession get 500 leads with 16 articles in four months

We are also proud of helping Expandi get from 0 to $7M ARR (Annual Recurring Revenue) in a few years. You can read the whole Expandi success story here, where Stefan Smulders, co-founder of Expandi, talks about the six key ingredients to their success, one of which is content marketing.

Content writing pricing:

• Lite $1500/month – 10,000 words/month, writing SEO-optimized blog articles
• Plus $2000/month – 10,000 words/month, writing + briefs
• Pro $2500/month – 10,000 words/month, writing + briefs + keyword research + content plan

Content packages pricing:

• Lite $2990/month – 10,000 words/month, $1000 backlinks budget
• Plus $5690/month – 20,000 words/month, $1500 backlinks budget
• Pro $8290/month – 30,000 words/month, $2000 backlinks budget

All content packages include keyword research, detailed article briefs, content writing with internal linking, free stock images and Surfer SEO optimization, editing, two rounds of revisions, publishing on the WP, monthly reports, link building and consistent communication.

Apart from these pricing plans, you can opt for only one or two of our services if you only want GA4 setup or link building. Book a free consultation call to see how we can help you grow and join a great company of RingBlaze, FullSession, Expandi and other success cases.

2. Animalz

Animalz is a content marketing agency working with SaaS companies, venture capitalist (VC) firms and other tech companies, offering different types of content. Some big names they have worked with include Google, Amazon, Airtable, Intercom and Zendesk.

Here are the services they offer:

• SEO consulting – content audit & site structure, keyword research and strategy
• Brand awareness – blog articles, thought leadership content and conference presentations
• Lead generation – ebooks, whitepapers and landing pages
• Product marketing – video scripts, knowledge base articles and case studies
• Promotion and distribution – link building and social media & email campaigns

Some of their results include generating 550 leads for Frontify with just one blog post and increasing Sellbrite’s monthly blog visits from 20,000 to 71,000 within a year.

Pricing: available upon request

3. Simple Tiger

Simple Tiger is one of the SaaS marketing agencies that help you improve organic search and increase revenue. They pride themselves on their ability to integrate into your team and help you make better decisions.

Their services include:

• Keyword research – finding the best keywords to target in your industry
• Content marketing – devising a SaaS content marketing strategy and producing quality content
• Technical optimization – finding technical issues with your site and helping fix them
• Link building – building links to promote your business

For results, Simple Tiger has to show an increase in organic traffic for about 20,000 new users in the first five months for ContractWorks and over 330,000 unique visitors to JotForm’s site in just under three months.

Pricing plans: 

• Growth – for SaaS companies getting started with SEO, $10-20m ARR 
• Scale – for SaaS companies familiar with SEO, $20-100m ARR
• Enterprise – for enterprise SaaS companies, $100m+ ARR

They offer three pricing plans, each based on your business size and needs and differing in the number of words and links, but the quotas are available upon request. All three pricing plans include the four services listed above and ongoing support in terms of consulting, Slack communication and reporting.

4. Flying cat marketing

Flying cat marketing is an SEO and blog writing company helping growth-stage B2B SaaS companies achieve predictable and sustainable growth.

They offer:

• Full-service SEO – SEO audit, on-page SEO, technical SEO, conversion rate optimization, link building and strategy
• Content writing – shareable, well-researched content optimized for humans
• SEO strategy only – helping you get the most out of your content team
• Process – onboarding, market and audience research, content marketing strategy, content creation, optimization and reporting

Flying cat marketing helped Stonly reach a 986% increase in qualified traffic and helped Mixmax achieve a 500% increase in blog-assisted demo requests in ten months.

Pricing: available upon request

5. Growfusely

Another SaaS content marketing agency to consider is Growfusely, formerly known as The 20 Media.

They offer:

• Content marketing – content strategy, creation, promotion, measurement and thought leadership
• SEO – SEO audit, technical SEO, link building, local SEO, Google penalty recovery, website migration
• Digital PR – building a reputation on social media, promoting your brand and establishing thought leadership

Growfusely helped Mind the Graph generate a 217% organic traffic increase in six months.

Pricing: available upon request

SaaS blog writing company: Hiring checklist

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Before hiring, check if your SaaS blog writing agency ticks all the boxes below.

SaaS specialization

After all, you are looking for a SaaS blog writing company, so you better check if your agency specializes in SaaS content marketing. Why is this important? A general B2B agency doesn’t have the understanding and experience of SaaS businesses like a SaaS-specific company. 

If you have a problem with your kidney, you don’t go to a general practitioner but to a nephrologist who specializes in solving your specific problem. You should treat your SaaS business similarly – take it to a SaaS specialist instead of a B2B generalist.

A proven track record of success

Everyone can claim they’re the best at what they do and share advice, but what do they have to show for it? You need a company that walks the talks and can show results. Let’s see what you can look at to check the agency’s credibility.

Case studies

Most companies have case studies on their website, but you can also request them from the company since not all case studies will be public because of the confidential information. See what results the company brought in terms of leads, organic traffic and rankings.

Portfolio 

Research their site for a portfolio of written work or ask for samples. When evaluating their written content, consider these questions:

• Is the content engaging and does it entice you to read further?
• Does the content provide value? Is the advice actionable or generic?
• Does the article answer the search intent? Is it straight to the point?
• Is it easy to skim, with headings, subtitles, lists, images etc.? 
• Is the article well-researched and does it provide accurate information?
• Is the blog post well-structured?

Testimonials

Although less reliable, you should look at client testimonials and mentions to see what the clients highlight about working with the company.

Communication and values

It is crucial that your team can efficiently work with the chosen agency. The best way to determine this is to book a consultation call and see how you feel about their communication style. Questions to ask yourself during or after a call include:

• Do I feel heard and understood?
• Do I feel they genuinely care about helping me?
• Are they transparent and clear? Do they offer direct answers?
• Do they openly discuss their services, pricing and what they expect from me?

Through a consultation call, you’ll be able to determine whether their values align with yours and see if you feel they care about potential customers, listen to them and value transparency and open communication.

Also, to determine what your communication during the project will be like and how responsive or flexible they are, you can ask:

• Who will be my point of contact during the project?
• How often will they be available?
• Which platform will we use to communicate?
• How often will I receive reports and what is your reporting process? 

SEO skills and strategy

First, why do SaaS businesses using content marketing need SEO and strategy in the first place? 

SEO (Search Engine Optimization) helps your content reach a broader audience by optimizing for search engines and increasing your site’s visibility for the terms your buying personas are searching for. What good is excellent content if people can’t find it? 

A strategy helps you focus on the content tailored to your target audience and bringing the highest ROI, with 45% of B2B marketers attributing strategy changes to their content marketing success. All your efforts will be in vain if you produce content without a well-thought-out strategy. 

Producing a piece that ranks, brings traffic and, most importantly, valuable leads involves much more than writing – you have to understand the market, product and target audience, search for suitable keywords, optimize your SaaS blog for SEO, ensure all the technical aspects of your website are in order and build backlinks to your site.

That’s why we believe it’s best to find a SaaS content writing company with SEO experts and strategists working with the content team, allowing you to save time on onboarding both an SEO and content agency and educating them about your product.

Even if you already have an SEO expert or strategist and hire a full-service agency only for SaaS content writing, it is more likely they know how to align their SaaS content creation with the strategy because they already work with SEOs and content strategists. You want your blog writing agency to integrate perfectly with the team you have and understand your goals.

So, how do you check their SaaS SEO skills and strategy? Apart from checking their blog for guides and case studies for the process, here are the questions you can ask on a consultation call to help you make a decision:

• How do you search for keywords and determine which keywords to target?
• How do you measure SaaS content marketing results? 
• How do you choose websites for SaaS link building? 
• What is your internal linking strategy for SaaS blogs?
• How do you devise a SaaS content marketing strategy?
• What SaaS content marketing tools do you use?

Ensure the company has established procedures they can tailor to your process, does not give vague answers and is not promising fast results but realistic long-term and sustainable growth.

Company’s website

The last point from our checklist is to look at the company’s website. Seeing how the agency markets itself can provide valuable insights into its marketing skills and understanding of user behavior. 

Here is what to consider:

• SaaS content marketing blog – Apart from the case studies and portfolio we mentioned, you can also check whether they have actionable blog content on their website to get an idea of their expertise in SaaS content marketing.
• User experience – The website should be user-friendly, mobile responsive and easy to navigate.
• Design – The site should be visually appealing and consistent with its branding.

Conclusion

Finding the right SaaS blog writing company can bring you more customers, but you must choose wisely. We suggest you pick a blog writing company that:

1. Specializes in SaaS
2. Has a proven track record of success (case studies, portfolio, testimonials)
3. Communicates clearly with your team members and cares about your results
4. Offers a complete content production service including SEO and strategy
5. Markets itself in a way that resonates with you and shows expertise

Whether you need high-quality content only or a full service from strategy to execution, we are here to help. Book a call today to find out how!

The post A SaaS Blog Writing Company: 5 Top Choices & a Hiring Checklist appeared first on Quoleady.

However, consistently coming up with great ideas can be pretty time-consuming, as most companies lack the internal resources to handle SaaS content production on their own.

It is where outsourcing SaaS content marketing services can help you streamline this process and boost your company’s success.

It enables you to allocate resources effectively, leading to better communication and engagement with your intended audience.

In this article, we will share all the critical information you need to know about outsourcing content writing services. We’ll explain why it is a smart tactic, provide a step-by-step guide to finding the right content writing service, and give tips for working with content writers and agencies to get the best results.

We’ll also show how to measure the success of your content marketing efforts and avoid common outsourcing mistakes and provide you with the tools and resources you need to make outsourcing content writing a breeze.

Ready to dive in? Let’s go!

What does it mean to outsource content writing?

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Outsourcing SaaS content writing simply means hiring a professional content writing service provider to create top-notch, compelling, and SEO-friendly content for your business.

When you outsource content writing, you can delegate the responsibility of content creation to a team of experts while concentrating on other crucial business operations.

It is a cost-effective solution to maintain and consistently deliver high-quality content to your audience, saving valuable time and resources you would otherwise spend on in-house efforts.

Let’s share some additional advantages of content outsourcing.

Four reasons to outsource content writing service

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Using the help of professional content writers can significantly benefit your SaaS business. To better understand how a long-term strategy can result in compounding returns over time, take a look at our case studies for FullSession and RingBlaze.

In addition to improving your content strategy, here are some other reasons to outsource content creation: 

1. Industry-specific expertise: You can work with people with diverse skill sets, including SaaS content strategists, freelance writers, editors, and SEO specialists. It helps you create high-quality, entertaining, and SEO-friendly content that drives traffic to your website and converts leads into paying customers.
2. Saves time and money: When you outsource content writing, you can free up your valuable time and resources. It allows you to concentrate on other tasks that require your attention. It’s also a cost-effective solution since you don’t have to invest in hiring and training an in-house content marketing team.
3. Consistent content creation: Your content writing service provider can create a content calendar and provide a steady stream of high-quality blog posts that align with your SaaS content marketing strategy.
4. Scalability: Outsourcing B2B copywriting services is a scalable solution that allows you to adjust the content volume you need. You can increase or decrease content production depending on your marketing goals and budget.

Outsourcing content writing services can be overwhelming, especially if you’re unsure where to begin. But don’t worry – we’ve got you covered! 

A step-by-step guide to outsourcing content writing service

Image source: SEOwind

Here are some important steps to follow when you decide to outsource content writing.

Research your target audience

To create content that communicates directly to your target audience, you must understand their pain points, interests, preferences, and behaviors. You can gather this information using customer surveys, social media, and website analytics.

Evaluate your content marketing strategy

Take time to assess your current content marketing strategy and ensure it aligns with your business goals and customers’ needs. 

Identify content gaps

Take a moment to evaluate your existing content types and identify gaps where your business could benefit from creating content upgrades, such as eBooks, white papers, or case studies, in addition to the abundance of blog posts you may already have.

By identifying these content gaps, you can provide your audience with a well-rounded content experience.

Define types of content to outsource

By identifying the specific areas where you require assistance, you can strategically outsource these tasks to skilled professionals who can effectively contribute towards accomplishing your objectives.

Find the right content writing service

After you’ve determined your content requirements and the types of content you want to outsource, the next step is to find the best content writing service provider to collaborate with.

Types of content writing service providers

Some options include working with freelance content writers, partnering with a content writing agency like Quoleady, or utilizing content marketplaces. 

Freelance writers may work on a project-by-project basis or charge per word count. On the other hand, a content marketing agency can provide comprehensive content marketing strategy development and production services for a monthly fee or offer specific services based on their expertise. 

Alternatively, content marketplaces provide a platform for businesses to connect with writers directly and purchase content as needed. 

Evaluate content writing services

By doing your due diligence, you can feel confident you’re partnering with the right SaaS blog writing company that can deliver the results you’re looking for.

Before deciding, examine their portfolio and client testimonials to determine if they have a track record of producing top-notch content. You may also request writing samples or test projects to assess the quality of their work. 

Create a shortlist of potential providers

After evaluating different content writing services, create a shortlist of potential providers that meet your requirements. 

Consider their pricing, turnaround time, and availability to decide which service best fits your needs. 

You can ask for references or contact previous clients to better understand their experience working with the provider.

Prepare content briefs

Image source: SEOwind

Clear communication ensures you receive the content you need, and this is where content briefs can be incredibly helpful. A content brief is a document that summarizes your requirements and expectations for a specific piece of content.

Elements of a good content brief

A good content brief should include the following elements:

1. Purpose of the content
2. Target audience
3. Tone and style of the content
4. Format and length of the content
5. Specific keywords or phrases to include
6. The desired outcome of the content

At Quoleady, we prepare detailed content briefs for our clients to help multiple writers understand what they must deliver to ensure optimal content quality. 

We highly value our client’s input and seek content brief approval before starting any writing project. Doing so helps us ensure that everyone is on the same page.

Key information to include

In addition to the elements above, our team includes any relevant information about your brand, such as your mission statement and value proposition. It helps our professional writers understand your business and produce content that aligns with your overall messaging.

Communicating your brand’s tone and voice

Communicating your brand’s tone and voice to the content writer is also essential. It includes elements such as the language you want to use, the level of formality, or any terminology or industry jargon you want to avoid. 

By providing clear guidelines for tone and voice, you can ensure the content writer produces content consistent with your brand.

Setting expectations

Defining expectations for the content writing project is essential to ensure successful collaboration. It includes setting deadlines, addressing revisions, and outlining formatting or style requirements. 

By clearly outlining these expectations from the beginning, you can avoid any miscommunications or delays in the content production process.

Collaborate with content writers

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Once you have found the right content writing service and have prepared your content briefs, it’s time to start working with content writers.

Establishing communication protocols

Determine how often you want to communicate, what channels you want to use, and who will initiate communication. Maintaining a regular check-in schedule is essential to ensure ongoing progress and promptly address any potential issues that may arise during the project.

Setting deadlines

Establishing well-defined deadlines for each outsourced content piece is vital, ensuring mutual agreement between you and the content writers on feasible timelines. Doing so will help effectively plan your content marketing strategy and ensure timely delivery.

Providing feedback

If you don’t like something, explain why and suggest improvement. Avoid generic feedback like “I don’t like it” or “This is not what I had expected.” 

Instead, provide specific feedback such as “I think the introduction could be stronger if you included a statistic or a personal anecdote.” 

Remaining receptive to feedback from your content writers is crucial as they may provide valuable insights to enhance the quality of your content.

Handling revisions

Define the change request procedure and ensure your writers comprehend this process, including specifying the number of revision rounds in your agreement and outlining the course of action if additional revisions are required.

Why is it better to work with a content marketing agency?

While working with freelance content writers can be effective, many SaaS businesses find that working with a content marketing agency provides a better experience. 

SaaS marketing agencies like Quoleady offer a team of writers, editors, SEO specialists and content strategists who work together to produce high-quality content aligned with your business objectives. 

By collaborating with an agency, you can significantly scale your content marketing efforts by producing a greater content volume in a shorter timeframe than working with a solo freelance writer.

SaaS SEO agencies also offer project management services, which save you time and guarantee your content will be delivered as planned.

If this option better aligns with your needs, you can book a 1-1 SaaS content marketing strategy call with our founder to get more details and learn what our agency can do for your business growth.

Measure content marketing success

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Measuring SaaS content marketing efforts is crucial to understand what works and doesn’t. It helps refine your content strategy, allocate resources more effectively, and achieve your business goals.

Utilize analytics tools 

By leveraging such tools, you can effectively monitor your KPIs and better understand areas that require improvement. 

Google Analytics is an invaluable resource that offers comprehensive insights into your website’s traffic and user behavior. You can also use Ahrefs, SEMrush, Hotjar and similar solutions to get a bird’s eye view of your performance.

Establish customized dashboards 

Custom dashboards in tools like Google Analytics provide a convenient way to visualize and track your KPIs more efficiently. 

By tailoring these dashboards to display the specific metrics that matter most to your content marketing goals, you can quickly access and evaluate the performance of your content.

Track social media engagement 

Monitoring user engagement with your content on social media platforms is crucial for evaluating its impact. 

Regularly analyze metrics such as likes, shares, comments, and mentions to gauge audience interaction. It helps you refine your content strategy and create more engaging content in the future.

Implement A/B testing 

A/B testing enables you to compare different versions of your content to identify which performs best in achieving your desired outcomes. 

By conducting controlled experiments and measuring the responses, you can make data-driven decisions about content variations that resonate most effectively with your target audience.

By incorporating these tips into your content monitoring and evaluation process, you will gain valuable insights and be better equipped to optimize your content strategy for improved performance.

How Quoleady helps you boost your content production

If you are a SaaS company striving to attract quality leads and boost your online visibility, Quoleady can be your ideal partner. 

Our expertise lies in crafting successful content strategies, generating unique content, and implementing efficient digital PR techniques to help you achieve your lead generation goals. 

Our services can boost your brand exposure and satisfy the needs of your target audience.

Here’s what we offer.

Keyword research

We delve deep into the complexities of search behavior and industry trends to specify the high-intent keywords that will yield the best results for your online presence. By optimizing your content around these keywords associated with commercial or transactional queries, we ensure maximum visibility in search engine results and boost your conversions.

Content plan

Our team will develop a tailored content strategy that aligns with your company’s objectives. 

We use the cluster-pillar approach, which connects and organizes related content pieces around a central topic. It helps search engines understand the relationship between the content pieces and improves website visibility and rankings.

Our thorough plan will identify relevant keywords, crucial topics to cover, and other strategic elements to maximize your desired outcomes.

Topic research 

Our team conducts thorough research to identify trending topics and industry-specific insights. It allows us to produce content that appeals to your audience and establishes your brand as a thought leader in the SaaS industry.

Article briefs 

We provide detailed article briefs that outline key points, structure, and content objectives. These briefs guarantee that our content writers understand your brand’s voice, messaging, and target audience, resulting in compelling and engaging blog posts and articles.

Content writing 

Our skilled writers will bring your content strategy to life by producing informative, attractive, and SEO-friendly articles and blog posts. We put much effort into creating unique content that engages readers and brings organic traffic to your website.

Surfer SEO Optimization 

We optimize your content using Surfer SEO, a powerful tool that helps us identify and implement on-page optimization opportunities. It ensures your content complies with the most recent SEO guidelines and has the highest potential to appear in top search engine results.

Editing and proofreading 

Every blog post undergoes a rigorous review and refinement process by our editors to ensure it meets our high quality and accuracy standards. We pay attention to grammar, style, and overall coherence to present your brand in the best possible light.

Internal linking 

We strategically incorporate internal links within your content to enhance the user experience, improve navigation, and reinforce the relevance and authority of your website.

Adding free stock images

To enhance the visual appeal of your content, we source and include relevant and high-quality stock images that align with your brand’s message and tone.

Two rounds of revision

We provide two rounds of revision to confirm our content meets your expectations and aligns with your brand guidelines. Your satisfaction is our priority.

WP Publishing 

Our team publishes your content on WordPress to save you time, ensuring proper formatting, SEO-optimized URL slugs, meta tags, and overall presentation.

Link building

We implement effective SaaS link building strategies to increase your website’s authority and credibility. Our outreach efforts result in valuable backlinks from reputable websites, driving more organic traffic to your SaaS brand.

Monthly reports

We provide comprehensive monthly reports highlighting key performance metrics, such as organic traffic, conversions, and rankings. These reports help you track the progress of your content marketing efforts and make informed decisions.

Our agency is dedicated to helping brands like yours generate high-quality leads through a holistic approach to content marketing. 

With our expertise, creativity, and commitment to excellence, we assure your brand stands out in a crowded digital landscape. 

Book a 1-1 SaaS content marketing strategy call to learn how we can drive your success through our tailored marketing solutions.

Final words on how to outsource content writing

Outsourcing content writing can be a valuable strategy for SaaS businesses looking to scale their content marketing efforts. 

Following the step-by-step guide outlined in this article, you can identify your content needs, find the right content writing service, prepare effective content briefs, work effectively with content writers, measure content marketing success, and avoid common outsourcing pitfalls.

Remember that outsourcing content writing is not a one-size-fits-all solution. It’s essential to evaluate your business’s unique needs and goals and choose the best approach. 

Quoleady is one of the best SaaS marketing agencies with extensive industry experience, offering the right strategy development and SEO tools to help you achieve your content marketing goals and grow your SaaS business.

Have a free strategy session now and learn how we can help you grow!

The post How to Outsource Content Writing: the Ultimate Guide for SaaS Businesses appeared first on Quoleady.

Using content marketing can significantly benefit your business by allowing you to connect with your target audience and establish your company as the leader in the industry.

Creating an effective SaaS content marketing strategy requires substantial work, expertise, and investment. Content marketing packages can help you reduce costs and optimize resources.

In this blog post, we’ll explore the best content marketing packages available for SaaS startups. We’ll discuss selecting the right package for your business, analyze the top agencies offering these packages, and provide a quick overview of their services and pricing. 

When you finish reading this post, you will have a complete insight into your content marketing options. You will be able to make an intelligent decision that aligns with your goals and budget.

How to select a content marketing package

When choosing a content marketing package for your SaaS startup, there are several factors to consider. Let’s discuss the steps you should follow to make the best choice.

Define your content marketing goals and objectives

A customized strategy is necessary for boosting brand recognition, generating leads, or enhancing conversion rates. Select the most appropriate package with a clear understanding of your objectives.

Identify gaps in your content marketing efforts

Assess your existing content marketing efforts and identify any gaps or areas for improvement. 

Are you struggling with creating, distributing, or promoting content? Do you require assistance with keyword research, search engine optimization or social media marketing?

Pinpointing your weaknesses will help you find the package addressing those needs.

Assess your resources and define your budget

Consider the resources available within your team and the funds you can allocate to content marketing. 

Some content marketing agencies offer comprehensive packages that include content creation, distribution, and promotion, while others focus on specific services. 

Understanding your limitations will help you choose a package that aligns with your resources and budget.

Consider the features of content marketing packages

When evaluating content marketing packages, pay attention to the features included. 

Look for services like robust content marketing strategy development, keyword research, blog writing, link building, and analytics reporting. 

Depending on your needs, you may prioritize certain features over others.

Choose the agency that best fits your requirements

Finally, select an agency that best fits your requirements and goals. Consider aspects such as their experience in the SaaS industry, client testimonials, case studies, and team expertise.

Arrange meetings with potential SaaS marketing agencies to discuss your needs and determine if they are a good match for your business.

The top 5 content marketing packages and agencies for SaaS

Now that you know how to select a content marketing package, let’s explore the five top agencies offering SaaS content marketing services.

1. Quoleady

Trying to find the right SaaS SEO agency for your business? Look no further than Quoleady! 

With years of experience working with SaaS businesses across the USA and Europe, we pride ourselves on our commitment to quality, care, and consistency. Our customized content marketing strategies bring results and help convert website visitors into buyers.

Our process begins with analyzing your market and competition to identify content opportunities to provide you with the highest return on investment. We can also revamp your old content and make it more captivating, relevant, and SEO-friendly. 

Our wide range of content marketing services includes publishing your articles on leading sites such as Forbes or Entrepreneur and ethical manual outreach to obtain high-quality backlinks.

Our primary goal is to increase your website traffic and motivate people to sign up for your services. At Quoleady, we take great care and attention to detail in handling all your content marketing needs.

Why choose us? Our team is passionate about providing high-quality content that drives results. We are also committed to creating one of the best SaaS content marketing blogs to inspire you.

We understand that every business has its unique needs. Therefore, we are dedicated to understanding and customizing our approach to meet those requirements.

Schedule a consultation today to see how quality, care, and consistency can benefit your business.

Content marketing services

• SaaS content audit
• SaaS content production
• Keyword research for SaaS
• Creating high-intent content marketing strategies
• Optimizing SaaS blogs for SEO
• SaaS link building
• B2B copywriting services

Notable results

1. We helped get Expandi from 0 to $7M ARR in a couple of years
2. We brought 50K visits and 650 leads with just 20 articles for RingBlaze
3. We brought 500 leads with 16 articles in 4 months for FullSession

Content marketing agency pricing

Quoleady offers three packages tailored for SaaS startups.

Content marketing package

Our content marketing package includes content writing and link building services. We provide an all-in-one solution for your online marketing endeavours. 

You can choose the word count for content creation and allocate a suitable budget for effective backlink building. 

• Starter plan costs $1,990 per month and includes 7,500 words and a $500 link building budget
• Plus plan costs $2,990 per month and includes 10,000 words and a $1,000 link building budget
• Pro plan costs $5,690 per month and consists of 20,000 words and a $1,500 link building budget

Content writing package

The content writing package is the ultimate choice for startups seeking to scale up their content production. 

It includes a wide array of services that cover the entire content creation process – from keyword research and content writing to monthly reports.

• Lite plan costs $1,500/month and includes all services with 7,500 words per month
• Plus plan costs $2,000/month and includes all services with 10,000 words per month
• Pro plan costs $3,000/month and includes all services with 15,000 words per month

Link building package

Our link building package assists you in acquiring high-quality backlinks from carefully selected websites. We prioritize the quality and legitimacy of our target websites, ensuring they are not associated with content mills or private blog networks.

Each plan differs by the price per link and Moz DA and requires a minimum monthly budget of $1,500.

• Lite plan costs $200/link for platforms with Moz DA of 20-39
• Plus plan costs $250/link for platforms with Moz DA of 40-69
• Pro plan costs $350/link for platforms with Moz DA of 70+

At Quoleady, we believe in being transparent about our pricing. We don’t hide any fees from our clients. We aim to provide top-notch content marketing services that help you achieve your goals while staying within your budget.

You can find all the details on our Pricing page or schedule a consultation for more information.

2. Grow and Convert

Grow and Convert is a results-driven content marketing and SEO agency.

This team has a unique approach to keyword targeting. Their strategy prioritizes high-intent keywords that drive conversions. 

They concentrate on keywords with a strong buying intent at the bottom of the funnel before shifting their focus to top-of-the-funnel keywords.

Content marketing services

• Content marketing strategy
• Keyword research
• Content writing
• Link building
• Content updating
• PPC strategy
• Monthly reports

Notable results

1. CognitiveFX got 70,000 page views in 14 months
2. Circuit got 14,577 sessions in 6 months
3. Leadfeeder got more than 200 signups per month

Content marketing pricing

Grow and Convert provides an all-in-one content package that costs $10,000 per month and includes the following:

• Customer research
• 34 keywords per year
• Article writing for search engines
• Content promotion
• Link building 
• Reports on traffic and conversions

If their fee exceeds your budget, they offer a content marketing course to teach you how to handle the process independently.

3. Llama Lead Gen

Llama Lead Gen is a specialized lead generation agency that offers comprehensive content marketing services for SaaS startups. They strongly focus on delivering qualified leads and helping businesses achieve their growth targets.

Content marketing services

• Content marketing strategy
• Content calendar
• Content writing
• Copywriting
• Content updating
• Designing ad creatives
• Developing lead generation forms
• Landing page optimization

Notable results

1. Cornerstone OnDemand (CSOD) got 2,837 leads and conversions across all campaigns, 189 closed deals and an average ROI of 274%
2. Co.tribute got 243 content downloads and five sign-ups
3. A digital transformation company got 490 qualified leads and 87 closed deals

Content marketing pricing

Llama Lead Gen offers three marketing packages for SaaS startups on their official website: Alpaca, Llama and Llama Herd.

What makes their plans stand out is their comprehensive service scope. 

In addition to content strategy, audit, writing, and updating, they integrate the following:

• Social media ads
• Social media marketing
• Marketing and sales funnel development
• Influencer marketing and management 

This approach ensures a well-rounded and holistic digital marketing strategy that covers various aspects of your online presence. 

Unfortunately, their pricing is unavailable to the public.

According to Clutch, they have:

• Small package for small and mid-size businesses for $5,000/month
• Medium package for mid-market companies for $7,500/month
• Large package for enterprises for $10,000/month

The small package does not come with SEO optimization and editorial calendar. Each package varies in the number of guest blog posts, how-to guides, ebooks, and case studies included.

4. MarketDesign Consulting

MarketDesign Consulting is a specialized technology consulting firm that supports IT solution providers, SaaS companies, and tech start-ups. 

Their unique approach involves creating valuable content that prioritizes the needs and interests of your audience, fostering trust and credibility. 

MarketDesign Consulting helps you establish meaningful connections and provide substantial value to your clients by centering content around the audience rather than solely promoting your brand.

Content marketing services

• Content strategy
• Content ideation
• Content creation
• Content promotion
• Content repurposing
• Content reporting

Notable results

You can find the portfolio of MarketDesign Consulting on its official website, but it does not include any case studies.

Content marketing pricing

MarketDesign Consulting has three packages available. Each package includes additional services with a price per project:

1. Compete plan costs $8,500 and includes three landing pages​, three blog posts​ with promotion, two content offers​ and a six-month editorial content calendar
2. Grow plan costs $12,750 and includes content strategy and Storybrand Messaging Workshop 
3. Thrive costs $32,500 and includes everything in Grow and Compete plus three website pillar pages, a formal sales messaging playbook and email and social media campaigns

5. Fusion Digital Agency

Fusion Digital strives to fuse its expertise with your marketing strategy and business objectives. 

Doing so enhances their ability to extract valuable insights from data, effectively identify and resolve performance issues, and consistently deliver impactful recommendations to boost your content production. 

Content marketing services

• Technical SEO
• Content production
• Digital PR

Notable results

There are no case studies available on the official website.

Content marketing pricing

Fusion Digital provides three content marketing packages:

• Technical SEO essentials with services like SEO audit, keyword research, backlink audit and issue alerts
• Tech SEO+content strategy where your team produces the content and Fusion Digital provides guidance and editing service
• Tech SEO, content strategy+production where Fusion Digital develops the content strategy and is responsible for content production

However, pricing is not available on the official website. You need to contact the sales team for more information.

According to Clutch, Technical SEO essentials cost $2,500/month, Tech SEO+content strategy costs $3,000/month, and Tech SEO content strategy+production costs $4,000/month.

A quick overview of the best content marketing packages

To recap, let’s share all the essential details on the top marketing agencies and content marketing packages available for SaaS startups.

Content marketing packages: Our verdict

When choosing a content marketing package for your SaaS startup, it’s crucial to consider your specific goals, resources, and budget. 

Each agency mentioned in this article offers tailored packages for different needs. However, Quoleady stands out due to its industry-specific expertise and the most affordable content marketing packages you can use to elevate your SaaS marketing endeavours. 

Here are ten reasons we could be the reliable partner you need:

1. Expertise: Our team consists of experienced professionals well-versed in SaaS content marketing.
2. Customized approach: We tailor our strategies to meet the unique requirements of each project.
3. Proven track record: We have a history of delivering tangible client results.
4. Strategic mindset: Our approach is guided by a strategic perspective, ensuring alignment with your business goals.
5. Innovative solutions: We continuously explore new and inventive methods to enhance our marketing efforts and achieve superior outcomes.
6. Transparency: We provide regular updates and reports, keeping you informed about the progress and results of our work.
7. Client-centric focus: Your satisfaction is our priority, and we strive to exceed your expectations.
8. Effective communication: We prioritize open and efficient communication, ensuring you are always informed and involved.
9. Flexible approach: We are adaptable and can accommodate business needs or goals changes.
10. Competitive pricing: Our services offer exceptional quality at competitive prices, making them accessible to SaaS businesses of all sizes.

If you’re interested in discovering more about how we can help your business thrive, we invite you to book a call today. Let’s discuss your requirements and explore how our expertise can benefit your SaaS startup.

FAQs about content marketing packages

What are content marketing package examples?

Content marketing packages can include various services such as content strategy development, blog writing, social media management, SEO optimization, email marketing campaigns, lead generation, and analytics reporting. 

The examples mentioned in this blog post highlight the range of services provided by different agencies.

What are the four pillars of marketing content?

The four pillars of marketing content are strategy, creation, distribution, and analysis. A well-rounded content marketing package should address these pillars to ensure a comprehensive and effective plan.

What are the six areas of content marketing?

The six areas of content marketing include strategy development, content creation, content distribution, social media marketing, SEO optimization, and performance analysis. 

A content marketing package should cover these areas to provide a holistic approach to your marketing efforts.

What should be included in a content creation package?

A content creation package should include services such as content strategy development, blog and article writing, infographic creation, and copywriting. 

It may also encompass content optimization for search engines and promotion on social media platforms, ensuring your content reaches and engages your target audience effectively.

The post 5 Best Content Marketing Packages for SaaS Startups appeared first on Quoleady.

That journey taught me so much and I had a chance to try dozens of content marketing tools over the years. I got to know what really works and what’s a waste of money.

At Quoleady, we use different tools in all phases of content production.

They help us create engaging content for our clients, rank content on Google, and most importantly, ensure high quality and consistency throughout all the articles we produce.

In this article, I’ll share the best content marketing tools that will help you speed up your work in 2024.

Don’t worry, you won’t need all the apps in my list. It’s enough to pick one from each category and it will boost your marketing efforts and the results you get.

What are SaaS content marketing tools?

SaaS content marketing tools are different apps and software tools that can help you with all phases of SaaS content production.

You’ve probably heard about content management systems and project management apps, but there’s more to it when it comes to SaaS content marketing.

SaaS marketing agencies use various tools to make sure their content is high-quality: from search engine optimization tools to grammar tools, and, more recently, AI tools.

SaaS content marketing tools can be used in all phases of content creation and production. We use them for content planning and keyword research; for SEO content optimization, for content editing and proofreading and much more.

Why do you need SaaS content marketing tools?

Great content is a base of B2B SaaS inbound marketing.

The competition among SaaS companies is insane and if you want to stay on the top you have to produce content on a regular basis. That means a lot of content.

When you are on a mission to scale your content marketing game, it’s almost impossible to do everything manually, without the help of content marketing tools. And why would you waste human hours when there are a lot of great apps out there that can automate and speed up the process?

My advice is to focus your efforts on creating an awesome SaaS content marketing strategy (you can get help from the content strategist) and to use marketing automation tools to help you with things that can be automated.

Benefits of using SaaS content marketing apps

Here are a couple of benefits of using SaaS content marketing apps:

• They provide you with valuable insights and customer data, for example, what is your target audience searching for on Google. If you don’t use them to gain insights and rely on your intuition instead, you’re practically leaving money on the table.
• SaaS marketing tools free up a lot of time for you and your team to focus on other tasks (building and improving your SaaS products, improving your overall marketing strategy, gathering content ideas, etc.)
• Some of the tools help you optimize your content so that it can rank on search engines. That way, you get more website visitors and quality leads who can be converted into paying customers.
• They improve the quality of your content, which improves the user experience of your potential clients, which in turn increases your conversion rate.
• SaaS marketing tools are a lifesaver for big marketing teams because they allow you to collaborate in real-time and keep the quality of your content consistent.
• Finally, tools can help you avoid SaaS content marketing mistakes, like using the wrong keywords or building low-quality backlinks.

20 SaaS content marketing tools

The content creation process starts long before you open that Google doc and start writing. The first step is to create a strategy and the best content marketing strategies are based on relevant keywords people are searching for.

You’ve guessed it. You need a keyword research tool.

But it’s just the beginning.

Content production is a gradual process that involves research and planning, writing content, building backlinks and other stages. There are tools out there that can help you every step of the way including apps to optimize your SaaS content for SEO, content writing tools and many more.

If you want to spice it up, you can use AI-powered tools to enhance your content. However, be careful when using them.

No matter how many tools have appeared on the market including ChatGPT, Jasper, WriteSonic – AI-generated content could be recognized and penalized by Google. Moreover, it doesn’t bring actionable or experience-based insights that human content does.

Next, I’ve broken down SaaS marketing tools into 7 categories, for each phase of the content creation process.

SaaS content marketing tools: task management 

Task management tools are a must-have, especially for SaaS companies with large marketing teams that are working on multiple projects. These tools can help you organize your workflows and assign tasks to the SaaS marketing team members, improving your productivity and saving you a lot of time on back-and-forth communication.

1. Notion

Notion is the app we use for task management on all levels. I love it because it allows you to build your own workflows the way you want by adding Kanban boards and tables.

Notion offers a more visual layout than other similar tools, which makes it easy to navigate multiple projects, using a drag-and-drop method.

It’s very flexible and you can customize everything according to your needs at the moment.

You can use Notion to create a content calendar, assign tasks to your copywriters, create to-do lists, create templates, share internal documentation, write notes and many other things.

Notion is widely used in many areas across multiple teams (company-wide wikis, note taker, data organizer) but it can also be adjusted to work for a content marketing team and meet their needs such as assigning tasks, tracking someone’s progress in Kanban board, leaving comments and setting up reminders.

It’s a great tool for collaboration and content process management because you always get to see where someone is with their task (not started, task in progress, completed).

Pricing:

• Free: Limited number of blocks
• Plus: $8 per user per month
• Business: $15 per user per month
• Enterprise: custom price

2. Asana

Asana is another task management tool popular among agile SaaS marketing teams. Our friends from Userpilot love how well the tool works for their content marketing team.

It has similar features as Notion, but it’s a bit more complicated to use if this is your first time using a project management tool.

It allows you to break any big task into subtasks for your team to complete, break big goals into milestones and visually track your progress.

You can also invite Guests (partners, external experts, clients) to collaborate with you in Asana.

The one thing where Asana beats other task management tools is automation. You can automate most routine project management steps, like assigning repetitive tasks to the right team members, sending automatic notifications and similar.

Pricing:

• Free: for individuals and teams up to 15 members
• Premium: $10.99 per user per month
• Business: $24.99 per user per month

3. ClickUp

ClickUp could be a more affordable option, especially for smaller teams because the cheapest plan could be enough for all their needs.

It allows you to create dashboards and customize them according to your needs, set up recurring tasks and reminders, create docs and wikis.

Some of its advanced features include in-app screen recording and a built-in instant messaging app with different channels that could replace Slack.

On the con side, many users said that it took them a while to learn how to use the tool properly and get the most out of it.

Pricing:

• Free: Limited storage
• Unlimited: $5 per user per month
• Business: $12 per user per month
• Business Plus: $19 per user per month
• Enteprise: custom price

SaaS keyword research tools

If you want to increase your website’s visibility in the search engine results, your content strategy should be based on relevant keywords that can bring you the most organic traffic.

My advice is to not only focus on search volume and keyword difficulty but also to think about search intent. We usually get the highest marketing ROI when we base our strategy on high-intent content. You can read this case study to see how we helped our client go from 0 to 21.000 website visitors by using the right keywords (e.g. alternative keywords).

4. Ahrefs

We use Ahrefs not only to check the keyword metrics I mentioned above but because it also has some advanced traffic metrics.

You can check website traffic potential – it shows you the total traffic you could possibly get if you rank #1 for a particular keyword.

If you’re doing paid marketing campaigns, you can check CPC for every keyword you want to target.

You can also get keyword ideas, related keywords, autocomplete search suggestions etc.

Pricing:

• Lite: $99 per month
• Standard: $199 per month
• Advanced: $399 per month
• Enterprise: $999 per month

5. SemRush

SemRush is similar to Ahrefs, but it offers some additional metrics. For example, it’s great for those interested in search engine marketing, as it offers more detailed PPC data than other tools. You can also track keywords and get daily updates for keywords that interest you.

A great thing about this tool is that you can use it to analyze the search intent of each keyword. It recognizes four types of intent: informational, commercial, navigational and transactional intent.

SemRush could be a bit more detailed, but I prefer Ahrefs due to its great interface that makes it easier to focus on the metrics that really matter to you.

Pricing:

• Pro: $119.95 per month (tracks up to 500 keywords)
• Guru: $229.95 per month (tracks up to 1500 keywords)
• Business: $449.95 per month (tracks up to 5000 keywords)

6. SERanking

SERanking offers similar features as the first two keyword research tools, but it’s more accessible, especially if you have a small business with a limited marketing budget.

It has a bit different system of measuring keyword difficulty, or as SERanking calls it, keyword effectiveness index.

However, users say that its keyword database is smaller in comparison to Ahrefs or SemRush. You can also track only a limited number of keywords, for example, with the cheapest plan only 250 keywords – which may work if you’re a small business owner but not if you have a SaaS SEO agency working on different projects.

Pricing:

• Essential: $31.20 per month
• Pro: $71.20 per month
• Business: $151.20 per month

SaaS backlink research tools

Backlinks are one of the most important ranking factors. No matter how good your content may be, it’s very difficult to rank it if it doesn’t have any backlinks, unless you focus on low-competition keywords.

I do not suggest link swaps or buying links, instead, you can use one of the SaaS link-building strategies to get high-quality links (A-B-C exchange, guest blogging, HARO and others).

Read this article to learn how to choose websites to build backlinks from. Or check this case study to see how we’ve grown domain authority and website traffic for our client, with a combination of great content and quality backlinks.

7. Ahrefs

I’ve already mentioned Ahrefs as a keyword research tool, but it’s more than that. It can help with backlink-building efforts. Ahrefs was the first tool I was introduced to when I just entered the digital marketing space back in 2013, and I’ve been using it ever since because it’s constantly improving.

Ahrefs has the largest index of live backlinks (over 15 trillion) that gets updated every 15-30 minutes. That’s not a surprise because they’re also the second most active web crawler, right after Google!

Here’s what you can do with Ahrefs:

• monitor the growth or decline of your backlinks
• see all your competitor’s backlinks and get a detailed report of the linking domains and URLs
• discover link opportunities
• see how many backlinks and referring domains would you need to rank #1 for a particular keyword
• analyze backlink anchors

8. SemRush

SemRush also has a large base of backlinks and advanced features like monitoring for changes such as new and lost links.

You can use their Backlink Gap tool to compare your backlink profile with your competitors and discover opportunities for link-building.

You’ll get a list of websites that link to your competitors, and you can analyze them and decide which ones are worthy of your time.

You can do the whole outreach process through SemRush. Decide on the prospects you want to pursue and create outreach email marketing campaigns, all within the app.

You can also set reminders for link-building opportunities you want to follow up on.

9. SERanking

SERanking is a great tool to assess your backlink profile, which should be a part of your SaaS content audit.

You can measure the value of every backlink, based on the website they come from, its domain rating, domain trust (a unique metric developed by SERanking), anchor text and other factors.

You can also use it to monitor your backlinks in real-time, to make sure they don’t drop out of Google’s index, get dofollow/nofollow link ratio and check your backlink profile growth dynamics.

On the con side, SERanking has a limited backlink database – 2.7 billion, which is way less than Ahrefs can offer, for example.

SaaS blog content SEO tools

SEO writing tools can help you boost your marketing efforts and make sure your content is fully optimized so it can rank on search engines.

10. SurferSEO

SurferSEO is our favorite SEO writing tool. It’s easy to use and you can track your results in real time while writing.

It’s one of the best on-page SEO tools as it covers all elements that can help you rank on search engines.

The tool provides you with relevant keywords based on competitor analysis. Not only will you get a comprehensive list of keywords, but also suggestions on how many times you should use each keyword, to make your content rank on Google and avoid keyword stuffing.

You can track your content score as you write, and you get suggestions on things that could improve your score.

The score is based on different factors: content length, number of titles, number of paragraphs, keywords used, etc. I suggest opting for at least 70/100, but the higher the score the better.

You can also use it to generate content outlines, titles and questions for the FAQ section.

Pricing:

• Basic: $49 per month
• Pro: $99 per month
• Business: $199 per month
• Enterprise: custom price, unlimited number of articles

11. Outranking.io

Outranking.io is a combination of an on-page SEO tool and an AI writer.

You can use Outranking.io to create content outlines and get detailed SEO content briefs that guide you through the content creation process step-by-step.

It’s based on the SERP analysis and it gives you suggestions on how to optimize your content in order to outrank your competitors. Some of the suggestions include: keywords, content length, title ideas and meta-description. It also offers support with internal linking.

If you don’t have a lot of time for writing, you can use its auto-complete feature. You start writing the sentence, and the tool will finish your sentence, based on NLP and machine learning.

Pricing:

• Solo: $79 per month (only one domain)
• Pro: $149 per month
• Company: $219 per month

12. ClearScope

ClearScope is a tool with a great interface and a lot of suggestions on how to improve your content.

Its approach is a bit different from SurferSEO and Outranking.io. Instead of analyzing your search engine competitors, ClearScope bases its suggestions on search intent.

It provides two key metrics: SEO and readability score. It helps you find the balance between optimizing your content for search engines and making sure that it’s engaging and easy to understand.

On the con side, ClearScope may be a bit pricey option, especially because it doesn’t offer some of the core features that the first two tools have like SERP analysis for example.

Pricing:

• Essentials: $170 per month, only one user
• Business/Enterprise: custom pricing

SaaS AI content writing tools

AI content writing tools can help you when you struggle with writer’s block because you can use them to generate ideas and content outlines. Some of them can also be used to enhance the content you’ve already created and make it more engaging

However, I wouldn’t encourage using AI tools for writing articles from scratch because they could be penalized on Google.

13. WriteSonic

WriteSonic could be the most comprehensive AI writing tool as it offers templates for almost all types of text. It can be very useful when you need to generate different versions of text quickly to do A/B testing, for example, copy for ads or social media posts.

You can either use it for AI-assisted content creation (outlines, ideas, etc.) or you can let it write the whole text for you. In that case, it’s very important to enter detailed input and to thoroughly check the final version before publishing.

What’s more, you can create content in 24 different languages, which is great for software and SaaS companies that operate in different markets worldwide.

You can use it to:

• Write blog posts
• Write copy for landing pages
• Write product descriptions
• Write copy for Facebook and Google ads
• Generate content outlines
• Generate titles and subtitles
• Generate meta description
• Generate content ideas

Pricing:

• Free trial: only one user, up to 6.250 words
• Long-form: $12.67 per person per month
• Custom plan

14. Jasper

Jasper can be used for writing a wide variety of text: blog posts, email campaigns, copy for ads and social media platforms, and so on.

While WriteSonic has more templates, Jasper is more flexible, it allows you to choose from multiple options and give a personal touch to your copy. However, some users said that they experience choice paralysis as there are too many options to choose from.

There’s also a great feature called Content improver. You can insert your existing content and rewrite it to make it more engaging.

Another thing that Jasper does so well is summarizing and expanding text. If you want to write a summary of a long blog post, you can get a quality summary in seconds. On the other hand, if you need to expand your text to meet a certain word count, Jasper can do it for you, in a way that sounds natural, without the fluff.

Jasper is available in 26 languages, which could save you money and time you’d spend on translating your content.

Pricing:

• Free: free trial up to 10.000 words
• Boss Mode: $59 per month, up to 5 users and 50.000 words
• Business: $499 per month, unlimited number of words

15. Copy.ai

Copy.ai is another popular writing tool that can speed up your content creation process. It requires a bit more input than other tools but the final result is worth it.

First, you choose the type of text you want to create (blog post, email marketing campaign, ad).

Then, you should provide some context about your SaaS company and the product you sell.

Then, you have to write the main points you want to be covered.

Finally, choose the tone of voice and let the tool do the rest.

It’s less varied than WriteSonic and Jasper, but with detailed input, it can produce quality content aligned with your brand’s voice, especially when it comes to short forms of content.

Pricing:

• Free: up to 2.000 words per month
• Pro: $49 per month, up to 5 users, unlimited number of words

At Quoleady, we sometimes use AI tools for rephrasing sentences or paragraphs to make them sound better and get a better flow. We never write entire articles with its help. All our articles are being checked with AI detector tools prior to sharing with our clients. I encourage you to stick to a similar strategy and use AI as good add-on rather than a base for your content production.

SaaS blog article title tools

You have less than two seconds to catch your reader’s attention on Google. A great title can help you stand out from your competition and improve your CTR. Here are the tools we often use when it comes to putting together titles:

16. CoSchedule

CoSchedule Headline Analyzer shows how strong your title is and what you can improve. The tool analyzes whether the title is clear and skimmable, whether it’s emotional, should it have more or fewer characters, etc.

It also gives you plenty of suggestions on words you could change to make the title even more effective.

And the best part is that this tool is completely free!

17. CapitalizeMyTitle

You can use this simple and free tool when you’re not sure which words should be capitalized. As you can see in the picture, you can adjust it to different writing formats.

SaaS tools for content editors

Finally, here are a few tools to run your content through before publishing it.

18. Grammarly

Grammarly makes the editing process faster and much more efficient. It goes way beyond spell-checking and grammar-checking.

It improves the quality and clarity of the article, giving suggestions on how to make difficult sentences easier to read. And isn’t that the goal of SaaS content writing – making sure that everyone understands you?

If you have a team of copywriters, Grammarly ensures their writing stays on-brand and consistent, by using the same tone of voice.

Pricing:

• Free version
• Premium: $12 per user per month
• Business: $15 per user per month

19. Copyscape

Before publishing online content, you have to make sure that it’s unique because Google  could penalize plagiarized content.

Copyscape is the most powerful tool for detecting plagiarism. You can use it not only to make sure that your content is original and prevent duplicate content on your website but also to check if any website has copied your content.

Pricing: $19.95 per month for up to 10 pages on your site, every additional page costs $1 per month

20. AI content detector

It’s 2024 and it’s ok to use the help of AI writing tools but you should never publish content that was entirely generated by AI, because Google could penalize you.

There are different AI checkers on the market, but we use the Content at Scale AI detector because it’s quick and reliable.

For now, AI content detection with this tool is free!

Now that you know which tools you can use, I suggest you check out our SaaS content marketing blog writing tips where I guide you through SaaS content creation, step-by-step.

Summary

To sum it up, here are the most important comarketing tools every SaaS business needs:

1. Task management tool
2. SEO and keyword research tools
3. Writing tools

I hope this article helped you understand what each of the SaaS content marketing tools offers and how you can create one of the best SaaS content marketing blogs.

Choosing the right tool depends on many factors like the size of your team, your SaaS content strategy, whether you outsource some parts of content creation, etc.

Subscribing to all these SaaS marketing tools may seem like a lot, but investing in high-quality content is a strategy that always pays off in the long run.

If you need help with content creation or marketing strategy, book a free call and let us help!

As always, feel free to reach out to me on LinkedIn if you have any questions.

The post 20 SaaS Content Marketing Tools to Thrive in 2025 appeared first on Quoleady.

In this article, we’ll examine the pros and cons of each option to help you choose. Plus, we’ll review the most common hiring problems and what to do about them.

What is a B2B SaaS copywriter?

A B2B SaaS copywriter specializes in creating persuasive copy specifically tailored to the needs of SaaS companies that target other businesses instead of individual consumers. They can write copy for your blog post, landing page or email marketing.

The main goal of B2B SaaS copywriting is to drive conversions by encouraging readers to take action, such as purchasing a subscription plan or signing up for a free trial. But SaaS copywriters can also:

• Educate your audience
• Present you as an industry expert 
• Help increase website visibility and traffic by writing optimized and engaging copy

B2B SaaS copywriter: Hiring options

Here we’ll discuss three hiring options:

1. Content marketing agency
2. In-house writer
3. Freelance writer

The right option will depend on your content needs and budget, so you should first analyze your resources and what you want to achieve. 

Content marketing agency

The first option is hiring a SaaS content marketing agency. A content agency comprises a team of professionals specializing in creating, managing and strategizing content for SaaS companies. They typically offer a range of services related to content creation, such as:

• Keyword research
• Content strategy
• SaaS content writing
• SEO optimization
• Content distribution
• Content performance analysis

Some even offer graphic design and video production. SaaS marketing agencies work closely with clients to understand their brand, target audience and marketing objectives.

Pros

Here are the benefits of hiring a content agency:

• Diverse skill set: Content agencies often have a team of professionals with different skills, including copywriters, editors, content strategists, SEO specialists and project managers. Such a team can ensure a holistic approach to your content creation, offering strategic guidance and providing results-driven content. 
• Scalability and resources: Content agencies are typically well-equipped to handle varying content production requirements. Whether you need a few articles or entire digital marketing campaigns, agencies can allocate the right team members to meet your needs. 
• Hiring responsibility: The agency takes care of the entire recruitment and training process – their writers are usually carefully evaluated and selected, ensuring you have access to the most competent copywriters without investing time and effort in finding suitable candidates, posting job ads, interviewing and testing them. 
• Efficiency and timeliness: Agencies have established workflows and processes, allowing them to deliver content more efficiently and timely. They can manage multiple projects simultaneously, ensuring deadlines are met and your SaaS content strategy is on track.
• Consistency and quality: A SaaS blog writing company can provide consistent quality by employing quality control measures, including proofreading and editing and ensuring you’re happy with the results. This attention to detail helps maintain a high standard for your content.
• Experience and industry insights: Content agencies often have experience working with clients from multiple industries, which enables them to gain valuable insights about emerging trends and best practices. They can leverage this experience and expertise to create content.
• Project management: Working with a content agency provides peace of mind because you can rely on their project management skills. They will handle the coordination, communication and logistics of your content initiatives, allowing you to focus on other core aspects of your business.

Of course, these advantages can vary from agency to agency. That’s why you should:

1. Ask for their portfolio of written work or samples.
2. Check their case studies to see what they have achieved with content.
3. Book a consultation call to check whether their communication style and values align with yours.

Cons

While hiring a content agency has many benefits, you should also consider potential drawbacks:

• Cost: Hiring a content agency can be more expensive than hiring a freelance copywriter because you also pay for project management skills, administrative expenses etc. However, content agencies often offer flexible pricing models, allowing you to select an option that aligns with your budget.
• Less control: When you work with a content agency, you’re entrusting the creative process and execution to an external team, which means less direct control compared to working with an in-house copywriter. This is a con for some and a benefit for others, but it also depends on the agency because you can decide how much control you want, e.g., you can approve the briefs before writing or only give feedback on the final draft. 

In-house copywriter

Image source: Freepik

An in-house B2B SaaS copywriter is a copywriting professional employed directly by a B2B SaaS company to create copy for marketing purposes.

Pros

Here are the benefits of hiring an in-house copywriter:

• Direct collaboration and communication: An in-house copywriter allows for direct collaboration and immediate communication. They are readily available as they work for you, making it easier to discuss project details, provide feedback and align on creative direction. Of course, some content agencies also provide consistent communication, but it is primarily characteristic of in-house employees. 
• Brand familiarity and cultural fit: An in-house copywriter works closely with your team, enabling them to gain a deep understanding of your brand voice, style, messaging, culture and values. This familiarity helps ensure consistency in your content that aligns with your brand identity. 
• Deep industry knowledge and expertise: In-house copywriters can develop a deep understanding of your industry and target audience over time. They become immersed in your organization’s niche and stay updated on industry trends. This specialized knowledge allows them to create content that resonates with your buyer persona.
• Full availability: Hiring an in-house copywriter is an excellent option if you have consistent and frequent content needs. As in-house copywriters are dedicated solely to your organization’s content needs, they can prioritize the tasks you want and do them when you want. 
• Greater control: Hiring an in-house copywriter gives you more control over content creation. You can provide direct guidance and oversee their work closely, ensuring it meets your expectations.

Cons

Here are the cons to keep in mind when considering hiring an in-house copywriter:

• Cost and overhead expenses: Hiring an in-house copywriter involves additional costs beyond the price you pay for their services. You’ll need to account for expenses such as benefits, vacation, training, equipment and office space if you don’t work remotely.
• Staffing challenges: Hiring an in-house copywriter means forming a candidate pool, recruiting, onboarding, managing and keeping an employee. Finding a suitable candidate with the necessary skills who is a cultural fit can be time-consuming and challenging. Also, if the copywriter leaves the company, it can disrupt the content-creation process and will require finding a replacement.
• Limited skill set: An in-house copywriter has expertise in B2B copywriting services but might not possess the same breadth of skills as a team in a content agency. They may lack expertise in SEO optimization for SaaS or content strategy, limiting their ability to handle diverse content needs or requiring additional outsourcing or resources.
• Creative stagnation: An in-house copywriter primarily focuses on your organization’s goals and brand. While working on the same project can ensure consistency, it may also limit exposure to diverse perspectives and fresh ideas, leading to creative stagnation and impacting the innovativeness of your content.

Freelance copywriter

Image source: Freepik

A freelance B2B SaaS copywriter works independently on a contract basis to create copy for B2B SaaS companies. They often offer services to multiple clients.

Pros

Here are the advantages of working with a freelance copywriter:

• Flexibility: Freelance copywriters offer flexibility regarding project scope and duration. You can hire them per project or work with them on multiple projects, allowing you to scale your content needs up or down as required.
• Cost savings: Hiring a freelancer is often the cheapest option because you don’t have to bear the costs of hiring a full-time employee or a SaaS SEO agency, making them a good choice for companies with limited budgets or those with project-based or temporary content needs.
• Fresh perspective and creativity: Freelancers often work with multiple clients across various industries, exposing them to diverse perspectives and creative approaches. This exposure helps them bring unique insights and innovative thinking to your content projects.
• Specialization: Freelance copywriters often specialize in specific industries, niches or writing styles to make them more competitive. This specialization can be beneficial when you need content that requires in-depth knowledge or a unique skill set. 
• Diverse talent pool: Freelancers come from various backgrounds and experiences, offering a vast talent pool to choose from. This variety allows you to select the most suitable freelance copywriter for each project.

Cons

Here are the potential drawbacks of hiring a freelance copywriter:

• Availability: Freelancers often have multiple clients and projects, affecting their availability and workload. Their availability can also fluctuate due to personal circumstances or unforeseen events. If a freelancer becomes unavailable during a project or discontinues their freelance work, it can disrupt your content production and require finding a replacement quickly. Depending on their commitments, they may not always be able to accommodate your immediate content needs. 
• Management: While freelancers can be highly professional and dependable, they work independently and, as a result, may need a bit of hand-holding or may not consistently deliver quality articles or meet deadlines.
• Limited control: As a client, you don’t have direct control over a freelancer’s work process compared to an in-house copywriter. While you can provide guidance and feedback, you may not have the same influence over their day-to-day activities.
• Limited skill set and resources: As with in-house copywriters, freelance copywriters primarily specialize in writing copy and often don’t have the same expertise or experience as a team in a content agency. If you don’t want to deal with strategy or SEO, you may need to hire multiple freelancers or consider alternatives.
• Hiring and management responsibility: It is your responsibility to find suitable candidates, post job ads, evaluate and interview them, but also train them and ensure deadlines are met, which can be challenging and time-consuming.

B2B SaaS copywriter: Hiring options comparison table

Common problems when hiring a B2B SaaS copywriter and what to do about them

According to research, here are the most common problems arising when outsourcing writing and what to do about them:

• 🙁 49% report it’s difficult to find a writer with subject matter expertise or experience. 

💡 Take the time to have a call or record a video or an audio message providing copywriters with your expert insights. Copywriters are, by profession, good researchers and know consumer psychology, so they’ll be able to present your insights in a compelling and easy-to-understand way.

• 🙁 42% report content quality wasn’t high enough. 

💡 Take the time to evaluate writers’ work, give them short or paid assignments and provide them with enough resources and training to produce high-quality work. Or hire an agency with a proven track record of success and quality control measures.

• 🙁 36% report content requiring a lot of editing on their end. 

💡 Communicate clearly your goals, preferences, target audience and brand voice, provide copywriters with detailed briefs and make sure they are responsive to feedback. 

• 🙁 29% report content not delivering expected results.

💡 Copywriters cannot solely be responsible for the article ranking and receiving traffic – you have to optimize your SaaS blog for SEO or hire an agency, employee or freelancer to help you do it.

Hiring a B2B SaaS copywriter: How can Quoleady help?

If you want to hire a SaaS marketing agency with dedicated copywriters, we can help. Here are the top reasons to work with us:

• We source, evaluate and train the best copywriters, so you don’t have to.
• We provide our copywriters with detailed article briefs and they create a well-researched and optimized copy to generate leads.
• We have established writing guidelines and proofread every article to ensure consistent quality.
• We take the time to learn about your product and preferences, value your feedback and implement it.
• We are available Monday-Friday, 9 AM-6 PM, to answer any questions, provide advice or update you on progress in a shared Slack channel or email.
• We provide other services to complement copywriting, such as conducting SaaS keyword research, devising a SaaS content strategy, building SaaS backlinks or performing a SaaS content audit.
• We are flexible, allowing you to choose only one or more services and providing flexible pricing models.

Hop on a free call to find out if we’re a fit.

Conclusion

As you’ve seen, all options have their own set of pros and cons. Weigh the factors we mentioned with your needs, budget and goals in mind to make an informed decision.

If you want a team of SaaS marketing professionals and carefully selected copywriters that provide consistent quality without the managing burden, we can help. Book a free 30-minute call to discuss your needs and see if we’re a fit.

FAQs

What does a B2B SaaS writer do?

A B2B SaaS writer specializes in creating informative and compelling content for B2B SaaS companies. They can write blog posts, landing pages, email sequences etc.

What is the difference between an agency and an in-house copywriter?

The agency is responsible for managing an agency copywriter, they have writing guidelines and quality control measures, including a team of editors who proof their work and ensure consistent quality. 

On the other hand, the company is responsible for finding its in-house copywriters, managing, training and keeping them, but if you have time and resources to do so, these copywriters can become well-versed in your brand voice and the preferences of your target audience.

Should I hire a freelancer or an agency?

Who you should hire depends on your specific needs. Hiring a freelancer can be a great choice if you need a budget-friendly option, have temporary content needs or want a writer with specific industry knowledge. 

However, if you don’t have time to find and evaluate potential candidates or manage them, a content agency should be your go-to option. Their predefined processes will give you peace of mind and allow you to focus on your core SaaS business.

The post Hiring a B2B SaaS Copywriter: Which is the Best Option for You? appeared first on Quoleady.

We’ve tried different strategies for our clients and in this article, I want to talk about the strategy we found works the best – it’s a SaaS content marketing strategy focused on high-intent keywords.

Thanks to this strategy, we’ve helped dozens of clients generate leads via their B2B SaaS blogs. Some of the well-known SaaS companies we’ve worked with include Expandi, Pandadoc, GetVoip, Monday.com and many more.

If you have a question about a B2B SaaS content production and its best practices feel free to book a free consultation and we’ll be happy to help you.

We love sharing our experience and we often share B2B SaaS content marketing blog writing tips.

If you want to discover content marketing strategies that bring results, check out articles we’ve written on the best SaaS content strategies for:

• Zapier – 3 content marketing strategies that bring in leads for SaaS startups
• Search Engine Watch – 10 SaaS marketers share what’s NOT working in content marketing anymore
• HubSpot – How Our Main Competitor Helped Chanty Increase Leads by 10K

And keep reading this article to learn how to apply high intent content strategy to your SaaS business.

What is high-intent content?

Before I start talking about keyword research for SaaS, I want to cover something that isn’t talked about enough.

I mean the search intent that stands behind every word or phrase someone types on Google.

The goal of our SEO strategy is not just to find popular keywords, but also to discover what people that are typing that keyword want.

Do they just want to get informed about a particular topic?

Or are they ready to purchase?

High-intent content is content that targets people at the bottom of the marketing funnel that are ready to purchase.

SaaS marketing agencies know that the best way to target them is by ranking for high-intent keywords on Google and we’ll show you how to do so.

What are high-intent keywords?

High-intent keywords are keywords with potentially high conversion rates, meaning that people who google them often turn into your SaaS subscribers after reading the article.

There are different types of high-intent keywords, as I’ll later talk about in detail.

The quickest way to identify them would be to look for transactional queries that mention something about purchasing: pricing, reviews, alternatives, and so on.

Transactional keywords are showing you that the reader isn’t just looking around, but that they’re seriously considering buying a product.

The most common mistake I see is when digital marketers focus only on high-volume keywords, without taking the time to figure out the user intent behind that keyword.

At our SaaS SEO agency, when we do keyword research for our clients we strive to find the balance between:

• search intent
• search volume
• keyword difficulty

I usually recommend covering a high-intent pool of keywords first before you get to the low-intent keywords, especially if you want to see quick results.

Here’s one category of high-intent keywords that I’ve found very effective for our clients.

Competitor keywords.

You want to target people that are looking for alternatives to your competitor’s product or simply comparing different options.

Let’s say you have email marketing software and your biggest competitor is Mailchimp.

You can leverage this keyword strategy by ranking on Google for the following keywords:

• “Mailchimp alternatives”
• “Mailchimp review”
• “Mailchimp vs MailerLite” (and then casually mentioning your product as well)

That way, you’re targeting people who are not satisfied with Mailchimp (or have questions about it) and might be open to alternatives to switch to.

Of course, choosing the right keywords is only one part of your SEO strategy and you should not forget to optimize other parts of it as well (page load speed, technical SEO, building backlinks the right way or adding internal links to your SaaS blog).

Why is high-intent content important for your SaaS?

This type of content (when written wisely) tends to have a high conversion rate because you’re targeting people that are at the end of their customer journey and are ready to buy.

Some of the high-intent blog posts we wrote for our clients had a 10% conversion rate, which is more than other types of articles.

Just imagine if every tenth person that landed on your website bought your product!

This SaaS content strategy has the best ROI in comparison to approaches that are focusing on broader keywords based only on the search volume and keyword difficulty.

Targeting high-intent keywords means bringing not only organic traffic to your website but also qualified leads.

In this case study we explained how we generated 650 high-quality leads for our client RingBlaze with only 20 articles.

If you feel like it’s too much to handle or just need friendly advice about your SaaS content from a SaaS content strategist, let’s talk. Book a free strategy call and let’s see what we can do for you.

Five high-intent content marketing strategies

Let us share some of the practical examples of high-intent content that you can use on your SaaS blog.

Listicles

Listicles are one of the most requested types of blog posts. At first, it may seem like an easy thing to write, but if you want to position your article on Google you may need to put in some effort. The goal is to write an unbiased in-depth review of each tool and provide as many details as you can. If you need some inspiration, check out the article we’ve written for our client on “Top 10 Linkedin automation tools”.

People who are searching for this type of article are usually near the end of their buyer journey.

They’re aware that they need a tool to solve a certain problem but they’re not sure which brand to choose.

Listicles allow you to position your SaaS product in the same line as the most popular apps from your industry, to stand out and make people notice your product.

Alternatives

Make a list of your biggest competitors and then use keyword research tools to see if enough people are looking for their alternatives. If you find out that there’s a certain search volume, you’ve potentially found an ideal target audience!

Let me explain. I’ll use the example of email marketing software. Let’s imagine that you’re a brand-new name in the email marketing industry and your biggest competitor is Mailchimp.

We’d try to rank your article for the query “Mailchimp alternatives”.

Yes, search queries like this may have a lower search volume than “email marketing”. But they have a high purchase intent and that’s what we’re after here.

A person that’s looking for Mailchimp alternatives is probably already using Mailchimp and they’re not satisfied with it for some reason. They’re actively looking for better options or better value for money, whatever it may be.

That’s your chance to showcase your SaaS product and its competitive advantage and convince them to give it a try.

And the best part: there’s a high potential for you to convert them faster, without having to go into the lead nurturing process.

Comparison

A lot of people want to compare the most popular SaaS tools, just because they’re the only ones they’ve heard of. That doesn’t mean they wouldn’t be open to learning about other tools as well, especially if they appear in their search results.

That’s your chance to write in-depth comparisons of different SaaS tools in your industry and appear in organic search.

For example, if you sell an email marketing tool, your target keywords could be:

• “Mailchimp vs GetResponse”
• “Mailchimp vs Omnisend”
• “GetResponse vs Omnisend”

Now, you may be wondering if the world really needs another review article? Well, a high-quality comparison article is always appreciated!

Most often for vs keywords there are search results by big guys (review platforms) like Capterra, G2 and Alternativeto. The pages they have are auto-generated and the only unique content is user-generated reviews.

Yes, there may be plenty of good articles for popular vs keywords, but it’s always possible to write a better one!

On the other hand, for less popular keywords, there’s a blue ocean so you can occupy it before it’s too late.

If you write a genuine in-depth article, comparing features, pricing, integrations, who is the tool for, its pros and cons, and make a comparison table you have a high chance to position your article high on Google.

When you write a “vs” article (or “alternatives”), don’t put your competitors in a bad light, instead – describe who are they best for? There’s always the best-fitting audience for each of the tools. The tool isn’t bad or good. It’s bad for X audience and good for Y audience.

When writing about your tool speak of the features that none of the competitors have or somewhere where you are better than competitors.

For example, when I worked as a CMO at Chanty, we compared Slack and Microsoft Teams. None of the tools had the audio messages by that time and Chanty did. So we mentioned that in the article and it was driving a significant amount of sign ups our way.

Pricing

Another type of high-intent keywords are those around pricing. People that are looking for SaaS pricing plans are usually at the bottom of the sales funnel and ready to purchase.

Let’s use email marketing software as an example again.

You could write a blog post comparing different pricing plans.

This is your chance to position your SaaS product as better value for money than those of your competitors – whether you’ll emphasize its advanced features or offer a better subscription plan.

Some high purchase intent keywords would be (assuming your SaaS is an email marketing tool):

• “Mailchimp pricing”
• “Omnisend pricing”
• “MailerLite pricing”

And similar.

How-to content

How-to content is a type of product-led content that people enjoy reading. Product-led content is about helping the readers to solve their issues with your product. Your how-to articles should show them the best way to do something or solve a problem they have.

Again, if you’re an email marketing SaaS company, a good example would be an article on How to automate emails or how to send an email newsletter.

You can guide your readers step-by-step, provide a lot of free value and position your software as a logical solution to their problem.

Why create high-intent blog articles and not landing pages?

Now, you may be wondering why not bring the target audience directly to your landing page and convince them to buy the product.

The answer is simple. Our experience shows that it’s easier to rank an article for a particular keyword than try to rank a landing page for the same keyword.

It takes fewer links to get a blog article to the top compared to a landing page.

Blog articles are usually more comprehensive and they answer search intent much better.

That’s why Google likes articles and usually ranks them much higher than landing pages.

Let me illustrate this with an example.

If someone is looking for Linkedin automation tools it’s wise to give them a list to choose from (with an unbiased and honest review of the options with features and pricing) rather than one specific tool (we are talking about a homepage/landing page here of a specific SaaS product).

The click-through rate therefore for listicles would be higher compared to a landing page which is another reason blog articles rank better (CTR is one of the important ranking factors).

This is a search result for “LinkedIn automation tools”. See how the homepage of Octopus CRM is ranking #6 and all the results above are blog articles with fewer links? That’s what I’m talking about.

Another great thing about articles is that they have more text, which means you can rank one article for more keywords and get the most out of your SaaS content writing efforts!

Examples of high-intent content pieces

Here are some of the high-intent articles we’ve written for our clients that are generating dozens of leads every month.

• Listicles

We’ve written an article on the top 10 Linkedin automation tools for lead generation for our client Expandi. The article reviews all tools in depth but it helps to position Expandi as the best solution.

This article is currently ranked Google top-2 for “LinkedIn automation tools” and many other relevant keywords.

• Alternatives

We helped our client FullSession, a behavioral analytics software, to rank as the alternative to HotJar, the most popular software in this industry. We wrote an unbiased review on the top 5 HotJar alternatives, that currently ranks #1 on Google.

As you can see, we took advantage of their competitor’s popularity and used the keyword HotJar alternative to rank their software high on Google search results. If you want to see the exact strategy behind this, check out this case study where we explain in detail how we made FullSession get over 500 quality leads within 4 months and with only 16 articles.

• Product-led content

Finally, you can check out the product-led article we wrote for Pandadoc. Pandadoc is software for creating and managing online documents, and in this article, we wanted to showcase how you can use their software to write a business proposal.

We created a step-by-step guide for solving a buyers’ problem (writing a business proposal) and positioned Pandadoc as a logical solution that can help them do it.

If you are looking to spice up your content efforts with high-intent articles that instantly convert your website visitors into leads, we’re happy to help. Book a free call and let’s talk about your next steps.

Summary

If I had to sum up our high intent strategy into one advice, it’d say it’s about leveraging keyword intent.

Instead of focusing on search volume, look for keywords that show high purchase intent and target people that are ready to buy.

If you need a hand with your content strategy or content creation, book a free call and let’s see how we can work together to grow your SaaS business!

As always, feel free to reach out to me on LinkedIn if you have any questions.

FAQ

What is high-intent marketing?

It’s a marketing strategy that focuses on targeting people with high purchase intent and people at the bottom of a sales funnel.

What are high-intent leads?

High-intent leads are individuals that are aware of a problem and actively looking for a solution. They show the intention to purchase your product instead of only looking for information. We can recognize them because they’re using high purchase intent keywords.

What are high-intent vs low-intent keywords?

High-intent keywords show that a person has transactional intent, they often include words like price, review, comparison, etc. Low-intent keywords are used by persons with informational intent that just want to read relevant content but are not yet ready to buy.

The post High-Intent Content Marketing Strategy – ↑ROI for Your SaaS appeared first on Quoleady.

If you’ve chosen the second option, you’re in the right place because that’s exactly what we focus on when creating content for our clients.

In this article, I’ll share a SaaS content marketing strategy I’ve developed years ago and it all started with keyword research.

Since then, we’ve used this specific type of keywords for numerous SaaS clients, and it worked like magic every time.

Get ready because it might be time to include new keywords in your SaaS content production and after reading this article you’ll know exactly what you need to do next.

What are alternative keywords?

Alternative keywords are search queries that consist of two words: “name of your competitor + alternative”. You can generate many potential keywords, depending on the size of your industry and how many competitors you have.

Now, why would anyone want to rank for their competitors’ keywords? Let me explain.

Imagine you’re a new SaaS brand in the email marketing industry. You could use your brand’s name as your main keyword, but if you’re new, I doubt it has a reasonable search volume.

No one is googling your name because they’re not aware that your company exists.

Keywords related to your biggest competitors such as Mailchimp or MailerLite probably have higher search volumes. That shouldn’t discourage you from trying to rank on Google.

Instead, you can use their branded queries with high search volume to your advantage. Open a keyword tool to see how many people are searching for “Mailchimp alternatives” or “ActiveCampaign alternatives” (or any other relevant keywords in your industry).

If you discover that those keywords have a reasonable monthly search volume, that’s great news for you. I’ll explain how you can use them to your advantage.

Why do you need to use alternative keywords in your SEO strategy?

Alternative keywords are one of the quickest ways to reach people at the bottom of the sales funnel, who are ready to purchase.

When doing keyword research, most people focus on keywords with the highest search volume.

At Quoleady, we do keyword research a bit differently.

We aim for a perfect combination of search volume, keyword difficulty and intent – search intent being the most important factor to us.

We want to find keywords with a high-purchasing intent showing that a person is ready to buy your product. Naturally, those keywords end up having a high conversion rate and here’s why.

If you’re looking for an alternative to a certain tool, it probably means you’re not satisfied with the tool you’re currently using or it doesn’t work for you for some reason.

The goal of this keyword strategy is to get your product in front of those people. Another benefit is that this strategy often allows you to skip the whole lead nurturing process as you’re targeting people who are actually ready to buy.

That’s why you definitely need to include these keywords in your Google keyword planner or other keyword tools you use.

But this is just one part of our high-intent content strategy. I’ll cover more content ideas further in the article.

Which businesses can benefit from alternative keywords

We came up with this strategy for our SaaS clients, and it’s worked in different industries: from marketing automation apps to virtual phone systems.

But this strategy can also work for other product-based businesses, no matter whether you sell a physical product or a digital product.

It works especially well in these two cases:

1. If your industry is dominated by one or two big names. A lot of people use their products but there are also a lot of people who are not satisfied with the mainstream product and want to find something different.
2. If you offer a cheaper alternative to some popular high-end products. In some industries, like the beauty industry or personal goods, there are often some popular high-end brands. On the other hand, there are also people who want a similar product, but at a lower price.

My alternative keywords story

Here’s how I came up with a high-intent keywords based strategy.

Back in the days when I was working as a CMO at Chanty, we started our marketing efforts from scratch and we had to develop our pre-launch strategy.

Inspired by GrooveHQ’s blog success, I decided to place a bet on content marketing.

To be clear, I had no background in creating articles or doing content marketing since I was previously employed as a technical SEO specialist.

So we started reading and learning and testing things for Chanty.

We had to determine our positioning and messaging and I was digging through Ahrefs trying to find which keyword would better describe us as a tool – team chat, group messaging tool, team communication app or something else?

Then I came across the keyword “Slack alternatives” and it hit me – this is what people who are unhappy with Slack are looking for.

They are literally ready to pay us at this stage of their buyer journey.

I looked up the keyword difficulty score and it wasn’t very high unlike many popular keywords like “team collaboration tools”.

So we wrote an article about it. It was super detailed, contained tons of value, showcased our team’s experience when testing tools and even had a voting poll – which Slack alternative we liked better.

Of course, Chanty was #1 on that list. By that time our app was about 10% ready. We couldn’t show our potential users the actual app. But we could convince our readers it would be worth their time and money when we launch it.

So instead of collecting product sign ups, we collected beta testers. The conversion rate was around 10% which is, I understand now, huge. By the time the app was actually launched, we had thousands of users eager to test it.

Overwhelmed with this success we kept on writing other blogs, reviewing alternatives of other competitors, writing tool comparison articles and so on.

Yet that one single article has been a game changer for the whole business. It works up until now even though I’m not with the company for 3+ years.

Other high-intent keywords you should know about

Of course, you can experiment with other keywords and see what works best for you. Here are some keyword suggestions that also convert well:

1. Listicles

Listicles are another type of content that is great for lead generation. It also allows you to position your SaaS next to the most famous apps in your industry.

However, it’s not enough to simply list your tool and 9 other tools and call it a day. The competition is crazy and you really have to put in a lot of effort and deliver more value than other articles.

You can put your tool #1 on the list but you should stay unbiased and shouldn’t put your competitor in a negative light. Instead, you can explain who can benefit the most from which tool and focus on some features that your tool has and other tools are lacking.

Here’s an example of a listicle we wrote for our client Expandi that ranks #1 on Google for “top Linkedin automation tools for lead generation”.

2. Comparisons (vs keywords)

If people can’t decide between two tools, you can create a detailed guide where you compare their features, pros and cons, whether there is a free version, and so on. Then, mention your tool and explain who can benefit the most from it.

Here are some of the keywords we used for our client FullSession, analytics software:

• HotJar vs Microsoft Clarity
• MixPanel vs Google Analytics
• HotJar vs Lucky Orange

3. Review

People near the bottom of the sales funnel are often looking for reviews to help them make the final decision on which software to purchase.

You may think that there’s no point in writing reviews because search engines already have hundreds of reviews from platforms like Capterra and G2.

Although user-generated reviews might be genuine, they often fail to compare all the features and that’s why people are looking for more detailed feedback.

Here are some keyword ideas from the articles we wrote for our client RingBlaze:

• GoToConnect review
• Basic Talk review
• Zadarma review

4. Pricing

Conduct keyword research to find out whether there are enough people looking for your competitors’ product price.

Beware that you won’t get as much traffic as Ahrefs promises as most of those people will end up on the Pricing page of your competitor. That’s what best answers their intent.

But you can try to lead some of that traffic to your website using the following tactic. You should come up with a catchy title, like: “Mailchimp pricing – how to pay less for email marketing automation?” where you can talk about Mailchimp pricing and pitch your tool as well, if it’s less expensive.

People who are comparing prices of different tools are usually at the bottom of the sales funnel and ready to buy. If they find a good deal, they could easily change their mind and purchase other software than the one they originally wanted.

Of course, I’m not saying that lower pricing should be the only thing that differentiates you from a competitor. We don’t want to attract people who are always looking for a better deal, because they can quickly switch over when a new, less expensive tool appears.

Instead, try to position your SaaS product as a better value for money, explaining which pains it solves for the users.

Let’s say you’re a new keyword research tool. You could try to rank for the following keywords:

• Ahrefs pricing
• SemRush pricing
• Google keyword planner pricing

And then use the rest of the article to explain what makes your keyword tool a better solution whether it’s ease of use, some advanced features or a better value for money.

5. How-to articles

How-to articles could easily be the most popular form of product-led content. The idea is to show people how they can solve a problem using your SaaS product.

You can use Google suggest or other keyword research tools to find the most common queries and discover keyword ideas and then create a series of articles answering them.

To illustrate this, here are a couple of keyword ideas we covered for our client PandaDoc, a business proposal software:

• How to write a business proposal
• How to write an NDA
• How to terminate a contract

As a SaaS content strategist, I usually advise combining different types of content to see what works best for your business. Check out our B2B SaaS blog writing tips for more help.

Our alternative keywords process for our clients

When I ask clients about their big competitors and they mention someone well-known, I get thrilled as I know there’s a lot of potential there. Here’s the exact process we use for our clients:

1. We list all their competitors.

2. We generate high-intent keywords including alternatives.

3. We look up those keywords on Ahrefs (but you can use any other keyword analysis tool you want, even some free keyword tools could be helpful up to a certain extent).

4. Then, prioritize the keywords depending on the keyword difficulty score, search volume and of course intent. I highly advise you to focus on search intent, although it may sound counterintuitive if you’re new to keyword research. For example, 10 searches per month for an alternative keyword is better than 30 searches per month for “vs keyword”. At the same time if your SaaS is $5 per month and LTV at $25 per customer, focusing on volume that’s so low won’t make economical sense.

5. Outline a content publication calendar and decide what content is going to be published and when. This will help you with consistency which creates a compound effect over time. (You can use Google trends for inspiration as well as questions your potential customers ask to get some content ideas). There are also a lot of free tools for content planning, check out Google keyword planner alternatives.

6. Start writing great articles that outperform the top search results. The best approach is to give a detailed and unbiased review of each tool and provide value and help to your readers. Check out these articles for more tips on SaaS content writing and optimizing your blog for SEO.

7. Publish articles but don’t forget to work on internal linking and building backlinks to your SaaS blog if you want your content to rank on search engines. (Check out this guide on how to choose websites for SaaS link-building).

8. Update older articles regularly. If you don’t know where to start, it might be a good idea to do a SaaS content audit first.

I shared what works for us, and now it’ll be fair to share what doesn’t work as well. Check out this article and discover the most common SaaS content marketing mistakes to avoid.

Alternative keywords: the real results of our clients

Here are two examples of how our clients ranked in organic search using the exact same strategy I shared with you.

FullSession

FullSession is a web analytics software founded in 2020. When we started working with them, their website had a really low domain authority so it was impossible to rank for a big keyword like “web analytics software”.

That’s why we decided to go with an alternative approach. Their main competitor is HotJar, so we used a keyword tool to see if people were searching for HotJar alternatives. The answer was positive so we wrote an article about top 5 HotJar alternatives that helped them rank #1 on Google search for keyword “HotJar alternatives”.

Here’s what happened after just a few months:

• Their website traffic went from 0 to over 21.000 visits.
• They got 1180 qualified leads.
• Their domain rating went from 0 to 49.

Of course, we wrote some other articles, like comparisons and product-led articles, but “HotJar alternatives” was the one that brought the most leads. You can read the full case study here.

RingBlaze

RingBlaze is a virtual phone system – as you may know, it’s a pretty competitive industry, so when we first started working with them we had them write a list of all their competitors.

We used that data to create our keyword list and we proceeded to write a series of articles covering competitors’ alternatives and comparisons.

Of course, we made sure that the articles were more detailed and more helpful than those already ranking for those keyword phrases.

We put RingBlaze as #1 alternative but we kept the articles unbiased and mentioned the benefits of other tools as well.

Here’s what happened after just a few months:

• Their website traffic went from 0 to 50.000.
• They got 650 qualified leads.
• Their domain authority went from 8 to 30.

You can read the full case study here.

Summary

Finding keywords that can help you rank on the first page of Google is much easier when you have a few tricks up your sleeve. Open a keyword research tool and see if there are any alternative keywords that you could rank for.

For example, if you have email marketing software, try using keywords like “Mailchimp alternatives”, or any other popular tool in your industry.

That way, you’re targeting people with a high-purchasing intent, people who are not satisfied with the solution they’re currently using and want to switch to another SaaS.

But that’s just the first step. Unfortunately, keyword research is not enough. Once you’ve got your keyword list, it’s time to create value-packed articles that will convert your readers into paying customers (alternatives, listicles, product-led content etc.)

That’s where we can help. Book a free call and let’s work on your strategy and content creation together!

Feel free to reach out to me on Linkedin if you have any questions.

The post Alternative Keywords 101: Boost Your SaaS Blog ROI appeared first on Quoleady.

As I like to say, the goal is not only to get traffic, the goal is to get actual high-quality leads and that’s what we do for our clients at Quoleady.

We helped our client go from 0 to 50K visits and 0 to 650 leads with only 20 articles, as you can read in this case study. That’s the kind of results we’re after.

For years, we experimented with different SaaS SEO strategies until we found the one that really boosts your SEO efforts – high-intent content marketing strategy.

In this article, I want to share the best SaaS SEO practices that will help you rank high on search engines.

This guide can help you whether you want to do a SaaS SEO audit of your web page or you’re just getting into creating your SaaS SEO strategy.

You’ll find a detailed SaaS SEO checklist below, but let’s get first things first.

What is SaaS blog SEO?

SEO for SaaS is a set of strategies for increasing organic traffic to your SaaS blog or website. Just like regular SEO, it consists of off-page and on-page optimization.

The goal of SaaS SEO is to generate more organic traffic to your blog, by pushing your article to the top of search engine results for a target keyword.

Then, when the readers come to your blog, you can use product-led content to introduce  them to your SaaS and convert them into leads.

A typical SaaS SEO strategy starts with identifying your objectives and your target audience followed by extensive keyword research.

A good SaaS SEO strategy is one that strives to find the balance between:

1. positioning your blog as one of the first organic search results on Google
2. delivering the relevant content to your target audience, at the right moment
3. converting site visitors into buyers

Sometimes it can be challenging to do both technical SEO and at the same time create content that people will love to read, let alone turn visitors into clients.

As a SaaS SEO agency, we found that the most successful SaaS SEO strategy that ticks all the boxes is focusing on high-intent keywords.

They are also BOFU keywords because they’re a clear sign that a person is at the bottom of the sales funnel and most likely ready to buy.

These keywords show a high purchasing search intent, they’re ideal for customer acquisition and you can recognize them by queries related to price, purchasing, etc.

Other high-intent keyword opportunities include search queries where people search for alternatives to a particular SaaS and comparisons of two or more SaaS products. If you cover these keywords, you can attract people ready to buy.

That’s exactly what we did for our client FullSession, a web analytics software, using their main competitor – HotJar. We positioned FullSession as the #1 result on Google when someone searches for “HotJar alternatives” or compares HotJar with some other well-known apps.

This SEO campaign helped FullSession get more than 21.000 visits and 500 leads in only four months. If you want to find out the exact things we did read this case study.

Why do you need to optimize your SaaS blog for SEO?

While your content marketing strategy could include various channels, at Quoleady we believe that your SaaS website and blog should be the core of your strategy. As such, search engine optimization is a must. Here’s why:

• It boosts visibility. The main goal of search engine optimization is to boost your visibility on Google and get you more traffic. Yes, some SaaS companies turn to paid traffic as a quicker solution, but organic results are more trustworthy than paid ads and they have a better ROI in the long run.
• It helps you build brand name and trust. SEO content creation can help you establish your SaaS company as an industry expert and a trustworthy source of information. Just imagine if every time someone googled something related to your industry, one of your articles appeared as one of the first results and solved their problem. With time, you could become a leader and authority in your industry, which would get you more clients.
• Evergreen content. Once you create content for your blog, it can bring you new leads for months and even years. Of course, you have to update it with relevant information, but that’s still easier than producing new content all the time.

Check out the best SaaS content marketing blogs to get inspired.

If you need help with SaaS SEO strategy and content creation, we’re here for you. Book a free call and let’s see what we can do together!

The Checklist for SaaS SEO 

As someone who’s been doing SaaS SEO for years, I know how difficult it can be to get all ranking factors right. That’s why I’ve created a checklist that can help you both when you’re creating an SEO strategy from scratch or working on a SaaS content audit and optimizing your existing content.

1. Technical SEO for SaaS blog

I’d start by accessing Google Search Console as well as Page Speed Insights checking whether any technical issues are affecting your SaaS SEO success. Here’s what you have to do:

• Check the page loading speed
  According to Google recommendations, you should try to keep the page loading speed under two seconds. The slower it gets, the more you risk losing potential customers, because people are getting impatient and their attention span is getting shorter every year. According to one study, if the page loading speed goes up to 5 seconds, it could increase the probability of bounce by 90%.
• Make it mobile responsive
  Mobile responsive SaaS websites load faster and they offer a much better user experience. You should also make your content mobile-friendly and skimmable by using short paragraphs broken down by headlines and adding enough white space in between.
• Optimize your alt image tags
  If you aim to get to Google image search, it’s important to optimize your images by adding alt image tags. when you add those tags make sure to keep it relevant to the image as well as to the main keyword in the article. Stay away from generalized broad descriptions and try to keep them under 125 characters.
• Fix URLs
  Make sure that you have clear and simple URLs. The simpler the URL architecture is, the easier it gets to navigate your website. The best practice for URL slugs is to include your main keyword in the URL. However, stay away from changing URLs of the articles that perform well already as well as those that have a number of external backlinks pointing to them. Don’t forget to 301 redirect your old URLs to the new ones if you decide to go for a change.
• Fix broken links and redirects
  Make sure you don’t have any of the following: incorrect 301 or 302 redirects, broken external links, links that lead to 404 error pages, or any orphaned pages that don’t have any link leading to them at all.
• Update your robot.txt file, site map add schema markup
  By updating these elements you’re helping search engine bots to better understand your website and its content. As a result, your website pages may rank higher as well as get a chance to be displayed as the google featured snippet.
  Exploring a thorough evaluation of your website’s SEO effectiveness? An option worth exploring is an SEO Analyzer tool that can offer detailed insights into different facets of your SEO strategy, aiding in a comprehensive approach to optimizing your site’s performance.

2. Keyword research for SaaS blog

The choice of keywords is crucial when it comes to optimizing your SaaS blog for SEO. It’s essential to do thorough keyword research that’s aligned with your business goals.

• Make use of high-intent keywords
  SaaS marketing agencies know that the quickest way to get high-quality leads is to optimize your blog for high-intent keywords. Examples of high-intent keywords are when someone is comparing similar apps, looking for an alternative to your competitor’s app or looking for the best SaaS solutions. If you have an app for scheduling meetings, some of the high-intent keywords could be: “best scheduling apps”, “scheduling apps comparison”, “Calendly alternatives” and so on.
• Stick to your goals
  Don’t get tempted to target keywords just because they have a high search volume, but may not fit into your overall SaaS strategy. Before you start with keyword research, you should define your goals and your overall SaaS content marketing strategy. If your goal is customer acquisition, I believe that search intent matters more than search volume. On the other hand, your goal may be brand awareness which means you’d be targeting people in all phases of the buyers’ journey with relevant pages.
• Make use of content clusters
  Cluster content is a set of blog posts that are organized around one umbrella topic. There’s usually one bigger article that acts as a pillar page and cluster content that links to it and vice versa. The pillar page is actually a comprehensive guide on the topic and other articles cover subtopics in more detail. Clustered content can help you rank for more difficult keywords and build topical authority over time. If you’re not sure where to start, you can use Ahrefs or SemRush keyword research tools. Just enter a keyword and generate relevant content ideas. Then create a series of articles covering all related topics. It’s important to link them all to the pillar page. This way not only you’ll give your pillar page a significant ranking boost but also get a number of pages ranking for less competitive but very relevant keywords.
• Make use of long-tail keywords
  You should leverage long-tail keywords because they’re usually less competitive keywords showing that a person is further down in the sales funnel, which means there’s a higher chance of a conversion. Again, do not over-focus on search volume and don’t let keyword research tools trick you. Yes, short-tail keywords may have a higher search volume, but there’s way less chance for conversion because they’re usually too broad and generic. Long-tail keywords can often bring more SEO traffic than Ahrefs is promising, especially if you’re just starting out with your blog.

3. Blog content SEO optimization

Now that you’ve got your target keywords and maybe even an article draft, it’s time to optimize your articles to make sure they get the well-deserved organic traffic.

• Include keywords, but no keyword stuffing
  You should add keywords throughout the text, but make them seem natural and blended. Don’t go overboard with repeating the same keywords with your SaaS content writing as it may look like keyword stuffing and alienate your readers. Don’t forget to add your main keywords to the URL slug, title and headings.
• Make sure the length is what everyone else is writing
  Always try to keep the length of your blog post similar to other posts that are trending for that topic. You can do this with free tools like checking the first results for your keyword on Google, or you can use tools like Surfer/Outranking.io to check the recommended length. It can be tempting to go the extra mile and write a much more detailed article than other SaaS companies in an attempt to rank higher, but there’s always a good reason why a certain length is suggested. A great thing about Surfer is that it also gives you recommended keywords, which is a nice bonus. I also suggest reading this article for more SaaS content writing tips.
• Add internal links
  Internal linking can help you boost your blog post in a free, organic way. You can do this both if you want to boost a new article you’ve just published, or if you want to boost an old post that stopped performing that well. To find out more, read our guide on internal linking.

4. Off-site SEO optimization for SaaS blog

On-page SEO is not enough and a big part of an overall SaaS SEO strategy is connecting your SaaS website with other web pages, in other words, link-building.

The best link-building strategies focus on quality over quantity. Not to say that the number of links isn’t important, but when you’re building external links make sure that you choose relevant platforms for link-building.

Here’s what you should pay attention to:

• Check domain authority: You could choose a well-known platform, or use tools like Moz, Ahrefs or SEMRush to check domain authority. A link from a website with a higher DA has a bigger SEO value than a number of low-quality links.
• Make sure the platform has consistent traffic: There’s no point in choosing a  website (even if it looks good) if it doesn’t have a lot of visitors. Make sure that the website you choose is actively visited because it’s the only way it can send traffic to your blog.
• Make sure the niche is relevant to your SaaS product: Finally, Google finds it strange when two unrelated websites link to each other. Choose a website from your niche or industry and make sure that the context is relevant to your article.

Leverage your SaaS SEO strategy

I hope that this article helped you answer your questions and that you will use these SaaS SEO tips on your blog.

To sum it up, I’d start with keyword research, focusing on high-intent keywords. I’d then optimize content and other technical aspects of your blog. Finally, I’d focus on getting high-quality backlinks to help your SaaS business rank on Google or other search engines.

I know that it may seem like a lot, especially for small SaaS businesses that may not have a whole SEO team at their disposal. That’s why we’re here to help!

If you need a hand with SaaS SEO strategy and content creation, you’re in the right place. We can help you get new leads through your website like we helped many SaaS companies. Book a free call and let’s talk!

As always, Feel free to reach out to me on LinkedIn if you have any questions.